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THE ELEVATOR SPEECH

WHAT IS AN ELEVATOR SPEECH? A Verbal Business Card A condensed version of your positioning statement described in Milestone Three, Composing your positioning statement statement

A 60 second description of: 1 Who you are professionally 1. 2. The benefits you bring your employer, client, customer

WHY A VERBAL BUSINESS CARD? The role does not always go to the most qualified candidate rather to the candidate who sells him/herself candidate, best. A strong elevator speech will create a Positive/Polished first impression . . . It will ill enable others to help you o To prepare you to introduce yourself . . . anytime, anywhere h

THE INGREDIENTS INCLUDE: Profession Expertise / Strengths Industries/Environments you know Results - your contribution to the bottom line Overall Overall, the statement should clearly communicate your expertise, value, and passion to make a difference You should own own the statement and feel feel, This is me! me!

WHEN WILL I USE IT? When responding to someone in an elevator, or: At association meetings In an interview On a golf course On aeroplanes, buses or trains At your childs child s school At the supermarket

BASICALLY ANYWHERE / ANYTIME!

Wh you are asked: When k d

What do you do?

LETS LOOK AT A FEW EXAMPLES:


Hi, my name is George Tan. Im a turnaround specialist. I lead troubled companies to profitability by bringing clarity to their objective and developing managers to implement it it. Im a Finance Executive with expertise in the Real Estate industry. As a member of the senior management team, I facilitate profitable growth by providing p g financial information that supports pp strategic g p planning g and decision making. Ive been told that I help the CEO sleep well at night. Good morning, Im a Manufacturing Executive with a track record that includes achieving profitable growth for three Fortune 1000 companies. My passion is building teams and creating processes that increase productivity while doing more with less. Im a Senior Executive in the Financial Services Industry. As a CEO, Ive embraced e b aced c change a ge a and de enjoyed joyed o overcoming e co gc challenges a e ges to op produce oduce p profitable o ab e growth. Its a pleasure to meet you, Leo. My name is Karen Chu. As a Sales Management Executive, I build and lead responsive teams that generate new business b i and dk keep it coming i b back. k

PLEASE DRAFT YOUR OWN ELEVATOR SPEECH Profession Expertise / Strengths Industries / Environments I know Results How do I add value

LETS PRACTICE 1. Team up with a partner to develop and rehearse your statement 2. Present your statement to the entire group. 3. Feedback from the group

EYE CONTACT LISTEN BE SUCCINCT

ANY QUESTIONS?

NETWORKING

JOB SEARCH OBJECTIVES Learn how to: Manage your job search as a project Design an effective search strategy Measure productivity in your search

TYPICAL JOB SEARCH ACTIVITY Most people spend five hours or less each week

Lee Hecht Harrison clients typically average between 15 to 20 hours per week

BARRIERS TO PRODUCTIVITY IN SEARCH

Lack of j job search expertise Lack of an effective plan Emotional stress


(depression, anger, or anxiety)

Shifts in relationships p Lowered self-esteem and confidence Lack of time management disciplines Lack of organizational structure, support and resources

The rejection cycle Avoidance behavior

MAINTAINING PRODUCTIVITY

Although you can address barriers individually, some cannot be entirely eliminated

Two actions that can help you stay on track: Design a sound and strategic marketing plan Monitor your productivity with numerical measures

COMPONENTS OF A STRATEGIC MARKETING PLAN Professional Objective Communications Strategy / Qualifications Target Market Geographic Location Industry or Type of organization Size (annual revenue or number of employees)

CREATING A TARGET LIST Develop an initial list of at least 15-25 target companies Identify hiring managers at each Prioritise the list so you always have a top 10 Sources of information: Networking Professional and industry publications Internet resources

HOW HIRING HAPPENS The Applicant Pool There is an open position A pool of candidates is selected and screened Top candidates are interviewed by the hiring manager The hiring manager selects one of the candidates

HOW HIRING HAPPENS The Created Position Job seeker identifies an organizational need Job seeker and hiring manager discuss needs Job seeker develops and presents a proposal to meet needs A position is created for the job seeker

HOW HIRING HAPPENS Tapping a Known Candidate Hiring manager knows several qualified people A position opens up Hiring Manager hires one of the known candidates

Sometimes the hiring manager goes through the motions of selecting and screening a candidate pool.

ONE OF THE MOST PRODUCTIVE ACTIVITIES

Talking with the hiring manager at an appropriate target company just before an opening occurs

SUMMARY OF KEY POINTS Approach your search as a project Design a strategic marketing plan (professional objective, qualifications, communications, target market) Ensure target market is large enough Measure productivity every two weeks

GET YOUR MESSAGE OUT Purpose of this milestone is to: locate and talk with the hiring managers in your targeted organizations develop a sustained, focused communication effort increase your visibility in the marketplace continue to gather information about your marketplace

WHY IS THIS MILESTONE IMPORTANT? Word of mouth advertising is essential in search Integrate your message into conversations Influence how your message gets out Talking with people is an effective way to get your message out

NETWORKING Networking is a learned behavior It is sometimes gradual, painful and scary but it doesnt need to be! BUT: You know the product very well You are very confident of the product You know the product is successful

THE PURPOSE OF NETWORKING Educate others about yourself - experiences, skills, likes/dislikes target companies and organizations likes/dislikes, Build credibility Get referrals Set up an interview or network Getting g the message g out about who y you are and what you have to offer a potential employer is the heart of the job search process.

NETWORKING FINDS JOBS

More than 60% of all positions are not advertised in Singapore Companies tend to recognize that they need to hire someone long before they create a formal job specification

DEFINITION OF RELATIONSHIP NETWORKS

Relationship networks are comprised of people with whom we share certain interests, values or activities

BENEFITS OF RELATIONSHIP NETWORKING Let your network contacts know about your availability Accumulate detailed information on your target organizations (names, culture, current challenges, future plans etc) plans, Seek advice and ideas about your target employers Locate mentors/coaches

BENEFITS OF RELATIONSHIP NETWORKING Face less competition Link you to target organizations that may not respond to unsolicited mail Receive more interview opportunities from target organizations through referrals and connections Provide you with more referrals and broaden your network

COMPILING YOUR LISTS OF NETWORKING CONTACTS Everyone has a network whether they realize it or not Your network is comprised of people you come in contact with Each contact has the potential of leading you to someone else

KEY POINTS Be open to establish new relationships Enable you to make useful connections Relationship networking is not asking for a role or focusing on job openings

ANY QUESTIONS?