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Master of Advanced Marketing Master of Marketing
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www.monash.edu/business-economics
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A world-class reputation
Monash University has an enviable reputation for teaching and research excellence across business disciplines. This reputation is built on our innovative and progressive approach to course delivery, and the strong links we have forged with commerce and industry both in Australia and overseas making Monash degrees truly international. Monash creates leaders who adapt and thrive in a rapidly changing business world. We are consistently ranked among the leading universities in the world, and our degrees are globally recognised, giving our graduates an extra edge to help them succeed in the international job market.
The Faculty of Business and Economics has been awarded international business school accreditation by the Association to Advance Collegiate Schools of Business (AACSB), the Brussels based European Quality Improvement System (EQUIS), and the Association of MBAs. Monash University is the first Group of Eight university to have achieved the esteemed triple crown business school accreditations by AACSB, EQUIS and AMBA. These globally-recognised accreditations place the university in the elite ranks of less than one per cent of business schools worldwide with triple crown accreditation. These accreditations establish the faculty as one of the worlds leading higher education institutions in business education. Further details on our accreditations can be found at: www.monash.edu/business-economics
The Faculty of Business and Economics offers an extensive choice of graduate business programs for students of varying backgrounds and aspirations. Whether you want to get ahead in your career, develop your expertise, or move into research and gain a PhD, Monashs business programs can give you a distinct advantage. Whats more, the range of full-time and part-time options means that its easy to structure your study around your lifestyle.
The rapid pace of change in todays business environment requires constant professional growth. Our business programs are designed to ensure that you are at the leading edge of your chosen field of endeavour.
Professor Colm Kearney Dean, Faculty of Business and Economics
The vision of the Faculty of Business and Economics is to be recognised as one of the worlds leading academies of scholarship in business, economics, and related disciplines, with the standing of our flagship activities verified by the most esteemed international arbiters of quality.
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Im not in the business of thinking about making ads. Im in the business of helping clients make good business decisions.
John Zeigler
CEO & Chairman of DDB Group Asia Pacific, India, Japan. Bachelor of Business (Marketing) and Master of Marketing, Monash University alumnus.
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Course code CRICOS code Duration Intake Campus Exit points 2014 fee (A$) Credit points Number of units Entry requirements
4431 077241B 1.5 years full time, 3 years part time Semester 1 On campus (Caulfield) Graduate Certificate in Business (24 points) Graduate Diploma in Business (48 points) Domestic: $24,700 International: $34,100 72 12 (6 core units, 6 elective units) An Australian bachelor degree with a major in Marketing, or an equivalent qualification from a recognised tertiary institution including overseas universities. An average of 65% is preferred, or an equivalent GPA as determined by the Faculty. Applicants must also submit a rsum. Bachelor degree qualifications in some social disciplines commonly regarded as root disciplines of marketing will also be considered; these include but are not limited to Psychology, Sociology, and Economics. In such cases, an applicant must demonstrate at least a minor sequence of Marketing subjects in their study. Applicants will be ranked and selected based on consideration of their entire academic record and rsum.
Core units
> Strategic brand management > Advanced business research methods > Advanced buyer behaviour > Case studies in marketing strategy > Contemporary issues in marketing > Advanced marketing communication
Course features
> This degree is only available on campus (no online study options) and accepts one intake at the beginning of the year. It is designed to maximise the cohort experience of marketing-focused and marketing-qualified students. > Subjects are taught by academics who are at the leading edge of research in marketing. > Lectures by leading industry practitioners complement the research-led teaching. > The degree offers valuable networking opportunities to help you grow your professional networks. > As part of our long-term commitment to relevant and current education in marketing, the Department of Marketings Industry Advisory Board members provide valuable and ongoing practitioner input into our courses. > Master of Advanced Marketing students are eligible for the Monash Marketing for Excellence Awards. These awards acknowledge postgraduate students who have achieved outstanding results in individual units and courses. Detailed information about the awards can be found on the Department of Marketing web pages and Facebook page. PhD in Marketing Students who wish to contemplate a future PhD in Marketing should contact the program director for advice on how to structure a research pathway within the degree.
Elective units
You must undertake six graduate-level electives to complete this degree. Two units must be chosen from the wide offering delivered by the Department of Marketing. The remaining units can be selected from a broad list of subjects offered by the Faculty of Business and Economics. Up to two electives may be taken from other faculties in the university. For more information on electives go to: www.monash.edu/study
Offers a research pathway for students who wish to complete a PhD in marketing
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Master of Marketing
The Master of Marketing is a contemporary postgraduate degree that focuses on developing students practical and strategic skills. The degree blends cutting-edge academic research with state-of-the-art industry knowledge. Classes are conducted by top academics and industry professionals. Students are also invited to attend a range of extracurricular events such as the Monash Marketing Business Breakfasts and master classes which include presentations by industry leaders. Our timetable offers flexible study options for students who are working professionals with busy work schedules and/or personal commitments that prevent them from getting to campus each week. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to tailor your electives to suit your own interests and career goals.
2276 031027K 1.5 years full time, 3 years part time Semester 1 and Semester 2 On campus (Caulfield), off campus Graduate Certificate in Business (24 points) Graduate Diploma in Business (48 points) Domestic: $24,700 International: $34,100 72 12 (6 core units, 6 elective units) An Australian bachelor degree or an equivalent qualification and a minimum of two years employment experience with at least a year of professional/managerial experience. Applicants will be ranked based on relevant employment experience and their entire academic record, with a credit average preferred.
