Professional Documents
Culture Documents
MARKETING
PROFESSIONAL
Aabu bakar M.Shaikh
Ph: +91-7276448038/7875665719
E-mail: w.shaikh79@yahoo.com
Possess comprehensive skill sets in exploring and procuring new business, promoting and
creating brand awareness and competition analysis. Target oriented professional with proven
managerial acumen backed by focused energies fostering business growth and target
achievements.
Carrying out analysis and possess inherent creative skills to form productive systems and
strategic business partnerships.
An effective team leader with demonstrated capability to mentor and motivate teams,
enhance performance and contribution levels.
Core Competencies
Business Development and Strategy Distribution Relationship Management Negotiation &
Communication Skills
Networking & Relationship Building Administration Product Promotion
PROFESSIONAL EXPERIENCE
Al Isteqrar Al omaniya
Plastic & Tissue Factory
Oman (Muscat Salahah)
Area Executive
Developing strategies for enlarging the core market base of the company based on market
research data.
Identify & develop locations for new profitable ventures and areas of improvements for
revenue generation while managing a healthy portfolio by ensuring quality sourcing and high
cross sales of insurance products.
Recognizing and developing reliable FOS leading to deeper market penetration and improved
market share.
Entrusted with the task of providing assistance to the channel partners and DST team so that
they could accomplish business targets and achieve profitable ROI.
Building and maintaining healthy business relations with customers, understanding their
requirement & suggesting most viable products/ services, thereby, enhancing customer
satisfaction matrices by achieving delivery & service quality norms.
Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.
Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
Alsafi DANONE
Saudi Arabia (Jeddah Branch)
2003
June-2001-June-
Administered Key Accounts, Super markets & retail stores in KSA and involved in brand
launch in key accounts & retail stores.
Executed Trade, Marketing & Distribution plans while establishing planned infrastructure.
Accountable for the assuring the accessibility (width & depth) & visibility of products at
outlets and instrumental in implementation of trade promotion schemes.
Managed institutional sales & Consumer promotion activities in KSA and supervised brand
inputs & stock control both at the WD level & the outlet level.
Manages & motivates sales team.
Track & achieves sales targets, managing stock and cash, Grooms, trains and nurtures a sales team.
Should be open to travelling across the city to ensure performance of the region.
Aug-
Instrumental in increasing the sales volumes of brands like Pepsi Marinda Mountain dew
seven up, Healthy World, Act II, Rath, Crystal through wider distribution & visibility.
Managed key accounts by administering supply chain management while managed &
appointed distributors for wider geographic coverage.
Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.
Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
team to minimize non-starters & delinquency.
Successfully launched Sundrop Heart oil at Pune against strong competitor like Saffola.
Led the efforts across ensuring wider visibility of Act II popcorns thereby, resulting in 40%
growth in sales.
Ensured wider distribution of Healthy World atta thus, making it the no. 3 brand in Pune.
Efficiently handling a team and responsible for delegating work to the team members,
allocating targets, monitoring team performance through timely feedbacks, thereby, ensuring
overall team productivity and quality.
Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
team to minimize non-starters & delinquency.
March-2007to Dec-2008
Job Description
Work as a senior member of the HR core team, implementing the HR strategies and fostering an
environment of teamwork and idea sharing.
Develop HR programs, practices and policies globally to include Reward and Recognition
strategy; career development; succession planning
Manage HR operational issues (including employee communication & engagement) with the Biz.
HR & Line Management as appropriate.
Provide an effective HR administration function, utilizing e-based solutions for PMS and other HR
initiatives like E-Sat. etc.
Develop and grow the technical skills and capabilities of HR employees. Be an HR resource
person
Enable the on-going development of KPITs core values, mission and culture as the organization
grows and matures.
Dec-2008 June-2010
Perform a complete resource search Campus walk-in as per the requirement through
portals and referencing.
Taking HR interviews where I evaluate the soft skills of the candidate over and above the
usual evaluation criteria such as attitude, strengths & weaknesses, dedication,
occupational stability etc.
Performing the functions of coordinators between the candidate and the client.
Full & Final Settlement, Appraisals/Appointment letter, Leave policies & Procedures,
Personnel department
Sales supervisor
Building and maintaining healthy business relations with customers, understanding their
requirement & suggesting most viable products/ services, thereby, enhancing customer
Track & achieves sales targets, managing stock and cash, Grooms, trains and nurtures a sales team.
Should be open to travelling across the city to ensure performance of the region.
Accountable for enlarging the channel by boosting up the sales and established the
infrastructure for channel partners.
Interacted with the credit team to maintain the Turn around Time (TAT) and with collections
team to minimize non-starters & delinquency.
Exceeding 90 % of Annual Sales Plan by Product Category and thus ensuring that the Company meets
its
Eliminating Channel complaints and settling complaints within lead times, as per norms.
Driving License
Oman
UAE Valid up to 2013 year
Kingdom Saudi Arabia Valid up to 2020 year
Technical language
Excel
MIS office
Internet
EDUCATIONAL CREDENTIALS
B.com Allahabad University
MBA
Pursuing
Languages Known: English and Arabic
Permanent Address: