Professional Documents
Culture Documents
INTRODUCTION
Dynamix Dairy Industries Ltd. is a joint venture between Sc reiber !oods Inc." US# and t e $oen%a &ami'y wit Sc reiber as t e majority s are o'der in t e com(any
1- (er cent contro''in/ sta%e in DDIL. T e association wit t e internationa' &ast &ood /iant a'so (rovides su(('iers an access to overseas mar%ets &or t e ex(ort o& t eir (roducts. 4a%in/ Sc reiber t e 'ar/est s are o'der in Dynamix
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Sc reiber !oods
Sc reiber !oods is a 5)6 bi''ion /'oba' enter(rise and t e wor'd7s 'ar/est customer2brand dairy com(any. T e (roducts to t e bi//est names in &ast &ood c ains. T e wor'd8s 'ar/est su(('ier o& (rivate2'abe' dairy (roducts to /rocery c ains and w o'esa'ers.
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A leader in innovation
!rom manu&acturin/ t eir own (rinted (ac%a/in/ to deve'o(in/ new (roducts.
Mexico
China
Schreiber Food , Green Bay , U . S .
Germany
Brazil
T e $oen%a !ami'y
Rea' estate business since t e 'ast 21 years >eaded byCMr. K. M. Goenka ,Mentor C Mr. Vinod K. Goenka,Cand 4r. *ramod D. $oen%a. Mr. Vinod K. GoenkaCis t e C airman"
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T e <a'wa !ami'y
>os(ita'ity and Rea' Estate business since t e 'ast A; years" >eaded by 4r. Usman <a'wa 4r. S a id U. <a'wa" 4ana/in/ Director" Dynamix <a'was $rou(.
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CORE F#LUES
Trust" >onesty and Re'iabi'ity Customer !ocus <ui'din/ t rou/ Re'ations i(s Socia' #wareness B Res(onsibi'ity
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Dairy sector
India is the $orld&s hi!hest milk %roducer.
Accounts "or more than '() o" the $orld and *+) o" Asia,s #otal %roduction.
Lar!est milch animals in the $orld '-. million cattle and ./ million 0u""alo.
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Dairy sector
*otentia' t at can cata(u't india as major dairy ex(ortin/ country /'oba''y.
SourceH De(artment o& #nima' >usbandry" Dairyin/ B !is eries" 4inistry o& #/ricu'ture" $oI
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SourceH De(artment o& #nima' >usbandry" Dairyin/ B !is eries" 4inistry o& #/ricu'ture" $oI
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25th(1970-1971) Rural Urban Rural Urban Rural Urban 3.03 5.01 3.22 5.91 47.31 83.3
27th(1972-1973)
61st(July2004-June2005)
Source 1 Level 2 3attern o" consumer ex%enditure, Various issues, 4ational Sam%le Survey 5r!anisation, Ministry o" Statistics 2 3ro!ramme Im%lementation, G5I
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,!ur.e7Central,tatisti.al8r0anisati!n/9ept*!(,tatisti.s/'8)
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Dairy Coo(eratives
T e Dairy Coo(erative Networ% +on 4ar 2..A, Inc'udes -:: mi'% unions O(erates in over )39 districts Covers -"))")3A vi''a/e 'eve' societies Owned by around -).A mi''ion &armer members o& w ic ).A mi''ion were women.
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Dairy Coo(eratives
Tired o& ex('oitation by traders and 'oca' (rivate dairy" t e mi'% (roducers or/aniIed t emse'ves into vi''a/e dairy coo(eratives. Daira 4i'% *roducers Union ad its &irst dairy ('ant. It started (roducin/ and mar%etin/Cmi'% (roducts under t eCbrandCnameC#mu'.
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Dairy Coo(eratives
Under t e 'eaders i( o& F. Durien" t e &at er o& mi'% revo'ution" t e #mu' mode' o& coo(eratives soon became an exam('e &or ot ers to emu'ate. T e /overnment wanted t e #mu' mode' to be re('icated in ot er (arts o& t e country. Its own contro''ed dairy coo(eratives ad &ai'ed. #mu' is today t e most
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Dairy Coo(eratives
T e de2'icensin/ o& t e dairy industry as not t reatened dairy coo(eratives.
T ey seem to marc a ead des(ite t e entry o& t e (rivate sector and mu'tinationa's.
<ritannia as been &orced to wit draw &rom t e 'i0uid mi'% mar%et in many (arts o& t e
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Dairy coo(eratives ave e&&ective'y used t e toi' o& &armers to deve'o( se'&2re'iance.
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4ar%etin/
In 2..;2.A" avera/e dai'y coo(erative mi'% mar%etin/ stood at 2...3 'a% 'itresJ annua' /rowt as avera/ed about 9.- (ercent com(ounded over t e 'ast &ive years.
Durin/ 2..-22..A t e dai'y mi'% su(('y by Coo(eratives to eac -... urban consumers as
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4acro Im(act
T e annua' va'ue o& India8s antici(ated mi'% (roduction amounts to more t an Rs.-"3). bi''ion in 2..;2.A.
Dairy coo(eratives /enerate em('oyment o((ortunities &or around -).A mi''ion &arm &ami'ies.
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4acro Im(act
Livestoc% contributes about 21.9 (ercent to t e $D* &rom a/ricu'ture. #bout 22.31 mi''ion (eo('e wor% in 'ivestoc% sector" w ic is around 1.;G o& t e tota' wor% &orce in t e country.
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It is used in *a(ercone Industry in bu'% 0uantity &or t e (ur(ose o& to stic% (a(er wit cone. It is used in #d esive Industry" *aint Industry" Leat er Industry and *a(erc emica' Industry.
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<iode/radab'e (rotective &i'ms are bein/ made &rom dairy and bio&ue' by(roducts by combinin/ t e mi'% (rotein casein wit water and /'ycero' T e &i'm can be used as an edib'e coatin/" w ic extends t e s e'& 'i&e o& &ood (roducts
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Manu"acturin! 3lant
DDIL as a i/ 2tec mi'% (roducin/ ('ant 'ocated at <aramati near 4umbai. T e *'ant" desi/ned by t e renowned Fa'io o& !in'and" s(raw's over an area o& more t an 21 ectares. *rocesses more t an one mi''ion 'iters o& cow mi'% every day.
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Manu"acturin! 3lant
T e ('ant is &u''y automated by Siemens India wit in(uts &rom Tac en a/en" U.S.#. and Ire'and.
T e ('ant strict'y wor%s on t e /uide'ines 'aid down by t e $4* and >aIard #na'ysis Critica' Contro' *oint +>#CC*, (ro/rammes.
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<ac%ward Inte/ration
T e bac%ward inte/ration (ro/ramme o& DDIL is t e resu't o& its commitment to (roduce dairy (roducts (ar internationa' standards.
T e Com(any as set u( undreds o& bu'% coo'in/ stations in --. vi''a/es to (reserve t e 0ua'ity o& mi'%.
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<ac%ward Inte/ration
# demonstration dairy &arm as a'so been setu( to educate t e rura' mi'% (roducers to im(rove and u(/rade t eir native s%i''s re/ardin/ /enetic im(rovement o& t e mi'c 2catt'e" disease contro' and re/u'ated &eedin/.
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4i'% (rocurement
In 4a aras tra" to (rocure mi'% as an a/reement wit t eC<aramati coo(erative" we ave been ab'e to estab'is a system t at ensure t e su(('y o& i/ 20ua'ity o& mi'%. *ayment is done accordin/ to t e &at content. 4ore o&ten e /ets a better (rice t an w en e su(('ies direct'y to t e coo(erative.
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4i'% (rocurement
T e dairy as t e seven districts o& *une" So'a(ur" # medna/ar" <eed" Satara" San/'i and Do' a(ur as its mi'% s ed area. Satara" san/'i and %o' a(ur are (redominant'y bu&&a'o mi'% re/ion w ic is used to (re(are cream c eese.
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4i'% (rocurement
Dynamix Dairy devised a 0ua'ity (ro/ramme &or mi'% (rocurement and invested si/ni&icant'y in settin/ u( bu'% coo'ers at a'' mi'% co''ection centresC<aramati area. <u'% coo'in/ centres were 'ocated at an accessib'e 'ocation so t at t e &armer ad to trave' on'y a distance o& -22 %m &rom is &arm to t e co''ection centre.
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C!"puterise% ):;C8::#C2)8+
T e can is t en wei/ ed. # (rinted recei(t &or t e &armer dis('ays t e mi'%8s &at content" wei/ t and (rice and e co''ects is money. Every day o& t e -.1 mi''ion 'itres o& mi'% is been monitored t rou/ 'y t rou/ various sta/es.
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Dynamix 4anu&actures
T e 4i'%man brand o& <ritannia" Tro(ican juices" Nest'e mi'% and curds" Li(ton 'emon tea *rovides -.. (er cent o& t e c eese used by t e 4cDona'ds c ain. *e(si 24an/o S'ice in tetra (a%s.
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LA CO O H C
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PIZZA
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*re24cDona'd7s era owin/ to 'ac% o& in&rastructure w i'e wit in t e re/ion t e mar%et was not 'ar/e enou/ .
LConse0uent'y" mi'% (roducers were t rowin/ away t e excess mi'% and increasin/'y o(tin/ out o& t e mi'% business"L.
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4c dona'ds
4a%in/ india ex(ort ub &or it (roducts. S'ice2on2s'ice c eese &or 4cDona'd8s It (rovides an o((ortunity to ex(and t eir business" ave access to t e 'atest tec no'o/y and ex(osure to advanced (ractices as we'' as t e abi'ity to /row as 4cDona'd7s ex(ands in India
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<ritannia
DDIL8s Rs 2..2crore ('ant contract manu&actures a ran/e o& (roducts &or 'eadin/ mu'tinationa' brands in t e country. T ese inc'ude (rocessed c eese" butter" U>T2Tetra(a% &'avoured mi'%" / ee and dairy w itener &or <ritannia +mar%eted under t e 'atter8s 4i'%man brand,"
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=o/ urt +da i," butter and U>T ('ain2 cum2&'avoured mi'% &or Nest'e.
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Dynamix a'so uses its U>T2cum2 ase(tic (ac%a/in/ &aci'ity &or (roducin/ *e(si8s Tro(icana brand (ure &ruit juices.
T e ('ant ma%es mi'% (owder and ot er bu'% commodities suc as industria' and edib'e /rade casein" 'actose and w ey (rotein concentrates" w ic are 'ar/e'y
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C9industan LeverC+Dwa'ity" Ka''s" 4ax" 4a/nums, $'axo Smit %'ine" *iIIa >ut.
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4i'% o'idays
Sto((in/ o& mi'% (rocurement !eb 2..A
Dairies c'aim to ave been it by c ea( im(orts &rom New Nea'and and t e subsidiIes o& t e US" EU" New Nea'and and #ustra'ian /overnments.
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SWOT ANALYSIS
Tec nical manp!"er #emand $ar%ins &c rei'er deal
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Conc'usion
Severa' /'oba' brands ave been ac0uirin/ to( domestic dairy com(anies in India 'i%e #mu' and Dynamix to use t eir distribution stren/t and bui'd India as a ub &or 'ow2cost mi'% su(('ies. Es(ecia''y at a time w en /'oba' mi'% su(('ies are ittin/ t rou/ t e roo&.C
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