Professional Documents
Culture Documents
THE SKINNY
The way you make a mark can and will determine the way the viewer interacts with your work. From symbolism to craft, there are many different ways to explore making marks. An exploration of different ways to effectively do this were completed in the first part of this project.
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I decided to RE-VISIT my gestural drawings after my first set (on the left). The second time I incorporated charcoal, which proved to be much more successful.
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CUT + PASTE CUT + PASTE CUT + PASTE CUT + PASTE CUT + PASTE CUT + PASTE CUT + PASTE CUT + PASTE
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ALTERNATIVE
MARKING TOOL MARKING TOOL MARKING TOOL MARKING TOOL MARKING TOOL
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ONE LINE ONE LINE ONE LINE ONE LINE ONE LINE ONE LINE
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I liked my first set of one line exploration but the marks werent saying anything.
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SO I EXPLORED THE LOVING CHARACTERISTICS OF ELEPHANTS, AND CAME UP WITH THE MARK FROM THE ONE LINE PAGE.
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HYBRID
noun - [hi - brid]
1. the offspring of two animals or plants of different breeds, varieties, species, or genera, especially as produced through human manipulation for specific genetic characteristics. 2. a person or group of persons produced by the interaction or crossbreeding of two unlike cultures, traditions, etc. 3. a word composed of elements originally drawn from different languages, as television, whose components come from Greek and Latin.
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INDIAN CULTURE
AMERICAN CULTURE
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THE SKINNY
After exploring different animal drawings, we were presented with the opportunity to design a food truck brand. This brand had to be established and designed with connections to our chosen animal. At the end of the project we were told to have designed the food truck, a menu, two business cards, and extra deliverables of our choosing.
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INDIAN INFLUENCE
BOHEMIAN HOMEY COMFORTABLE
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Funky
Unique Fresh Young
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names
royalTEA, Junk in the Trunk, Elephante Cafe, The Dirty Trunk, The Treat Trunk, Ganeshas Goods, Chill Trunk, Sweet Trunks, Majestic Munchies, Ganeshas Tea, Trunky Treats, The Trunk of Treats, Ganeshas Sweet Tooth, Truncolate, Dessunk, Chillephant, The Dessert Trunk, Donuphant, Trunkful, The Cool Trunk
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tag lines
cause we all have a sweet tooth, because donuts are always necessary, donuts make you go nuts, cause donuts are fresh, fresh treats & sweets, donuts this sweet cant be beat, donut cause theyre fresh, guiltless donuts fresh and ready, donuts you wont feel guilty about, fresh donuts for a fresh time, fresh donuts for a sweet tooth, dessert donuts, dessert donuts for a big appetite
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BRAND CHOICES
Name: Junk in the Trunk What we sell: donuts & coffee Animal connection: get a trunk full (box full) of big donuts here
BRAND ATTITUDE
The modern and playful donut truck next door. Stop by to start off your saturday morning or end up here with your friends late friday night.
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LOGO SKETCHES
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JUN K
TRUNK
junk in
dessert donuts for
JUNK
in the
the
TRUNK
the trunk
a big appetite
UNK
IN THE
TRUNK
Dessert donuts for a big appetite
UN
TRUNK
IN THE
IN THE
JUNK in the
e
TRUNK
i
e t n t
etite
jun
JUNK in
IN THE TR
K UN
k in
the tr
unk
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TRUNK
dessert donuts for a big appetite
in the
junk
TWO BRANDS TWO BRANDS TWO BRANDS TWO BRANDS TWO BRANDS TWO BRANDS TWO BRANDS
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JUNK in the
dessert donuts for a
TRUNK
big appetite
JUNK in theTRUNK
JUNK in the
dessert donuts for a
classic donut
DONUT DONUT DONUT
TRUNK
dessert donuts for a
big appetite
big appetite
MENU
classic donuts
DONUT 1 DONUT 2 DONUT 3
funky donuts
DONUT 1 DONUT 2 DONUT 3
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MENU
funky donuts
DONUT 1 DONUT 2 DONUT 3 1 2 3 COFFEE 1 COFFEE 2 COFFEE 3
Futura / FUTURA
coffee with your donut
c ts
JUNK in the
dessert donuts for a
TRUNK
big appetite
allie welch
owner & donut connoisseur allielovesdonuts@JT.com (316) 785 - 8930
MENU
JUNK in the
dessert donuts for a
TRUNK
big appetite
classic donuts
DONUT 1 DONUT 2 DONUT 3
funky donuts
DONUT 1 DONUT 2 DONUT 3
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ONUT
YOU
IN THE
JUNK
//
*
*
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BIG APPETITE
TRUNK
NU DO RT PE SSE IG AP E D AB
MENU
//
//
MENU
OR SF UT E ETIT
ALLIE WELCH
owner & donut connoisseur awelch@JintheT.com (316) 777-3456
a
*
MENU
R FO TS NU DO TITE RT PE SSE IG AP DE B A
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TRUNK
IN THE
BIG APPETITE
IN THE
JUNK
BIG APPETITE
TRUNK
IN THE
JUNK
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BIG APPETITE
TRUNK
AFTER THE BRAND DIRECTION WAS CHOSEN, MORE LOGO DIRECTIONS WERE EXPLORED.
