A Project Report on

CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR,

RTC X ROADS.
A Project Report submitted towards the partial fulfillment of the
requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION

By
YOUR NAME
ROLL NO
Under the guidance of
INTERNAL AND EXTERNAL GUIDE NAME

COLLEGE NAME
Approved by A.I.C.T.E, New Delhi, Accredited by NBA,
COLLEGE LOGO


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DECLARATION
I hereby declare that this Project Report entitled ~ A STUDY ON CUSTOMER
PREFERENCES IN CHOOSING BIG BAZAAR at BIG BAZAAR, RTC X ROADS
is a bonafied work done by me for the award of degree of Master of Business
Administration sbmitted to College !ame" #he reslts embodied in this thesis ha$e not
been sbmitted to any other %ni$ersity or Instittion for the award of any &egree'&iploma
Certificate or Pblished any time before"
Place:
Date
(YOUR NAME)

ROLL NO
( [ P a g e
ACKNOWLEDGEMENT
I am thankfl to !)*E +)sst"Professor, for being my project gide"
*y profond thanks to !)*E- &irector- COLLEGE !)*E- who was patient in
gi$ing direction to my project in his capacity"
I e.press my sincere gratitde to /IG /)0)R 1%PER2I1OR !)*E and other
personnel staff for giding and encoraging me to the completion of project on time"
I am gratefl to my parents for their continos spport right from the beginning of
my project to the sbmission of this report"


+YOUR NAME,
ROLL NO

3 [ P a g e
CONTENTS
S.NO. CHAPTERS PAGE NO.
1
I. INTRODUCTION
I!#RO&%C#IO! )/O%# #OPIC
7
2
II. METHODOLOGY
RE1E)RC4 &E1IG!
1#)#E*E!# O5 #4E PRO/LE*
O/6EC#I2E1
!EE& O5 #4E PRO6EC#
1COPE O5 #4E PRO6EC#
#7PE O5 #4E 1#%&7
1O%RCE1 O5 &)#) COLLEC#IO!
LI*I#)#IO!1 O5 #4E 1#%&7
9-11
3
III.COMPANY PROFILE
I!#RO&%C#IO!
I!&I) RE#)IL I!&%1#R7
4I1#OR7 O5 RE#)ILI!G
8E7 PL)7ER1
13-47
4 IV. DATA ANALYSIS& INTERPRETATION 49-71
5
V. FINDINGS,CONCLUSIONS & SUGESSTIONS
73-75
6
ANNEXURE
QUESTIONNAIRE
BIBILOGRAPHY
77-80
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LIST OF TABLES
S.N
O
TITLE
PAGE.NO
1
Gender Of Respondents
9:
(
)ge Of Respondents
;<
3
Occpation Of Respondents
;1
9
*arital 1tats Of Respondents
;(
;
*onthly Income Of Respondents
;3
=
Respondents 4ow 5re>ently 2isiting /ig /a?aar
;9
@
Ahich Prodcts Respondents *ore Often Prchasing
;;
B
5rom Ahich 1orce Respondents Prchase Prodcts 5rom /ig /a?aar
;=
:
Respondents Ahy Prchase Prodcts 5rom /ig /a?aar
;@
1<
Respondents response abot prodct categories
;B
11
Respondents response abot store space for prodcts in /ig ba?aar
;:
1(
Respondents Response On Representati$e Interaction In 1tore
=<
13
Respondents reaction abot big ba?aar intimating offers in store
=1
19
Respondents Response 5or 1tore Cstomer 1er$ice
=(
1;
/ig /a?aar Offer )ny 1pecial &isconts 5or Cstomers =3
1;")
1ome Of #he 1tore &isconts C Offers
=9
1=
Respondents waiting for a long time at the billing section at big ba?aar =;
1@
Respondents prefer food corts C gaming section at big ba?aar ==
1B
Ahy respondents $isit the retail stores =@
1:
Respondents prchased any prodct at /igD/a?aar jst by $isiting first time =B
(<
RespondentEs intentions to reDinter the storeF =:
(1
Respondents response abot big ba?aar prodcts >ality- >antity @<
((
Respondents reaction after shopping at big ba?aar
@1
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CHAPTER-I
INTRODUCTION
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INTRODUCTION " ABOUT THE TOPIC
Organi?ed retail is gaining tremendos importance in the recent times" On the other
hand- the retail indstry is also facing se$ere competition and those who are able to retain
their cstomers are the ones that are able to scceed in the market place"
#he retail firms are spending a lot of their marketing resorces to keep e.isting
cstomers rather than to attract new ones" Cstomer satisfaction plays a key role in cstomer
retention and also is a major differentiating factor among retail stores" &eli$ering satisfaction
to the consmers has become one of the major dri$ers of profitability"
In this scenario- the firms ha$e to work on what attracts consmers and what will
make them not to shift their choice towards competitors" Aorking ot strategies in this
direction re>ires a thorogh nderstanding of the preferences of the consmers on the
attribtes that are considered of mch significance"
#his stdy focses on analy?ing the consmerEs preferences of the specific attribtes
of retail store in 4yderabad- R#C G RO)&1" #he stdy starts with re$iewing the earlier
works in this area- the objecti$e of the stdy and the research methodology sed is then
delineated"

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CHAPTER-II
METHODOLOGY
RESEARCH DESIGN
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) research design is the arrangement of condition for collection and analysis of the
data in a manner that aims to combine rele$ance to the research prpose with the economy in
procedre"
In fact the research design is the conceptal strctre with in which research is condcted- it
constittes the bleprint for the collection- measrement and analysis of data"
STATEMENT OF THE PROBLEMH
#he stdy is being condcted for the /ig /a?aar store in R#C IGE RO)&1 based in
47&ER)/)& city- to find ot the cstomer preferences in choosing /ig /a?aar" It is
re>ired to find ot the preferences based on certain aspects +price- Income- le$els selection
of prodcts satisfaction le$el of cstomers,"
OB1ECTIVES
#o stdy the cstomer preferences in choosing /ig /a?aar"
#o stdy the factors that is affecting the choice of cstomers in choosing a retail store"
#o stdy the factors that retain the cstomers who $isit /ig /a?aar
NEED OF THE PRO1ECT
!ow dayEs retail stores facing more competition in retailing bsiness" Good store
design increase the $isiting of more cstomers in to the store and increase the store goodwill-
and price also plays major factor to se the cstomer gi$ing preference and selection of the
store" )nd as indstry research has shown- there is mch need to know the cstomer
e.pectations- cstomer preferences and their store choiceEs+featres, and we will find ot
soltions for designing effecti$e store which will getting more cstomers and getting more
profits"
SCOPE OF THE STUDY
#he research is applicable in the area of cstomer decision making process for
prchasing of prodcts at /ig /a?aar" #he scope of research also helps in nderstanding the
preferences of the cstomers" It wold help /ig /a?aar in designing their marketing
promoting sales"
TYPE OF STUDY: Descriptive method
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#his research is completely based on the description of the factors that lead to the
cstomer decision making process" It is basically $aled on the $arios parameters which
inclde personal details of cstomers- their income Jle$el- satisfaction le$el
4ere the need is to find which factor describes the consmer decision making process most
effecti$ely"
SOURCES OF DATA COLLECTION:
#he sorces of data inclde both Primary and Secondary data"
Primary data is collected with specific objecti$e- especially to address the research
problem" #he data is gathered by distribting a >estionnaire to the cstomers who $isit big
ba?aar and throgh personal inter$iew"
Secondary data incldes books- jornals- maga?ines- news letters of the big ba?aar-
and internet"
SAMPLING SIZE:
#he sample si?e taken for the stdy at big ba?aar is B<"
SAMPLING PROCEDURE:
#o obtain the representati$e sample- a non probability sample can be drawn" In this
stdy the method of selecting samples is random"
TOOLS:
#he tools sed for analy?ing data are rating methodK graphs- pie charts etc"
Lestionnaire is distribted to the indi$idal respondents and special care has been taken to
make him'her feel comfortable so that- he'she cold answer all the >estions" #his method is
followed to get nbiased answers"
TECHNIQUES OF ANALYSIS:
#he data collected from the cstomer are transcript to the worksheet in the form of
tally bars and analy?ed by statistical tools by drawing tables and graphs- inferences were
drawn on a marketing concept and con$ersation" /ased on the marketing concepts findings of
the research were dri$en and recommendations are made"
LIMITATIONS OF THE STUDY:
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It is not possible for any market stdy to make it accrate de to many hrdles in the
collection and comptation of data" 1ome limitations of the stdy are listed below
#he sampling frame to condct the stdy has been restricted to /ig /a?aar- R#C IGE
Road- and 4yderabad"
Respondents show relctance towards gi$ing correct information"
5indings of the stdy are based on the assmption that respondents ha$e disclosed in
the >estionnaire"
#ime was a major constraint"
#he sample was limited to only cstomers who ha$e made a prchase at big ba?aar"

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CHAPTER-III
COMPANY PROFILE

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Introduction
Retailing consists of those bsiness acti$ities in$ol$ed in the sale of goods and
ser$ices to consmers for their personal- family- or hosehold se" Retailing comprises of
for elements cstomer orientation- coordinated effort- $aleDdri$en- and goal orientation"
#he word MRetailM originates from a 5renchDItalian word" RetailerDsomeone who cts off or
sheds a small piece from something" Retailing is the set of acti$ities that markets prodcts or
ser$ices to final consmers for their own personal or hosehold se" It does this by
organi?ing their a$ailability on a relati$ely large scale and spplying them to cstomers on a
relati$ely small scale" Retailer is a Person or )gent or )gency or Company or Organi?ation
who is instrmental in reaching the Goods or *erchandise or 1er$ices to the End %ser or
%ltimate Consmer"
Indian Retail Industry:
Indian retail indstry is the largest indstry in India- with an employment of arond
BN and contribting to o$er 1<N of the contryOs G&P" Retail indstry in India is e.pected to
rise (;N yearly being dri$en by strong income growth- changing lifestyles- and fa$orable
&emographic patterns"
It is e.pected that by (<1= modern retail indstry in India will be worth %1P 1@;D (<<
billion" India retail indstry is one of the fastest growing indstries with re$ene e.pected in
(<<@ to amont %1P 3(< billion and is increasing at a rate of ;N yearly" ) frther increase of
@DBN is e.pected in the indstry of retail in India by growth in Consmerism in rban areas-
rising incomes- and a steep rise in rral consmption" It has frther been predicted that the
retailing indstry in India will amont to %1P (1"; billion by (<1< from the crrent si?e of
%1P @"; billion"
1hopping in India has witnessed a re$oltion with the change in the consmer bying
beha$ior and the whole format of shopping also altering" Indstry of retail in India which
has become modern can be seen from the fact that there are mltiD stored malls- hge
shopping centers- and sprawling comple.es which offer food- shopping- and entertainment all
nder the same roof" Indian retail indstry is e.panding itself most aggressi$elyK as a reslt a
great demand for real estate is being created" Indian retailers preferred means of e.pansion is
to e.pand to other regions and to increase the nmber of their otlets in a city" It is e.pected
that by (<1<- India may ha$e =<< new shopping centres"

