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MARTIN SKETCHLEY
English UK Annual Teachers Conference 2013
The talk focused primarily on the use of free online software tools to develop and enhance surveys and questionnaires for ELT professionals. Furthermore, the sharing of online surveys via social media websites, such as Twitter, Facebook or LinkedIn, is recommended to gain a broader pool of participants. This is based upon personal experience of developing and conducting research in the past.
MARTIN SKETCHLEY
He is a Young Learner Co-ordinator at LTC Eastbourne as well as a Trustee for English in the Community. He holds an MA in ELT, TEFL-Q qualification, CELTA as well as a TYLEC (young learner certificate). He has been a teacher for 8 years with experience in South East Asia, Eastern Europe and in the UK.
ONLINE SURVEYS
There are various techniques available for the teacher who is wishing to develop their own form of action research. The traditional applications and approaches available for English language teachers who are incorporating research include: Classroom observations Case studies Interviews Surveys & questionnaires
These examples are usually accessible to teachers and in reality teachers are constantly reviewing, reacting and reflecting on their own teaching experiences on a daily basis. However, with the
development of technology, we have seen the expansion of online surveys, lessons and interviews being recorded as well as learner diaries being written online via the use of blogging tools or other online software. Naturally, with online research much in its infancy, teachers and researchers require sufficient knowledge how to create and undertake the research necessary for their aims. The focus of this paper looks at the use of online tools to create and undertake online surveys. Nevertheless, what are the primary advantages of online surveys as compared to the traditional paper-based surveys? The advantages of online surveys could include the following: Participants are anonymous: there is greater transparency and honesty with this form of research, rather than surveys being administered in person. This could cause participants answering what the researcher would like to hear the halo effect or deciding to answer what the researcher does not want to hear the horn effect. Online tools provide the
participant the autonomy and space to complete with no added pressure as the researcher is not physically present during this process. Wider international participation: the online survey could be emailed for participants to complete at their discretion. This could generate a viral effect whereby participants forward on the email or link to the survey to other potential participants much like when videos or pictures become viral and a wider participation is generated. There are other tools available to link with and share online surveys which will be looked at later on. Easier to read: online text is easier to read as this can be magnified on the computer monitor with a few clicks of a mouse.
Online surveys can be embedded: online surveys created online can be embedded within websites or other blogging tools. This can be done with various online surveying tools and is incredibly intuitive. This will be reviewed in further detail later on in this handout.
Digital research results: the results of any surveys are already accessible in digital format. This could be downloaded for the analysis of any data and does not require the researcher to input the data on the computer which can be time consuming. In essence, this saves more valuable time for the analysis of any research results.
Save trees: researchers can save a lot of paperwork and time for printing, stapling and processing with online surveys. You dont need to print out your survey and read the participants potential illegible handwriting. It is easier to process, as mentioned previously and you can read the participants contribution.
Notwithstanding, what online surveys are available for current language teachers and what are the differences? There are numerous online survey and questionnaire tools available ranging from small surveys for the staffroom to large scale questionnaires for large corporations. A lot of corporations promise to deliver and execute surveys or questionnaires for a fee, dependent upon the depth of research undertaken. However, teachers who decide to undertake research are usually going to create, trial and action their own research and dont have the finance available to contract out research. Furthermore, there is greater ownership for teachers who decide to undertake their own research and feel a greater sense of achievement. In essence, free online surveying tools are more suitable for language teachers but with the broad breadth of survey tools available, what is more suitable? The biggest survey tool which I have seen language teachers use with their own research, for teachers deciding to undertake an MA or other related post-graduate research degree, use Survey Monkey (www.surveymonkey.com). Survey Monkey offers a free version but this is limited and the more
advanced features cost a lot of money, and as we all know, language teachers are not usually in the position to pay for these features particularly when deciding to commission their own action research. Another tool that teachers decide to use include Key Survey (www.keysurvey.co.uk) as this offers a free 30 day trial period but then you have to pay for the tools. It looks appealing but if you forget about the survey or decide to continue with this tool, you will then have to pay money for access. However, there is a free tool available for teachers where you can create a complicated survey and you dont need a degree in computer coding with this tool being Google Drive (www.drive.google.com). To assist those that are unfamiliar with this, we shall look at how to create a survey using Google Drive.
account, you will find yourself in the Google Drive main screen and you have to create your first survey, so click on Create and then click of Form. Form files are the
backbone of any online surveys and questionnaires and you have to become accustomed to the file format.
The image on the left demonstrates the various files that could used within Google Drive. Essentially, the Drive files are very similar to Microsoft Word as you have word processing (like Word), presentation (similar to PowerPoint), and spreadsheet tools (much like Excel). These tools are very powerful and you can start create content for your school or personal use. For example, on my website I have a monthly teacher interview and I use Document with the interviewee so that he able to record his answers from my questions. However, Forms is a new tool and I guess it is similar to Microsoft Access. You can create data input tools and this is the file which we are focusing to develop your online questionnaire. From clicking on Forms, you will be prompted to name your file and select a design or theme (please see below). It is always best to create a folder for your own research and then create the Form survey within this folder. Personally, I always select the default design theme as this looks clean and simple within my website when embedding it. Nevertheless, once you have created a Form file and named it, such as YL Research or alike, you will be ready to create your survey.
The next stage is start to writing your questions for your survey. This process is simple and quite intuitive within Google Drive. However, you should try to stick to the following pieces of advice: Avoid ambiguity Avoid acronyms Avoid leading questions
It is also advisable to develop a combination of closed and open questions. Closed questions will lead the respondent to answer yes or no, while open questions will prompt the respondent to answer in their own words. Drnyei (2002) recommends a combination of both closed and open questions, and it is advisable for budding teacher researchers to purchase Drnyeis book, Questionnaires in Second Language Research: Construction, Administration, and Processing to better understand the processes of developing tools appropriate for researching in second language. Fortunately, within Forms there are a range of tools at your disposal to create various question types.
