A SUMMER INTERNSHIP REPORT ON

THE COMPARATIVE STUDY BETWEEN SUPERTECH WITH OTHER REAL ESTATE COMPANYS FOR SALES PROMOTION

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE AWARD OF PGDM DEGREE

UNDER THE GUIDANCE OF

INDUSTRY GUIDE: Mr. SACHIN JAISWAL
(MARKET DEVELOPENT COORDINATOR)

FACULTY GUIDE:Prof Mr. CHAKRAVORTY SUBMITTED BY

NEERAJ KUMAR CHANDRA (2011-13)

Galgotias Business School APPROVED BY AICTE, MNSTRY OF HRD, GOVT. OF INDA) 1, KNOWLEDGE PARK, PHASE II, GREATER NODA. (U.P.)
1

On company Letter head To whom it may concern

This is to certify that Mr./Ms.., Roll no. is the student of PGDM . He/she has worked on the project titled under my supervision and guidance. This is an original and authenticated work done by him/her. Guide Date

CERTIFICATE This is to certify that the project work done on (The comparative study
between supertech with other real estate companys for sales promotion)

is a bonafide work carried out by Mr./Ms.--------------- under my supervision and guidance. The project report is submitted towards the partial fulfillment of 2 year, full time Post Graduate Diploma in Management. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during --------to ----in (Name of the organization). Name & Sign of Faculty

ACKNOWLDGEMENT
I feel an immense pleasure in taking this opportunity to express my sincere indebtedness and deep gratitude towards our respected faculty guide Mr. chakravorty for encouraging me to work on this topic and being a constant source of inspiration and guidance. I express my sincerest thanks for her constant encouragement, meticulous, guidance constructive criticism and invaluable Console throughout the study. Her kind advice, able guidance and high initiatives have made it possible for me to accomplish this project report. Further I am highly grateful to Mr. Sachin Jaiswal(MDC) who gave their full support and corporation in getting good understanding of the topic chosen. I am also deeply indebted to my parents for their sustained support of this endeavour from its inception. Their love and wisdom made all the difference. Last but not the least; I am also grateful to almighty for blessing me with loving and supportive teachers and family.

DATE

NEERAJ KUMAR CHANDRA

Declaration I, Neeraj Kumar Chandra, Roll no 11 PGDM-M056, student of PGDM of Galgotias Business School,,Greater Noida , hereby declare that the project report on THE COMPARATIVE STUDY BETWEEN SUPERTECH WITH OTHER REAL ESTATE COMPANYS FOR SALES

PROMOTION is an original and authenticated work done by me. I further declare that it has not been submitted else where by any other person in any of the institutes for the award of any degree or diploma. Name of the student NEERAJ KUMAR CHANDRA Date

NEERAJ KUMAR CHANDRA (2011-13)

INFORMATION SHEET
NAME OF THE COMPANY: SUPERTECH LTD ADDRESS OF COMPANY: SUPERTECH HOUSE, B28-29, SEC-58 NOIDA-201307,INDIA PH NO.OF COMPANY FAX No. : +91-120-4572600 : +91-120-4669991 15th APR2012 15th JUN2012

DATE OF INTERSHIP COMMENCEMENT: DATE OF INTERSHIP COMPLETION : NAME OF INDUSTRY GUIDE DESIGNATION OF INDUS. GUIDE
STUDENT NAME: STUDENTS ROLL NO. : STUDENT EMAIL ID: STUDENT PH. NO: RESIDENCE PH. NO:

: Mr. SACHIN JAISWAL

: MKT. DEVELOPMENT COORDINATOR

NEERAJ KUMAR CHANDRA 11PGDM-M056

neerajchandra733@gmail.com
8505831454 +91-9897617036

PREFACE
Marketing is known to be as old as history of mankind. Previously it was known as selling concept but today we call it Marketing concept. Marketing plays a vital role in todays business scenario in consumer Project Company, when there is such a high competition in market. The emphasis in the project is providing the study and an insight into Indian REAL ESTATE Business scenario. The summer project is designed to provide participation of PGDM (equivalent to MBA) program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision- making abilities and emphasizes on active participation by student. I gained valuable experience and knowledge during the survey. The project is consisting of our findings after data analysis and then conclusions were drawn and finally recommendations were put forward. NEERAJ KUMAR CHANDRA

