Laptop

Evaluation Scores (Ei)

5
Memory Important
Processor Important x
Screen Size Important
Price Important
Battery Backup Important
Brand Important x
After Sales Service Important x

Belief Scores (Bi)

HP 3 2
HP provides good memory x
Processor used in HP is fast x
HP offers correct screen size for me
HP is affordable x
HP has good battery backup x
HP is a very good brand x
HP has good after sales service x

DELL 3 2
Dell provides good memory x
Processor used in Dell is fast
Dell offers correct screen size for me x
Dell is affordable x
Dell has good battery backup x
Dell is a very good brand
Dell has good after sales service

Apple 3 2
Apple provides good memory x
Processor used in Apple is fast x
Apple offers correct screen size for me
Apple is affordable
Apple has good battery backup
Apple is a very good brand x
Apple has good after sales service

Belief About HP Bi Ei
Memory 2.29 3.21
Processor 2.43 3.29
Screen Size 2.14 3.29
Price 2.64 3.21
Battery Backup 1.57 3.21
Brand 2.5 2.93
After Sales Service 2.86 2.93
Sum

Belief About Dell Bi Ei

Memory 1.93 3.21
Processor 2.43 3.29
Screen Size 1.93 3.29
Price 2.79 3.21
Battery Backup 1.71 3.21
Brand 2.07 2.93
After Sales Service 0.21 2.93
Sum

Belief About Apple Bi Ei

Memory 2.43 3.21
Processor 2.29 3.29
Screen Size 0.21 3.29
Price -2.14 3.21
Battery Backup 1.64 3.21
Brand 2.43 2.93
After Sales Service -0.5 2.93
Sum

The Overall rating of HP is highest whereas that of Apple is lowest. The places where HP excel are b
After sales service and price factor.
 4 3 2 1
x Not Important
Not Important
x Not Important
x Not Important
x Not Important
Not Important
Not Important

1 0 -1 -2 -3

1 0 -1 -2 -3

x
x

1 0 -1 -2 -3

x
x
x

Bi*Ei
7.35
7.98
7.04
8.49
5.05
7.32
 8.37
51.6

Bi*Ei
6.2
7.98
6.34
8.95
5.51
6.07
0.63
41.67

Bi*Ei
7.81
7.51
0.7
-6.89
5.28
7.11
-1.46
20.06

s where HP excel are brand value and after sales service. Where as Apple Lags in
ce and price factor.
HP doesn’t provide good memory
Processor used in HP is slow
HP doesn’t offers correct screen size
HP is expensive
HP has poor battery backup
HP is not a very good brand
HP doesn’t have good after sales service

Dell doesn’t provide good memory

Processor used in Dell is slow
Dell doesn’t offers correct screen size
Dell is expensive
Dell has poor battery backup
Dell is not a very good brand
Dell doesn’t have good after sales service

Apple doesn’t provide good memory

Processor used in Apple is slow
Apple doesn’t offers correct screen size
Apple is expensive
Apple has poor battery backup
Apple is not a very good brand
Apple doesn’t have good after sales service
Belief
5 3 2 4 4 3 4
4 4 2 4 3 3 5
4 3 1 4 3 4 5
4 4 2 3 3 3 5
4 3 2 5 3 5 4
4 3 1 4 3 4 5
5 3 2 4 4 3 4

HP
2 3 2 2 3 2 2
2 2 2 3 2 3 2
1 2 1 2 3 2 3
2 3 3 2 3 3 2
2 2 1 1 2 1 1
2 2 3 2 3 3 3
3 2 3 3 3 3 3

Dell
3 1 1 2 3 2 1
1 3 2 3 3 3 3
2 1 3 3 1 1 3
3 2 2 2 3 3 3
2 1 1 2 1 1 1
1 3 3 3 3 3 1
1 0 1 1 0 1 2

Apple
2 2 3 3 3 3 3
2 2 3 2 2 2 2
-1 -1 1 1 0 0 -1
-2 -2 -2 -2 -2 -1 -2
1 2 1 2 2 2 2
3 3 2 2 2 2 3
-1 -1 1 1 0 0 1
1 3 4 4 1 3 4
3 4 4 4 1 2 3
3 5 4 4 2 1 3
3 3 3 5 2 2 3
2 4 3 3 3 1 3
1 5 3 3 2 1 2
2 4 3 3 1 2 1

2 2 2 2 2 3 3
3 3 3 2 2 3 2
1 3 3 3 2 2 2
2 3 3 3 2 3 3
1 1 2 2 2 2 2
2 2 2 3 3 2 3
3 3 2 3 3 3 3

3 2 3 2 1 2 1
3 1 3 2 3 1 3
2 2 2 3 2 1 1
3 3 3 3 3 3 3
2 3 1 2 3 2 2
2 1 1 3 2 1 2
-1 1 -1 -1 1 -1 -1

2 2 3 2 2 2 2
2 3 3 2 2 3 2
0 1 0 1 1 1 0
-3 -1 -3 -3 -2 -3 -2
1 2 1 2 1 2 2
2 3 3 2 2 2 3
-2 -1 0 -1 -2 -2 0
45 3.21
46 3.29
46 3.29
45 3.21
45 3.21
41 2.93
41 2.93

32 2.29
34 2.43
30 2.14
37 2.64
22 1.57
35 2.5
40 2.86
0 0
0 0
27 1.93
34 2.43
27 1.93
39 2.79
24 1.71
29 2.07
3 0.21
0 0
0 0
34 2.43
32 2.29
3 0.21
-30 -2.14
23 1.64
34 2.43
-7 -0.5