As you can see from the picture above, there are numerous question types and tell you exactly what they are. The following question/answer types are detailed below: Text: this is essentially getting the respondent to type a one line piece of text. Examples could include asking for name, age, email or the country the participant is from. Paragraph text: this is a typical used for open questions and provides the respondent the space to provide a more detailed answer. Multiple choice: provides respondents the opportunity to choose one answer from a list. A good example of a question on an ELT-related survey may ask How long have you been a
teacher? with participants having to then select one answer from the multiple answers. An example of this sort of question and answer is illustrated below.
Checkboxes: much like multiple choice, checkboxes offers survey participants the opportunity to answer more than one answer. This could be used to assess more than one item and is very similar the example question below:
Choose from a list: this is very similar to multiple choice but without the participant having to scroll down to view the list. This is normally used when people are inputting their address and then have to scroll to find their country of residence. However, you could decide to use this but personally, I find it easier to use multiple choice.
Scale: this is a common survey question or statement used in second language research and is usually associated with the Likert Scale with scale between Strongly Agree to Strongly Disagree (used for statements) or Important to Not Important (used for questions). To create a scale, please see the example on the following page.
Grid: this is normally used to assess multiple areas and save you time inputting questions for each individual area. For example, you may wish to know the importance of Drama, Role play, Listening, Grammar or Reading in the ELT classroom. Instead of writing out five Multiple choice questions, you are able to write out one question but then input the rows to include the aforementioned areas and then include scales of importance within the columns (please below as an example).
Date: this area prompts the participant to complete a date, and the question could ask the respondent to provide the date they have completed the survey but this is not necessary as you will have a record or the date that they started teaching or plan to have a holiday. This is one item that I have not used so it is redundant to a large extent.
Time: again this area prompts the participant to complete a time. This could ask the time of their teaching during a normal day or when they start work. However, as like the previous item, this is largely redundant and I have not used this before.
When you create your questionnaire, you can add in pages so you dont reveal the focus or area of research and I normally create three to four pages. The first page focuses on personal details of the respondent (name, age, email, country of residence, experience of teaching English, etc). The second to third/fourth page focuses on the aims of the survey and trying to find out the objectives of my research. To look at examples of question types or surveys, look at Borgs (2013) examples in the Appendix within his book, Teacher Research in Language Teaching (p.233-247). With a recent Young Learner Research project, I decided to focus on three pages and, as mentioned previously, the first page focused on the teacher and their experience/qualifications, the second page was closed question grids and the third page was open questions prompting respondents to answer in their own words. I would highly recommend that you also read Nunans (1992) Research Methods in Language Learning as this will provide an insight in the development of research in language learning and supplement the other books previously mentioned.
You could always use the following Hashtags to ensure that it is picked up by the right people: #ELT #ESOL #Research. A popular Hashtag used with teachers is #ELTChat is a dedicated weekly
discussion about the latest thoughts and musings within English language teaching. If you are keen to share your online survey, you could always head over to a group on Facebook (there are plenty related to ELT) and share your link. It would make your survey more visible online and will also get the right people to complete your survey. One other thing you could do is get your survey embedded within an ELT related website. It is very simple to embed the survey within a website and you dont need any other HTML coding skills. When you have completed your online survey, remain in Forms and click File, and choose Embed. You will see a box pop-up and will be given the HTML code to input into a blog post or website. Copy this link and paste it into a new blog post or within your website code. When you view the blog post or website, you will see the survey embedded within the post or website and participants would now be able to complete the survey (please refer to the images below for guidance).
As well as embedding the survey within websites or blogs, you are able to email the link of the online survey for potential participants, so why not email teachers your survey? You may find that your survey will generate some interest which you had not expected due to a snowballing effect. One teacher may forward or retweet your survey to another and then it grows and grows with more participants sharing your research and before you know it, you will have a greater number of participants. Recently, with my young learner research, I managed to get 50 participants to complete my research from around the world and was able to get a broad spectrum of opinions and views.
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When you create your online survey with Google Drive, you will find that another file is created for all the responses received from participants who complete your questionnaire. This file is created within a similar format to Excel and you are able to download this for analysis once the survey is offline. The folder you created your survey for example, Research ELT or another named folder will also hold the responses file. If you created a Forms file called Online Surveys the response file will b e called Online Surveys (Responses). The benefit of keeping all responses within one file is that it becomes a lot easier to analyse the data and create charts within Excel, once you have downloaded the file from Google Drive.
The image above shows you how to download the responses file. Ensure you tick the corresponding box and then click More, then move your mouse down to Download. You will be prompted with a range of formats to download your file and it is best to select an Excel format. Once you have
downloaded the file, you will be able to work offline and analyse the data in your own time. Please also remember to turn off your survey so that it is no longer accessible after a particular date. You dont want to continuously receive contributions after the date for data analysis.
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ADDITIONAL READING
The following books are highly recommended should you wish to develop your own research in language teaching: Borg, S. (2013) Teacher Research in Language Teaching: A Critical Analysis, Cambridge: Cambridge University Press Drnyei, Z. (2010) Questionnaires in Second Language Research: Construction,
Administration, and Processing, Oxon: Routledge Nunan, D. (1992) Research Methods in Language Learning, Cambridge: Cambridge University Press. This handout is also available in electronic format on my website (www.eltexperiences.com) and should you wish to get in touch with me, you are more than welcome (martinsketchley@gmail.com).
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