OLED displays - the present and future of

the ultimate thin display

Shoichi Iino
General Administrative Manager
OLED Technological Development Division
Seiko Epson Corporation

London, 19 November 2004

Agenda

Epson’s OLED business

- What is OLED
- Why OLED is the display technology of the future
- Why we believe Epson OLED will lead the market
 Flat panel display technologies

Passive- (PMLCD）
Passive-Matrix LCD (PMLCD）
FPD
FPD
Flat Panel Display STN
STN
  LCD
(Liquid Crystal Display)
Active-
Active-Matrix LCD (AMLCD)

PDP TFT Thin Film Transistor

Plasma Display Panel
Amorphous
AmorphousSi
SiTFT
TFT
LED
Light Emitting Diode
VFD HTPS
Emissive HTPSTFT
TFT
Vacuum Fluorescent Display
Displays
FED (SED)
Field Emission Display LTPS
LTPSTFT
TFT

OLED
OLED
TFD
TFD
Organic Light-Emitting Diode
Display
Thin Film Diode
 Display business strategy

Size Application
Strategy
Mobile Fixed

40"+ Projection TV 3-LCD Projection TV (LIVINGSTATION)

Display Segment
Entertainment
Family TV

10"-40" PC Monitor
Notebook PC
Personal TV OLED

Mobile Display Segment

Car Media
Net-PDA
3"-10" Communicator
Photo LTPS
applications

PDA
TFD/TFT
1"-3" DSC/DVC
Cellular STN
2002 2005 2007
OLED display positioning

OLED displays have the performance and cost

potential to replace LCDs and PDPs.

OLED Projection TV
Projection TV

PDP/SED
PDP/SED

LCD
LCD

40" Size
60"
 Display market
FPD: $50 billion (2003) → $200 billion (2015) Projection TV 476億円
LCoS

CRT LCD

DLP
Data Projector $500M　 Public
LCoS
$1040M
DLP
LCD LED LCD
HMD

40゛
40゛ Colour Graphics
LCD
PDP
LCoS
LCD
2億7,000万円 PDP

PC Monitor TV Instrument
POS、Kiosk、FA、ME…
$15.4KM (incl. projection TV)
20゛
20゛ CRT
2003年2兆0547億円
$19.1KM I-EL
Notebook PC
Note PC Monitor PDP
2003年5943億円 LCD CRT $1800M
10゛
10゛ $5400M LCD

Mobile applications Pachinko/Slot

Car Navigation
- LCD oligopoly - $370M LCD
Portable DVD
$1082M
2003年1191億円
5゛ Dictionary $193M PDP
$180M
PDA
Car Audio
CRT
Portable TV $342M
$500M $17M VFD
OLED
OLED
Portable Game
DVC
LCD
Monochrome/multi-colour VFD
$515M OLED
Audio/Video Car Clock/Meter Home Electronics DLP
$520M $550M
$420M
VFD VFD OLED
$186M
LCoS
Calculator LCD LCD
DSC VFD Electronic paper
LCD
$200M Cellular $900M
LCD I-EL
Watch $5400M
LED
Voice Recorder
$260M
$21M

Mobile Fixed
Entertainment market approach

Target the entertainment market.

Supply exciting displays to the entertainment market.
Market Size Home Theatre
Family
Family Entertainment
Entertainment

Desktop
Desktop Entertainment
Entertainment

Personal TV (TV → PC)

Mobile
Mobile Entertainment
Entertainment
Internet Viewer (PC → TV)

DSC
Cellular
Mobile TV PDA
Analog TV Digital TV
Car Multimedia

2003 2007 2010

OLED display features

The ultimate display would be thin,

beautiful, and affordable!
Why OLED?

Superior Image Quality

– Speed
– Contrast
– Dark room contrast Clear Image
– Light room contrast
– Viewing angle free
– Higher resolution

Additional features
– Thin & lightweight
– Low power
– Small- to large-sized displays
Challenges

Life-time
Large-size
Higher resolution
Competitive against LCD and PDP
Lifetime

Material life is improving by the day.

By 2007, the 10,000-hour milestone will be achieved,
making the move to commercialization a reality.

35,000
[8h/d x 360 days x 10 years]
30,000

25,000 40” W-XGA (1280 x 768）

20,000
[4h/d x 360 days x 10 years]
15,000

10,000

5,000

0
2004 2005 2006 2007 2010
Large-sized display

In May 2004, Epson developed a 40" OLED.

Inkjet patterning technology was used to blaze the trail to
larger OLED display sizes.
Printing OLED displays by inkjet

Surface energy is used to deliver droplets to the exact position.

A drying solvent is then applied, and an OLED thin film with RGB
pixels is formed.

RGB pixel array

 Droplet landing accuracy

Landing Accuracy is < ±15 µm

High pixel density (200 ppi+) displays

30 40 µm
200 ppi
20
±15 µm
Y / microns

10

0
-10
-20
0.128 mm (128 µm)
-30
-30 -20 -10 0 10 20 30 0.04 mm (40 µm)
X / microns
 LCD vs. PDP vs. OLED

A solution to the life-time problem will make OLED the truly

ideal display
Speed (sharpness)
10
Viewing angle Power consumption

PDP
Contrast 0 Life-time
(dark room) LCD
OLED

Contrast Weight
(bright room)
Resolution
Structural comparison: LCD, PDP & OLED

OLED panels are simpler

OLED panels are thinner

LCD PDP OLED

Glass Substrate
Glass Substrate
Electrode Glass Substrate
Electrode
Electrode
Electrode Electrode
Electrode
Glass Substrate Glass Substrate
Glass Substrate
Back light
Organic EL
Liquid crystal Plasma discharge
 LCD display cost structures

OLED can reduce display cost by over 50%

100 [%]

27%
80 39%
9% 56% Backlight
60
Polarizer + film
17%
40 CF+TFT array

64%
Oct/2004
20 44%
15“XGA
15“XGA $160
$160
30”WXGA
30”WXGA $730
$730
0
NC/Monitor LCD TV
[12.1-15“/15-19“ ] [20-30“]
Why Epson?

Epson has
– Inkjet printing technology
– OLED ink technology
– TFT back-plane technology
– Display module technology
– Display driver IC technology
– Color image processing technology
– and more…
Future emissive displays (I)

Thinner, lighter, wall-mounted displays in the near future

- Active-matrix OLED display on glass
Future emissive displays (II)

Paper-like flexible displays

The picture on the card is not a

still picture, but an amazing
moving picture!
 2.1" QCIF OLED display

Drive Active-matrix

Size 5.3 cm (2.1”)

Number of pixels 144 x RGB x 176

Thickness 2.36 mm

Resolution 130 ppi

Number of Colors 262,144 colors

Power consumption 150 mW

 5.5" OLED display

Drive Active-matrix
Size 5.5”
Aspect Ratio 3:4
Number of Colors 262,144 colors
 12.5" VGA OLED display

Size 31.68 cm (12.5”)

Thickness 1.6 mm

Number of pixels 640 (H) x RGB x 480 (V)

Resolution 64 ppi

Brightness White 150 cd/m2 (w/o pol)

Number of colors 262,144 colors (6-bit)

Refresh rate 60 fps

 40" WXGA OLED display

Size 40"

Pixel 1280 x RGB x 768 dots (WXGA)

Addressing Active matrix

Density 38 ppi

Color 260k colors

 Entertainment market approach

Market Size Home Theatre

Family
Family Entertainment
Entertainment

Desktop
Desktop Entertainment
Entertainment

Mobile
Mobile Entertainment
Entertainment

2003 2007 2010

Nick Butler
Managing Director, Epson (UK) Ltd.