You are on page 1of 56

Margrine Unie Lever Brothers 1929

75 500 30
400

offer wwwyjbyscom
2014 2014

&
FAQ


PINDA

..................................................................................................................................................................................2
...............................................................................................................................................................................2
1.........................................................................................................................................................................4
1.1 .................................................................................................................................................4
1.1.1 ..............................................................................................................................................4
1.1.2 ........................................................................................................................................................5
1.1.3 ....................................................................................................................................................7
1.1.4 .............................................................................................................................................8
1.2 & ............................................................................................................................................9
1.2.1 ....................................................................................................................................................9
1.2.2 ...........................................................................................................................................10
1.3 .......................................................................................................................................................10
&...................................................................................................................................................12
2.1 .............................................................................................................................................................12
2.2 .......................................................................................................................................................12
2.3 .......................................................................................................................................................13
2.3.1 ..................................................................................................................................................13
2.3.2 ...........................................................................................................................................15
......................................................................................................................................................................17
3.1 2013 &..........................................................................................................17
3.1.1 &................................................................................................................................17
3.1.2 ...................................................................................................................................19
3.2 2012 & ..........................................................................................................19
........................................................................................................................................20
4.1 ......................................................................................................................................................20
4.2 ........................................................................................................................................................21
............................................................................................................................................24
5.1 .......................................................................................................................................................24
5.2 .......................................................................................................................................................24
5.3 ..................................................................................................................................................28
............................................................................................................................................29
6.1 .................................................................................................................................................................29
6.2 &...............................................................................................................................................29
6.3 ...........................................................................................................................................................30
............................................................................................................................................31
7.1 .................................................................................................................................................................31
7.2 .......................................................................................................................................................32
7.3 ...........................................................................................................................................................39
FAQ..............................................................................................................................................54

1
1.1
1.1.1

Logo

1929

500 139 2012


30
33
200335
+86 (0)21 2212 8000
http://www.unilever.com.cn/

1.1.2
3

19

1872 Jurgens Van den Bergh

1888 Lever & Co - Lever Sunlight

20

Lever Jurgens Van den Bergh


Unilever ()

20 20
20 20 Unilever()

1927 Jurgens Van den Bergh Margarine Unie

1929 9 2 Margarine Unie Lever Unilever()

20 30


1930,1 1
1930,Procter & Gamble


30 ,

30 ,

20 40

20 50

40 50

20 60

20 70
70 1973

1970, Oss , UVG


1971,
1973, Frigo
1978, National Starch

20 80
80 26

20 90
90 50 13
10

21
21

1.1.3

1.1.4

20

1.2 &
1.2.1

2000 bestfood
100 23

Becel() Flora()
Bertolli
Bertolli
Algida Wall's () Ben & Jerry's
Brooke
Bond
2011
knorr lipton walls skippy

comfort omo cif

dove lux ponds clear Axe


LYNX RexonaSunsilk hazeline Vanseline
World Brand Lab 2006 500
2009 121.2011
Lynx Cif

1.2.2
500 520

290,000

CK 1923

1986 --
20
10 100
4000 1999

13 2000

2002 WTO

1.3
()

()

()
()

()

()

()

()
()
-

&
2.1

offer :marketing finance supply chain sales(locatio )


5K 6K 30% bonus 13
9W
manufacturing function offer
2430.

2500-3000 3500 2200 4400 500.


6000 10000

2.2

2007

2007 12 8

2.3
2.3.1

HR


Z
HR

HR

HR HR

HR

What's
WorkingTM
1/4

2.3.2

88 300 1000 150


(Frank Braeken)


John A Quelch Helen
Bloom
300
95% 1989
75%

(
)

20%
John A Quelch Helen Bloom
2000 5

2002

HR


40 John A Quelch Helen
Bloom (Good Humor Breyers
Walls )( )

HR

10

John A Quelch Helen Bloom HR



HR

1
500

10

3
-
Demo U

3.1 2013 &


3.1.1 &

- 2013

-
-
-
-
-

:
:
:
:
:
:

