20131030

ARO / MMX
3 ARO / MMX

IX Survey
18

2013 10 30

I
X

ARO / MMX

2013 10 30

A
R
O

3C

3C

2013 10 30

comScore Media Metrix20139

6

A
R
O

:
: 8,057,969
: 67.7%
: 1,079,913
: 16.4
: 27
: 5
: 3.3

2013 10 30

comScore Media MetrixARO2013 9

A
R
O

55%25-34

325-3435-44
20%
25-34
35-44
35-44

1 Composition Index UV
100
2 Composition Index PV
100

2013 10 30

comScore Media MetrixARO2013 9

Segment Metrix
TechCrunchEngadgetZDNetCNET
ePriceSogi! PChome

Media
1
2

[P](U) COOL3C.COM
[P] Yong Sheng Technology
[M] MOBILE01.COM
3 [P] Adobe Sites
4 [P](u) CBS Interactive
[C](u) ZDNet
[M](u) CNET
5 [P](u) AOL, Inc.
[G](U) TECHCRUNCH.COM
[G](u) ENGADGET.COM
6 [P](U) U-CAR.COM.TW
7 [P] SOGI.COM.TW
8 [P](U) EPRICE.COM.TW
9 [P](u) CNA.COM.TW
10 [P] HERBUY.COM.TW

Total Unique Visitors

(000)
754
2,673
2,672
831
948
35
657
756
33
537
613
563
759
641
590

Composition Index
UV
148
148
148
148
139
148
148
138
148
148
138
135
135
132
130

Media
1

2
3
4
5
6

7
8
9
10

[P](u) AOL, Inc.

[G](U) TECHCRUNCH.COM
[G](u) ENGADGET.COM
[P](U) U-CAR.COM.TW
[P](U) EPRICE.COM.TW
[P](U) COOL3C.COM
[P] SOGI.COM.TW
[P](u) CBS Interactive
[C](u) ZDNet
[M](u) CNET
[P] Yong Sheng Technology
[M] MOBILE01.COM
[P] PCSTORE.COM.TW
[P] WORDPRESS.COM*
[P](u) CNA.COM.TW

Total Unique Visitors

(000)

Composition Index
UV

409
22
342
329
388
323
247
370
15
274
947
947
360
262
238

375
491
470
371
344
316
296
272
325
308
262
262
262
249
246

120%
2 Composition Index UV100

2013 10 30

comScore Segment MetrixARO2013 9

A
R
O

comScore Media Metrix

iThome
InsideTechOrange
A
R
O

DigiTimes
DigiTimes
36.5Inside

31.2

2013 10 30

comScore Media MetrixARO2013 9

Inside

A
R
O

25-34TechOrangeInside
944

2013 10 30

comScore Media MetrixARO2013 9

comScore Cross Visiting

InsideTechOrange

Base

[P] ITHOME.COM.TW

Target
Shared
Audience % Vertical Audience % Vertical
(000)
(000)
Total Internet

Index

[P] INSIDE.COM.TW
Shared
Audience % Vertical
(000)

[P] TECHORANGE.COM

Index

Shared
Audience % Vertical
(000)

Index

[P] BNEXT.COM.TW
Shared
Audience % Vertical
(000)

[M] DIGITIMES.COM.TW

Index

Shared
Audience % Vertical
(000)

Index

11,901

100.0

546

100.0

100

172

100.0

100

158

100.0

100

113

100.0

100

79

100.0

100

[P] ITHOME.COM.TW

546

4.6

546

37

21.5

468

37

23.4

509

27

23.7

515

24

30.1

656

[P] INSIDE.COM.TW

172

1.4

37

6.8

468

172

35

22.0

1,517

20

17.6

1,215

8.7

602

[P] TECHORANGE.COM

158

1.3

37

6.8

509

35

20.1

1,517

158

17

14.7

1,111

7.6

573

[P] BNEXT.COM.TW

113

0.9

27

4.9

515

20

11.5

1,215

17

10.5

1,111

113

12.0

1,264

[M] DIGITIMES.COM.TW

79

0.7

24

4.4

656

4.0

602

3.8

573

8.4

1,264

79

1Shared Audience (000)iThomeInside37,000

2% VerticaliThomeInside37,000iThome(546,000)6.8%6.8%iThome
Inside
3Index% VerticaliThomeInside37,000iThome6.8%
Inside1.4%468iThome468%Inside

2013 10 30

comScore Media MetrixARO2013 9

A
R
O

3C
Mobile01Yahoo!3C

A
R
O

TMobile01
3C30
cool3c32.1
MSN3C36

2013 10 30

comScore Media MetrixARO2013 9

3CMobile01

Yahoo!3C
A
R
O

6
34T
MSN3C35

1Yahoo!3C2013

2UDM20134
UDM
2MSN3C
UDM

2013 10 30

comScore Media MetrixARO2013 9

Base

[M] MOBILE01.COM

Target
Shared
Audience % Vertical Audience % Vertical
(000)
(000)
Total Internet

[S](U) Yahoo! Taiwan Tech

Shared
Audience % Vertical
(000)

Index

[M] TECHBANG.COM.TW

3C

Shared
Audience % Vertical
(000)

