The Craft of Selling

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The Craft of
Selling
YOURSELF

Ashraf Chaudhry
Published by:
TRCB Media Networks LLC
http://www.TRCB.com

The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

TotalRecallPress.com
This Book is Sponsored by TotalRecall Publications, Inc.
The sponsoring editor is Bruce Moran and the production supervisor is Corby R. Tate.

Copyright 2009 by: Ashraf Chaudhry

All rights reserved. Printed in United States of America, Europe and Canada. Except as permitted
under the United States Copyright Act of 1976, No part of this publication may be reproduced,
stored in a retrieval system, or transmitted in any form or by any means electronic or mechanical or
by photocopying, recording, or otherwise without the prior permission of the publisher.
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First edition, November 2008 (Pakistan)

Designed & composed by Farida Ashraf
The views expressed in this book are solely those of the Author, Co-Authors, Contributors and do
not represent the views of any other party or parties.

Disclaimer Notice:
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Author(s), Publisher, and Sponsors extend no warranties, make no representations, and assume no
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While due care has been exercised in the compilation of this guide, we are not responsible for
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The book is dedicated to

my mother whos an endless source of guidance, inspiration & prayers for me,
Fari, my wife, without her being at my back, I cant succeed in life,
and my four years old son, Rahnuma, who practices The Craft of Selling to get his toys
and cartoon movies.

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Captains of Industry
Speak...
This is NOT just a book about getting a job. This book is about building a foundation of
success for your entire life. The priceless wisdom sits in each chapter like your own
private mastermind group of personal coaches and consultants that exists only for the
purpose of making you a success. Dont just think about buying this book. BUY IT
NOW. Don't just buy this book. READ IT.
Don't just read this book. PUT THIS POWERFULLY EFFECTIVE ADVICE TO
WORK FOR YOU NOW! AND WATCH YOUR LIFE BECOME SUCCESSFUL.

MASTER TRAINER
Stephen Reynolds
Stephen Reynolds Seminars International
"If you are the kind of person who loves to serve others, you will be well served by
reading this new book. When you sell yourself, you are selling a promise to serve other
people well. Keep that promise and watch your business grow.

Ron Kaufman
Author, UP Your Service!
Founder, UP Your Service! College
Packed with meaningful information to grow your professional career, this book is
worth a thorough read.

Dr. Nido Qubein

President, High Point University
Chairman, Great Harvest Bread Co.
No one should remain jobless after reading this book.

Murtaza Hashwani
Chief Executive
Pearl-Continental & Marriott Hotel chains, Pakistan

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Ive had the good fortune of working with Ashraf and always believed that his huge
reservoir of talent would shine in every endeavor. His insightful book is a very useful
guide making executives realize and market their true potential in the highly
competitive world.

Aftab Tapal
CEO, Tapal Tea
"A brilliant handbook for all professionals! Packed with invaluable advice and
techniques, this book will help you build value in the most important piece of the sales
equation - YOU. Highly recommended!

Mike Brooks
Author of, The Real Secrets of the Top 20%
Ashraf has clearly articulated the first step to selling success. Once you understand the
importance of YOU in the selling equations, everything is possible.

Barry Siskind
Author of, Selling from the Inside Out
&
Powerful Exhibit Marketing
Reading and applying the principles written in this book will help save the job-seekers
of months of effort and load of frustration of rejections. Its completely new and unique
approach to enter the job market with the power of branding. Its packed with how-to
tools. Extremely inspiring!

Dr. Ahsan Hameed Malik

Director Marketing & Commercial
Pakistan Cricket Board
The book is practical without fluff of exotic theories. Universities should make The Craft
of Selling YOURSELF a part of their syllabus.

