INFORMATION TECHNOLOGY IN BUSINESS (MGT 417) 2nd ASSIGNMENT

GROUP RUBY (NBMHOF1BY)

1. IZYANTY BINTI IBRAHIM 2013407804 2. NUR AMANINA BINTI ZULKIFLI 2013245008 3. KHAIRUNISSA BINTI KAHALEK 2013493578 4. SARAH SORFINA BINTI ZULKAFLI 2013251112

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CONTENTS 1.0 Introduction

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2.0 Conduct a study on selling diamonds and gems online. Access such site as www.bluenile.com, www.diamond.com, and

www.thaigem.com, www.jewelryexchange.com.

www.tiffany.com,

a. What features do these sites use to educate buyers about gemstones? b. How do these sites attract buyers? c. How do these sites increase customers trust in online purchasing? d. What customer service features do these sites provide?

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3.0 Conclusion

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1.0 Introduction

The primary aim of every business is to increase the sales by getting more customers. Even if there are different methods of internet marketing, you need to know the basic things to do at your website to increase the sales. The scope of building the website to earn customers is proved to be success through out the time. There no limitations when you choose to use the internet marketing. One of it would be by creating a special website to let people know about the particular company. Due the rapidly growing trend, the diamond world also has been starting to follow the trend of having their own website.

Diamonds are well known and very synonym with women. Be it for investment or for accessories, it may always be the center of attraction to the pretty ladies out there. There is no universally accepted Sociological or Psychological explanation of this overwhelming yearning of women for diamonds. Whatever may be the exact reason, with the mystery, the price, the rarity and the touch of Royal magnificence, diamonds remained the first love of ladies universally.In this modern women society, the affection of diamond has eventually changed throughout the world. In fact, it has become a symbol of liberty; both economic and social. Womenare no longer desire diamonds to attract male attention, they flaunt diamond to celebrate their womanhood and to celebrate their achievement in life.

Unfortunately, because of the rarity and price and above all the lack of proper knowledge about diamonds has held back the common people from buying it. Anyhow, we need to thanks the relentless marketing of the leading diamond companies, that today's women are much more informed about the buying rules of diamonds and its resale value. Nowadays, the international diamond market is full of companies that earned repute within a short span of time and together they worked for the coming down of the price internationally.

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Alongside with the affordability, the factor of functionality is a significant reason for brightening the image of diamond in the hearts of millions of modern women. And as an added value, most of the companies marketing team has fully utilized the developing wireless world. They build up official websites that is user friendly to always be in touch with women. The sites such as www.bluenile.com, www.diamond.comand www.tiffany.com are among the famous website. They have grabbed the global market of diamonds lovers to be very easily reached. With special features in each website, it really proves that the development of information system has become useful and made life easy to everyone.

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2.0 (a) What features do these sites use to educate buyers about gemstones?
Buying diamonds can be exhilarating, but choosing the perfect diamond can have its challengers if not sure what to look for. Meaning, the buyers also must have some knowledge before they start buying the gemstone or diamond. A lot of features had been established in side these sites to educate buyer. These features are: 1) Explanation of what is gemstone This section has been created to provide first time buyers essential information about diamonds. Buyer will learn about the five C's (Carat weight, Cut, Color, Clarity and Cost), diamond facts and terminology. 2) How does it makes In this section, customers can watch the magic of manufacturing jewellery right before their eyes. The process begins in their sorting room. Here, they trained staff chooses the proper quality and size diamond for the settings. A staff then receive the work envelopes and identifies each piece giving it a description, price and inventory number. Then, the pieces are distributed to the appropriate production line, and then expertise goldsmiths by using advanced on-site technologies, set the diamonds. Last the jewellery is carefully inspected to make sure it meets quality standards 3) How to classified gemstone The grade of gemstone can be classified through carat weight, cutting, colour, clarity and cost. Buyer will learn how to understand the terminology of carat weight and how to convert the unit weight from carat to milligram, gram and ounce. The quality of diamond also can be