Index

Index

11,901

100.0

2,672

100.0

100

1,765

100.0

100

981

100.0

100

[M] MOBILE01.COM

2,672

22.5

2,672

877

49.7

221

600

61.1

272

[S](U) Yahoo! Taiwan Tech

1,765

14.8

877

32.8

221

1,765

163

16.6

112

[M] TECHBANG.COM.TW

981

8.2

600

22.4

272

163

9.2

112

981

[P](U) COOL3C.COM

754

6.3

471

17.6

278

150

8.5

134

284

28.9

456

[S](U) MSN Tech & Gadgets - Taiwan

312

2.6

166

6.2

237

93

5.3

201

85

8.6

329

[P] PCZONE.COM.TW

89

0.8

65

2.4

322

15

0.8

112

22

2.3

305

[C] SINA Technology

72

0.6

53

2.0

330

20

1.1

190

33

3.4

557

Base

Target
Shared
Audience % Vertical Audience % Vertical
(000)
(000)
Total Internet

[S](U) MSN Tech & Gadgets Taiwan

[P](U) COOL3C.COM

Shared
Audience % Vertical
(000)

Index

PCZONE

[P] PCZONE.COM.TW

Shared
Audience % Vertical
(000)

Index

[C] SINA Technology

Shared
Audience % Vertical
(000)

Index

Index

11,901

100.0

754

100.0

100

312

100.0

100

89

100.0

100

72

100.0

100

[M] MOBILE01.COM

2,672

22.5

471

62.4

278

166

53.2

237

65

72.3

322

53

74.1

330

[S](U) Yahoo! Taiwan Tech

1,765

14.8

150

19.9

134

93

29.8

201

15

16.7

112

20

28.2

190

[M] TECHBANG.COM.TW

981

8.2

284

37.6

456

85

27.2

329

22

25.1

305

33

45.9

557

[P](U) COOL3C.COM

754

6.3

754

35

11.4

179

10

10.9

173

12

16.9

266

[S](U) MSN Tech & Gadgets - Taiwan

312

2.6

35

4.7

179

312

1.9

74

7.1

271

[P] PCZONE.COM.TW

89

0.8

10

1.3

173

0.6

74

89

3.2

421

[C] SINA Technology

72

0.6

12

1.6

266

1.6

271

2.5

421

72

2013 10 30

A
R
O

comScore Media MetrixARO2013 9

app
app

app

A
R
O

AppGuruapp01iapp
iPhone4.twAppGuru
iappiPhone4.TW

app

31-33

2013 10 30

comScore Media MetrixARO2013 9

App

A
R
O

25-

34

2013 10 30

comScore Media MetrixARO2013 9

app01AppGuruiapp
Base

[P] APPGURU.COM.TW

[P] IPHONE4.TW

[P] APP01.COM.TW

A
R
O

[P] IAPP.COM.TW

Target
Audience
(000)

% Vertical

Shared
Audience
(000)

% Vertical

Index

Shared
Audience
(000)

% Vertical

Index

Shared
Audience
(000)

% Vertical

Index

Shared
Audience
(000)

% Vertical

Index

11,901

100.0

214

100.0

100

173

100.0

100

171

100.0

100

103

100.0

100

[P] APPGURU.COM.TW

214

1.8

214

20

11.8

656

28

16.5

917

13

12.5

692

[P] IPHONE4.TW

173

1.5

20

9.5

656

173

15

8.5

585

11

10.3

711

[P] APP01.COM.TW

171

1.4

28

13.2

917

15

8.4

585

171

12

11.6

802

[P] IAPP.COM.TW

103

0.9

13

6.0

692

11

6.1

711

12

6.9

802

103

Total Internet

2013 10 30

comScore Media MetrixARO2013 9


201396

InsideTechOrange

25-34

Mobile01Yahoo!
3CTMobile01
T
PCZONE

ePriceSogi! PChome

appAppGuru

iThome
Inside
TechOrange
DigiTimes
2013 10 30

iappiPhone4.TW

appapp

25-34

A
R
O

IX

2013 10 30

I
X

201310121013
2,585

2013 10 30

Key Findings

35.2%

77%

(40%)

37.1%

(26.5%)

(36.8%)

(67.6%)

(63.2%)

(42.1%) /(40.8%)

Sony(52.4%)

(15.7%)/

(77.7%)

/(73.6%)

15,001~25,000(38.2%)

2013 10 30

I
X

(35.2%)
55.6%
9.2%

(40%)

(26.5%)

2013 10 30

I
X

(67.6%)
(15.7%)
(10.5%)
(9.8%)
(8.1%)(5.3%)

(41.9%)
(40.7%)
35-39
//
(33.1%)

2013 10 30

I
X

(63.2%)
(51.3%)
40
46.3%
20-24

2013 10 30

I
X

(77%)23%

(48.1%)
(47.7%)
(40.6%)

2013 10 30

I
X

//(73.6%)

(55.5%)(50%)

//

2013 10 30

I
X

(42.1%) /
(40.8%)
34%

2013 10 30

I
X

Sony(52.4%)

Panasonic(38.6%)Sony

(17%)
(14.1%)(12.6%)

Sony19

20-2430-39

2013 10 30

I
X

(77.7%)35-39

(65%)
(58.4%)(54.4%)

15,001-25,000

2013 10 30

I
X

2013 10 30

I
X

(IX Survey)

CyberPanel
12

2013/10/122013/10/13
N=2,585
95%,
1.93%20138

2013 10 30

1323

51.2%

1262

48.8%

19

487

18.9%

20-24

285

11.0%

25-29

273

10.6%

30-34

335

12.9%

35-39

279

10.8%

40

925

35.8%

1237

47.8%

649

25.1%

699

27.0%

I
X

m
c

marcom@insightxplorer.com
(02) 2368-2300