13 [ P a g e
In the Indian retailing indstry- food is the most dominating sector and is growing at a
rate of :N annally" #he branded food indstry is trying to enter the India retail Indstry and
con$ert Indian consmers to branded food" 1ince at present =<N of the Indian grocery basket
consists of nonD branded items"
Indian retail indstry is progressing well and for this to contine retailers as well as
the Indian go$ernment will ha$e to make a combined effort" Indian retailing indstry has seen
phenomenal growth in the last fi$e years" Organi?ed retailing has finally emerged from the
shadows of norgani?ed retailing and is contribting significantly to the growth of Indian
retail sector" #he QIndia Retail 1ector )nalysis report helps clients to analy?e the
opportnities and factors critical to the sccess of retail indstry in India"
Indian retail indstry is going throgh a transition phase" *ost of the retailing in or
contry is still in the norgani?ed sector" #he spread ot of the retails in %1 and India shows
a wide gap between the two contries" #hogh retailing in India is ndergoing an e.ponential
growth- the road ahead is fll of challenges
KEY CHALLENGES:
LOCATION:
MRight Place- Right choiceM Location is the most important ingredient for any
bsiness that relies on cstomers- and is typically the prime consideration in a cstomers
store choice" Locations decisions are harder to change becase retailers ha$e to either make
sstainable in$estments to by and de$elop real estate or commit to long term lease with
de$elopers" Ahen formlating decision abot where to locate- the retailer mst refer to the
strategic planH
o In$estigate alternati$e trading areas"
o &etermine the type of desirable store location
o E$alate alternati$e specific store sites
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MERCHANDISE:
#he primary goal of the most retailers is to sell the right kind of merchandise and
nothing is more central to the strategic thrst of the retailing firm" *erchandising consists of
acti$ities in$ol$ed in ac>iring particlar goods and ser$ices and making them a$ailable at a
place- time and >antity that enable the retailer to reach its goals" *erchandising is perhaps-
the most important fnction for any retail organi?ation- as it decides what finally goes on
shelf of the store"
PRICING:
Pricing is a crcial strategic $ariable de to its direct relationship with a firmOs goal
and its interaction with other retailing elements" #he importance of pricing decisions is
growing becase todayOs cstomers are looking for good $ale when they by merchandise
and ser$ices" Price is the easiest and >ickest $ariable to change
TARGET AUDIENCE:
MConsmer the prime mo$erM MConsmer PllM- howe$er- seems to be the most
important dri$ing factor behind the sstenance of the indstry" #he prchasing power of the
cstomers has increased to a great e.tent- with the inflencing the retail indstry to a great
e.tent- a $ariety of other factors also seem to fel the retailing boo
SCALE OF OPERATIONS:
1cale of operations incldes all the spply chain acti$ities- which are carried ot in
the bsiness" It is one of the challenges that the Indian retailers are facing" #he cost of
bsiness operations is $ery high in India"
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KEY PLAYERS IN THE INDIAN RETAIL SECTOR:
#he ntapped scope of retailing has attracted sperstars like A)LD*)R# into India-
lea$ing behind the kiranas that ser$ed s for years" 1ch companies are basically I# based"
#he other important participants in the Indian retail sector are /)#) - /IG /)0))R -
C)5R CO55E &)7 - 84)&I*E1 - CRO11AOR& - *ORE - 1#)R /)0))R -
RELI)!CE 5RE14 - 1PE!CER - GOP)L)! *)LL to name a few"
RETAILING IN INDIA: A FORECAST
5tre of organi?ed retail in India looks bright" )ccording to recent research- it is
projected to grow at a rate of abot 3@N in (<<@ and at a rate of 9(N in (<1<" It will captre
a share of 1<N of the total retailing by the end of (<1<"
4owe$er to compete in this sector one needs to ha$e p DtoDdate market information
for planning and decision making" #he second most important re>irement is to manage costs
widely in order to least normal profits in face of stiff competition"
RETAIL INDUSTRY AND ECONOMY
Retail bsiness is the largest pri$ate indstry"
Retail is ahead of finance and engineering and contribtes o$er BN of G&P in the
western contries"
O$er ;< of the 5ortne ;<< and abot (; of the )sian top (<< complaints are retailers"
#oday in some de$eloped contries- retail bsiness has shares as large as 9<N of the
market"
HISTORY OF RETAILING
Retail concept is old in India" AorldEs first departmental store started in Rome"
#odayEs kiranas stores are based on *anscript C 8atilyaEs arthshastra" 4aats- *elas-
*andis C door to door salesmen are traditional Indian retail"
Retailing and whol esal i ng consi st of many organi?ations designed to bring
goods and ser$ices from the point of prodction to the point of se" Retailing incldes all
the acti$ities in$ol$ed in selling goods or ser$ices directly to final consmers for their
personal- non bsiness se" Retailers can be classified bin terms of store retailers- nonDstore
retailing- and retail organi?ations" 1tore retailers inclde many types- sch as specialty stores-
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&epartment stores- spermarkets- con$enience stores- sperstores- combination stores-
hypermarkets- discont stores- warehose stores- and catalog showrooms" #hese store
forms ha$e had different longe$ities and are at different stages of the retail life cycle"
&epending on the wheelDofDretailing- some will go ot of e.istence becase they
cannot compete on a >ality- ser$ice- or price basis"
!onDstore retailing is growing more rapidly than store retailing" It incldes direct
selling +&oorDtoDdoor- party selling,- direct marketing- atomatic $ending- and bying
ser$ices" *ch of retailing is in the hands of large retail organi?ations sch as corporate
chains- $olntary chain and retailer cooperati$es- consmer cooperati$es-
franchise organi?ations- and merchandising conglomerates" *ore retail chains are now
sponsoring di$ersified retailing lines and forms instead of sticking to one form sch
as the department store"
Retailers- like manfactrers- mst prepare marketing plans that inclde
decisions on target markets- prodct assortment and ser$ices- store atmosphere- pricing-
promotion- )nd place" Retailers are showing strong signs of impro$ing their
professional management and their prodcti$ity- in the face of sch trends as
shortening retail life cycles- new retail forms- increasing intertype competition- and
polarity of retailing- new retail technologies- and many others"
Aholesaling incldes all the acti$ities in$ol$ed in selling goods or ser$ices to those
who are bying for the prpose of resale or for bsiness se" Aholesalers help
manfactrers deli$er their prodcts efficiently to the many retailers and indstrial
sers across the nation" Aholesalers perform many fnctions- inclding selling and
promoting- bying and assortmentDbilding- blkDbreaking- warehosing- transporting-
financing- risk bearing- spplying market information- and pro$iding management
ser$ices and conseling" Aholesalers fall into for grops" *erchant wholesalers take
possession of the goods and inclde fllDser$ice wholesalers +wholesale merchants-
indstrial distribtors, and limitedDser$ice wholesalers +cashDandD carry wholesalers-
trck wholesalers- drop shippers- rack jobbers- prodcersO cooperati$es- and mailD
order wholesalers," )gents and brokers do not take possession of the goods bt are
paid a commission for facilitating bying and selling" *anfactrersO and retailersO branches
and offices are wholesaling operations condcted by nonDwholesalers to bypass
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the wholesalers" *iscellaneos wholesalers inclde agricltral assemblers- petrolem
blk plants and terminals- and action companies"
Aholesalers- too- mst make decisions on their target market- prodct
assortment and ser$ices- pricing- promotion- and place" Aholesalers who fail to
carry ade>ate assortments and in$entory and pro$ide satisfactory ser$ice are likely to be
bypassed by manfactrers" Progressi$e wholesalers- on the other hand are adapting
marketing concepts and streamlining their costs of doing bsiness
COMPANY PROFILE
Pantaloon Retail +India, Limited- is IndiaEs leading retailer that operates mltiple
retail formats in both the $ale and lifestyle segment of the Indian consmer
market" 4ead>artered in *mbai +/ombay,- the company operates o$er 1( million s>are
feet of retail space- has o$er 1<<< stores across @1 cities in India and employs o$er 3<-<<<
people"
#he companyEs leading formats inclde Pantaloons- a chain of fashion otlets- /ig
/a?aar- a ni>ely Indian hypermarket chain- 5ood /a?aar- a spermarket chain- blends the
look- toch and feel of Indian bazaars with aspects of modern retail like choice- con$enience
and >ality and Central- a chain of seamless destination malls" 1ome of its other formats
inclde /rand 5actory- /le 1ky- all- #op 1< and 1tar and 1itar" #he company also operates
an online portal- ftreba?aar"com"
) sbsidiary company- 4ome 1oltions Retail +India, Limited- operates 4ome #own-
a largeDformat home soltions store- Collection - selling home frnitre prodcts and E?one
focsed on catering to the consmer electronics segment"
Pantaloon Retail was recently awarded the International Retailer of the 7ear (<<@ by
the %1Dbased !ational Retail 5ederation +!R5, and the Emerging *arket Retailer of the
7ear (<<@ at the Aorld Retail Congress held in /arcelona" Pantaloon Retail is the flagship
company of 5tre Grop- a bsiness grop catering to the entire Indian consmption space
1B [ P a g e
FUTURE GROUP:
5tre Grop- led by its fonder and Grop CEO- *r" 8ishore /iyani- is one of
IndiaEs leading bsiness hoses with mltiple bsinesses spanning across the consmption
space" Ahile retail forms the core bsiness acti$ity of 5tre Grop- grop sbsidiaries are
present in consmer finance- capital- insrance- leisre and entertainment- brand
de$elopment- retail real estate de$elopment- retail media and logistics" Led by its flagship
enterprise- Pantaloon Retail- the grop operates o$er 1( million s>are feet of retail space in
@1 cities and towns and =; rral locations across India" 4ead>artered in *mbai +/ombay,-
Pantaloon Retail employs arond 3<-<<< people and is listed on the Indian stock e.changes"
#he company follows a mltiDformat retail strategy that captres almost the entire
consmption basket of Indian cstomers" In the lifestyle segment- the grop operates
Pantaloons- a fashion retail chain and Central- a chain of seamless malls" In the $ale
segment- its mar>ee brand- /ig /a?aar is a hypermarket format that combines the look-
toch and feel of Indian ba?aars with the choice and con$enience of modern retail"
In (<<B- /ig /a?aar opened its 1<<th store- marking the fastest e$er organic
e.pansion of a hypermarket" #he first set of /ig /a?aar stores opened in (<<1 in 8olkata-
4yderabad and /angalore"
#he gropEs specialty retail formats inclde- books and msic chain- &epot-
sportswear retailer- Planet 1ports- electronics retailer- E?one- home impro$ement chain-
4ome #own and rral retail chain- )adhar- among others" It also operates poplar shopping
portal- ftreba?aar"com"
5tre Capital 4oldings- the gropEs financial arm pro$ides in$estment ad$isory to
assets worth o$er P1 billion that are being in$ested in consmer brands and companies- real
estate- hotels and logistics" It also operates a consmer finance arm with branches in 1;<
locations"
Other grop companies inclde- 5tre Generali- the gropEs insrance $entre in
partnership with ItalyEs Generali Grop- 5tre /rands- a brand de$elopment and IPR
company- 5tre Logistics- pro$iding logistics and distribtion soltions to grop companies
and bsiness partners and 5tre *edia- a retail media initiati$e"
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#he gropEs presence in Leisre C Entertainment segment is led throgh- *mbaiD
based listed company Gala.y Entertainment Limited" Gala.y leading leisre chains- 1ports
/ar and /owling Co" and family entertainment centers- 51(3" #hrogh its partner company-
/le 5oods the grop operates arond 1<< restarants and food corts throgh brands like
/ombay /les- 1paghetti 8itchen- !oodle /ar- #he 1poon- Copper Chimney and Gelato"
5tre GropEs joint $entre partners inclde- %1Dbased stationery prodcts retailer- 1taples
and *iddle EastDbased ).iom Commnications"
#he gropEs flagship company- Pantaloon Retail was awarded the International
Retailer of the 7ear (<<@- by the %1Dbased !ational Retail 5ederation- the largest retail trade
association and the Emerging *arket Retailer of the 7ear (<<@ at the Aorld Retail Congress
in /arcelona"
5tre Grop belie$es in de$eloping strong insights on Indian consmers and
bilding bsinesses based on Indian ideas- as esposed in the gropEs core $ale of
IIndianness"E #he gropEs corporate credo is- IRewrite rles- Retain $ales"
AFFILIATE COMPANIES
4ome 1oltions Retail +India, Limited
5tre *edia +India, Limited
5tre Logistic 1oltions Limited
5tre ).iom #elecom Limited
Pantaloon 5ood Prodct +India, Limited
5tre General India Insrance Company Ltd
5tre Capital 4oldings Ltd
5tre /a?aar India Ltd
1taples 5tre Office Prodcts Pri$ate Ltd
(< [ P a g e
Major Milestones
1987 Company incorporated as *an? Aear Pri$ate Limited" Lanch of Pantaloons
troser- IndiaEs first formal troser brand"
1991 Lanch of /)RE- the Indian jeans brand"
1992 Initial pblic offer +IPO, was made in the month of *ay"
1994 #he Pantaloon 1hoppe J e.clsi$e menswear store in franchisee format
lanched across the nation" #he company starts the distribtion of branded
garments throgh mltiDbrand retail otlets across the nation"
1995 6ohn *iller J formal shirt brand lanched"
1997 Pantaloons J IndiaEs family store lanched in 8olkata"
2001 /ig /a?aar- IIs se sasta ar accha kahi nahinE D IndiaEs first hypermarket
chain lanched"
2002 5ood /a?aar- the spermarket chain is lanched"
2004 Central J I1hop- Eat- Celebrate In #he 4eart Of Or CityE D IndiaEs first
seamless mall is lanched in /angalore"
2005 5ashion 1tation D the poplar fashion chain is lanched
all J Ia little largerE D e.clsi$e stores for plsDsi?e indi$idals is lanched
2006 5tre Capital 4oldings- the companyEs financial is formed to manage o$er
P1"; billion in real estate- pri$ate e>ity and retail infrastrctre fnds" Plans
forays into retailing of consmer finance prodcts"4ome #own- a home
bilding and impro$ement prodcts retail chain is lanched along with
consmer drables format- E?one and frnitre chain- 5rnitre /a?aar"
5tre Grop enters into joint $entre agreements to lanch insrance
prodcts with Italian insrance major- Generali"5orms joint $entres with
5rench retailer- E#)* Grop and %1 office stationery retailer- 1taples"
2007 5tre Grop crosses P1 billion trno$er mark"
1peciali?ed companies in retail media- logistics- IPR and brand de$elopment
and retailDled technology ser$ices become operational"
Pantaloon Retail wins the International Retailer of the 7ear at %1Dbased
!ational Retail 5ederation con$ention in !ew 7ork and Emerging Retailer
(1 [ P a g e
of the 7ear award at the Aorld Retail Congress held in /arcelona"
5treba?aar"com becomes IndiaEs most poplar shopping portal"
2008 5tre Capital 4oldings becomes the second grop company to make a
sccessfl Initial Pblic Offering in the Indian capital markets"
/ig /a?aar crosses the 1<<Dstore mark- marking one of the fastest e$er
e.pansion of a hypermarket format anywhere in the world"
#otal operational retail space crosses 1< million s>are feet mark"
5tre Grop ac>ires rral retail chain- )adhar present in =; rral
locations"
CORPORATE STATEMENT
(( [ P a g e
FUTURE GROUP MANIFESTO
Q5treS J the word which signifies optimism- growth- achie$ement- strength- beaty-
rewards and perfection" 5tre encorages s to e.plore areas yet ne.plored- write rles yet
nwrittenK create new opportnities and new sccesses" #o stri$e for a glorios ftre brings
to s or strength- or ability to learn- nlearn and reDlearn or ability to e$ol$e"
Ae- in 5tre Grop- will not wait for the 5tre to nfold itself bt create future
scenarios in the consumer space and facilitate consmption becase consmption is
de$elopment" #hereby- we will effect socioDeconomic de$elopment for or cstomers-
employees- shareholders- associates and partners"
Or cstomers will not jst get what they need- bt also get them where, how and
when they need"
Ae will not jst post satisfactory reslts- we will write success stories"
Ae will not jst operate efficiently in the Indian economy- we will evolve it"
Ae will not jst spot trendsK we will set trends by marrying or nderstanding of the
Indian consmer to their needs of tomorrow It is this nderstanding that has helped s
scceed" )nd it is this that will help s scceed in the 5tre" Ae shall keep relearning" )nd
in this process- do jst one thing"
~Rewrite Rules. Retain Values
VISSION, MISSION AND QUALITY POLICY
Group Vision
(3 [ P a g e
5tre Grop shall deli$er E$erything- E$erywhere- E$ery time for E$ery Indian
Consmer in the most profitable manner"
Group Mission
Ae share the $ision and belief that or cstomers and stakeholders shall be ser$ed
only by creating and e.ecting ftre scenarios in the consmption space leading to
economic de$elopment"
Ae will be the trendsetters in e$ol$ing deli$ery formats- creating retail realty- making
consmption affordable for all cstomer segments D for classes and for masses"
Ae shall infse Indian brands with confidence and renewed ambition"