BIG DONU
TS & BO
ORS LD FLAV
BIG
LD + BO UTS DON
ORS FLAV
NU BIG DO
OLD TS + B
RS FLAVO
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//
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NOT ONLY WERE THESE DOODLES FUN TO MAKE, THEY WERE EASY TO INCORPORATE THROUGHOUT MY BRAND
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ALLIE WELCH
owner & donut connoisseur awelch@JintheT.com (316) 777-3456
ALLIE WELCH
owner & donut connoisseur awelch@JintheT.com facebook.com/JintheT twitter & insta: @JintheT (316) 777-3456
ALLIE WELCH
BIG DONUTS + BOLD FLAVORS
owner & donut connoisseur awelch@JintheT.com (316) 777-3456 facebook.com/JintheT @JintheT @JintheT
ALLIE WELCH
owner & donut connoisseur awelch@JintheT.com (316) 777-3456
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KAKIN RIPPEL
co-owner & donut e nthusiast krippel @JintheT.com (316) 767- 4456
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HOUSE BREW
BREAKFAST BREW
CHOOSE YOUR
BOLD BREW
$1 $2 $3 $6 $12
SPRINKLED SPECIALTY
CHOOSE YOUR
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ALLIE WELCH
co-owner & donut connoisseur awelch@JintheT.com (316) 777-3456
KAKIN RIPPEL
co-owner & donut enthusiast krippel@JintheT.com (316) 767-4456
ALLIE WELCH
co-owner & donut connoisseur awelch@JintheT.com (316) 777-3456
KAKIN RIPPEL
co-owner & donut enthusiast krippel@JintheT.com (316) 767-4456
CHOOSE YOUR
CHOOSE YOUR
GLAZED
//////////////////////////////////////
$1
HOUSE BREW
SPRINKLED SPECIALTY
//////////////////////////////////////////////////
$3
DESSERT BREW
12 oz coffee 16 oz coffee
//////////////////////////////////////////////////// ////////////////////////////////////////////////////
$2.50 $3.50
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*
MENU
ALLIE WELCH
owner & donut connoisseur awelch@JintheT.com (316) 777-3456
a
*
OR SF UT ON E T D PETIT R SSE IG AP DE AB
*
* *
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THE FINAL F
OLD FLAVORS TS + B / BI GD ONU ON GD UT BI S
+
/ BIG DONUTS + B VORS OLD FLA LD BO
CHOOSE YOUR CHOOSE YOUR
GLAZED
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$1
HOUSE BREW
SPRINKLED SPECIALTY
//////////////////////////////////////////////////
$3
DESSERT BREW
12 oz coffee 16 oz coffee
//////////////////////////////////////////////////// ////////////////////////////////////////////////////
$2.50 $3.50
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FOOD TRUCK
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FINAL BUTTO
ON DESIGNS
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FINAL T-SHIRT
@JintheT
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@JintheT
ADD SOME
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CHOOSE YOUR
CHOOSE YOUR
ALLIE WE
(316) 777-3456
GLAZED
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$1
HOUSE BREW
SPRINKLED SPECIALTY
//////////////////////////////////////////////////
$3
KAKIN RIP
(316) 767-4456
DESSERT BREW
12 oz coffee 16 oz coffee
facebook.com/JintheT
//////////////////////////////////////////////////// ////////////////////////////////////////////////////
$2.50 $3.50
@JintheT @JintheT
YOU WAN MO
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sion gothic
on gothic
CHOOSE YOUR
CHOOSE YOUR
GLAZED
//////////////////////////////////////
$1
HOUSE BREW
SPRINKLED SPECIALTY
//////////////////////////////////////////////////
$3
DESSERT BREW
12 oz coffee 16 oz coffee
//////////////////////////////////////////////////// ////////////////////////////////////////////////////
ELCH
sseur
PPEL
ast
T
@JintheT
NT SOME ORE
@JintheT
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