Siddique Shahid
Noor Islamic Bank, Dubai

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Ashraf Chaudhry in his book The Craft of Selling YOURSELF has not only put in his
professional lifes experiences but has also shared his academic learning which he
acquired through the years due to his passion for reading. He has narrated only those
experiences that he successfully tested during his career.
Ive in my life seen and browsed at a few self-help books. I've found them to be very
academic in nature and have never had the desire to apply any of the suggestions given
in the books, this book however is such that youll want to try all the recommendations
made with the confidence that theyll work.
This book is a must read for all professionals whore in the job market whether theyre
starting their career or are in the middle of their careers, for those whore close to
retiring they should read to learn how to extend their career by putting together a Big
Bang Letter ensuring an audience with the top man.
The Craft of Selling YOURSELF is a good resource book which should be part of every
library, personal and commercial.

Mohammedi Miabhoy
COO, Tapal Tea
For me, this is not just a book based on information but theres a whole lot of practical
aspect to it as well. It very much shows that the author has had hands-on working
experience in sales and marketing.

Muhammad S. Sajwani
Director OSS, Telenor Pakistan
In todays competitive job market, you really need to master the craft of selling your
services. This is an excellent book on preparing young graduates for making a roaring
entry in the job market.

Farooq Ahmed, Head of Sales

UBL Funds, Pakistan

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The Craft of Selling YOURSELF comes from the core of Ashrafs heart and is the real
essence of his experiences through which he morphed from being a loser to an extremely
successful professional in the shortest possible timeframe. Knowing Ashraf for the last
sixteen years and especially during the years of his bewilderment, I couldnt point out a
bit of exaggeration in what he has said in this book. I remain confident that this book
will prove to be one of most invaluable contributions to the well being of young
graduates more specifically, business graduates.

Ihsan Ullah Ihsan, Head Corp. Banking

Pak Brunei Investment Company
Ashraf has provided a powerful tools kit to young aspiring graduates as well as
corporate executives to catapult themselves to their ideal jobs.

Abdul Mateen Khan

General Manager, Saudi Pak Bank
The Craft of Selling YOURSELF will help and inspire young graduates as well as
senior executives to land on jobs they had been aspiring in the past.

Rizwan Munir
Emirates Insurance Company,
UAE
Ashraf has touched upon a very important subject which most of the experienced
professionals often forget! Its an exceptionally valuable guide for career professionals
from internship to retirement and beyond.

Parvez Abbasi,
Chief Executive, Mobilezone
This book will help you take the high road and transform your overall frame of
reference - your attitude and assumptions towards selling your most valuable product
that is YOU. A must to own. A must to read. It is a shield in current recession.

Tosheeba Sarwar
Entrepreneur, Trainer, Headhunter
COO, Experiences www.experiences.com.pk

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CONTENTS
Captains of Industry Speak... .................................................................................................. IV
Acknowledgements ............................................................................................................... XIII
Introduction........................................................................................................................... XIV

Chapter 1: A Loser Catches the Train

Chapter 2: Job Hunting and Selling

1
13

Job hunting is nothing but selling ........................................................................................... 13

Youre the CEO of YOU, INC. ................................................................................................ 14
Navigating the turbulence ...................................................................................................... 15
The idea of personal branding ............................................................................................... 15
SWOT analysis....................................................................................................................... 15
How to undertake SWOT analysis2 ............................................................ 16
Strengths .................................................................................................... 16
Weaknesses ............................................................................................... 16
Opportunities .............................................................................................. 16
Threats ....................................................................................................... 17
Do your own SWOT analysis ..................................................................... 17
Determine possible actions. ................................................................................................... 17
Therere four types of actions you could take: ........................................... 18
Selling is the 2nd oldest profession ............................................................. 18
Take it as your flight manual ...................................................................... 18

Chapter 3: Product Launch hitting the bulls eye

19

Creating the mastermind ........................................................................................................ 19