Ae shall be efficient- costD conscios and committed to >ality in whate$er we do"
Ae shall ensre that or positi$e attitde- sincerity- hmility and nited determination
shall be the dri$ing force to make s sccessfl"
Core Values
IndiannessH confidence in orsel$es"
LeadershipH to be a leader- both in thoght and bsiness"
Respect C 4milityH to respect e$ery indi$idal and be hmble in or condct"
IntrospectionH leading to prposefl thinking"
OpennessH to be open and recepti$e to new ideas- knowledge and information"
2aling and !rtring RelationshipsH to bild long term relationships"
1implicity C Positi$ityH 1implicity and positi$ity in or thoght- bsiness and action"
)daptabilityH to be fle.ible and adaptable- to meet challenges"
5lowH to respect and nderstand the ni$ersal laws of natre"
AREA OF OPERATION
(9 [ P a g e
#he company operates 120 Big Bazaar stores, 170 Food Bazaar stores- among other
formats- in o$er 70 cities across the contry- co$ering an operational retail space of o$er 6
million square feet" )s a focssed entity dri$ing the growth of the gropOs $ale retail
bsiness- 5tre 2ale Retail Limited will contine to deli$er more $ale to its cstomers-
spply partners- stakeholders and commnities across the contry and shape the growth of
modern retail in India"
Cities where stores are located:
)gra-
)hmad abad-
Indore-
Lcknow- -
*anipr-
/angalore-
*mbai-
/agr-
&errapar-
Panipath-
)llahabad-
/angalore-
/hbaneshwar-
Chennai-
CombatirT-
Ga$iaba- 6garon-
4yderabad-
Pne-
1rat-
#hir$ananthpram 2ishakhapatnam"
*y sore-
OWNERSHIP PATTERN
(; [ P a g e
Future Value Retail Limited is a wholly owned sbsidiary of Pantaloon
Retail (India) Limited" #his entity has been created keeping in mind the growth and the
crrent si?e of the companyEs $ale retail bsiness- led by its format di$isions- Big Bazaar
and Food Bazaar"
ABOUT THE BIG BAZAAR:
#otal !mber of Otlets J (;<
!mber of Cities co$ered J 9<
Retail space nder se 3 million s>are feet
5ootfalls D 1( crore per year
Con$ersion rate J ;<N
)$erage bill per cstomer J @<<Rs
Employee 1trength J 1(<<<
In$estment planned J Rs;<<crore
#argeted sales trno$er J Rs 1<<<< by (<1<
Retail space a$ailable J 1<million s> ft by (<1<
Employee strength J 1<<<<< by (<1<
PRODUCT PROFILE
Level 1
5ood /a?aar
5rits C 2egetables
/akery Items
1tainless 1teel %tensils
Plastics
Crockery
*obiles
Cosmetics
4erbal
Confectionery
!onD5ood &ept
(= [ P a g e
Level 2
A. Department
General /ooks
Children 1tationary
Office 1tationary
Games 2C&Os C &2&Os
B. NBD(New Business Development)
Gift items
Car C *otor Cycle Co$ers
4elmets
1cents C Perfmes
4ome &ecor
)to accessories
C. Toys and sports Dept
1oft #oys
4ard #oys
D. Home Line
/ed 1heets- Pillows- /ed 1preads
#owels- 7ellow dst
Carpets- Cshion Co$ers
Chair /ags
E. Footwear Bazaar
F. Ladies Accessories
G. Clothes Dept
Ladies saris
Girls &ress *aterials
8ids Aear
(@ [ P a g e
Level 3
5rnitre &ept
*enEs 5ormals C Casals Aears
*enEs )ccessories
Lggage
Electronic Prodcts
4ome )ppliances
Board of Directors:
*r" Inshore /inyamin- *anaging &irector
*r" Gopikishan /inyamin- Ahole time &irector
*r" Rakish /inyamin- Ahole time &irector
*r" 2ijay 8mar Chopra- &irector
*r" 1ails 4aribhakti- Independent &irector
*r" 1 &oorway- Independent &irector
&r" & O Cshy- Independent &irector
*s" /aal &esponded- Independent &irector
*r" )nil 4arish- Independent &irector
Big Bazaar:
(B [ P a g e
)t /ig /a?aar 1per centre- HYD, RTC X ROADS +branch, cstomers can
definitely get the best prodct at better price" It sells $ariety of merchandise at affordable
ratesK the prices which it claims are lowest""" %sally- the items are clbbed together for
offers to cstomers and it also offers weekend as well as monthly disconts"
)t /ig /a?aar 1per centre one can a find $ariety of &epartments as shown below"
5OO& /)0))R
GE!ER)L *ERC4)!&I1E
)PP)REL1 OR 5)14IO! U /IG /)0))R
!EA /%1I!E11 &E2ELOP*E!#
&EPO#
4O*E /)0))R
!)2)R)1
ELEC#RO!IC1
#hese departments are managed by two departments" #hey are
OPER)#OIO!)L &EP)R#*E!#
1%PPOR#I!G &EP)R#*E!#1
/ig /a?aar- a part of the ftre Grop- is a hypermarket offering a hge array of
Goods of good >ality for all at affordable prices" /ig /a?aar with o$er 19< otlets in a
different part of India is present in both the metro cities as well as in the small towns" /ig
/a?aar has no dobt made a big name in the retail indstry of India- moreo$er 1hopping here
is frther made a memorable e.perience with the $aried rates of disconts on prodcts as well
as discont $ochers a$ailable in a $ariety of amonts- like I!R (<<<- I!R 3<<<- I!R 9<<<-
I!R ;<<< and I!R 1<<<< on all /ig /a?aar prodcts and )ccessories"
(: [ P a g e
The variety of product range in Big Bazaar Super centre :
#his large format store comprise of almost e$erything re>ired by people from
&ifferent income grops" It $aries from clothing and accessories for all genders like men-
Aomen and children- playthings- stationary and toys- footwear- plastics- home tility
Prodcts- cosmetics- crockery- home te.tiles- lggage gift items- other no$elties- and also
5ood prodcts and grocery" #he added ad$antage for the cstomers shopping in /ig /a?aar is
that there are all time disconts and promotional offers going on in the /ig /a?aar on its
sal$able prodcts"
5tre grop +India, Limited- is IndiaEs leading retailer that operates mltiple retail
formats in both the $ale and lifestyle segment of the Indian consmer market"
4ead>artered in *mbai +/ombay,- the company operates o$er @ millions s>are feet of
retail space- has o$er 1<<< stores across ;3 cities in India and employs o$er (;-<<< people"
#he companyEs leading formats inclde Pantaloons- a chain of fashion otlets- /ig
/a?aar a ni>ely Indian 4ypermarket chain- food /a?aar- a spermarket chain- blends the
look- toch and feel of Indian bazaars with aspects of modern retail like choice- con$enience
and >ality and Central- a chain of seamless destination malls" 1ome of its other formats
inclde- &epot- 1hoe 5actory- /rand 5actory- /le 1ky- 5ashion 1tation- all- #op 1<- ba?aar
and 1tar and 1itar" #he company also operates an online portal 5treba?aar"com"/ig /a?aar
is not jst another hypermarket" It caters to e$ery need of yor family" Ahere /ig /a?aar
scores o$er other stores is its $ale for money proposition for the Indian cstomers" )t /ig
/a?aar- yo will definitely get the best prodcts at the best prices D thatEs what they
garantee" Aith the e$er increasing array of pri$ate labels- it has opened the doors into the
world of fashion and general merchandise inclding
4ome frnishings- tensils- crockery- ctlery- sports goods and mch more at prices
that will srprise yo" )nd this is jst the beginning" /ig /a?aar plans to add mch more to
complete yor shopping e.perience"
/ig /a?aar is a chain of hyper markets India- crrently with more than 1<< stores" It
is owned by the 5tre retail India ltd- 5tre Grop" It follows the bsiness model as AalD
3< [ P a g e
*art and has considerable sccess in many Indian cities and small towns" #he idea was
pioneered by entreprener Inshore /inyamin - the CEO of 5tre Grop"
Crrently /ig /a?aar stores are located only in India" *oreo$er the cstomer friendly
ambiance and the organi?ed retailing of prodcts also make /ig /a?aar one of the sccessfl
retail companies in IndiaV
ORGANIZATION STRUCTURE
5ollowing is organi?ational hierarchy in /ig /a?aar
31 [ P a g e
1tore manager
)sst" store manager
&ept"mgr
)sst"
&ept mgr
#eam
leader
*kt" mgr 4R *gr
2isal
merchandising
)sst" &m
)dministration
*aintenance
4ose
keeping
Info
1ecrity
Cashiers
1ales *gr
C1&
1. Store manager
#his is the highest position in the store" 4e is the father and head of the family" 4e is
the decision maker for the store" #he store manager is the responsible for both the top line
responsibility is sales and the bottom line responsibility is profit"
Role of 1tore *anager in$ol$esW
Ensring smooth operations of the store"
*aking plans to ensre highest profit for the store"
Proper e.ection of plans"
&eciding on offer'deals for clearance of prodcts"
Condcting meeting for proper commnication flow"
2. Assistant store manager
#here are three )1*Es in the store" Each )1* looks after 1 to ( department of the
store" #he main fnction of the )1* is to assist the 1* in his targets and help achie$e him
the same"
3. Department manager
#his designation is present for both fnctional departments as well as the store
department" ) definite sales target is set for each department and it is responsibility of each
&* to achie$e the same" #he &*Es of the fnctional department are responsibility of the
smooth operation of their respecti$e departments" #here are ; &*Es in the store"
4. Assistant department manager
)s the name sggests- the main role of the )&*Es is to assist the &*Es in
their work" #here are B )&*Es in the store"
5. Team Leader
1ometimes department is di$ided into sections and there are different teams appointed
to look after these sections" #eam leaders are the heads of sch teams" #here are total 1<;
#*Es and #LEs in the store"
3( [ P a g e
6. Team Members
#hese comprise of almost B<N of total staff" #hey are the actal cstomer facing
members and their key role is to pro$ide best ser$ice to the cstomer" Pleasing personality-
good commnication skills and o$erall prodct knowledge are the main re>irement for this
post"
COMPETITORS INFORMATION
1hopperEs 1top
Aestside
Lifestyle
RPG Retail
Crossword
Primal
Copeland *al
#ate 1tar /a?aar
*ore
Reliance 5resh
1pencerEs"
AWARDS AND RECOGNITION 2009
CNBC Awash Consumer Awards 2009
*ost Preferred *lti Prodct Chain D /ig /a?aar
*ost Preferred *lti /rand 5ood C /e$erage Chain D /ig /a?aar
Images Fashion Forum 2009
*ost )dmired 5ashion Grop Of #he 7ear D 5tre Grop
*ost )dmired Pri$ate Label D Pantaloons- the lifestyle format
Critics Choice 5or Pioneering Effort In Retail Concept Creation D Central
Coca-Cola Golden Spoon Awards 2009
*ost )dmired 5ood C Grocery Retailer Of #he 7ear
*ost )dmired 5ood Cort
*ost )dmired 5ood Professional
33 [ P a g e
Indian Retail Forum Awards 2008
*ost )dmired Retail Company of the year D 5tre Grop
Retail 5ace of the 7ear D Inshore /inyamin
/est Retailer Of #he 7ear + 4ypermarket, D /ig /a?aar
5tre Grop was awarded the *ost )dmired Retail Company of the year by the
Indian Retail 5orm at a glittering ceremony organi?ed in *mbai" *r" Inshore /inyamin
also won Retail 5ace of the 7ear"
India Retail 5orm +IR5, is a platform for intellectal insights and information
e.change for the retail bsiness in the Indian sbcontinent" #he form presents the bsiness
of retail in the region to a global adience- with the e.press aim of facilitating
nderstanding abot and encoraging in$estment in this massi$e marketplace"
/ig /a?aar- the $ale format of 5tre Grop bagged the /est Retailer of the 7ear
+4ypermarket,"
The INDIASTAR Award 2008
5ood /a?aarH /est Packaging Inno$ation
5ood /a?aar bagged the I!&I)1#)R )ward for /est Packaging Inno$ation in
India- for its pri$ate label brand 5resh and Pre Chaka )tta"
I!&I)1#)R )ward is a biennial e$ent which aims to promote and encorage
e.cellence in packaging design- inno$ation and technology" #he contest was established in
1:@( and is considered as the most poplar and premier e$ent for IndiaEs packaging
fraternity" #his year there were arond 3;@ entries and the participants had to sbmit a
sample of their designs for selection"
Aith this award- Pantaloon Retail +India, Limited becomes the first Indian Retailer
to win the prestigios I!&I)1#)R )ward"
39 [ P a g e
Retail Asia Pacific 500 Top Awards 2008
Gold Ainner D#op Retailer (<<B )sia Pacific
Retail )sia Pblishing Pet- the instittor of these awards- aims to set a platform that
appraise raises and recogni?es the de$elopment and growth of retailing throghot the )sia
Pacific region"
The Reid & Taylor Awards for Retail Excellence 2008
Retail Leadership )wardH Inshore /inyamin
Retail /est Employer of the 7earH 5tre Grop
Retailer of #he 7earH 4ome Prodcts and Office Impro$ementsH 4ometown
#he Reid C #aylor )wards for Retail E.cellence are an important featre of the )sia Retail
Congress- )siaEs single most important global platform to promote worldDclass retail
practices" #hese awards are aimed at honoring the best- in the )sian Retail scenario" India
played host to )sia Retail Congress (<<B
Images Retail Awards
*ost )dmired Retail 5ace of the 7earH Inshore /inyamin
*ost admired retailer of the yearH Large format- mlti prodct storeH /ig /a?aar
*ost admired retailer of the yearH 5ood and GroceryH 5ood /a?aar
*ost admired retailer of the yearH 4ome C office impro$ementH 4ometown
*ost admired Retail Company of the yearH Pantaloon Retail +India, Ltd"
Images Retail 5orm followed strict international benchmarks in deciding the
top honors for Images Retail )wards E<@- with IRI1 as knowledge partner and global
conslting firm )# 8earney as the Process )ppro$er"
National Retail Federation Awards
International Retailer for the 7ear (<<@ J Pantaloon Retail +India, Ltd
#he !ational Retail 5ederation is the worldEs largest retail trade association with
o$er 1"9 million members in the %1 and across the world" 1ome of the past winners of the
award inclde *etro )G +Germany,- Carrefor +5rance,- 0ara +1pain,- /oticario +/ra?il,.
3; [ P a g e
World Retail Congress Awards
Emerging *arket Retailer of the 7ear (<<@ J Pantaloon Retail +India, Ltd
#he inagral Aorld Retail Congress held in /arcelona- 1pain in *arch (<<@ attracted
o$er one thosand retail professionals from o$er si.ty contries" #he awards were decided
by a mltinational Grand 6ry" Ainners in other categories inclded Indicted, Mall of
Emirates, Marks & Spencer and IKEA.
Hewitt Best Employers 2007
2est Employers in India +Rank 19th, J Pantaloon Retail +India, Ltd
Leading hman resorces consltancy- 4ewitt )ssociates condcts an annal sr$ey of the
best employers in India- as part of its global initiati$e" It is based on CEO inter$iew- People
Practices In$entory and Employee Opinion 1r$eys" Pantaloon Retail became the only
retailer to featre among the twentyDfi$e best employers in India"
PC World Indian Website Awards
/est Indian Aebsite In #he 1hopping Category J 5treba?aar"com PC Aorld- a
leading consmer technology maga?ine selected the best Indian websites in $arios
categories based on se of technology for deli$ering soltions- information being presented
in an intiti$e and concise manner and o$erall e.perience aided by design"
Readers Digest Trusted Brands Platinum Awards
#rsted /rands Platinm )ward +1permarket Category, J /ig /a?aar
#he ReaderEs &igest awards are based on sr$eys done among consumers by independent
research agency, ielsen Media !esearch. "his is the second consecuti#e time $ig $azaar
has %on this a%ard
Retail Asia Pacific Top 500 Awards 2006
)sia Pacific /est of the /est Retailers J Pantaloon Retail +India, Ltd /est Retailer in
India J Pantaloon Retail +India, Ltd
#he Retail )sia pblication in association with Ero *onitor and 8P*G honors the best
retailers in 19 contries across the )sia Pacific region" #he awards were presented in
1ingapore in October- (<<=
3= [ P a g e
Asia money Awards
/est *anaged Company in India +*idDcap, J Pantaloon retail +India, Ltd"
#he )sia money pblication condcts a poll among fnd manages and in$estors and does a
>antitati$e analysis of financial performance to select best managed companies in )sian
contries.
Ernst & Young Entrepreneur of the Year Award
Ernst C 7ong Entreprener of the 7ear +1er$ices, J Inshore /inyamin Considered
to be one of the most prestigios bsiness awards in India- a jry comprising leading names
in Indian bsiness selected the winners based on corage- creati$ity- passion- endrance and
$ision"
CNBC Indian Business Leaders Awards
#he 5irst Generation Entreprener of the 7ear J Inshore /inyamin Organi?ed by
C!/CD#21B- the twel$e awardees in $arios categories are decided by a high profile jry-
along with research partners D #he %ni$ersity of Chicago Gradate 1chool of /siness-
&e$elopment &imensions International +&&I, and )C !eilson ORG *)RG"
Lakshmipat Singhania - IIM Lucknow National Leadership Awards
7ong /siness Leader J Inshore /inyamin #he award recogni?es and honors
indi$idals who ha$e contribted consistently to the betterment of or contry throgh their
prsit of e.cellence" #he awards were presented in !ew &elhi by the Prime *inister &r"
*anmohan 1ingh in &ecember- (<<="
Images Retail Awards
/est 2ale Retail 1tore J /ig /a?aar
/est Retail &estination J /ig /a?aar
/est 5ood C Grocery 1tore J 5ood /a?aar
Retail 5ace of the 7ear J Inshore /inyamin
#he IR) awards are decided throgh a nationwide consmer C indstry poll and
nominations followed by performance assessment by team of analysts and jry"
3@ [ P a g e
Readers Digest Awards
Platinm #rsted /rand )ward D /ig /a?aar
#he ReaderEs &igest awards are based on sr$eys done among consmers by
independent research agency- !ielsen *edia Research"
CNBC Awash Consumer Awards
*ost Preferred Large 5ood C Grocery 1permarket J /ig /a?aar Condcted in
association with )C !ielsenDORG *art across (1 major cities- nearly 1<-<<< consmers
were asked to choose their most preferred brands"
Reid & Taylor Awards for Retail Excellence
Retail Entreprener of the 7ear J Inshore /inyamin
Readers Digest and Awash Consumer Award
/ig /a?aar D *ost preferred- large- 5ood and Grocery store
Readers Digest Platinum Trusted Brand Award
/ig /a?aar D Earning a trsted Place in the e$eryday li$es of consmers
Images Retail Awards 2005
PRIL J *ost admired retailer of the year
5ood /a?aar D Retailer of the year +food and grocery,
/ig /a?aar J Retailer of the year +$ale retailing,
Central J Retail lanch of the year