evaluated through diamond cutting. Colour of the diamond can describe how valuable it is. More colourless the diamond the more rare and valuable it is. Besides, the skilled diamond grader takes many characteristics into consideration when grading the clarity of diamonds. Because, every diamond is unique with distinctive internal and external
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characteristics. The buyer also should know about the cost of the diamonds or gemstone. Many dealers pay more for their diamonds because they buy on credit, they do not import them directly or are unable to buy large quantities. 4) Grading information The more you know about diamond grading, the more youll appreciate your diamond purchased. To help buyer make an informed decision, there is some important information that buyer should know before purchasing next diamond. All the diamonds will be send to gemological research laboratory for grading. Each lab has its own grading standards, so when comparing diamonds, buyers recommended to compare diamonds with like certificate. 5) Find the style that right to buyers. Those website also educate buyers and give an ideas to buyers on how to select the perfect style of jewellery. They shows a few design that they have that may suit buyers needs. For example, they list down all the design of ring for engagement occasion. So, buyers can view and make a decision on what they want without need to go to shop. 6) Selection on metals used Those website also explain on what material we can us to match we the diamond. For example sterling silver, gold and platinum. Its also explain the characteristics or features of those material and also he advantages and disadvantages of the metals used.

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7) How to choose your center diamond shape The most important factors in choosing a diamond stone is deciding on the shape that perfectly matches your style and looks beautiful on you. Therefore, buyers also should know which style of shape that you should choose. Your style may guide you to more traditional shapes such as the classic Round, Emerald or Asscher cuts or fancy shapes such as the Marquise, Heart or Pear. Those websites will describe all the shape style that buyers should know.

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2.0 (b) How do these sites attract buyers?

Due to the very fast moving lifestyle, people are always on-the-go and they become very particular about time. This cause has become one of the reason for them to shop online; especially for the career ladies out there. They can view the catalogue, pick their choices of interest, and pay there and then using their direct debit transfer or paypal. Within a week, they will receive the delivery on their door step without hussle. Due to this, most of the marketers have build up their very own website to get in touch with the customers. The would create a user friendly web that can be easily meet up the first timers expectation. Some of it may come with a user guide e-book to help these first timer customer. This method helps a lot in increasing the number of online visitor to their websites. This trend also now being used by famous gemstomes and fine jewelry companies to get in touch with their fans.

Building and creating a website may be easy but somehow, when there are very wide range of competitors, you need to be outstanding in order to grab your target market. As for websites such as, www.jewelryexchange.com, www.bluenile.com, www.tiffany.com,

www.diamond.com and www.thaigem.com although they has already been remarked by diamonds lover but it is not a guarantee that they have grabbed all the market. There are few things they implement in order to make their sites more attractive to attract the buyers. As we noticed, all these websites has maximise their search engine visibility. This is very important because by only typing in the name, it can straight away link the customer to this official website. It is very helpful for the first timer to get to the correct channel. Indirectly it has given the good impression about the company.

Other than that, they also provide user friendly websites and create a remarkable content. For example, in the websites, they provide colorful photos and useful guidelines for the customers ease. They categorise everything into smaller sections such as Engagement Ring, Wedding Ring, Type of Diamonds and etc. For the first time online shopper, they also add on the education section to educate and share more informative guidelines to help their buyers and customers in their decision making.

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On the other hand, due to the expanding of social networking, they also make full use of it. Once you have started creating your remarkable content, you need to promote it and build a way of connecting with your customers within the areas that they hang out onli ne. There is no better way of doing this than by building an online following and leveraging the rise of social networking. So, these companies has also creates accounts such as Twitter, Facebook and etc. where they can stay connected to the customers easily. They will always update the latest promotion they are having in order to grab the buyers attention. It is free by the way. A free marketing tools but un-doubtedly effective. People may share, tag and re-post their promos. In a way, it may attract new customers also.