Whats mastermind?............................................................................................................... 19
Highly effective people are inter-dependent .......................................................................... 21
Mastermind group will meet regularly to conduct: ...................................... 22
Product development ............................................................................................................. 22
Functional versus symbolic benefits ...................................................................................... 22
Branding is seduction ............................................................................................................. 23
Whats brand? ........................................................................................................................ 23
Positioning .............................................................................................................................. 24
Lessons from movie Troy ....................................................................................................... 24
Product versus brand ............................................................................................................. 25
Now the question is how ............................................................................ 26
Unique Selling Propositions (USPs)....................................................................................... 26
USPs are differentiators ......................................................................................................... 26
Building your brand equity ...................................................................................................... 27
Decomoditize yourself ............................................................................................................ 28
Toot your own horns............................................................................................................... 28
Packaging ............................................................................................................................... 29
Managing image ..................................................................................................................... 29
Young lady or an old woman?................................................................................................ 30

Chapter 4: Dress for Success

31

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Chapter 5: Big Bang Letter

35

Big Bang Letter is a rifle shot ................................................................................................. 35

Big Bang Letter is a hooker .................................................................................................... 36
Conventional wisdom built frustration in me........................................................................... 36
The story of my Big Bang Letter ............................................................................................. 37
My Big Bang Letter ................................................................................................................. 37
The beauty of Big Bang Letter is three fold: ........................................................................... 39
The bang of Big Bang Letter .................................................................................................. 39
Kill with WORDS and not with SWORDS............................................................................... 40
Writing a Big Bang Letter ....................................................................................................... 41
Big Bang Letter that gave 100% result................................................................................... 41
Tips to script Big Bang Letter ................................................................................................. 45
TNT power of P.S. (Postscript) .............................................................................................. 45
Harness the divine power of repetition ................................................................................... 46
Target of Big Bang Letter ....................................................................................................... 47
Caution!!! ................................................................................................................................ 48

Chapter 6: Rsum

51

Winning rsums.................................................................................................................... 53
Rsum isnt a one-size-fits-all document. ............................................................................ 53
Crafting the value addition statement..................................................................................... 53
Law is: job-hunting = product launch ..................................................................................... 54
Achievements, Achievements, Achievements ....................................................................... 55
Window dressing .................................................................................................................... 57
Rsum is your product brochure .......................................................................................... 58
Three secrets of irresistible rsums ..................................................................................... 59
Dont-operate-machinery-after-reading-it ............................................................................... 60
Common rsum bloopers ..................................................................................................... 62
Personal is NOT Professional ................................................................................................ 63
Rsums from recycle bins and lessons they teach us ......................................................... 63
Laughing-stock rsums ........................................................................................................ 64
Two Rsums, Same Person ................................................................................................ 65

Chapter 7: Cover Letter

71

A Cover Letter isnt a clone of rsum ................................................................................... 72

How to finish a Cover Letter ................................................................................................... 72
Just to summarize .................................................................................................................. 73
Eighteen common mistakes ................................................................................................... 74
Example of re-modeled Cover Letter ..................................................................................... 75

Chapter 8: Networking

79

Networking is the key to success ........................................................................................... 79

Networking is about giving ..................................................................................................... 80
Life is boomerang ................................................................................................................... 81
Networking is a way of life ...................................................................................................... 82
Networking nerd ..................................................................................................................... 82
Island mentality ...................................................................................................................... 83
4 Ps of networking ................................................................................................................. 88

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Powerful networking is all about............................................................................................. 88
Requirements of powerful networking .................................................................................... 88
Sample letter for harnessing the power of networking ........................................................... 90
People are more than what they look..................................................................................... 91
Tools of Networking................................................................................................................ 92
Ten Commandments of networking ....................................................................................... 93
Final word on networking ....................................................................................................... 93
Intelligence on potential employers ........................................................................................ 94
Internships .............................................................................................................................. 95
The six terrific habits of interns .............................................................................................. 96
The seven terrible habits of interns ........................................................................................ 96
Developing & maintaining a databank.................................................................................... 97
Word of caution ...................................................................................................................... 97
Idea Bank ............................................................................................................................... 99
Checklist ................................................................................................................................. 99

Chapter 9: Distribution Channels

103

Networking group ................................................................................................................. 103