EXECUTIVE SUMMARY
Name: NEERAJ KUMAR CHANDRA (11PGDM-M056) Year: 2011-2013 batches

Course: Post graduate diploma in management Institute: GALGOTIA BUSINESS SCHOOL Greater Noida Delhi NCR Faculty Mentor: Mr Chakravorty Industry Guide: Mr. Sachin jaiswal(MDC) Supertech Ltd. (NCR) Project Topic: THE COMPARATIVE STUDY BETWEEN SUPERTECH WITH OTHER REAL ESTATE COMPANYS FOR SALES PROMOTION

Project Objectives: To know the stock position of Supertech and other competitor To know who provides the better facility To know the average per day sale of Supertech and Others To know the promotional activity of superte To know the percentage of outlet having Supertech signpost Geographical area: The geographical area for the project survey was NCR. This location was recommended by my industry guide Mr. Sachin jaiswal (MDC) Research Methodology: The research was done on daily basis, personal Observation on merchandising, with the help of Questionnaires

TABLE OF CONTENT
S.NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 TOPIC
INTRODUCTION OBJECTIVE & LIMITATION RESEARCH METHODOLOGY RESEARCH SCOPE REAL ESTATE INDUSTRY PROFILE HISTROY & CURRENT SENARIO SUPERTECH IN NCR CHARACTERSTIC OF REAL ESTATE ORGANISATION PROFILE PROJECT OF SUPERTECH ADVERTISEMENT & PROMOTIONAL ACTIVITIES PRODUCT LINE ADVERTISING STRATEGY SWOT ANALYSIS MARKET SURVEY DATA ANALYSIS & INTERPRETATION CONCLUSION SUGGESTION BIBLIOGRAPHY QUESTIONNARIES

INTRODUCTION
Real estate industry is one of the fast growing industries in India. Marketing includes all the activities like promotion, distribution, advertising etc. to fulfil all the segments of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with practical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and product quality for achieving their ultimate goal. As far as the Real Estate market is concerned, it is facing the cutthroat competition because of the availability of a large number of indirect as well as direct competitors.

10

OBJECTIVES & LIMITATIONS OF PROJECT

OBJECTIVES OF PROJECT To know the stock position of Supertech and other competitor To know who provides the better service To know the average per day sale of Supertech To know the promotional activity of Supertech To know the percentage share of cooling equipments To know the percentage of outlet having Supertech

LIMITATIONS OF PROJECT It was not possible to understand thoroughly about the different marketing aspects of Real Estate in a span of 8 weeks months. The survey was conducted in the peak season when the sale was too high, by this I cannot get the appropriate result. Money-as no stipend was given, it was difficult to cover a wide area. All the work was limited in NCR area, so, the findings should not be generalized. The finding of survey will be strictly based on the response of retailers & distributors, since it is difficult to ascertain the authenticity of their statement.

11

RESEARCH METHODOLOGY
OBJECTIVES FOR PROJECT To know the stock position of Supertech and other competitor To know who provides the better facility To know the average per day sale of Supertech To know the promotional activity of Supertech To know the percentage of outlet having Supertech

RESEARCH METHODOLOGY All the findings and conclusion obtained are based on the survey done in the working area. Within the time limit, I tried my best to select the sample representative of the whole group. During my job training I maintained different routes during my dealer survey. I have collected data from the

distributors and retailer of NCR and the organization itself. DATA SOURCES Dealers,distributor internal companys records etc. RESEARCH DESIGN Primary data being the main source for the research was collected by the questionnaire filling by the Dealers and customer. SAMPLE DESIGN Since it is difficult to contact the entire population, sampling technique was adopted. The employees were interviewed using convenience sampling techniques.
12