Campus Exit points 2014 fee (A$) Credit points Number of units
Entry requirements
Core units
Choose from a wide range of elective units to suit your specialist area
Course features
> This course gives you access to leading academics and experienced marketing professionals who are at the leading edge of research and practice, ensuring that your studies focus on current concepts and issues that are happening in the world today. > You study with fellow working professionals, employed across a range of industries, who are seeking to grow their knowledge of marketing. > The degree grows your leadership, problem-solving and strategic skills and special guest lecturers provide examples of how these apply to the workplace. > Master of Marketing students are eligible for the Monash Marketing for Excellence Awards. These awards acknowledge postgraduate students who have achieved outstanding results in individual units and courses. Detailed information about the awards can be found on the Department of Marketing web pages and Facebook page. > The course is accredited by the Australian Marketing Institute (AMI), the national association for marketing professionals. > As part of our long-term commitment to relevant and current education in marketing, the Department of Marketings Industry Advisory Board members provide valuable and ongoing practitioner input into our courses.
> Foundations of marketing > Theory and process of buyer behaviour > Integrated marketing communication > Marketing research > Marketing leadership in society
> Case studies in marketing strategy* * Case studies in marketing strategy is the capstone within the degree and is undertaken as the final unit.
Elective units
You must undertake six graduate-level electives to complete this degree. Units can be selected from a broad list of subjects offered by the Faculty of Business and Economics. Two electives may be taken from other faculties in the university. For more information on electives go to: www.monash.edu/study
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Prior to enrolling in my Master of Marketing I spent an extended period of time travelling and living abroad. Upon returning to Melbourne, my goal was to re-establish a career as a marketing professional and build a foundation of knowledge that was both theoretical and practical. I chose to study at Monash as the masters program fostered a teaching environment that facilitated innovative thinking with a network of likeminded business professionals. The experience was invaluable and has equipped me with the knowledge to apply the rigor and critical thinking needed in my daily role.
Michael Leake
Career outcomes
Marketing career opportunities exist across all industries. These span exciting and challenging areas such as social marketing, brand management, marketing communications, digital media, consumer policy, and sustainability. These marketing roles can lead to senior executive positions such as Global Head of Brands, Chief Innovation Officer, CMO and CEO. Industries employing our recent graduates include advertising agencies, FMCG, financial services, pharmaceutical and health, retail, telecommunications, not-for-profit and government.
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Coursework programs
Most of our coursework degrees comprise 12 units. Full-time students normally undertake four units per semester and part-time students normally undertake two units per semester. In some courses, you are able to exit your masters degree early with a graduate certificate (four units) or a graduate diploma (eights units). In some disciplines, you are eligible to enrol in a graduate or postgraduate diploma and, after completion of eight units, articulate into a relevant masters degree. Many of our coursework programs also offer a research stream, which serves as a prerequisite for undertaking a PhD. For more information on our postgraduate programs go to www.monash.edu/study
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Business
Graduate Certificate in Business Graduate Diploma in Business Master of Business Master of Business Law Master of Business (Science and Technology)
Graduate Diploma in Applied Econometrics Master of Applied Econometrics Graduate Diploma in Economic Studies Master of Economics Master of Business Economics Graduate Certificate in Pharmacoeconomics Graduate Diploma in Health Economics and Policy
Marketing
Management
Graduate Diploma in Human Resource Management Master of Human Resource Management Master of Management
International Business
Master of International Business
Business Administration
Monash MBA Monash Executive MBA
Master of Applied Finance/ Master of Applied Econometrics Master of Applied Finance/ Master of Business (Accounting) Master of Business/ Master of Professional Accounting Master of International Business/Master of European and International Studies Master of Journalism/ Master of Business Master of Professional Accounting/ Master of Business Law Master of Business (Accounting)/Master of Business Law
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For more information on credit and exemptions for previous postgraduate study, please email enquiries.Caulfield@monash.edu or phone (613) 9903 1400.
Fees
To study at Monash University you must pay tuition fees to the university. Tuition fees vary for different courses. Indication tuition fees are detailed in the course tables of this guide. However, please check Monash course finder www.monash.edu/study/coursefinder and www.monash.edu/fees Postgraduate coursework programs are full-fee places. The tuition fees quoted are for 48 credit points unless otherwise stated in the course tables and only applicable to a course commencing in the year stated in the table. Tuition fees for course commencement in coming years will be different. Monash University reserves the right to adjust annual tuition fees for future years of your course. However, Monash University undertakes that any adjustment factor for those continuing students will not exceed six per cent per annum. Any adjustment will be applied on the first day of January each year for teaching periods within the census date thereafter.
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Apply Now
Application closing dates
Entry in Semester 1 31 January 2014 Entry in Semester 2 30 June 2014 Semester Dates 2014 Semester 1 3 March - 30 May Semester 2 28 July - 24 October
Further information
Postgraduate Student Services Office Faculty of Business and Economics
Monash University Building N, Level 4 27 Sir John Monash Drive Caulfield East, Victoria 3145, Australia Telephone: 61 3 9903 1400 or 61 3 1300 784 990 Email: enquiries.caulfield@monash.edu www.monash.edu/business-economics
CRICOS provider: Monash University 00008C Monash University reserves the right to alter information, procedures, fees and regulations contained in this document. Please check the Monash University website for updates (www.monash.edu.au). All information reflects prescriptions, policy and practice in force at time of publication. Published July 2013.