- 2013
-
-
-
-
-
-
-

-
-
-
-

-
-
- () SKU SKU
-
-
-
-

3.1.2

3.2 2012 &


Sep20-Oct25 2011
Sep13-Oct29 2011
Nov6 2011
Nov19-Nov20 2011
Nov28-Dec9 2011
Nov29-Dec10 2011

4.1

2013-03- 1700
14

2012-11- 18 30-21
22
00

2012-11- 18 30-21
22
00

2012-11- 18 30-21
21
00

2012-11- 18 30-21
20
00

2012-11- 18 30-21
14
00

2012-11- 18 30-21
13
00

2012-11- 18 30-21
13
00

2012-11- 18 30-21
09
00

2012-09- 18:00-20:00
27

-
A101

2010-10- 18:30
21

2010-10- 18:30
18

2010-10- 18:30
18

2010-10- 18:30
14

2010-10- 18:30
10

2010-10- 18:30
09

2010-10- 18:30
08

2010-09- 18:30
28

a101

2010-09- 18:30
25

2010-09- 18:30
20

225

http://wwwyjbyscom/xuanjianghui/

4.2

1. BBS

2.

3.


http://jianliyjbyscom/
3


4

10

8 9

FAQ
1.?


2.?
(
)
1 50-60

3.?

( pass )
4.?

5.
,

5.1
http://wwwunilevercomcn/careers-jobs/

5.2
1

Please share with


us if you have a plan
for your life journey,
and what impact you
want to have on others?(150-200 words)

Id like to be after what I like, ranging from little stuffs such as a toy, to a bigger objective like a job Thats
why I quitted my job and went abroad for studies and experience different culture I wont impose my notions on
everyone but demonstrate my decisions instead


Love of nature cultivates my sense of responsibility for environmental protection I insist on saving water
and paper and persuade my friends and family to do so
Filial piety is given the priority over my life journey Apart from the traditional Chinese culture, Id
appreciate for their effort to make me be a man Ive learned a lot from them Therefore, Id like to make friends
with them and take care of them Its the love for human being I will set a good example for the next
generation If they couldnt feel the love from their parent, how can they contribute to the society?
Therefore, you can see my narcissism, love of nature and human being and understand why I do so I will
commit myself to transmitting love through my life journey
Why do you apply for Unilever Management Trainee Program and why do you think you are suitable for the
function applied? (150-200 words)

Ive got two reasons for why I choose Unilever: the first is I do love FMCG industry because the range of
products is related with our daily life; and second one is I totally identify with the long-standing commitment to
sustainability and responsible business practice in Unilever
After one years study in the U K , I truly see the cultural difference between the Western world and
China For example, the girls in the U K are enjoying sunbathe so as to have healthy skin whilst most of
Chinese girls prefer to use whitening products I accumulate a lot of consumer insights through my observation,
which may bridge the gap between MNCs and Chinese consumers
Im interested in mobile marketing and social media marketing, which has been paid more attention for the
marketers I think the mobile platform will be next battleground and I believe Im ready to fight

5.3
/

1
2
3
: 1000
;

6.1
/
- GRE
-GRE

6.2 &

1. 5 xy x y
1)?deutsche
2)?
2. london 5
london

1) london x y london
?
2) 15%?

3. eastmode others 6
1) eastmode ?
2) xxeastmode ?

test, 400
ggjjhr mt 30
test
gmat 1 7 xdjm

ft 2B
10
48 32
test
!!35 35 30
35 30
test ft! test


!
?
hr
test test zero
unilever 200 leader

(1)

(2)

^_*

xdjms
815 800 mail
2B

SHL verbal test example kp dtt


25min 48 kp dtt


example kp 7

pg pst ~^_^

1. Describe a time when you had to come up with a new solution to overcome the
considerable resistance and solve the complex problem finally? (No more than 1000 letters)
2. Describe the situation where you had to convince someone who was not easily to be
convinced? What did you do? (No more than 1000 letters)
3. Please describe a time when you saw an opportunity to really make a difference on
yourself? (No more than 1000 letters)
4. Have you ever been part of a workgroup and attained the group goal through the joint
efforts? What role did you play in the whole process? (No more than 1000 letters)
5. Tell us you strength that makes you different from other applicants? (No more than 200
letters)
6. What are your short term plans? (No more than 200 letters)
7. Why are you interested in applying Unilever? (No more than 300 letters)
8. What are your expectations to Unilever Management Trainee Program?