Business today selected PRIL among:

#op (< companies in India to watch in (<<;
IndiaEs most in$estorDfriendly companies in the top @;
IndiaEs biggest wealth creators in the top 1<<
3B [ P a g e
Images Retail Awards 2004
PRIL J *ost admired retailer of the year
5ood /a?aar D Retailer of the year +food and grocery,
/ig /a?aar J Retailer of the year +$ale retailing,
Central J Retail lanch of the year
Reid & Taylor and DLF Awards
PRIL J Retailer of the year 2003
Indian Express Award
PRILD *arketing e.cellence and e.cellence in brand bilding
FUTURE GROWTH & PROSPECTUS
Recently they are interested to e.pand their retail bsiness in *ysore and along with
that they are interested to establish two retail otlets in Glbarga &istrict"
Big Bazaar Plans 300 Stores by 2010-11
(< *ay- (<<:- 1@(( hrs I1#- P#I !EAD&EL4I
Inshore /inyaminDpromoted 5tre GropOs retail chain /ig /a?aar is
planning to ha$e 3<< hypermarkets in the contry by (<1<D11"
#he company is also mlling to increase its annal trno$er to Rs
13-<<< crore by (<1<D11- p from Rs 3-=<< crore last fiscal on the back of its
e.pansion"
MAe started with or first store in October (<<1 and ha$e now crossed the hndred
marks with three stores opened today in Pne Ct tack and &elhi" Or plan is to increase
the nmber of or stores to 3<< by end of the (<1<D11 fiscal-M /ig /a?aar Chief E.ecti$e
Officer Raja )mphora said"
3: [ P a g e
4e said the company wold ha$e another 3; odd stores by end of its
fiscal in 6ne (<<: to take the total nmber to 13;"
MAe are targeting a trno$er of Rs ;-<<< core this year and ha$e plans for reaching
a figre of Rs 13-<<< core by (<1<D11 fiscal-M )mphora said"
4e added that the company wold be looking at both the metros and
#ier I cities- besides #ier II and smaller cities- for the e.pansion"
#he /ig /a?aar hypermarkets had a footfall of 11 core last fiscal
and the company is aiming for an increase in the nmbers p to 19 cores this year"
#he si?e of its hypermarkets on a$erage is 3<-<<< s> ft to one laky
s> ft"
#he company is also lanching a special festi$e season OOne in a LifetimeO offers
across all its stores on October 1D;" #he offer wold rn in all /ig /a?aar format stores on
apparels- footwear- accessories and general merchandise- he added"
ORGANISATIONAL DEPARTMENT
1. Store Manager
#his is the highest position in the store" 4e is the father C head of the family" 4e is
decision maker for the store" #he store *anager is responsible fro both the top line
responsibility is sales C the bottom line responsibility is profit"
Role of SM involves:
Ensring smooth operations of the store"
*aking plans to ensre highest profit for the store"
Proper e.ection of plans"
&eciding on offers or deals for clearance of prodcts"
2. Assistant Store Manager
#here is an only one )1* in the store" )1* looks after 1 to ( department of the
store" #he main fnction of the )1* is to assist the 1* in his targets C help achie$e him the
same"
3. Department Manager
9< [ P a g e
#his designation is present for both the fnctional departments as well as the store
department" ) definite sales target is set for each department C it is responsibility of each
&* to achie$e the same" #he &*s of the fnctional department are responsibility of the
smooth operation of their respecti$e departments" #here are fi$e &*s in the store"
4. Assistant Department Manager
)s the name sggest the main role of )&*s is to assist the &*s in their work" #here are B
)&*s in the store
5. Team Leader
1ometimes a department is di$ided into sections C there are different teams appointed
to look after these sections" #Ls are the heads of sch teams" #here are total (; team leaders
in the store"
6. Team Members
#hese comprise of almost B<N of total staff" #hey are the actal cstomer facing
members C their key role is to pro$ide best ser$ice to the cstomer" Pleasing personality-
good commnication skills C o$erall prodct knowledge are the main re>irement for this
post"
FUNCTIONAL DEPARTMENT
#he store operations are di$ided into $arios operations which are carried ot by the
respecti$e fnctional departments"
1. HUMAN RESOURCE DEPARTMENT
4man resorce de$elopment deals with the followingH
A" Manpower recruitment:
Recritment for the position of team members- #Ls C some times e$en )&*s is
done at the store by the 4R head- 1* C )1*s" 4owe$er for the recritment for the higher
posts like &*s- )1*s C 1*- the selection is done at the ?onal office"
)ll candidates ha$e to ndergo a selection process" #his process comprises of the
retrn test followed by grop discssion- role play C the final inter$iew"
91 [ P a g e
B" Manpower Training & Development:
#he main idea behind this program is to de$elop knowledge skill C attitde re>ired
by an indi$idal to perform ade>ately a gi$en task" #his training program has been
sccessflly impro$ing the performance of the employee C which in trn has enhanced the
organi?ational performance" 2arios training programs along wit the written test at each of
the training le$els ha$e been designed" #hey are cashier training- grop philosophy- training
on retail bsiness- $ales- sales training- policies- prodct knowledge etc
C. Maintaining Employee Records:
#he personal information of the each employee is maintained in the 1)P" Information
related to lea$es- pro$ident fnd- gratity- E1I- bons- salary- personal loans- etc is
maintained by 4R dept"
D. Deciding salary and wages:
#he salary is finali?ed considering following factors
1" Crrent salary le$el
(" Lalification and e.perience
3" Le$el at which the job is offered
9" E.isting salary le$els in the organi?ation"
;" *arket trends
2arios le$els are a$ailable to the employees like casal lea$es- sick lea$es- earned
lea$es- maternity lea$es- all prpose lea$es- paid holiday- compensatory off and weak off"