SAMPLING PROCEDURE Census survey QUESTIONNAIRES DESIGN Questionnaires were designed after the Objective given by the industry, deep study of some research paper from different website, in such a way that it would facilitate the respondents to reveal the maximum information. PRIMARY DATA COLLECTION The Primary data were collected by interaction with Dealers, Survey of Dealers with the help of Questionnaires. Interview and survey were conducted on the basis of Questionnaires (prepared on the basis of objective given by industry); the questionnaires were filled with proper information by the dealers.

SECONDARY DATA COLLECTION The secondary data was collected on the basis of organizational files, official bulletins and records, official journals, published data in the annual general report and through various preserved information in the data base at the Real Estate sites e.g. Www.Supertech ltd.com, www.Real State zone.com etc .

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RESEARCH SCOPE
The main scope of this research is ascertaining the various methods to increase the sales volume and distribution activity of the project. The methods include regular measures to make the brand position in the market and taking measures to confirm the brand in position. One of the most important aspects of this study is also to increase the market segments for the project. Many more scope of this topic may be as follows Target market segment. Evaluating awareness about Real Estate Company. Comparison of Supertech to competitors. Identification of market potential. Evaluating customers need with company project Collecting suggestion for project improvement etc

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HISTROY & CURRENT SENARIO OF SUPERTECH

Supertech Group was founded in 1988. We developed some of the modern and finest residential and commercial complexes in Delhi, National Capital Region (NCR) and new urban settlement like Meerut, Moradabad, Haridwar and Rudrapur. Since our inception we have been responsible for the development of many of Delhis other well known urban housing colonies. Our foray into real estate and construction industry led to the creation of various landmark real estate projects. Crossings Republik, Emerald Court, Avant-Garde, Shopprix Mall are few examples. Our residential townships have all the modern and essential facilities, which includes commercial and retail properties in a modern city infrastructure with schools, hospitals, hotels and shopping malls. This Group has crafted architectural masterpieces like Emerald Court at Sector 93, NOIDA and High End Residential Project with 7 star living facilities at Sector-34 NOIDA and a 7, 00000 square feet commercial hub, The Pentagon Mall in Haridwar. Supertech Group had tied up with an MNC Group to set up a 5 star Hotel at Rudrapur, Uttarakhand and a major health care company to open medical facility outlets in different format at all the projects developed by the Group.

CURRENT SENARIO Supertech Builders is all set to Launch their two new Projects - supertech New Project in gurgaon and Supertech Renesa at Noida. Supertech Renesa located at
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Sector 118 Noida. Supertech Renesa Offering 2 & 3 BHK Residential Apartments with good amenities Such as Swimming Pool, Kids Play Area, Gymnasium, Landscape Garden, high-tech security, dedicated parking, modular kitchen with piped gas supply, wooden flooring, ultra modern toilets and much more. Supertech Renesa a world-class leisure and residential community spread out over approx 17 sprawling acres, Supertech Renesa Sector 118 Noida This project has been envisioned as a complete, self-contained campus area built around the best of the facilities where every home is designed to the most demanding standards. Renesa Noida incorporates ecologically responsive urbanism at work in which the environments behind and between buildings are as important as the buildings themselves, and in which energy, water and resources are conserved whilst maintaining human comfort and nurturing the spirit. It is minutes drive from entertainment hub of Sector 18 Noida. The prime features of the project are hightech security, dedicated parking, modular kitchen with piped gas supply, wooden flooring, ultra modern toilets, in-home maintenance services etc. Moreover there is an in-house club with five-star offerings. The lush green surroundings of the area are also surely going to add to the spell of living a magical lifestyle in these blissful homes For Supertech Renesa and Supertech New Projects at Gurgaon.