6.3

7.1

:
?
?(http://wwwbolemecom)

7.2

?
?
offer unilever, (
)?
?
1
2 3 // 2
marketing
4
5
6
7
8
9
10
11 ( ) mkt
12 ( )
13 offer ??

14
2
?
?
?
?


?
?
1;
2;
3;
4;
5 3 ??
6
? ?
?
?
?
?

???

??

?

****

1 500 (


)
2
2001 500 46
3
A ----/
B ----)
C --)
4
HR ----

10

( EE) EE ;
;
;( flexible, easy-going, honest );

( 500

HR
HR
(
)

bless
XDJM

**marketing

HR (
)
;
;

ppmmppmm
?

ppmm ***marketing

ppmm
ppmm ?

ppmm ?
;

**%marketing

ppmm EE marketing?
marketing


ppmm

EMS ??
EMS EMS
mail
EMS

100 100 100


?
?

100
!

? 50 ?

(unilever)
accessment center, tough
,...
8 ,8 , 80 , cd food ,,
197
,,,
, unilever


:case interview
20 (),45 ,,
xx , ,

45 , , 10 , challenge
, challenge tough
, , , 10 ,
...
:group discussion
..., aggressive
,^_^ aggressive, ,
~~,,,,...
,,:,
,,,
,, timekeeper ~~
,,, hr ,,,
unilever ... ,,, ,
, ,, ,,...hr ,
,~~
:1 n
, 2 4 , general ...
,
,, offer , ,
,,
,, xdjm ~~

8
;8
20 5000

10 10

15 45
1 15

15

???

?
?
F1

10 12
12 50
7
HR

140 140

CEO


CEO

CEO

???
?
?? ?

7.3

4
1

5
1

AC

[]

1994 14 1993


10
?


HR

HR

4


5

HR

PASS

leader reporter
member 120%

1
2
3

2
3
HR

9 100
1 15
2 10
3 14
4 11
5 8
6 15
7 8
8 10
9 9

30 5
3

10 10

15

Tips: CAR
Confidence

Ambiguous

Reflexive Questions
dont you think

10

2


"
"
3

" ''
''
"
4

"

"
5

"

"
6

"

"
7


CLAMPS

"

"
9

10
"
"""
"

"

10-15

30
10

30

L(90)

7%38%
55%

1)

2) ?

()

3)

4)

2-3

()

2.



99 100

FAQ
2013 FAQ
Q1??
A1,( )3-5 ;
3 5 /
15

Q2??
A2 2012 3 20
2.20-3.20 3.22 -4.27
4.30-5.8 5.9-6.4 6.8 PK

Q3??
A3

Q4?
A4
-
Group No
Group No
- Group No

Q5?
A5 - - -
- -


Q6?
A6 2012 3 20

submit group submit

Q7?
A7 V -
V
http://unileveryingjieshengcom
-http://wwwweibocom/unilevercampus2012
http://wwwweibocom/zhsupernova

Q8 HR 50 2013
2012 ? 2013
?
A82012 2013
2013

Q9HR gg/jj
?
A9

Q10?
A10

Q11? HR ?
!!
A11 3

Q12HR
?
A12


Q13HR!

?
A13 021-61418848-6659/6626

Q14HR??

A14

Q15

3 22 4 27
? 3 22 4 27
?
?
A15
(4.30-5.6) PK(6.7-6.8)

Q16 HRUnilever Canadas UBC PK


6 ?
A16
!

Q17?
A17 150

Q18 HR 1 ?2

A18

Q19HR ?
A19