E. Employee Welfare:
E$ery organi?ation condcts welfare acti$ities for its employees" #he welfare
acti$ities in big ba?aar are ni>e by them sel$es"
5ollowing are the welfare acti$ities in the big ba?aar
1" )ward to staff that help in the pointing pilferage
(" Cltral acti$ities to pro$ide scope for their hidden talents
3" /irthday celebrations
9" LongDterm ser$ice awards
9( [ P a g e
2. LOGISTIC DEPARTMENT
#he in$entory le$els of the store ha$e to be maintained to a$oid any stock ots" L& is
mainly concerned with the stock management in the store" #hey maintain spply flow of
re>ired stock" #he focs of L& in on remo$ing inefficient in flfilling cstomer demand in
the real time"
The role of the LD:
A" 1afe C reliable transport in as mch low price as possible
B" maintains contact with distribtion teams +#rcks- #rains """, and track where the
material is"
C" partnership with transportation firm so that cost and transport can be shared does
not occpy the whole trck space
D" *erchandise recei$ed from the central warehose or $endors are taken to the
stores after ndergoing the inward process" #he e.cess merchandise displayed on the floor
gets sold ot" It refers to effecti$e and catios way of mo$ing the merchandise from store
warehose to respecti$e section inside the store where they ha$e to be displayed and sold to
the cstomers"
3. VISUAL MERCHANDISING
2isal merchandising &epartment helps in edcating the cstomer abot the
prodct'1er$ice in an effecti$e and creati$e way while enabling a sccessfl selling process"
Effecti$e $isal merchandising helps in the drawing attention of the cstomers and helps
them to match their needs"
Duties and responsibilities:
1" Commnicate with the manager of the dept stores to workot floor layot and
display points as well as how and what items are to be displayed"
(" &esign window or internal displays based on a theme style or trend of ad$ertising"
3" &ress manne>ins C se appropriate lightning to display merchandise for the best
presentation possible"
9" )rrange signage and taking down the display after promotion"
#his department not only deals with the promotional displays inside the adore bt also
otside the store" Ptting hoardings- which are $ery large boards of ad$ertisements sally
93 [ P a g e
fond b y roadside or ptting window displays- which are setting the scenes of what the
cstomer will find inside the store is also nder the scope of sal merchandising dept"
4. COMMERCE DEPARTMENT
#he role of the commerce dept refers to cashiering" #heir fnctions inclde cash
management C cash troble shooting"
Cashier ProcessH It incldes accepting the merchandise from the cstomer- scanning it-
creating the bill- accepting the payment C finally packing the merchandise for the cstomer"
#he cashier shold cont total nmber of merchandise C compare it with the bill" #hen that
nmber has to be noted on the bill copy"
#he cashier accepts the payment for the bill in the form of cash- cards C gift
$ochers" #hrogh point of sales software- total sales at point can be determined" )t the
closing time the cashier hand o$er the cash- credit notes- gift $ochers to the head cashier"
4e $erifies the amont with the sale amont C in case of any difference he balances
the amont to respecti$e cashier salary" 4ence it is a job of great responsibility for the
cashiers" #he ne.t morning the cash is deposited in the bank"
5. ADMINISTRATION DEPARTMENT
#his is di$ided into following sections
Security ServicesH #he secrity personal is nder contract basis" #hey are secrity
staff working for pantaloons retail India ltd +PRIL," #he complete store secrity C
mo$ement tracking are nder their control"
House-KeepingH #heir man dty is to look after the cleanliness- C o$erall
4ygiene of the store" #he admin manager creates checklists for the cleaning
schedles C the team memberEs work in accordance to those checklists"
PackersH Proper packing of the sold goods is re>ired before handling it o$er to
the cstomer" 4elpers to the cashiers are appointed to do this job" Packing the
food items to be handled with care C other items all separately is their job"
LoadersH 5ew people are appointed to load C nload merchandise from trcks C
catiosly transfer them to desired location in the store"
1tandard Operation ProcedreH In this section $arios registers are maintained
99 [ P a g e
8ey mo$ement registerH the $arios store key are mentioned by different staff
members" #hese people ha$e to make entries in their register regarding the
keys they carry"
1taff 2ale &eclaring RegisterH E$ery staff members while entering the store
has to declare the amont of cash with them" #his is done to minimi?e thefts
within the store"
Cstomer 5ootDfall ReportH #his register is pdated e$ery hor" #he total
mber of cstomers that entered the store in that hor are conted C noted
down in this register"
1taffs Prchase RegisterH Entries are made in the register regarding the
prchases made by the staff members in the store"
1taff grooming registerH Entries regarding the appearance- personal hygiene-
presenting self C dress code of the team members are made"
6. MAINTAINENCE & FACILITIES DEPARTMENT
#he fnctions of this dept areH
#o check fnctioning of $arios items like escalators- )C1- fro?en section- lightning
e>ipments etc"
In case of their malfnctioning- repairs ha$e to be carried ot as soon as possible to
ensre proper store operation"
7. IT DEPARTMENT
#he software sed on PRIL showroom in retail enterprise manager +RE*," In this all
the information concerning the prodct like name- category- bar code nmber- *RP- discont
rate- net price etc are store"
SWOT ANALYSIS:
9; [ P a g e
STRENGTHS
4igh brandDE>ity in e$ol$ing retail markets"
1tate of art infrastrctre of the /ig /a?aar otlets"
Point of prchase promotions to increase the prchase"
2ariety of stff nder single roof increasing cstomer time and a$ailable
choices"
Low price
Cstomer ser$ice desk"
)d$ertisement"
WEAKNESSES
%nable to meet store opening targets"
5alling of re$ene per s>are feet"
Less store space"
%na$ailability of branded items"
OPPORTUNITY
Organi?ed retail is jst BN of total pie of Indian market"
E$ol$ing consmer preference in recent years"
4ge comple.es offer shopping"
THREATS
Competitors- Global big players planning to foray into the markets"
Go$ernment policies are not wellDdefined in emerging markets like India"
%norgani?ed retail market of India"
9= [ P a g e