Un-solicited Big Bang Letters ............................................................................................... 105
Placement bureaus of educational institutions ..................................................................... 107
Responding to newspaper advertisements .......................................................................... 107
Why responding to job advertisements is ineffective way.................................................... 108
Headhunters ......................................................................................................................... 109
Referrals from trainers and consultants ............................................................................... 109
A specimen referral letter ..................................................................................................... 110
Alternate sales channels ...................................................................................................... 111
Lessons from the movie The Pursuit of Happyness ............................................................ 112
Secret to double your chances of interview ......................................................................... 113

Chapter 10 Interview Management

115

Before Interview ................................................................................................................... 118

First secure private victories ................................................................................................ 118
Training mental muscles ...................................................................................................... 119
Necessary areas for preparation .......................................................................................... 120
Frequently Asked Questions (FAQs) ................................................................................... 120
No science of getting clicked................................................................................................ 123
Akio Morita on preparation ................................................................................................... 124
The 17 irrefutable laws of successful interviews .................................................................. 124
Fears of interviewers ............................................................................................................ 125
Absolute donts of the interviews.......................................................................................... 125
Victor Kiam on interviews ..................................................................................................... 126
Checklist for the winning interview ....................................................................................... 127
Last moment advice ............................................................................................................. 127
Science of first impressions ................................................................................................. 127
Hiring a candidate versus choosing a mate ......................................................................... 128
Interviewer must fall in like with you ................................................................................... 129
How the interviewer gets turned-off ..................................................................................... 129

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Tipping the balance .............................................................................................................. 130
Will you marry the one..? .............................................................................................. 130
Questions to be asked by the interviewee ........................................................................... 131
Telephonic interview............................................................................................................. 132
Thank-you note .................................................................................................................... 133
Follow-up: keep the ball rolling ............................................................................................. 135
What to do when youre maltreated by the interviewer ........................................................ 137
Factors that spin the interviews out of control ...................................................................... 138

Chapter 11 Salary Negotiation

139

Ace of the negotiators .......................................................................................................... 139

The 6 myths of salary negotiation ........................................................................................ 140
Important factors of salary negotiation ................................................................................. 141
How can a fresh graduate negotiate? .................................................................................. 141

Chapter 12: Dealing with Rejections

143

Rejection letters for famous books ....................................................................................... 145

Learning from cockroaches .................................................................................................. 146
Fixing rejection targets ......................................................................................................... 146
Ultimate formula for sales power23 ....................................................................................... 147

Chapter 13: Thrilling Ride of Transformation

149

Sense of Pride basic ingredient to be successful ............................................................. 150

Formula to maintain healthy self-esteem ............................................................................. 150
Traits of highly self-esteemed person .................................................................................. 150
Breaking away from the crippling chains.............................................................................. 151
Say good-bye ....................................................................................................................... 152
Persist and keep pumping until you succeed ....................................................................... 153
Chunking .............................................................................................................................. 153
Activate your filters ............................................................................................................... 154
Story of a deaf frog ............................................................................................................... 154
Get off the bandwagon ......................................................................................................... 155
Think out- of-the-box ............................................................................................................ 155
Associate with smarter people than yourself ....................................................................... 156
Principle of 212 degree Fahrenheit ...................................................................................... 159
Ideas for creating an exceptional 212 life............................................................................. 160
Apply 80/20 rule to get better Returns on Energy (ROE)..................................................... 160
Strengthen your mental muscles. ......................................................................................... 162
Life has seasons .................................................................................................................. 162
Develop the lingo of success ............................................................................................... 163
Multiply your brand equity with ingenuity ............................................................................. 165

Chapter 14: Life Long Mentoring

169

Further Reading ................................................................................................................... 171

References ........................................................................................................................... 172
Index ..................................................................................................................................... 173

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Acknowledgements

ife isnt a solo-flight; its a joint venture and a teamwork is one of the beliefs that Id
been espousing since childhood. I felt the ultimate need of this belief when I decided to
write down The Craft of Selling YOURSELF and set a challenging deadline of three

weeks.