16

Profile
Supertech Group founded in 1988. Supertech has successfully completed 24 years in real es- tate business. Mr R.K Arora, Chairman, CMD and Experienced board members of supertech Mr R.K Arora achieved Excellence Award in 2001 for his outstanding contributions to real estate industry. Supertech Group has already converted more than 33 million Sq. ft. area of residential and commercial projects and more than in 36 pro- jects living nearly 30,000 families. AND Supertech says one thing that our world class architecture shows true modern lifestyle. The company has just started 'Kaksha' a CSR acti-vity at its ongoing projects to educate the poor c-hildren in the area and the labourers working at construction project. The programme is an initiat-ive of "Supertech Foundation" a Trust established by Mr. R. K. Arora and his family members

17

History
Supertech developed some of the modern and finest residential and commercial complexes i- n delhi, National Capital Region (NCR) and new urban settlement like Meerat ,Moradabad ,Har-idwar and Rudrapur. Since inception supertech have been responsible for the development of many of Delhis other well known urban hausi-ng colonies. Residential townships of supertech have all th-e modern and essential facilities which includ-es commercial and retail properties in a mord-ern city infrastructure with schools, hospitals, hotels and shoppingmalls.

18

CSR
Realty major Supertech Ltd., a socially aware co-mpany is significantly contributing towards gro-wth of the society. The company is aware about its social responsibility to give back a certain sha-re to the socio-economic growth. Supertech provide public ameneties like running of community centres, adoptation and Maintenance of parks and walkways where fami-les spend time together further enriching their lives. The need of the project area and CSR prog-ramme are developed keeping in mind the identi-fied need. Also, provision of ample greenery and open space at our residentail projects.

The company believes in Social responsibility is ab-out giving something back, and Supertech do this with every project we take on. It believes in giving their clients a place to live, work and flourish. It builds developments that enhance their surroundings that enrich people's lives.

The company has just started 'Kaksha' a CSR acti-vity at its ongoing projects to educate.

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Team of Supertech
Board of Directors Mrs Sangita Arora Mr Arun Kumar Mr S P Tripathi Mr Anil Kr. Rathore Mr Deepak Gupta Mr Jitendra Singh Mr Ashok Agarwal Mr Naveen Khanna Mr S K Chaudhary Mr Mohit Arora Mr Anil sharma Mr G L Khera Mr vikas Kansal Mr Pradeep kr. Goel Mr A K Jain

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Quality Policy
Supertech Group has been awarded an internati-onally recognized ISO 9001:2001 certification and Udyog Ratan Award for its quality standard. Supertech Group is constantly working towards creat new benchmarks of architectural excellence in the contemporary global environment. Supertech always try to research, innovate and i-mprove on service quality. We also provide the most accurate information and added value in order to fulfill our clients demands.

Future Plan Supertech is constantly working for the devel-opment and shaping of land as well as contri-buting in the progress and growth of nation. In our commercial segment, Supertech develop-ed Malls, Multiplexes and are now expanding fast into Starred Hotels Category. Greater Noida will provide world class infrast-uracture with ultra modern facilities and busi-ness for its client companies.

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Residential
Araville, Gurgoan North Eye, Noida ORB, Noida Supernova, Noida Cape Town, Noida Ecociti, Expressway Noida 34 Pavilian, Noida Apex Tower, Expressway Noida Ceyane Tower, Expresswa-y Noida Palmgreens, Moradabad Golf Country, Yamuna Ex-pressway, Greater Noida Czar Villas, Greater Noida Oxford Square, Greater Noida UP Country, Yamuna Exp-ressway, Greater Noida Ecovillage, Noida Extensi-on Czar Suites, Greater Noida Livingston, Ghaziabad Meerut Sports City