CHAPTER-IV
DATA ANALYSIS &
INTERPREATION
9@ [ P a g e

TABLE-1

1. SEX

SEX RESPONDENTS PERCENTAGE
MALE 51 63.75%
FEMALE 29 36.25%
TOTAL 80 100%
GRAPH-I
INTERPRETATION:
)bo$e table shows that =3"@;N N of the cstomers are male- and 3="(; N of the
respondents are female"

9B [ P a g e
MALE, 51
MALE,
63.75%
FEMALE, 29
FEMALE,
36.25%
TOTAL, 80
TOTAL, 100%
0
20
40
60
80
number of
respondents
GENDERR
GRAPH FOR GENDER
Series1 51 29 80
Series2 63.75% 36.25% 100%
MALE FEMALE TOTAL

TABLE-2
2. AGE

AGE RESPONDENTS PERCENTAGE
Under25 28 35%
2535 22 27.5%
35!5 2! 30%
!5"#$%&e 6 7.5%
TOTAL 80 100%
GRAPH-2
28
35%
22
27.50%
24
30%
6
7.50%
80
100%
0
10
20
30
40
50
60
70
80
Under-25 25-35 35-45 45&aboe TOTAL
!er"e#1
!er"e#2
INTERPRETATIONH
9: [ P a g e
)bo$e table shows that 3;N of the respondents fall nder the age grop of below nder
(;" 3<N of the respondents fall nder the age grop of 3;D9; years- (@";N N of the
respondents fall nder the age grop of (;D3; years of age- @"; Nof the respondents are 9;
and abo$e years of age grop"

TABLE-3
3. OCCUPATION

OCCUPAT'ON RESPONDENTS PERCENTAGE
PROFESS'ONAL 20 25%
SER('CE ! 5%
SELFEMPLO)ED 8 10%
STUDENT 28 35%
*OUSE+'FE 20 25%
TOTAL 80 100%
GRAPH-3
OCCUPATION
20
4
8
28
20
80
25% 5% 10% 35% 25%
100%
0
10
20
30
40
50
60
70
80
90
$
%
O
F
E
!
!
&
O
'
A
L
!
E
%
(
&
)
E
!
E
L
F
-
E
M
$
L
O
*
E
+
!
T
U
+
E
'
T
,
O
U
!
E
-
-
&
F
E
T
O
T
A
L
N
u
m
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e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
!er"e#2
!er"e#1
INTERPRETATION:
;< [ P a g e
)bo$e table shows that 3; N of the respondents are stdents- (;N of the cstomers
are professional- (; N of the respondents are hoseDwife- 1< N of the cstomers are selfD
employed and- ; N of the cstomers are ser$ice employees"

TABLE-4
4. MARTIAL STATUS

MART'ALSTATUS RESPONDENTS PERCENTAGE
S'NGLE 28 35%
MARR'ED 52 65%
TOTAL 80 100%
GRAPH-4
28
35%
52
65%
80
100%
0
10
20
30
40
50
60
70
80
NUMBER OF
RESPONDENTS
!&'.LE MA%%&E+ TOTAL
MARTIA STATUS
!er"e#1
!er"e#2
INTERPRETATION:
Abo$e table shows that =; N of the respondents are married and 3;N of the respondents
are single"

;1 [ P a g e
TABLE-5
5. INCOME LEVEL

'NCOME RESPONDENTS PERCENTSGE
,ELO+10000 !8 60%
1000020000 12 15%
20000!0000 10 12.5%
!0000"A,O(E 10 12.5%
TOTAL 80 100%
GRAPH-5
INCOME OF RESPONDENTS
0
10
20
30
40
50
60
70
80
90
/
E
L
O
-
-
1
0
0
0
0
1
0
0
0
0
-
2
0
0
0
0
2
0
0
0
0
-
4
0
0
0
0
4
0
0
0
0
&
A
/
O
(
E
T
O
T
A
L
N
U
M
B
E
R

O
F

R
E
S
P
O
N
D
E
N
T
S
!er"e#2
!er"e#1
INTERPRETATION:
)bo$e table shows that =<N of the respondents fall nder the income grop of below
1<<<< Rs" 1;N of the cstomers fall nder the income grop of Rs"1<<<<D(<<<<- 1(";N
percent of respondents fall nder income grop of Rs.(<<<<D9<<<< and 1(";N of the
respondents fall nder income grop of 9<<<< and abo$e"
;( [ P a g e
TABLE-6

6. How frequently do you visit Big-Bazaar?
FRE-UENC) RESPONDENTS PERCENTAGE
ONCE 'N +EE/ 16 20%
ONCE 'N 15 DA)S 15 18.75%
ONCE 'N MONT* !7 58.75%
ONCE 'N 23 MONT* 2 2.5%
TOTAL 80 100%
GRAPH-6
Fre!uent"# $%s%t%n&
0
10
20
30
40
50
60
70
80
90
O')E &'
-EE0
O')E &'
15 +A*!
O')E &'
MO'T,
O')E &'
2-3
MO'T,
TOTAL
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
!er"e#1
!er"e#2
INTERPRETATION:
#he abo$e table shows that ;B"@;N of the cstomers $isit O!CE I! ) *O!#4-
(<N of the cstomers $isit O!CE I! AEE8- 1B"@;N of the cstomers $isit O!CE I! 1;
&)71- (";N of the cstomers $isit O!CE I! (D3 *O!#41"

;3 [ P a g e
TABLE-7
7. Which products do you purchase more often at Big-Bazaar?
PRODUCTS RESPONDENTS PERCENTAGE
CLOT*ES 30 37.5%
FOOD,A0AAR 26 32.5%
ELECTRON'CS 12 15%
*OME'TEMS 9 11.25%
ACCESSOR'ES 3 3.75%
TOTAL 80 100%
GRAPH-7
More often"# pur'()s%n&
0
10
20
30
40
50
60
70
80
90
1 2 3 4 5 6 7
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
!er"e#1
!er"e#2
!er"e#3
INTERPRETATION:
)bo$e #able shows that 3@"; N of the cstomers are prchasing Clothes at fashion
ba?aar- 3(";N of the cstomers prchased food ba?aar items- 1;N of the cstomers
prchased electronic teems" 11"(;N of the cstomers prchased home prodcts" 3"@;N of the
cstomers are prchased accessories"
H
TABLE-8
;9 [ P a g e
8. Which source made you to buy products from Big-Bazaar?
SOURCE RESPONDENTS PERCENTAGE
F.M RAD'O 2 2.5%
TELE('S'ON 10 12.5%
NE+S PAPER !8 60%
FR'ENDS1OT*ERS 20 25%
TOTAL 80 100%
GRAPH-8
sour'e m)de pur'()s%n& produ'ts
F.M %A+&O
TELE-(&!&O'
'E-! $A$E%
F%&E'+!1OT,E%!
TOTAL
INTERPRETATION:
)bo$e table shows that =< Nof the cstomers are by prodcts by sorce of newsD
papers- (;N of the cstomers are by prodcts by sorce +inflenced by, of 5riends C others-
1(";Nof the cstomers are by prodcts by sorce of #ele$isions" (";N of the cstomers are
by prodcts by sorce of 5"* radio

TABLE-9
9. Why do you make purchase of products from Big-Bazaar?
;; [ P a g e
REASON RESPONDENTS PERCENTAGE
,ETTER-UAL'T) 32 !0%
LO+PR'CE 30 37.5%
(AR'ET) OF
PROD'CTS
12 15%
(AR'OUS ,RANDS 6 7.5%
TOTAL 80 100%
GRAPH-9
Re)son of pur'()s%n& produ'ts
32
30
12
6
80
40%
37.50%
15%
7.50%
100%
0
10
20
30
40
50
60
70
80
90
/ETTE%-
2UAL&T*
LO--$%&)E (A%&ET* OF
$%O+&)T!
(A%&OU!
/%A'+!
TOTAL
N
U
M
B
E
R