Shopping Cart, is also an added value for these websites. First, the customers need to create their own account before start to shop happily. Once they have created their account, they will be having their own cart to shop. Here, the customers may pick and choose what they would like to have and drop it to the cart. The amount will be sum up automatically. So, you may see how much have you spent at that moment. The companies also has made easy for payment-wise, you may straight away pay using your account direct debit, PayPal, visa, or other credit facilities. So now, you can just shop from your office room and having a sip of coffee while shopping and no longer have to wait for a long queue to make payment after shopping.

Last but not least, words of mouth are the most powerful thing of all. We can see that these companies has put a review column on their websites. Good reviews from the previous customers may give some impact to the new customers perception. By showing good reviews, they have already captured the attention and trigger the new customers to try and shop with them. They may want to experience the good service provided by these companies by themselves.

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2.0 (c) How do these sites increase customers trust in online purchasing?
There are many factors that can contribute to customer trust in online purchasing especially for luxury goods such as gems. Different organizations have different ways to manage their business. Most of online business will implement or developed several types of policies to ensure customer experience when involving in online shopping such as shipping policy, security policy, warranty and others. Below are examples and factors that used by few of online website to attract and build customer trust. i) www.bluenile.com

ETHICAL SOURCING The Blue Nile Conflict-Free Diamond Policy Blue Nile, along with the global diamond industry, has a zero-tolerance policy toward conflict diamonds. Through measures such as the Kimberley Process, which tracks diamonds from mine to market, the industry in partnership with the United Nations, governments, and non-governmental organizations, polices diamond exports to prevent the trade of illegal diamonds. At Blue Nile, they only purchase diamonds through the largest and most respected suppliers who, like us, proudly adhere to and enforce the standards established by the Kimberley Process. All Blue Nile diamonds are warranted to be conflict free. If one of their suppliers was ever found to be in violation of that process, they would immediately sever that relationship. They will continue to support and promote any process that works to uphold legitimacy in the diamond trade.

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SHIPPING POLICY Shipping Information Blue Nile will ship any order under $25,000 to an APO, FPO, or DPO address. They ship all APO/FPO orders via USPS Priority Mail to the appropriate APO/FPO processing center then via the military postal service and shipment tracking is not available for APO/FPO addresses. For security purposes, USPS will not show a delivery scan or in transit scans for packages sent to these addresses. Estimated Shipping Times Blue Nile guarantees your package will arrive at the appropriate APO/FPO processing center within 2-4 business days. Most shipments usually arrive to you within a total of 5-10 business days. However, some orders may take up to 20 business days to arrive. If you are already familiar with sending packages to APO & FPO addresses, your Blue Nile order is likely to arrive in about the same amount of time. Insurance As with all Blue Nile orders, your shipment is insured from the moment it leaves our door until it arrives at yours.

SECURE SHOPPING

At Blue Nile, they want to make your shopping experience easy and comfortable, so they have taken measures to guarantee all orders you place with us will be secure and safe. They use the latest in security technology to ensure your credit card information stays safe, as well as maintain the utmost respect for your personal information and guarantee that we will never sell it to a third party. Once your order is shipped it is sent securely, insured from their door to yours.

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Protected Online Transactions When you use your credit card to make a purchase through our shopping basket, the information you provide is protected by Secure Sockets Layer (SSL) encryption technology. This technology ensures that your personal information is protected from outside parties when transmitted from your computer to our server. Blue Nile participates in the Verified by Visa and the MasterCard SecureCode programs which help you maintain even tighter security with an additional password when purchasing with your Visa card or MasterCard online. If you are a Verified by Visa or MasterCard SecureCode participant, you will be prompted for your password when you purchase at Blue Nile.