22

Completed Residential
* Palmgreens, meerut * Icon, Ghaziabad * Avant Garde, Vaishali, Ghazia. * Rameshwar Orchids, Kausha-mbi, * Supertech Estate, Vaishali, G-haziabad * Supertech Enclave, Kausham-bi, Ghaziabad * Supertech Homes, Kaushambi

23

24

25

26

Other Charges
L.R C.C.P C.M I.F.M.S E.I.C E.D.C I.D.C F.F.C

FOR LOAN
SALARY SLIP BANK STATEMENT RESIDENCEAL PROOF ID PROOF I.T.R FORM 16 BLACK AND WHITE
27

Other Important Things

LOW RISE HIGH RISE FLAT STUDIO SAMPLE FLAT PRE LAUNCHING F.S.I F.A.R CCTV RWA ASSURE RETURN (IN DPP) SLAP INCENTIVES

28

29

CHARACTERSISTICS OF REAL ESTATE

Unfinished goods Heavy expenses on advertisement and promotions. More attention to dealers. provided to them. Different projects introduced time to time. Highly competitive market . Several schemes and other facilities

30

ORGANIZATION PROFILE
Supertech Group, founded in 1988, has set new trends and benchmarks of architectural excellence in the contemporary global scenario. An ISO 9001:2000 certified company; Supertech has successfully completed 20 years in real estate business and today it has revolutionized the real estate arena. Under the dynamic and pragmatic leadership of Mr. R.K.Arora, Chairman & CMD and experienced Board Members, Supertech Group is scaling new heights and touched the horizon of excellence. Their vision and entrepreneurial acumen and have taken the group to the greater heights. All this dedication and commitment has enabled us to receive the coveted Udyog Ratan Award, 2001 for unparalleled contribution to this area. The greatest contributory factor to this landmark achievement is the vision of Mr. R.K. Arora whose entrepreneurial skills and business acumen have steered the group diligently on a growth path. Mr. Arora has also been bestowed with Excellence Award for the year 2001 for his outstanding contributions to real estate industry. Supertech Group has already converted more than 33 million sq. ft. area of residential and commercial entity into architectural landmarks and more than 36 projects that accommodates nearly 30000 families. Its various projects viz. Residential & Commercial Townships, Shopping Malls, Hotels and IT Parks have either completed or about to complete. We are inspired by our clients to endeavour the dreams turning into reality. Our commitment to deliver quality with aesthetic design surges ahead with the enterprising vision of creating value through excellence. Our world class architecture shows true modern lifestyle.

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PROJECT OF SUPERTECH
Araville, Gurgoan

North Eye, Noida

ORB, Noida

Supernova, Noida

Cape Town, Noida

Ecociti, Expressway Noida

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34 Pavilion, Noida

Emerald Court, Expressway Noida

Apex Tower, Expressway Noida

Golf Country, Yamuna Expressway, Greater Noida

Czar Villas, Greater Noida

33

Czar suites, Greater Noida

Oxford Square, Greater Noida

UP Country, Yamuna Expressway, Greater Noid

Ecovillage-1 Noida Extension

Ecovillage-11 Noida Extension

Ecovillage-111 Noida Extension

34

Livingston, Ghaziabad

Sports city, Meerat

Green village, Meerat

Palmgreens, Moradabad

Shopprix mall, Noida

Shopprix mall, Vaishali

35

ADVERTISEMENT & PROMOTIONAL ACTIVITIES

7 April, 2012 Noida

20 February, 2012 Noida

Supertech Performs Bhoomi Poojan Of 'Golf CountryVillas' Supernova, Sector 94, Noida Supertech Celebrated Foundation Completion Ceremony of 'North Eye Supertech Performs Bhoomi Pujan of the Grandeur Project 'Supernova'

12 February, 2012 Noida

[29 January, 2012 Noida

36

28 April, 2011 New Deldi

27 November, 2010 Noida |

17 October, 2010] Noida

Supertech launches 'ORB' at Sector 74, Noida Sample Flat is ready at residential projectEcovillage Bhoomi pujan held at Cape Town Bhoomi pujan held at UpCountry Bhoomi pujan held on EcovillageII Bhoomi pujan held on Meerut Sports City in presence of Criket player- V.S

