John Doe

Anywhere, Texas 333.333.3333

john.doe@xxx.net

DIRECTOR ● MARKETING STRATEGY & BRAND MANAGEMENT

Business Development | Strategic Partners | Project Management | Program Development

Senior business leader who has strong background in successful strategic planning, program
development and marketing management across start-up and Fortune 500 corporations. Excels at seeing
the big picture, identifying gaps and managing initiatives. Plays an integral role within an organization by
providing collaboration, motivation and direction across teams in diverse and high-growth environments.

Experience spans technology, manufacturing, telecommunication, construction, advertising, healthcare,

software, government, airlines, and nonprofit industries.

AREAS of EXPERTISE

• Corporate Learning & Development • Project Initiative Leadership

• Partnership Alliances • Product Management
• Brand Strategy • Integrated Communications
• eBusiness • Mentoring
• Marketing Strategy & Management • Customer Relationship Management
• National Account Management • Organizational Development

PROFESSIONAL BACKGROUND

Confidential, Texas 2007 – 2008

MARKETING & PROJECT CONSULTANT
Developed, planned and executed marketing strategies, communication planning, and project facilitation
for technology, healthcare and publishing clients. Selected projects include:
Vice President of Marketing: Served as interim VP of Marketing for a technology company.
Restructured the marketing and inside sales teams. Worked with Practice leaders to define company
service offerings and brand positioning. Managed staff of five.
Communication Strategy: Designed communication strategy and content structure for a SharePoint
web portal. Facilitated stakeholder discussions regarding brand direction.
Web Portal: Provided expertise in SharePoint web portal strategy for a book publishing company. This
enabled new technology users to launch their first marketing and sales portal sites at their annual sales
summit. This provided a best practices model across the organization.
Website Branding: Organized web communication hierarchy and wrote web copy of healthcare website.
Collaborated with web designer to enhance company brand.

Confidential, Illinois 2004 – 2006

DIRECTOR OF MARKETING
First Marketing Director hired to bring direction to increase customer growth and retention. Developed
cohesive marketing strategy, core brand focus, best practices and organizational integration.

Strategic Alliances: Strengthened national partnership with Confidential Company through focused lead-
generation programs, analyst interviews, case studies, and customer presentations. Developed
education program that generated over $800K in referrals during the first program year.
Business Development: Collaborated with sales, development and consulting teams to identify business
opportunities, cultivate customers and create new product ideas. Managed the product release process.
John Doe Page 2
Confidential, Continued
Marketing Best Practices: Implemented core marketing processes to define company service offerings,
measure progress, and monitor customer ratings and selling opportunities. Provided a streamlined
process for organized communication and customer feedback.

Content Portal: Developed and implemented a SharePoint portal that provided on-demand information
and tracking. Streamlined communication regarding marketing collateral, customer relationship
management (CRM) data, brand strategy, competitive analysis, product and pricing information.
Key Accounts: Major clients included Company A, Company B and Company C.

INDEPENDENT CONSULTANT, Texas 2002 – 2003

Consulted with clients on marketing strategy, project management, organizational alignment, and web
presence development.

Confidential, Texas Global provider of personalized self service web applications 2000 – 2001
DIRECTOR, Global Partner Programs, Strategic Alliances & Global Services
PRACTICE MANAGER, Professional Community, Project Management De velopment
PROJECT MANAGER, Professional Services, Strategic Account Project Management
Led matrixed project and alliance teams that developed best practices, minimized risk, and provided
consistent delivery of services to customers during a time of rapid organizational growth.
Global Partner Program Management: Directed global partner programs including infrastructure,
engagement models, and marketing programs. Guided relationship development, contracts, and
readiness to solidify and extend implementation capabilities through strategic partners.

Services and Product De velopment: Created and implemented Confidential application, a web-based
consulting implementation methodology application. Key member of core management team responsible
for consistent delivery of services across consulting.

Project Management and Education: Developed the professional community for project management.
Managed employee readiness for development and adoption of project management best practices.

Restructuring: Facilitated executive team planning sessions during organizational restructuring. The
team defined employee roles, established performance indicators, and created a development framework
for the global services organization. Led scorecard team that evaluated partner performance.

Strategic Accounts: Ensured successful completion of eBusiness and web portal implementation
projects for major accounts including Company A, Company B and Company C.
• President’s Club, 2001. Awarded to top 10% of Services Group for managing strategic accounts.

Confidential, Texas Enterprise software company 1997 – 1999

PRACTICE MANAGER, Confidential University
PROGRAM MANAGER, Worldwide Internal Services Education
PRINCIPAL CONSULTANT, Consumer Packaged Goods (CPG)
Consulted with clients and partners to effectively manage and deliver training expertise on consulting
practices, implementation, software, and program management.

Curriculum Design: Managed the design and implementation of corporate learning for Confidential
Retail products, and program development for Manufacturing Make-to-Demand Curriculum.

Training: Trained 800+ students through instructor-led and online training, managing staff of two.
Prepared and managed annual training budget of $3M.
John Doe Page 3
Confidential, Continued
Product Launch: Led team planning for the global consultant training deployment of Release xxx.
Consultant Training: Instructor for CPG six-week Consultant Boot Camps, training up to 75 people
each session. Led team that delivered Make-to-Demand business process sessions.

Confidential, Texas R esearch firm studying the Yellow Pages industry 1996 – 1997
MANAGEMENT CONSULTANT
Provided expertise and consulting for the Yellow Pages Publishing Association and Regional Bell
Operating Companies (RBOC) to facilitate standardization of national advertising and graphics projects.

Confidential, Texas 1991 – 1996

MANAGER, Graphics Operations
Directed the development and implementation of operations projects which included core product line
enhancement, systems development, training programs, and process design.
Product Development: Managed matrixed team that designed interfaces and implemented
standardization for the population of 2,700+ graphic items into the system used for directory
manufacturing across 300+ directories.

Training: Developed materials and taught 1,100 sales and graphics personnel across a 14-state territory
on products and graphics applications that positively impacted revenue by over $2M.

Branding: Managed the redesign of the Yellow Pages book configuration. Collaborated with marketing
and advertising agencies on design and product placement as part of branding for Confidential company.

EDUCATION, TRAINING and PUBLICATION

Stanford University, California, Stanford Certified Project Manager (SCPM)

Any University, Texas, Bachelor of Arts, Graphic Design

“Confidential Book Title” book authored by Confidential

contributing writer and marketing layout