The credit of pushing me to my ultimate limits goes to my mother, motivator of all

motivators, who would barge into my room many times a day just to prod and remind me about
the deadline.
My wife contributed a lot in terms of designing, composing, proofreading and improvising
the manuscript. In addition, she kept my morale high and regularly woke with me until past
midnight sacrificing her personal time.
My youngest sister-in-law, Kishwar, took a special pain to scan the manuscript for
proofreading and improvising despite her own hectic schedule.
Here, I cant help acknowledging the contribution of my seven years old nephew, Sahil,
who kept on pestering me with only one question: Chachu*, have you completed your book?
Im grateful to my IBA Class of 1992, whore now scattered all over the world, for their
valuable comments, advice and suggestions.
Special thanks must go to my friends Dr. Ahsan Hameed Malik, Director Marketing &
Commercial, Pakistan Cricket Board and Farooq Ahmad, Head of Retail Sales, UBL Funds, for
their candid and blunt comments whenever I shared material with them.
Im indebted to captains of corporate Pakistan who took time to read the manuscript and
gave their valuable comments, suggestions and endorsements.
Special thanks for my friends, Ahmad Hussain Kaisrani and Saleem Gurmani, who helped
me a lot to publish 1st edition of the book in Pakistan. This goes without saying that theyre a
constant source of inspiration and guidance in all matters.
Getting The Craft of Selling "Yourself" published in the US is my life's milestone. Credit goes to
Muhammad Siddique of TRCB Media Networks,LLC., without whose sincere support, I could
have taken many years to achieve this success. I am thankful to sponsoring editor Bruce Moran
and production supervisor Corby R. Tate of TotalRecall Publications, Inc. for their contributions
to make the international edition a living reality today.

In local language of Pakistan, chachu means uncle.

Institute of Business Administration is Pakistan's top-notch business school.

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Introduction
The future never just happened. It was created.
WILL & ARIEL DURANT
The Lessons of History

uring our entire life, were engaged in one of two sorts of activities; either were selling
something or were sleeping. The Selling in life starts with first cry for milk of the baby
and it continues till<<..

Daily reminding of the parents to the kids that they come straight home once the school is
off; teachers instructions to students to observe class discipline; wifes clamoring that you dont
stay late; doctors prescription to the patients; lawyers arguments in the courtroom; bosss daily
pep talk to achieve objectives; preachers sermon from pulpit is all selling. Throughout history,
army commanders sold their strategies and war plans to soldiers; prophets sold words of God to
humanity; philosophers sold their philosophies to people.
Despite the fact that were all salespersons, the words sell and salesman arent very much
exalted words. The first impression that comes to mind when the word salesman is heard is that
of manipulator, high pressure and twisting of facts etc. In fact, selling is nothing but persuasion,
influencing, convincing and communicating.
One of the most crucial but equally neglected areas of our life is realizing our innate talent
and skills and passionately selling them in the marketplace at premium.
In the group photo, your eyes anxiously look for your own picture; whenever you get hold of
the pen, most of the time, first thing you write is your own name; your eyes will immediately
spot your name on billboards, in newspapers or on television screen, all these illustrations show
that youre the most important person in your life and your skills and competencies are the most
gifted and valuable product.
Sometimes, we fail to sell our most valuable product in the job market and sometimes we
under-sell ourselves. Rare are the individuals who systematically plan to invent and package
themselves to sell to the best and the highest bidder.
The basic purpose of writing The Craft of Selling YOURSELF is to enable the present and
potential corporate executives take stock of their skills and competencies and help them package
themselves in such a palatable way that they find their true place in the corporate world.

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The Craft of Selling YOURSELF isnt about Hard Sell rather its about Heart Sell. First,
your own heart and mind should be convinced on yourself before you jump in the market place
to convince and persuade someone else. If youll not buy yourself, then who will buy you?
I believe the book will change your entire perspective about job-hunting process. Id
passionately welcome your feedback and success stories.