16 October, 2010 Noida

15 September, 2010 Noida

10 May, 2010 Meerut

37

ADVERTISING STRATEGIES OF SUPERTECH

Supertech target audience and their advertising reflects this in every possible way. The Company changes its advertising strategy and image to reflect the targets interest Supertech makes sure that the advertisements to the target audiences interest and nostalgia. The advertising strategy includes to attract more of target audience. The advertising is mostly creative and has different element like music and sports other than Bollywood.

ADVERTISING OF SUPERTECH

Amar Ujala Ghaziabad 6 May, 2009

Amar Ujala Moradabad 7 February, 2009

Rashtriya Sahara New Delhi 16 October, 2008

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Times of India Dehradun 12 August, 2009

Times Property New Delhi 8 August, 2009

Times Property New Delhi 18 July, 2009

Times Property New Delhi 3 October, 2009

Times Property New Delhi 3 October, 2009

Times Property New Delhi 19 September, 2009

Navbharat Times 24 April, 2012

Hindustan 24 April, 2012

Dainik Jagran 14 April, 2012

Financial Express 30 May, 2012

Business Standard 30 May, 2012

39

Mail Today 25 May, 2012

SWOT ANALYSIS
STRENGTHS
Strong Market Position. Solid Brand Portfolio. Strong and Effective Advertising. Projects are at good location. Branding of Supertech is very high . Feedback is good. Good relationship with customers. Supertech has good CRM team. Supertechs architecture shows true modern lifestyle.

WEAKNESSES A huge lobby against SUPERTECH industry by other company. Stop construction of Eco village.
OPPORTUNITIES Acquisitions & alliances Want of people

40

THREATS Delay in Possession Slugglish growth High price projects Many complains of clients

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MARKET SURVEY
OBJECTIVES FOR PROJECT To know the stock position of Supertech and other competitor To know who provides the better service. To know the average per day sale of Supertech and Other competitor To know the percentage of having Supertech project To know the promotional activity of Supertech

RESEARCH METHODOLOGY All the findings and conclusion obtained are based on the survey done in the working area. Within the time limit, I tried my best to select the sample representative of the whole group. During my job training I maintained different routes during my dealer survey. I of NCR and the organization itself. DATA SOURCES Dealers, internal companys records etc. RESEARCH DESIGN Primary data being the main source for the research was collected by the questionnaire filling by the distributors. SAMPLE DESIGN Since it is difficult to contact the entire population, sampling technique was adopted. The employees were interviewed using convenience sampling techniques. have collected data from the

42

SAMPLING PROCEDURE Census survey QUESTIONNAIRES DESIGN Questionnaires were designed after the Objective given by the industry, deep study of some research paper from different website, in such a way that it would facilitate the respondents to reveal the maximum information. SECONDARY DATA COLLECTION The secondary data was collected on the basis of organizational files, official bulletins and records, official journals, published data in the annual general report and through various preserved information in the data base at the Supertech sites e.g. Www.supertech limited .com

PRIMARY DATA COLLECTION The Primary data were collected by interaction with dealer, Survey of retailers with the help of Questionnaires. Interview and survey were conducted on the basis of Questionnaires (prepared on the basis of objective given by industry); the questionnaires were filled with proper information by the dealers.