Safe Purchases Over The Phone If you would prefer to purchase your certified diamonds and fine jewelry over the telephone, please contact one of our Diamond and Jewelry Consultants. They will be happy to answer any questions you may have, and get your credit card information or assist you in arranging for a bank wire transfer.

Insured Shipping to Your Door Blue Nile insures all orders in shipment. That means from our door to yours, your purchase is under our protection.

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PRIVACY POLICY

Part of their commitment to you is to respect and protect the privacy of the personal information you provide to us. The information below is designed to inform you of what information they collect, why they collect such information, and how they use the information we collect. This Privacy Policy is incorporated into our Terms of Service.

When you submit your personal information to them, you are giving them your consent to the collection, use, and disclosure of your information as set forth in this Privacy Policy. They are always available to discuss your questions or concerns regarding this Privacy Policy and our privacy practices.

30 Day Money Back Guarantee Our 30-day money back guarantee gives you time to make sure your purchase is perfect. If you need to return it for any reason, we'll happily provide you with an exchange or full refund. RETURN POLICY You will only pay for return shipping and insurance fees. To receive a return authorization on orders shipped within the United States follow the steps outlined below. Eligible for return, items must be in their original purchase condition, include all product documentation, and shipped within 30 days. To expedite exchanging for different product, we recommend returning for refund and placing a new order. Please allow approximately 2 weeks for your refund to be processed. If a package or item delivered to you arrives damaged, please refuse the shipment or

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call them immediately. Please retain all packing materials unless instructed otherwise by Blue Nile. Claims for damaged or missing items must be reported immediately or within 5 days of receipt of your order. Blue Nile will not be responsible for lost or damaged returned shipments.

ii) www.diamond.com CONFLICT FREE DIAMONDS At Diamond.com they source diamonds from the worlds best, most respected and largest diamond suppliers. They make every effort, as do our suppliers to ensure that we do not knowingly purchase or sell any conflict diamonds. They buy only from suppliers who warrant that their diamonds are from sources free from conflict and are committed to the highest standards on behalf of our customers. At Diamond.com they comply with the Kimberley Process. In 2000, the world adopted the Kimberley Process, a UN-Mandated process that assures customers that 99% of diamonds are sourced free of conflict. What are conflict diamonds? Conflict diamonds, also known as blood diamonds, are diamonds whose profit is used to finance illegal operations of rebel, military or terrorists movements or their allies, aimed at overtaking legitimate government. What areas of the world are affected by conflict diamonds? The fighting that is fueled by the trade of conflict diamonds has been relegated to few Central and West African countries, including Sierra Leone, Angola, The Democratic Republic of Congo, and Liberia.

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What has the diamond industry done about conflict diamonds? The global diamond industry created the Kimberly Process to ensure that conflict diamonds are kept out of the retail market. What is the Kimberley Process? The Kimberley Process is a UN mandated international certification scheme aimed to prevent the trade of conflict diamonds while helping to protect the legitimate trade of rough diamonds. The Kimberly Process Certification Scheme (KPCS) outlines the provisions by which the trade of rough diamonds is to occur. At Diamond.com, they comply with the Kimberley Process. What is Diamond.coms position on conflict diamonds? At Diamond.com they source their diamonds from the worlds best, most respected and largest diamond suppliers. They make every effort to ensure that they do not purchase or sell any conflict diamonds. They buy from suppliers who warrant that their diamonds are from sources free from conflict. iii) www.thaigem.com PRIVACY POLICY By using our website or by doing business with Thaigem, you are accepting the practices described in this Privacy Policy. JTV is affiliated with a variety of other companies (Affiliated Companies) such as Multimedia Commerce Group, Inc. (MCGI), the parent company of JTV. For purposes of this policy, Affiliated Companies shall include any entity or joint venture that is wholly or partially owned or controlled by JTV or MCGI, that wholly or partially own or control JTV or MCGI, or that is related to JTV or MCGI through common ownership.