Ashraf Chaudhry
ashraf@ashrafchaudhry.com
www.ashrafchaudhry.com
www.linkedin.com/in/ashrafchaudhry

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Chapter 1:
A Loser Catches the Train
Our greatest glory is not in never falling
but in rising every time we fall.
CONFUCIUS

fter experiencing a major setback in his professional life, he found himself on the
crossroads. During the last two years, hed depleted all his savings. He borrowed
Rs*. 7000 from his childhood crony; took a public bus from his far-flung village of rural
Punjabone of the four provinces of Pakistan; set off to the cosmopolitan city, Karachi, to start
his career afresh. He boarded Karachi-bound train from Multan, a smaller city situated at 100
kilometers from his small town.
A few minutes after boarding the train, he found that some pick-pocket had stolen away all
his money. He was rendered penniless. The rail ticket luckily was in the front pocket of his shirt.
The boy had two choices<..either to go back to his home to arrange more bucks or continue his
journey despite all odds and odysseys. He opted to move forward, come what may. The train
sprinted towards Karachi blowing ominously echoing whistles in the horrifying darkness and
chilling cold of December night.
The boy, lost in varied thoughts, kept lying on wooden berth of economy class with his head
perched on a small bag having shriveled clothes and some books inside. The gushes of cold air
loaded with sand and dust entering through cracks and crevices of the rail cabin were
multiplying the pain of journey. It was morning when he reached Sukkur, a city located on
mighty Indus River and still nine to ten hours journey remaining to reach destination. He sold his
watch for Rs.50 to one of his fellow-travelers to buy some loaves of bread along with a cup of tea
to suppress his pangs of hunger. After eighteen hours of grueling train journey, this 30 years old
man landed in Karachi with ruffled hair and messy clothes and carrying the agonizing load of
past failures, strenuous setbacks, frustrations and high expectations of his rickety parents; took a
taxi from railway station buzzing off straight into the house where his bachelor friends of
university days were staying. Stepped into the house and finally managed to stabilize his
derailing steps; being conscience of his frail position as a penniless he suppressed his inflated ego
and placed a meek request to his friends to pay off the taxi fare on his behalf.

Short form of Rupees, currency of Pakistan.

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His friends welcomed him; offered him all sort of moral, material and professional help. Next
evening he discussed with friends his possibilities of job. He took rsum from one of his friends
and wrote his own rsum copying the style; in a weeks time, he sent out around 50 rsums to
HR departments of all major potential employers; flipping through the papers, responded to all
job advertisements. One month, two months, three months flew away. All sweating endeavors
turned into fiasco and the result was zero. He visited the office of his old friend and sought his
help; in a few days he got a trivial job with some marketing research agency. His search for the
job remained in full throttle. He was struggling like a fly trapped inside the car that keeps on
bouncing her head against the windscreen and never looks around to find other ways to get out
of the prison.
But only Allah Almighty knew that his adversity was subtly taking him to a discovery of
ideas which are so priceless and which are so invaluable. As Napoleon Hill says that every
adversity carries with it seeds of equivalent benefits, it was a defining moment of his life when
hed a paradigm shift about an entire process of job hunting. His area of interest was Sales &
Marketing and he was looking for a job in Sales & Marketing field. One late night when he was
twisting and turning, he put a question to himself that if he couldnt sell himself in four months
time how could he sell the inanimate products of a company. With this intriguing question, the
ideas started pouring out.
Thoughts started flashing in his disturbed mind that in order to push any product in the
market place, you need to apply the principles of Sales Management; and to create pull on your
product, you need to exercise the principles of Marketing Management. And he realized that so
far hed been violating the principles of Sales as well as Marketing Management. Enough is
enough. Dude, go back and read books on Sales and Marketing. Refresh your knowledge and
read with a new perspective. First, try to absorb the principles. Apply those principles in your
own life. First sell yourself. He said to himself.
What a great question that he raised to himself!

If I cant sell myself in four months time

how can I sell the inanimate products of a company?