43

DEALER-SURVEY
Dealer-Survey indicates is the survey of Supertech project of every dealer in the area. For our practical purpose the dealer not only includes the authorized dealers but, it includes all the retailers. In a nutshell, by dealer survey I mean who are dealing with the Supertech Projects in some way or the other in large or small quantity directly or indirectly. Thus, my

study includes all such dealers, which include following aspects: Crate strength Per day sale Good ad Advertising Nature of outlet Schemes of Pay-offs. I have to visit each and every Dealer and personally interviewed them. I have conducted a survey at NCR and its surroundings area. By the help of survey I can find out the reason behind non-availability of Supertech in the specified area. The knowledge of case-stock indicates our case-in-trade and that of competitors. Feedback from the market place regarding servicing of dealers will help us to improve our servicing in the lacked areas. Therefore, appropriate marketing strategy can be worked out depending upon the findings. Some more uses of Dealer-Survey:

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MARKET KNOWLEDGE: Dealer-Survey gives the total profit of the market by following: Location of dealers The type of dealer No of dealers who keep Supertech projects and comparing the stock. The marketing inputs with respect to 1) Advertising 2) Servicing TRAINING GROUP FOR FUTURE EXECUTIVES: Good investigations from these surveys can be recruited to take up future jobs. These people will ideally suitable, as they would know the market thoroughly.

45

CONCLUSION
The whole analysis shows that there are good competition among companies. There is a neck-to-neck competition in companies. The stock position of Supertech is good than others in market. Supertech provides better services. Villas as well are being sold more. Clients prefers projects on the basis of brand mostly and relatively on the basis of availability of Supertech. Market position is better than other. Supertech have high power equipments in market. Average daily sale of Supertech is relatively higher than other.

46

SUGGESTION
Supertech should come out with such an advertisement, which can block the customers mind and can change the customers percep tion about the project. Company executives should visit the counter on weekly basis. Executives should take the feedback from the dealers about the service of the salesman and the distributors. Salesman should have better interaction with the dealers which results in increase in sales. The criteria to provide good equipment should be changed and a separate department should handle this.

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BIBLIOGRAPHY

REFERENCES
BOOKS Kotler Philip, Marketing Management Market research (N.K Malohtra) WEBSITE www.supertechlimited.com www.goog

48

Real Estate Market Questionnaire

Name of the participant: .. Contact number: .. Date: . Q1. How did you come to know about supertech ? (a) Through newspaper Ad (b) Website (c) Broker (d) Other

Q2. Choose your budget for proceding further ? (a) 25 lac (b) 45 lac (c) 60 lac (d) 80 lac

Q3. How is your experience with supertech ? (a) Excellent (b) Good (c) Satisfies (d) poor

Q4. Which flat you want to deal ? (a) 2 BHK+S (b) 3 BHK (C) 2 BHK (d) 4 BHK

Q5. Which location you like ? (a) Noida (b) G.noida (C) Gurgon (d) Yamuna exp. Way

Q6. Which project you like the most ? (a) Czar (b) Ecovillage I (C) Ecovillage II (d) Ecovillage III

Q7. Kindly tell us the type of property you are interested in: (a) House (b) Plot (C) Land (d) Apartment

Q8. How is the Website of Supertech ? (a) Excellent (b) Good (c) Satisfactory (d) Poor

Q9. DO you like sample flat of Supertech ? (a) Yes (b) No

Q10. How is brochure of project whichever you saw . .

49

Q11. Please specify the reason behind participating in this real estate questionnaire? (a) Buying property (C) Leasing and renting (b) Selling property (d) Others

Q12. You would like to initiate this real estate deal through? (a) A real estate agent (C) Through some good firmed Q13. Overall appearance of the sale office? (a) Excellent (C) Satisfactory (b) Good (d) Poor (b) Online website (d) Other

Q14. Are you aware about the current real estate market prices? (a) Yes (b) No

Q15.Are you keep good relationship with Supertech? (a) Yes (b) No

Q16. What is your opinion about Supertech? (a) Excellent (b) Good (d) Poor

(C) Satisfactory

50

Q1. How did you come to know about supertech ? (a) Through newspaper Ad (b) Website (c) Broker (d) Other 6 26 14 4

30

25

20

Series1 15 Series2 Series3 10

0 Through newspaper Ad Website Broker Other

Mostly customers has seen WEBSIDE in 50 questions.