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Information We Collect about You. They collect information that you provide through doing business or by registering with any of their websites. You do not have to provide us with any information to visit our websites; however, you may not be able to fully utilize all of the services on our websites or be able to make purchases if you choose not to provide certain information. Examples of the kinds of information and the manner in which they collect such information are listed below: In general, information collected may include identifying information, such as your name, address, e-mail address and telephone number, and, if you transact business with them, financial information such as your payment method (valid credit/debit card number, type, expiration date and other financial information), as well as other personal and non-personal information that allows them to serve you better. Merchandise Orders When you first place an order, by phone, through Thaigem website, or otherwise, they collect from your personal and financial information. The kind of information require will depend on the payment method you choose. Examples include (but arent limited to): your name, mailing address, credit/debit card billing address, shipping address, email address, telephone number, a password (optional), date of birth and your method of payment such as credit/debit card or account numbers and expiration date. If you choose to register on their website and then return to their website at another time, then your password and other personally identifiable information will provide you with access to your customer and order information. They also ask you for personally identifiable information about other people to whom you are sending product ordered from us.

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iv) www.tiffany.com

PRIVACY POLICY This policy ("Privacy Policy") sets out how Tiffany use and protect any personal information that you give them when you use this Website, order through our catalogue or on our Toll Free telephone order line or visit any of our stores. This policy is effective from January 1, 2010. What information do they collect? In general, you can use this Website without giving us any information. However, additional services may be available if we have certain information about you. They may collect the following information: account registration information including your name, telephone number, postal address and email address; billing information, transaction and credit card information (should you make a purchase with us); What do they do with the information they collect? They use this information to provide you with a better service, and in particular for the following reasons: internal record keeping; to improve our products and services; to communicate with you by email, telephone or post if you have ordered or purchased products from us, either regarding the order or purchase or other matters regarding transactions between us or your customer relationship with us; to communicate with you with regard to your Tiffany.com account, or your Tiffany & Co. Business Account;

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They will not share your information in any other manner except as otherwise stated above unless we have your permission or are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply other agreements; or to protect the rights, property or safety of Tiffany & Co., their customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction within the framework of the relevant data protection law. SECURITY AND STORAGE In order to prevent unauthorized access or disclosure they have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information they collect on line. Where they have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. All information provided through their Website, telephone, catalogue and in store is stored on servers located in the USA. Such information will be processed by staff operating in the USA who work for their group. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal information, you agree to this transfer, storing or processing. Tiffany and Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Linking They may link to other websites which are not within their control. When they do this, they will try and make it as clear as possible that you are leaving Tiffany Website. Tiffany are not responsible for these websites in any way. Once you have left their Website, they cannot be responsible for the protection and privacy of any information

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which you provide. You should exercise caution and look at the privacy statement applicable to the website in question.

Cookies They use cookies for certain areas of their Website, including but not limited to session cookies, persistent cookies and web beacons. Cookies are files that store information on your hard drive or browser that allow our Website to recognize that you have visited our Website before. They make it easier for you to maintain your preferences on the Website, and by seeing how you use the Website, we can tailor the Website around your preferences and measure usability of the Website.

v) www.jewelryexchange.com SHIPPING POLICY All transit times are determined by the availability of the item(s) on your order. All tentative delivery times will take affect when your package leaves our facility. Ground Shipping: $10 Please allow 3-5 business days from the time your package leaves our facility for delivery Two Business Days Shipping: $15 Overnight Shipping: $25 Express Saturday deliveries: $50 (Where applicable and/or if available in your area)

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SECURITY POLICY Insurance and Security All orders are fully insured while in transit For security and insurance purposes, ALL shipments require a signature upon delivery regardless of any signed waivers you may have with any of our carriers The Jewelry Exchange encourages all customers to inspect their package(s) for damage or tampering prior to receiving and signing their acceptance Because of the nature of the items being shipped, they will only ship to the billing address of the credit card used to place the order. Alternatively, they do offer a Hold At FedEx Location service, please call us for details. PO Box Delivery