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For the first time in his career, he considered himself a brand, before that he was a
commodity. Instantly, he made a fundamental decision of de-commoditizing himself; and it was
a strategic marketing decision. In order to evolve as a brand and promote himself like a brand, he
started thinking like a Brand Manager. In a months time, this broke and unhappy person was
literally working as a Brand Manager for one of the largest confectionary companies in Pakistan.
Afterward, as a part of branding strategy, he invested so heavily in his Brand Equity that his
employers failed to retain him. In five years time, he re-positioned himself four times and with
each repositioning, he changed his target market. He changed four customers! He increased his
price by 1000%!! Changing four jobs in five years broadened his horizon. What a joy of changing
jobs and industries!! In five years:
He worked for a blue-chip tea company.
He worked for five star hotel chains.
He worked for telecom giant.
This story isnt of someone else; this is my own story<.a true story<..a real story<<not
even a speck of exaggeration<< What a difference eight years can make in ones life? A loser
boy of 2000 is unbelievably blessed and incredibly lucky man of today. God has given him what
not during this period?
Ive been a practicing human being for the last 39 years. Ive experienced excruciating times
in life. My own story is a story of motivation and inspiration for those who face insurmountable
challenges but have the burning passion of wriggling out of the morass of abject circumstances
and want a transition from mere survival to significance in life. I retired from the position of
General Manager from WorldCall Group, one of the largest business conglomerates of Pakistan,
to dedicate my rest of life to share with others what I learnt in my 39 years of tumultuous
personal expedition and 15 years of turbulent professional voyage. The Craft of Selling
YOURSELF is my first attempt to help corporate executives sell their skill-set in the market
place at premium. Every loser will catch the train of life after reading this book.

The essence of greatness is the ability to choose personal fulfillment in circumstances

where others choose madness.
WAYNE DYER

Obtain your copy of The Craft of Selling "YOURSELF" from

http://www.TRCB.com

The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Obtain your copy of The Craft of Selling "YOURSELF" from

http://www.TRCB.com

The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Obtain your copy of The Craft of Selling "YOURSELF" from

http://www.TRCB.com

The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Authors Words
So you have read my story of transformation and turnaround from a loser boy to a
successful corporate executive turned highly sought after sales trainer and author.
Now let me put some questions to you.
Have you ever purchased and read a motivational and self-help book? Have you ever
listened to self-help tapes? Have you ever attended seminars and workshops promising
you to make a NEW YOU?
I believe your answer will be yes. Because you are committed to continuous learning
and growing and expanding.
Now let me ask you a few more questions, pardon me if I get blunt.
Will you learn swimming from someone who never ever saw swimming pool?
Will you ever learn driving from someone who never sat on the driving seat?
Will you ever learn to fly a plane from someone who never ever flew the plane?
Will you ever put your put your life in someones hands who has no experience of
taking care of anybody.
I know your answer. It is NO. Why, No? Because, it is simply a common sense; no rocket
science involved. You will not risk your life to learn driving from someone who
himself/herself does not know the driving.
Now my last set of questions!
Did you ever question who write motivational books?
Did you ever question who write job-hunting books?
Did you ever question who conduct career management workshops?
My guess is you might not have thought such questions in the past. Let me be blunt and
straightforward. Most of the success books are written by people who are struggling for
two-times meals. Most of the job-hunting books are written by un-employed people.
Most of the career management workshops are conducted by those whose own careers
are in mess.