O
F

R
E
S
P
O
N
D
E
N
T
S
!er"e#2
!er"e#1
INTERPRETATION:
)bo$e table shows that 9<N of the cstomers approached /ig /a?aar
de to /E##ERDL%)LI#7- 3@";N of the cstomers approached de to LOADPRICE of
prodcts 1;N of the cstomers approached de to 2)RIE#7 O5 PRO&%C#1- @";N of the
cstomers approached de to a$ailability 2)RIO%1 /R)!&1

TABLE-10
10. Will Big-Bazaar provide more type of company products in one product
category?
RESPONSE RESPONDENTS PERCENTAGE
;= [ P a g e
)ES 55 68.75%
NO 11 13.75%
NOTMAN) 1! 17.5%
NONE 0 0%
TOTAL 80 100%
GRAPH-10
55
68.75%
11
13.75%
14
17.50%00%
80
100%
0
10
20
30
40
50
60
70
80
Number of
respondents
*E! 'O-
MA'*
TOTAL
%E!$O'+E'T!
$E%)E'TA.E
INTERPRETATION:
)bo$e table shows that we conclde that the =B"@; cstomers are
getting more prodcts in one category" 1@";N of the cstomers are not getting tooDmany
prodcts in one category""" 13"@;N of the cstomers are not getting more prodcts in one
prodct category" !O!E of the cstomers canEt respond for none categories of prodcts
a$ailable in one prodct category"



TABLE-11
;@ [ P a g e
11. How is the store space in Big-Bazaar for moving around for products?
RESPONSE RESPONDENTS PERCENTAGE
SMALLSPACE 6 7.5%
FREESPACE 58 72.5%
NOTFREE SPACE 13 16.25%
CONGESTED 3 3.75%
TOTAL 80 100%
GRAPH-11

STORE SPACE
6
58
13
3
80
7.50% 72.50% 16.25% 3.75%
100%
0
10
20
30
40
50
60
70
80
90
!
M
A
L
L
-
!
$
A
)
E
F
%
E
E
-
!
$
A
)
E
'
O
T
-
F
%
E
E

!
$
A
)
E
)
O
'
.
E
!
T
E
+
T
O
T
A
L
N
U
M
B
E
R

O
F

R
E
S
P
O
N
D
E
N
T
S
!er"e#1
!er"e#2
INTERPRETATION:
)bo$e table shows that @(";N of the cstomers can freely mo$ing arond in store for
prodcts- 1="(;N of cstomers can not freely mo$ing arond in store for prodcts-- @";N of
the cstomers can get small space in store for mo$ing arond for prodcts- 3"@;N
respondents can get congested space in store for mo$ing arond for prodcts"

TABLE-12
12. How is the re-presentatives interaction are at Big-Bazaar?
;B [ P a g e
'NTERACT'ON RESPONDENTS PERCENTAGE
EFFECT'(E 38 !7.5%
NOTEFFECT'(E 30 37.5%
GOOD 10 12.5%
NO'NTERACT'ON 2 2.5%
TOTAL 80 100%
GRAPH-12

RE*PRESENTATI$ES INTERACTION
38
30
10
2
80
47.50% 37.50% 12.50% 2.50%
100%
0
10
20
30
40
50
60
70
80
90
E
F
F
E
)
T
&
(
E
'
O
T
-
E
F
F
E
)
T
&
(
E
.
O
O
+
'
O
-
&
'
T
E
%
A
)
T
&
O
'
T
O
T
A
L
N
U
M
B
E
R

O
F

R
E
S
D
P
O
N
D
E
N
T
S
!er"e#2
!er"e#1
INTERPRETATION:
5rom abo$e table shows 9@";N of the cstomers getting effecti$e
interaction from store reDpre$entati$es for prodcts" 3@";N of the cstomers canEt not get
effecti$e interaction from store reDpre$entati$es for prodcts" 1(";N of the cstomers can get
Good integration from store reDpre$entati$es for prodcts" (";N of the cstomers cannot get
interaction from store reDpre$entati$es for prodcts"

TABLE-13
13. Will Big-Bazaar reminding & intimating their store discounts & prices to all
customers in store?
RESPONSE RESPONDENTS PERCENTAGE
)ES1CLEAR !3 53.75%
;: [ P a g e
'NT'MAT'NG
NO CLAR'T)
'NT'MAT'NG
26 32.5%
NO 'NT'MAT'ON AT
ALL
11 13.75%
TOTAL 80 100%
GRAPH-13
Rem%nd%n&*offers )nd pr%'es
43
26
11
80
53.75%
32.50%
13.75%
100%
0 20 40 60 80 100
*E!1)LEA% &'T&MAT&'.
'O )LA%&T* &'T&MAT&'.
'O &'T&MAT&O' AT ALL
TOTAL
number of respondents
!er"e#2
!er"e#1
INTERPRETATION:
)bo$e table shows that we conclde that the ;3"@;N of the cstomers are getting
clear annoncement from store abot store disconts- prices""" 3(";N of the cstomers are
not getting clear annoncement from store abot store disconts- prices 13"@;N cstomers
are not getting any annoncement from store abot store discont- prices"""
TABLE-14
`14. How the customer service department in store is is effective in providing
service?
RESPONSE RESPONDENTS PERCENTAGE
FASTSER('CE 38 !7.5%
SLO+SER('CE 28 35%
=< [ P a g e
NOTSUFF'C'ENT
SER('CE
9 11.25%
NOTGOOD SER('CE 5 6.25%
TOTAL 100%
GRAPH-14
T#pe of ser+%'e %n store
38
28
9
5
47.50% 35% 11.25% 6.25%
100%
0
5
10
15
20
25
30
35
40
F
A
!
T
-
!
E
%
(
&
)
E
!
L
O
-
-
!
E
%
(
&
)
E
'
O
T
-
!
U
F
F
&
)
&
E
'
T
!
E
%
(
&
)
E
'
O
T
-
.
O
O
+
!
E
%
(
&
)
E
T
O
T
A
L
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
!er"e#1
!er"e#2
INTERPRETATIONH
)bo$e table shows that we conclde that the 9@";N of the cstomers are getting fast
cstomerDser$ice from cstomer ser$ice department 3;N of the cstomers are getting slowD
ser$ice from cstomer ser$ice department 11"(;N of the cstomers are getting notDsfficient
ser$ice from cstomer ser$ice department" ="(;N of the cstomers are getting notDgood
ser$ice from cstomer ser$ice department"
TABLE-15
15. Will Big-Bazaar offer any special discount prices?
RESPONSE RESPONDENTS PERCENTAGE
)ES 69 86.25%
NO 11 13.75%
TOTAL 80 100%
=1 [ P a g e
GRAPH-15
69
86.25%
11
13.75%
80
100%
0
10
20
30
40
50
60
70
80
Number of
respondents
D%s'ount pr%'es offer %n store
Series1 69 11 80
Series2 86.25% 13.75% 100%
YES NO TOTAL
INTERPRETATION:
)bo$e table shows that we conclde that the B="(;N of the cstomers respond store
offering special discont prices"13"@;N of the cstomers respond store did not offer special
discont prices""
TABLE: 15.A
If yes, what are the offers that are provided by big bazaar?
OFFERS "
D'SCOUNTS
RESPONDENTS PERCENTAGE
,23 %ne 4e5 %ne
6ree
30 37.5%
50%7 !0%7 60%7
E589
20 25%
,23 %ne 4e5 5:% 10 12.5%
=( [ P a g e
Ge5 5:% 6%r 900 8 10%
,23 %ne 4e5 ;e8%nd
%ne 60% %n <r=8e
6 7.5%
O5>er %66er; "
d=;8%2n5;
6 7.5%
TOTAL 80 100%
GRAPH-15.A
0
10
20
30
40
50
60
70
80
90
/
3
4

o
n
e
5
e
6

o
n
e
7
r
e
e
/
3
4

o
n
e
5
e
6

6
8
o
/
3
4

o
n
e
5
e
6
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9
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d
T
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T
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u
m
b
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r

o
f

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e
s
p
o
n
d
e
n
t
s
INTERPRETATION:
)bo$e table shows that 3@";N of cstomers were aware by one get one offer- (;N
of cstomers were aware ;<N- 9<N- =<N- offer- 1(";N of cstomers were aware by one get
two offers" 1<N of cstomers were aware get two :<<+e.ample, offer @";N were cstomers
were aware by one get second one =<N on price C other offers"
Table-16
16. Are you waiting for a long time at the billing section at big bazaar?
RESPONSE RESPONDENTS PERCENTAGE
)ES 69 86.25%
=3 [ P a g e
NO 11 13.75%
TOTAL 80 100%
GRAPH: 16
69
11
80
86.25%
13.75%
100%
0
10
20
30
40
50
60
70
80
90
*E! 'O TOTAL
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
INTERPRETATION:
)bo$e table shows that B="(;N of the cstomers are waiting for long time in billing
section"13"@;N of the cstomers are not waiting for long time for long time at billing section
at big ba?aar
TABLE-17
17. DO you prefer food courts & gaming section at big bazaar?
RESPONSE RESPONDENTS PERCENTAGE
)ES !9 61.25%
NO 31 38.75%
=9 [ P a g e
TOTAL 80 100%
GRAPH: 17
49
31
61.25% 38.75%
0
10
20
30
40
50
60
*E! 'O
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
INTERPRETATION:
)bo$e table shows that =1"(;N of the cstomers want food C gaming
section at store"3B"@N of the cstomers donEt want 5ood Gaming section at /ig /a?aar

TABLE-18
18. Why do you visit the retail stores?
CAUSE OF ('S'T'NG RESPONDENTS PERCENTAGE
,U)'NG 'NTREST 73 91.25%
=; [ P a g e
PRODUCT 'NTREST 7 8.75%
'NFORMAT'ON
SEE/'NG
0 0%
GENERAL 'NTREST 0 0%
TOTAL 80 100%
GRAPH-18
')use of +%s%t%n&
73
7
0 0
80
91.25% 8.75% 0% 0% 100%
0
10
20
30
40
50
60
70
80
90
/
U
*
&
'
.