PO Box orders will not be delivered without a recipient's signature FedEx orders CANNOT be delive red to a PO Box

15-Day Internet Return Policy The Jewelry Exchange is committed to complete customer satisfaction. They take pride in the quality and workmanship of our merchandise manufactured in our stateof-the-art factory and are confident that you will be completely satisfied. If you decide to return your purchase made online or over the phone, for any reason at all, The Jewelry Exchange will refund the item(s) within 15 days or exchange any item(s) within 30 days from the original purchase date. All exchanges are final. The greater of either 25% of the total invoiced amount or the total cost of labor and materials for setting, sizing and otherwise customizing may be deducted from the refund or exchange amount.

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Freight and labor charges will not be refunded or credited towards your exchange. Labor charges include but are not limited to: setting of a diamond or gemstone, ring sizing or the conversion of earring posts from standard friction backs to screw backs. Please ensure that the contents of the package are in their original condition and secure within the Jewelry Exchange box. For security reasons, do not indicate the contents on the exterior of the package. Do not forget to include the diamond certificate, if applicable; a $100 fee applies to any missing diamond certificate. The Jewelry Exchange will process your return upon receipt of the package. Returns accepted within 15 days of the original purchase date for items bought on this website must be accompanied by the original sales receipt. CHECK PAYMENTS Jewelryexchange.com does accept checks as a form of payment, although for promptness and convenience we highly recommend that all orders be processed on our website using a credit card or by using one of our instant credit methods. At this time we ONLY accept Cashier's Checks (or Certified Bank Checks) and Money Orders as alternative forms of payment. All check orders MUST include the following items: DRIVER LICENSE NUMBER, PHONE NUMBER FOR CHECK VERIFICATION, and a PHYSICAL HOME ADDRESS. ALL orders will be subject to an Identity Verification process as an added security measure. As different banks process checks at different rates, please allow 3 - 4 weeks as a grace period for check clearance. Upon check clearance, your order will be shipped using the shipping method purchased on the order. A customer service representative will contact you with your Tracking Number upon shipment.

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GUARANTEE

Low Price guarantee If within 30 days of the purchase date, the customer finds an equivalent item at a lower price that is in-stock and offered for sale to the general public from an online jeweler; the Jewelry Exchange will refund the customer's purchase price in full including the cost of shipping the item back to us. The item must be of equal or better quality and make. The Jewelry Exchange reserves the right to verify the online price and quality of the item within seven days of notice prior to refunding any amounts due. The customer must return the goods by confirmed signature verified delivery as proof of receipt by the Jewelry Exchange Double Value Guarantee The Jewelry Exchange guarantee the retail value of all finished jewelry manufactured by the Jewelry Exchange and not requiring center stones or customization, that are priced under $3,000, to appraise for double the purchase price. Because appraisers can be influenced by competitors as well as customers, only appraisals prepared by Gemologists from the Jewelry Exchange list of independent appraisers (which are not affiliated with the Jewelry Exchange) or NAJA members that do not sell jewelry will be accepted. In the event that the appraiser underestimates the carat weight of the item, The Jewelry Exchange reserves the right to prorate the appraised value to actual weight. Any attempt by the consumer to influence a lower value on the appraised item will void the guarantee. Appraisals must be done within 30 days of purchase. If the main item appraises for less than double the purchase price, the Jewelry Exchange reserves the right, at the option of the Jewelry Exchange, to either issue a full refund for the item (upon return of the undamaged item) and the cost of the appraisal or to issue a store credit for the difference between the purchase price and half of the appraised value.