Obtain your copy of The Craft of Selling "YOURSELF" from

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The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Now you may be thinking what my credentials are to write The Craft of Selling
YOURSELF. Good question. In fact, very good question!
Let me reply. I started my lifes journey as an errand boy and today I am a successful
corporate executive. How did it happen? Was it a fluke? Was it by chance? Definitely,
not! There is a law of cause and effect. I mastered The Craft of Selling Myself.
Let me go into some details. I was born to the couple who had no formal education. I
was one of the 10 siblings. There was a worst kind of poverty in our home when I
opened my eyes. I was sent to the school which had no roofs and no teachers. It was a
literally ghost school in one of the remotest villages of Pakistan. This is how I started my
life. Despite, this background, I did my Masters in Business Administration from the
top-notch business school of the country, Institute of Business Administration
(www.iba.edu). I am thankful to Almighty that he gifted me with DNA loaded with the
art and craft of Selling.
There was a time in my life when an HR Manager of a five star hotel rejected me for the
position of a waiter. But time also came when I was Corporate Manager Marketing &
Communications for 7 hotels of 5-star status. How I managed it all? Simply, I applied
The Craft of Selling to sell myself in the job market.
The Craft of Selling YOURSELF is not a book about mere telling you how to make a
resume or what to say in the interview. If you are looking for a book that says resume is
everything to get the job. Then, sorry, this book is not for you.
You are the most gifted and valuable product on the planet earth. God never created
and will never create a person as unique as you are. If you are so unique, then what
stops you to package and shout your uniqueness? The Craft of Selling YOURSELF
will guide you to explore and discover your uniqueness, or in the language of
Marketing, Unique Selling Propositions (USPs). Then how to package and shout your
USPs to your potential employers so that you look indispensible to the job market is
what is elaborately written in this book.

Obtain your copy of The Craft of Selling "YOURSELF" from

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The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Want To Know More?

Purchase the book from http://www.trcb.com On the journey of your job-hunting and
career management, take it as your Last Stop.

Tell Me Which Other Author Does It?

You will see majority of the authors whose sole objective is to sell the book. That is it.
But, I dont believe in One Transaction approach. That is myopic perspective. Perhaps, I
am one of the few authors in the world who would love to interact with readers
continuously and consistently through social online/offline. Buyers of the book will have
the privilege to interact with me through Facebook, Linkedin, Twitter, MyBlog. You will
share your feedback, success stories and insights.

Lifelong Free Offer

This is something that no author in the world, at least according to my information,
offers. I offer to critically evaluate and review your Resume/Cover Letter free of cost
forever. You only have to do the following three steps.
1. Purchase the book
2. Email me the proof of purchase (like scanned copy of invoice etc)
3. Email me your Resume/Cover Letter

I will personally evaluate/review your Resume/Cover Letter and provide you the
recommendations<<.absolutely free of cost and this offer is forever without any
strings attached.
Along your exciting drive of selling your most valuable product in the market place, you may always take
me as your trusted friend and mentor. You may contact me offline or online for advice and guidance.
As a mentor and couch, Ill advise you to throw away old inhibiting, disempowering and crippling beliefs
and ideals and replace them with dynamic, vibrant, buoyant, empowering and energizing and uplifting
beliefs.
Ill advise you to rise from the dust and ashes of the mediocrity, pessimism, low esteem and join the ranks of
optimists and people having high sense of pride and remain unaffected, heedless and insensitive to the
influences of external weather and create and carry your own weather.
From The Craft of Selling YOURSELF page # 161

Obtain your copy of The Craft of Selling "YOURSELF" from

http://www.TRCB.com

The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Why I Offer Lifelong Free Offer?

Good question. There are 3 reasons.
1. I am not a professional author (I am passionate author)
2. Writing is not my core business (My core business is Sales Trainings/Seminars)
3. My belief that what goes around comes around. If I help enough people, abundance will
automatically come to me.
All mastermind members must be genuine and honest friends. Their exclusive objective and intention
must be to deliver something to the group. When everybody gives, then as a natural corollary everybody
receives. What goes around comes around in bucks and bundles. Life is like a boomerang; what we send
comes back. The relation among masterminds is a heart-to-heart relation based on the highest degree of
sincerity, purity and singleness of the purpose. These friendships can be genuine, soul-to-soul and not just
circumstantial and symbiotic.
From The Craft of Selling YOURSELF page # 13

How To Claim Your Copy?

Very simple! Just go to one of the following web sites:

http://Amzaon.com, http://www.TRCB.com, or www.TotalRecallPress.com

Ashraf Chaudhry

Obtain your copy of The Craft of Selling "YOURSELF" from

http://www.TRCB.com

The Craft of Selling "YOURSELF" available now at http://www.TRCB.com

Obtain your copy of The Craft of Selling "YOURSELF" from

http://www.TRCB.com