Natureview Farm

Ba ckg ro u n d& Pro b le mDe f in it io n

Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview Farm
Ba ckg ro u n d&

Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview Farm
Ba ckg ro u n d& Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview

Farm
Ba ckg ro u n d& Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview Farm
Ba ckg ro u n d& Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their

business what it is tod

Natureview Farm
Ba ckg ro u n d& Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview Farm
Ba ckg ro u n d&

Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview Farm
Ba ckg ro u n d& Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod

Natureview

Farm
Ba ckg ro u n d& Pro b le mDe f in it io n
Natureview Farm is a small yogurt manufacturer with annual revenues of $13million. It produces three different size cups 8 oz. cup, 32 oz. and 4 oz. cupmultipack. However, Natureviews goal is to increase its annual revenue to $20million in two years. With a solid relationship with its current, successful strategy inthe natural foods channel it is considering expanding into the supermarket channel.Conversely, it does not want to hurt the company brand it has created as apremium yogurt brand in the natural foods market and betray those loyal, naturalfoods customers who made their business what it is tod