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Since there are no factory savings on loose diamonds, custom and special orders and most items over $3,000, our double value guarantee does not apply. 1 Year Limited Warranty All jewelry is guaranteed to be free from defects in workmanship and materials for one year after the date of purchase. In order to maintain the warranty, the jewelry must be inspected every six months by the Jewelry Exchange. This warranty does not cover normal wear and tear or damage caused by the customer. The warranty is limited to repair or replacement of the item at the discretion of the Jewelry Exchange. Any work performed by a jeweler other than the Jewelry Exchange automatically voids the warranty. THIS WARRANTY IS NOT AN INSURANCE POLICY. It is the responsibility of the customer to maintain insurance against loss or damage not covered by the warranty.

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2.0 (d) What consumer service features do these sites provide?

There are several customer service features that contribute buyers on purchasing diamonds and gems online. Below are the examples of the features that the sites provide. First, is insurance. It is worldwide, comprehensive that extends beyond homeowners insurance. If buyers have insurance of purchasing diamonds and gems online, insurance can protect them against theft, damage, accidental loss and mysterious disappearance. It also a flexibility to choose buyers own jeweller that means while others may make you work within their network. They may also can repair or replace for buyers lost or damage jewellery with the same kind and quality as the original especially when buyers own a specific brand of jewellery. And with insurance also, that is certified (GIA), Gemological Institute of America which is a gemologists on staff whose passion and specialty in jewellery. Second, is credit card. They offer compelling financing options, giving buyers the flexibility to pay over time. And the card members also give them special access to their card-member only and promotion. Members also no need to pay the annual fee and have convenient online accounts management. Then, these sites also provide free shipping and special orders. Once the buyers order has shipped, they will receive a shipping confirmation email that allows them to track their order. With special order, these sites help their buyers find exactly what they are looking for. If their loose diamonds collection does not contain a diamond fitting the buyers exact specification, the sites provide the custom request form. They will contact their customers via email of phone with their search results. Lastly, the most popular feature is mobile applications. With the application, the site invites you to instantly compare shop and purchase worldwide. Use their iPhone app or their Mobile on buyers Android or iPhone to Build Your Own Ring and search more than 100,000 diamonds. In iPhone app, buyers can shake the Dream Box to randomly select a one-of-akind ring. Buyers can use Diamond Search to view and compare diamond criteria. They also can share rings and jewellery through Email and Facebook. Buyers can check out and purchase items right from their iPhone and ship to over 40 countries with a variety of

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payment methods. Whereby, website on Android, buyers can search for diamonds, engagements rings and jewellery worldwide. Buyers can compare shops using unique criteria for every diamond. They also can create their own wish list and purchase with their credit card, a bank wire or PayPal account.

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3.0 Conclusion
For most people, buying a diamond is a new experience, but that doesnt mean it should be overwhelming. Understanding a diamonds quality characteristic is straightforward and simple. With websites such as www.bluenile.com, www.tiffany.com, www.thaigem.com and www.jewelrysxchange.com are designed to answers buyers question. They explains a diamonds characteristics, how those characteristics influence appearance and which are important than others. Buyers will know everything they need to know to find their perfect diamond. For business selling appropriate products and services, their online store can provide significant benefits in improved sales and marketing opportunities. Being open 24/7; with automated order and payment processing, sales can be made at any time and buyers can buy when it suits them. Online business also improved customers profiling, with the opportunity to target products and services at specific groups based on buying online. We all know buying items online are more beneficial than purchasing items from the actual shops. Shopping different kinds of diamonds and gems for instance is more convenient in virtual stores because they will not require their buyers to leave their house to see and try their latest items. Whats more, buyers also can receive their purchase items because through online purchasing, they offer home delivery service. With these websites, buyers can learn as much as they can about gemology. Besides the basic "four Cs" of cut, clarity, color and carat weight, buyers will want to learn as much as possible about the stones they intend to buy. They will be able to check the price of the gems better. Diamonds and gems last a long time, so good sales people will make claims like this is and investments and will always be worth more than what they cost. There are a lot of opportunities for those for those prepared to do some homework via the internet to both enjoy beautiful diamonds and secure a bit of diversity in their investment.

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