Cohen, Jonathan H.

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Jonathan H. Cohen
Lawrenceville, GA 30044 770.363.0800

Product Marketing Manager

jcohen12@gmail.com www.linkedin.com/in/jcohen3

Summary: Transforms technical concepts and intellectual property into successful commercial products. Strategic product development of sophisticated technical products. Innovative, tech-savvy, and detail-oriented product manager and marketing professional with extensive experience leading and working with cross-functional teams to execute all stages of the product life cycle, domestically and internationally, in the consumer electronics, telecommunications, biomedical/healthcare products, and engraving industries. Analytical problem-solver and organized multi-tasker with proven track record of developing business opportunities that generate revenue, improve customer satisfaction, and enhance market competitiveness. Core Competencies and Skills: Marketing concepts and strategies Product launches and sales tools Product research and development (R&D) Customer service/relationship management Process improvement Product testing and data analysis Presentation development and delivery Verbal, written, and interpersonal communication Training and instructional strategies Microsoft Office Suite, Visio, Project, and MindManager 3D and CAD/CAM software packages Camtasia and other video software

Product Management and Marketing Experience and Select Accomplishments: Gravotech (formerly Gravograph-New Hermes, Inc.) Senior Customization Project Engineer Product Marketing Manager Global Director of Technology Duluth, GA, 01/1998 06/2013 01/2012 06/2013 12/2003 12/2011 01/1998 12/2003

Established engineering department that collaborated with research and development, marketing, and operations teams to provide customized solutions for clients of global leader, manufacturer, and distributor of computerized engraving equipment and materials. Conducted market research, identified new markets, and developed and implemented targeted marketing campaigns that grew revenue. Conducted client needs analyses and product demonstrations. Developed and delivered internal and customer training. Added $10 million in revenue to firm by performing needs analyses for liquor and luxury jewelry companies that needed simple, easy-to-learn/use custom engraving solution, defining and testing endproduct application software, writing user guides, and marketing the solution. Boosted sales by $3+ million by identifying and researching new market, collaborating with Israeli software development team and 3 U.S. machine shops to conceptualize and deliver new product to fill market need, creating training and support materials, and supporting sales by promoting product to clients, conducting product demonstrations, and attending and working trade shows.

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Gravotech, continued: Replaced competitor as supplier of equipment and software to large national company by working with R&D to develop new and updated products, conducting alpha and beta testing to get customer feedback, delivering products, training customer, and delivering outstanding service. Sold 1,200+ systems, each generating ongoing maintenance revenue (total dollar figure proprietary). Repeated process with other companies. Retained large national account and captured $2 million in additional revenue by designing, fabricating, and selling accessories to standard product to meet client's specifications. Improved weak product in signage market and generated $220,000 in sales by researching needs of market, designing and fabricating retrofit dust collection assembly, and creating sales and marketing promotion pieces. Designed and delivered printed quick-start guide and interactive, multimedia tutorial CD to client, reducing need for firm's field staff to conduct costly onsite visits. Performed competitive analysis of firm's software; designed upgrade; launched upgrade by coordinating efforts with sales, marketing, product management, and service departments; and presented upgrade at industrial trade shows and in webinars, leading to sale of 10,000+ software suites. Designed, organized, and delivered numerous product introduction and technical training seminars, workshops, and conferences for sales reps, technical personnel, and clients in North America, Europe, Asia, and Australia. Directed 5-person applications engineering department providing samples and custom solutions that resulted in $4.5+ million in additional revenue. Wrote copy for dozens of pieces of marketing collateral, 12+ articles for trade journals, dozens of specifications and proposals, and dozens of application notes. Developed and implemented dozens of targeted marketing campaigns that generated additional revenue. Managed $650,000 annual budget, ensuring expenses did not exceed allotment. Early Career History: Independent Engineering Consulting Practice Bethel, CT

Organized and directed results-oriented ad-hoc teams in design and development of automated test equipment, consumer electronics, telecommunications, and biomedical products. Provided client management, systems analysis, needs analysis, specifications, project quotes, and project management. Designed electronics, software, manuals, and training documents. Trained and mentored employees and clients. Acquired telecommunications patent (#4,924,496). Education: Certificate in Technical Management, Georgia Institute of Technology DuPree College of Management (now the Scheller College of Business), Atlanta, GA B.S., Environmental Engineering with minor in Electrical Engineering, Rensselaer Polytechnic Institute, Troy, NY