University of Phoenix RES 320 Final Exam You may use your textbook or other appropriate materials to answer

the following True or False, Multiple Choice, or fill-in-the-blank questions. Please submit this exam as a Word Document in the same way you have submitted your Individual Assignments. Please post your Test with Responses to your Assignment Section by SUNDAY 03/24/2013. Possible 11 pts (with Extra Credit). PLEASE POST YOUR CERTIFICATE OF ORIGINALITY IN THE ASSIGNMENT SECTION WITH YOUR EXAM!!!!!!

Questions

Answer

Experiments hold the greatest potential for establishing cause-and-effect relationships.Researchers who have strong opinions about the subject of a study are likely to do a better job of conducting the research.Basic research is research that A. B. C. D. Addresses simple issues that are basic, in which research is not really needed. Attempts to expand the limits of knowledge for a discipline. Is conducted to make a decision about a specific real -life problem. All of the above.

_________________________________________________________________________________ With a technically proper random probability sample, statistical errors can be eliminated.Which of the following statements concerning research design is true? A. Research design provides a framework that guides data collection. B. Ideal research design is determined by the research objectives. C. Research design characteristics are indirectly determined by the information needs of the decision maker. D. All of the statements are true. _____________________________________________________________________________________ According to the textbook, which of the following is least likely to be considered unethical? A. A telemarketer selling carpeting begins the telephone sales call by saying he or she is conducting a survey about carpeting.

B. A researcher does not tell his or her client that the sampling procedure in the proposal was considered too expensive, so an alternative sampling technique was used. C. Researchers do not tell respondents to a survey sponsoring the survey; that is they maintain a discreet silence about the sponsor of a survey by avoiding the issue. D. The researcher who identifies the most likely prospects for a new photocopying machine passes the names of these people to the sales manager. ____________________________________________________________________________________ Which of the following is not a common problem with secondary data? A. outdated information B. variation in definition of terms C. differing units of measurement D. takes too long to collect E. All of the above are common problems. ____________________________________________________________________________________ High-cost, low standardization of questioning and limited geographic dispersion are disadvantages characteristic of ______ surveys. A. telephone B. personal interview C. mail D. none of the above. _____________________________________________________________________________________ A Marketing research executive is performing an experiment to determine which of two client ads will draw consumers attention better. This is an example of: A. basic research. B. general research C. intuitive research. D. applied research

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Both basic and applied research are systematic and objective, but only basic research utilizes the scientific method to answer to questions at hand. Decisions must be made about several basic elements of an experiment. One of these issues is A. selection and measurement of the dependent variable. B. manipulation of the extraneous variable(s). C. control over the dependent variable. D. selection of assignment of extraneous variables. E. all of the above. _____________________________________________________________________________________ A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses is known as A. ranking B. rating C. sorting D. a choice technique ___________________________________________________________________________________ Hertz is #1, Avis is #2 implies _____ data. A. nominal B. ordinal C. interval D. ratio E. The statement implies nothing about data. _________________________________________________________________________ The extent to which a measurement is free from random error is a measurement of A. validity.

B. reliability. C. predictive accuracy. D. degrees of freedom. E. systematic validation. ________________________________________________________________________________ The order of questions in a survey is a potential source of bias. Before a questionnaire can be constructed, the researcher must consider A. the analytical techniques and data analysis to be used. B. the communication medium of data collection. C. the type of information needed. D. all of the above. E. none of the above. __________________________________________________________________________________ Consider the following question: If you own your own home, what is its approximate value? a) $30,000 - 50,000; b) $50,000 70,000; c) $70,000 100,000; d) $100,000 140,000 Which of the following is not a valid criticism? A. Categories are not mutually exclusive. B. List of alternatives is not collectively exhaustive. C. Two questions are being asked as one. D. All are valid criticisms. ____________________________________________________________________________________ When a researcher limits a sample to a group of his or her personal friends in order to minimize nonresponse error, the sample is referred to as ______________ sample Information can be evaluated using which of the following characteristics? A. B. timeliness repeatability

C. D. E.

quality All of the above. A & C above.

____________________________________________________________________________ EXTRA CREDIT (1/2 pt each): 1. No The following question: Should Macys continue its excellent gift wrapping program? Yes

A. is a double-barreled question. B. has a built-in assumption. C. is a counterbiasing statement. D. all of the above. 2. The concept of demand characteristics refers to aspects of an experiment that provide _______________________ about the experimenters hypothesis.

1.

2.