51

Q2. Choose your budget for proceding further ? (a) (b) (c) (d) 25 lac 45 lac 60 lac 80 lac 15 19 15 1

20

18

16

14

12

10

Series1

0 25 lac 45 lac 60 lac 80 lac

After 50 questions customers preference in 45 lac.

52

Q3. How is your experience with supertech ? (a) (b) (c) (d) Excellent Good Satisfies Poor
30

12 27 10 1

25

20

15

Series1

10

0 Excellent GOOD Satisfies Poor

In 50 questions customers says that Supertech is excellent towards us.

53

Q4. Which flat you want to deal ? (a) (b) (c) (d) 2 BHK+S 3 BHK 2 BHK 4 BHK 20 21 6 3

25

20

15

Series1

10

0 2 BHK+S 3 BHK 2 BHK 4 BHK

In 50 qustions 21 customer preference 3 BHK and second 2 BHK+ STUDY

54

Q5. Which location you like ? (a) (b) (c) (d) Noida G.noida Gurgon Yamuna exp. Way 1 47 1 1

50 45 40 35 30 25 20 15 10 5 0 Noida G. noida Gurgon Yamuna exp. Way Series1 Series2

In 50 questions mostly like of customer G. noida.

55

Q6. Which project you like the most ? (a) (b) (c) (d) Czar Ecovillage I Ecovillage II Ecovillage III 50 0 0 0

50

45

40

35

30 Series1 25 Series2 Series3 20

15

10

0 1 2 3 4 5

In 50 questions total like of customers is Czar.

56

Q7. Kindly tell us the type of property you are interested in: (a) (b) (c) (d) House 0 Plot 0 Land 0 Apartment 50

60

50

40

30

Series1 Series2

20

10

0 House Plot Land Apartment

Apartment is like of every customer.

57

Q8. How is the Website of Supertech ? (a) Excellent (b) Good (c) Satisfactory (d) Poor 17 18 13 2

20

18

16

14

12

10

Series1 Series2

0 (a) Excellent (b) Good (c) Satisfactory (d) Poor

According these 50 questions IT area of Supertech is come EXCELLENT.

58

Q9. DO you like sample flat of Supertech ? (a) Yes 48 (b) No 2

Yes No

Sample flat of Supertech customers prefers in these 50 questions.

59

Q10. How is brochure of project whichever you saw . Good Excellent 28 22

Good Excellent

Marketing area of SUPERTECH is good according to these 50 questions.

60

Q11. Please specify the reason behind participating in this real estate questionnaire? (a) Buying property 20 (b) Selling property (C) Leasing and renting (d) Others 20 5 5

25

20

15 Series1 10 Series2

0 Buying property Selling property Leasing and renting Others

After 50 questions customer more preference towards A and B.

61

Q12. You would like to initiate this real estate deal through? (a) A real estate agent 15 (b) Online website 10 (c) Through some good firmed 20 (d) Other 5

25

20

15

10

0 A real estate agent 15

After 50 questions more preference of customer is Through some good firmed.

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Q13. Overall appearance of the sale office? (a) Excellent (b) Good (c) Satisfactory (d) Poor 25 10 10 5

30

25

20

15

Series1 Series2

10

0 Excellent Good Satisfactory Poor

In 50 questions more preference to Excellent.

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Q14. Are you aware about the current real estate market prices? (a) Yes (b) No 10 40

Yes No

After 50 questions in this comes preference of customer NO about current rate.

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Q15.Are you want to keep good relationship with Supertech? (a) (b) Yes No 45 5

Yes No

Mostly customers says that we are ready to keep relationship with Supertech.
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Q16. What is your opinion about Supertech? (a) (b) (c) (d) Excellent Good Satisfactory Poor 30 10 5 5

30

25

20

Series2 15 Series1

10

0 Excellent Good Satisfactory Poor

Mostly customer says that Supertech is excellent in our side and we hope in future that will the same things.
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