&
'
T
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E
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T
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%
O
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U
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&
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T
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0
&
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.
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E
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A
L

&
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E
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r
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s
p
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e
n
t
s
!er"e#1
!er"e#2
INTERPRETATION:
)bo$e table shows that the :1"(;N of the cstomers are went to retail stores for
bying interest" "B"@;N of the cstomers is gone to retail stores for prodct interest" !one of
the cstomers are not gone to retailDstores for informationDseeking C general interest"


TABLE-19
19. Have you purchased any product at Big-Bazaar just by visiting first time?
RESPONSE RESPONDENTS PERCENTAGE
)ES 18 22.5%
NO 52 65%
NOTF'RST T'ME 9 11.25%
MORE T*AN T+O 1 1.25%
== [ P a g e
T'MES
TOTAL 80 100%
GRAPH-19
Respondents pur'()s%n& )t store
18
52
9
1
80
22.50% 65% 11.25% 1.25%
100%
0
10
20
30
40
50
60
70
80
90
*E! 'O 'OT-
F&%!T
T&ME
MO%E
T,A'
T-O-
T&ME!
TOTAL
N
u
m
b
e
r

o
f

r
e
s
p
o
n
d
e
n
t
s
!er"e#2
!er"e#1
INTERPRETATION:
)bo$e table shows that =;N of the cstomers are not by the prodcts for firstDtime
$isiting the store" ((";N of the cstomers are bying the prodcts jst by $isiting firstDtime
the store""" 11"(;N cstomers are not bying the prodcts jst by $isiting firstDtime the store"
1"(;N cstomers are bying the prodcts by more than $isiting #woDtimes"

TABLE-20
20.. What are your intentions to re-inter the store?
'NTENT'ONS RESPONSE PERCENTAGE
Pr%d285 ?2#@=53 "
#&#=@#$=@=53
30 37.5%
C2;5%Aer ;er&=8e 9 11.25%
Se#;%n#@ %66er; "
d=;8%2n5;
18 22.5%
AA$=en8e 3 3.75%
=@ [ P a g e
L%:<r=8e; 20 25%
TOTAL 80 100%
GRAPH: 20
30
9
18
3
20
80
37.50% 11.25% 22.50% 3.75% 25% 100%
0
10
20
30
40
50
60
70
80
90
$
r
o
d
3
9
6

:
3
a
;
"
6
4

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"
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P
O
N
D
E
N
T
S
!er"e#1
!er"e#2
INTERPRETATION:
)bo$e table shows that 3@";N of the cstomerEs intention is to reDenter into the store
is prodct >ality C a$ailability" (;N cstomerEs intention is to reDenter into store is low
prices" ((";N cstomerEs intention is to reDenter in to store is seasonal offers C disconts"
11"(;N of the cstomerEs intention is to reDenter into store is cstomer ser$ice" 3"@;N of the
cstomerEs intention is to reDenter in to the store is )mbience"

TABLE-21
21. How is Big-Bazaar maintaining product QUALITY, QUANTITY compare to
other retail stores?
RESPONSE RESPONDENTS PERCENTAGE
GOOD 73 91.25%
NORMAL 7 8.75%
NOTGOOD 0 0%
POOR 0 0%
TOTAL 80 100%
=B [ P a g e
GRAPH-21
Produ't !u)"%t# %n store
73
7
0 0
80
91.25%
8.75% 0% 0%
100%
0
10
20
30
40
50
60
70
80
90
.
O
O
+
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O
%
M
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L
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-
.
O
O
+
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O
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T
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T
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f

r
e
s
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n
t
s
!er"e#2
!er"e#1
INTERPRETATIONH
)bo$e table shows that the :1"(;N of the cstomers are respond bigDba?aar maintain
good prodct >ality- >antity compare to other retailDstores B"@;N of the cstomers are
respond bigDba?aar maintain normal prodct >ality- >antity compare to other retail stores""
!one of the cstomers canEt respond for bigDba?aar maintaining poor- notDgood prodct
>ality- >antity compare to other retailDstores"


TABLE-22
22. How do you feel (SATISFIED) after SHOOPING AT Big-Bazaar?
RESPONSE RESPONDENTS PERCENTAGE
SAT'SF'ED 17 21.25%
FEEL(ER)
SAT'SF'ED
63 78.75%
NOTSAT'SF'ED 0 0%
TOTAL 80 100%
GRAPH-22
=: [ P a g e
Respondents S)t%sf)'t%on "e+e"
!AT&!F&E+,
17, 11%
FEEL-(E%*
!AT&!F&E+,
63, 39%
'OT-
!AT&!F&E+,
0, 0%
TOTAL, 80,
50%
!AT&!F&E+
FEEL-(E%*
!AT&!F&E+
'OT-!AT&!F&E+
TOTAL
INTERPRETATION:
)bo$e table shows that the @B"@;Nof the cstomers are respond they can feel $eryD
satisfied after shopping at bigDba?aar" (1"(;N of the cstomers are respond they can feel
satisfied after shopping at bigDba?aar"" !one of the cstomers cant respond they can feel notD
satisfied after shopping at bigDba?aar
@< [ P a g e
CHAPTER-V
FINDING, SUGGESTIONS
& CONCLUSION



FINDINGS:
:1"(;N of cstomers feel that the >ality of prodcts at big ba?aar is better than at
other retail stores
@B"@;N of cstomers are satisfied for shopping at big ba?aar
@1 [ P a g e
=1N of cstomers who $isit /ig /a?aar fall in the income le$el /elowD1<<<<'D per
month"
9<N of cstomers prefer big ba?aar for shopping becase of lowDprice and good
>ality prodcts"
;1N of cstomers were aware of /ig /a?aar throgh ad$ertisements"
B="(;N of cstomers e.pect to ha$e food cort and gaming section in the big ba?aar-
which can lead to increase the shopping dration"
=1"(;N of cstomers are in the billing section- which makes them to wait for a long
time"
:1N of cstomers are $isiting /ig /a?aar for prchase of prodcts rest of them is for
information seeking"
=3"@;N of cstomers who are $isiting /ig /a?aar are male"
;3N of cstomers who are $isiting /ig /a?aar are for 5"*"C"G prodcts"
3@";N of cstomers $isit /ig /a?aar becase of lowerDprices and ((";N cstomers
$isit de to a$ailability of large nmber of prodcts"
@(";N of cstomers are happy abot the a$ailability of free space for display of
prodcts"

SUGGESTIONS
@( [ P a g e
#o attract more cstomers- big ba?aar needs to offer more brands of prodcts
)d$ertising throgh tele$ision and 5"* radio needs to be impro$ed
1ign boards which show restrooms and trail rooms shold be $isible to the cstomers-
and also trial rooms are to be increased"
Increase the cstomer billing section transactions in store" +for fast transactions,
Increase the food cort and gameEs section at big ba?aar to increase the cstomer
shopping dration"
/ig ba?aar can impro$e their cstomer satisfaction le$el- by pro$iding better ser$ice
like home deli$ery etc"
@3 [ P a g e
CONCLUSION:
#he stdy concldes that majority of the cstomers prefer shopping at bigDba?aar- becase of
prodct $ariety- >ality- ser$ice facility- reasonable prices which make the cstomers feel
more comfortable in $isiting the store again C again"
Cstomers shop more in the food ba?aar and the menEs wear department in /ig /a?aar"
Cstomers feel that /ig /a?aar has $ariety of prodcts a$ailable in $arios departments
Considering the fact that there are a lot middle class families in India- /ig ba?aar has had a
hge impact on the middle class section of India- the prices- >ality and sales strategy has
helped in getting the middle income grops getting attracted towards /ig /a?aar"
/ig ba?aar has been known for its great sale and great offersC disconts" /ig ba?aar has had
long lines of people waiting to get into the store for the sale" #herefore- the sales that /ig
/a?aar has had increased in a hge way de to offers C disconts- ths this has been one of
the main ad$antages of /ig /a?aar"

@9 [ P a g e
ANNEXURE
QUESTIONNAIRE
BIBILOGRAPHY
QUESTIONNAIRE
Respected 1ir'*adame-
I am a stdent- prsing */) from 1REE!I&4I I!1#I#%#E O5 1CIE!CE C
#echnology- yamnanpet" I am doing a project on Q) 1#%&7 O! C%1#O*ER
PRE5ERE!CE1 C4OO1I!G ) /IG /)0))RS"S I re>est yo to cooperate in my research
stdy- by kindly filling p the following >estionnaire"
@; [ P a g e
Personal details
NameH
1. Age:
X Y nder (; X Y (;D3; X Y 3;D9; X Y 9; C abo$e
2. Sex: X Y *ale X Y 5emale"
3. Occupation:
X Y 1tdent X Y 1elfDemployed X Y Professional X Y 1er$ice X Y 4osewife"
4. Are you:
X Y 1ingle X Y *arried"
5. Monthly income:
X Y /elow 1<<<< X Y Rs 1<<<<D(<<<< X Y Rs (<<<<D9<<<< X Y Rs9<<<< C abo$e
6 How frequently do you visit Big Bazaar?
X Y Once in a week X Y Once in 1; days
X Y Once in a month X Y Once in (D3 months

7. Which products do you purchase more often in Big Bazaar?
X Y Groceries X Y Electronic Goods X Y )pparels
X Y Others +specify,

8. Which source made you to buy product from Big-Bazaar
] News paper ] F.M radio ] News paper
] Friends/others
9. Why do you make purchase of products from Big Bazaar?
X Y Low price X Y /etter Lality X Y 2ariety of prodcts
X Y 2arios /rands X Y others +specify,

@= [ P a g e
10. Will big bazaar provide more type of company products in one product
category?
] yes ] no ] not many ] none
11. How is the store space in B.BAZAAR for moving around for products?
] its free space ] not free space ] small space
] congested
12. How are the re-preventatives interactions are at big bazaar?
] effective ] not effective ] Good ] no Interaction
13. Will big bazaar reminding & intimating their store discounts & prices to all
customers in store
] YES cleanly intimating ] NO clarity intimating
] NO intimation at all
14. How is the customer service department in store, is it effective in providing
service?
] fast service ] slow service ] not sufficient service
] not good service
15. will big bazaar offer any special, discount on prices?
] yes season wise service ] no special offers

16. (A) IF YES. WHAT ARE THEY
(A) Buy one Get one (b) 50 off,40,off 60 off (c) Buy one get two
(d)Get two for 900 (example) (e) Buy one get second one 60 off on price
(f) others discounts.
17. Are you waiting for a long time at the billing section at big bazaar?
A ] YES B ] NO
@@ [ P a g e
17. DO you prefer food courts & gaming section at big bazaar?
A ] YES B ] NO
18. Why customers visiting (went) to retail stores
] general interest ] product interest ] buying interest
] information seeking
19. Have you purchased any product at BIG BAZAAR just by visiting first time?
] yes ] no ] not first time ] more than two times
(visiting)
20. What are your intentions to re-enter the store?
] Low prices ] product quality & availability ] customer service
] seasonal offers & discounts ] Ambience

21. How is BIG BAZAAR maintaining product QUALITY, QUANTITY compare
to other retail stores?
] Good ] normal ] Not good ] poor
22" How do you feel (satisfied) after shopping at Big Bazaar?
] feel very satisfied ] satisfied ] not satisfied

23. Give your suggestion to improve the store more attractive and more
preferable.
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
BIBILOGRAPHY
BOOKS:
@B [ P a g e
1," P4ILIP 8O#LER- Q"he principles of marketingS- #ata *c GrewD4ill Pblishing"
(," Aillian"&"perrealt- 6r" Q$asic MarketingS E"6"erom"e"mccarthy"
3,"sass )"1I2)8%*)R Q!etail MarketingS E.cel bookEs pblication"
9," C"R"8O#4)RI- &!esearch MethodologyS !ew age international pblication- (nd re$ised
edition"
WEBSITES:
5tre/a?aar +www"ftreba?aar"com,
5tre /rands +www"ftrebrands"co"in,
5tre Grop +www"ftregrop"in,
Google search
1cribd"com
Aiki pedia"com
@: [ P a g e
) 1#%&7 O! C%1#O*ER PRE5ERE!CE1 I! C4OO1I!G /IGD/)0))R

1REE!I&4I I!1#I#%#E O5 1CIE!CE C #EC4!OLOG7 +1!I1#,