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OSMANIA UNIVERSITY

Accredited with highest rating of Five Star status by National Assessment and Accreditation Council (NAAC) of UGC, Govt of !ndia

MBA TECHNOLOGY MANAGEMENT - 2006 - 2007


(TWO YEAR MODULAR PROGRAMME) !n collaboration with Confederation of !ndian !ndustry (C!!), A " and #e$artment of Scientific % !ndustrial &esearch (#S!&), Govt of !ndia, New #elhi Inst !"t#$ns% E&#'#(#&#t) C$n*#t#$ns% +n* S)&&+(!s ('o be &etained by the Candidate) L+st *+t, -$ s!(.#tt#n' t/, +00&#"+t#$n 1 2-7-2006 !0t$ 3400 04.4 t$ t/, D# ,"t$ % D# ,"t$ +t, $- A*.#ss#$ns% N,+ Un#5, s#t) P ,ss% H)*, +(+* - 600 007 TECHNOLOGY MANAGEMENT ( 'he new )antra for Global Com$etitiveness !n the wa*e of $olicy of liberalisation, $rivatisation, and globali+ation, there has been a tremendous influ, and e,change of technology in several fields which are vital for the growth of our economy 'he $ro$er e,$loitation of technology strongly influences business com$etitiveness, which is no longer a matter of choice, but a matter of necessity for survival in com$etitive business environment 'he success of an organi+ation increasingly de$ends u$on )anager-s ability to hangle technological change and use it as a tool com$etitive edge !t is im$erative that, if !ndian )anagers are to survive, com$ete, and e,cel in the global scenario, they need to be ade.uately e.ui$$ed with understanding of issues connected with management of technology, vi+ , 'echnology Search, 'echnology Selection, 'echnology Assimilation, 'echnology Ada$tation, 'echnology !ndigenisation and Creation of New 'echnologies INNOVATIVE INITIATIVE O7 OSMANIA UNIVERSITY !n order to bridge the ga$ in )anagement education relative to 'echnology, the #e$artment of /usiness )anagement, 0smania Univeristy, has ta*en a $oineering initiative, which is one of the first of its *ind in the entire country to offer )/A ( 'echnology )anagement a 'wo year, )odular "rogram VISION 8To strive for Excellence in the area of management education and training with focus on technology management, confirming to challenging standards expected by contemporary technology-driven organisations. PROGRAMME OB9ECTIVES 'he core ob1ective of this $rogramme is to turn out future managers, who would fully meet, the dynamic needs of the industry in a com$etitive and challenging environment For this they should be $roficient in different functional areas of management li*e )ar*eting, Finance % 2uman &esources )anagement and at the same time have the re.uired core com$etencies in a$$reciating the issues relating to technology management 'he following are the broad ob1ectives of the "rogrammes3 4 'o $rovide strong conce$tual base in all the facets of )anagement li*e )ar*eting, Finance, 2uman &esources )anagement, 5uantitatives, )!S and /usiness "olicy areas, and develo$ s*ills re.uired for a$$lication of conce$ts to real life business situations 6 'o bridge the *nowledge ga$ in management education with the focused in$uts on technology management to meet the chanllenging re.uirements of contem$orary technology driven organisations 7 'o e.ui$ the students with analytical frame of mind to com$rehend and hangle com$le, issues in relation to )anagement of 'echnology, vi+ , 'echnology Forecasting, Search, 'ransfer and Creation of New 'echnology D# ,"t$ D# ,"t$ +t, $- A*.#ss#$ns N,+ Un#5, s#t) P ,ss : P!(&#"+t#$ns Os.+n#+ Un#5, s#t)% H)*, +(+* - 600 007

OUR 7ACULTY 'he #e$artment of /usiness )anagement has a faculty strength of 68 full(time teachers in various fields li*e )ar*eting, Finance, 2&), 5uantitatives, )!S and /usiness "olicy areas All the faculty are well .ualified in the area of their s$eciali+ation and alomost all of them hold doctoral .ualifications 'he faculty members have rich e,$erience in teaching, training, and management research GUEST 7ACULTY Some of the Guest Faculty who delivered lectures for )/A('echnology )anagement "rogramme include3 9 "rof :i$in Gu$ta, "h # , ;harton /usiness School, USA 9 #r :inay <umar, ) 'ech , "h # , 2ead ( 'echnology )anagement #ivision, #S!&, New #elhi 9 "rof Arun "illutla, "h # , St Amrose University, =owa, USA 9 "rof / & :irmani, "h # , Former "rofessor, ASC!, 2yderabad 9 #r S Sunderra1an, "h # , Scientist, #&#0, 2yderabad 9 /rig Chaudary, :S), College of #efence )anagement, 2yderabad 9 #r Atul Sen, Scientist, 2ead ( <nowledge )anagement Centre, #&#=, 2yderabad 7ACILITIES 'he #e$artment of /usiness )anagement has e,cellent academic infrastructure which include3 9 ;ell furnished and s$acious class rooms 9 State(of(the(art Audio :isual e.ui$ment 9 Fully e.ui$$ed com$uter laboratory with =AN and !nternet facility 9 ;ell stoc*ed =ibrary with e,tensive collection of /oo*s and >ournals 9 ;ell e.ui$$ed Auditorium and Conference room with a ca$acity of 7?? seats PROGRAMME STRUCTURE AND CONTENTS 'he "rogramme is divided into two modules and four terms s$anning over a $eriod of two years of instruction @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MODULE-I 1 7IRST YEAR TERM-I TERM - II 4 4 Foundations of 'echnology )anagement 6 4 'echnology Forecasting and Assessment 4 6 'echnology, Creativity and !nnovation 6 6 'echnology 'ransfer )anagement 4 7 !nformation 'echnology for /usiness 6 7 'echnology "ro1ects, A$$raisal 4 A 0rganisational /ehaviour and !nter( and Bvaluation $ersonal s*ills 6 A /usiness &esearch )ethods 4 8 "rinci$les of )ar*eting 6 8 Bconomic and =egal Bnvironment 4 C Accounting for )anagement 6 C Financial )anagement 4 D =ab for Course 4 7 6 D :!:A :0CB(! 6 E "&0>BC' &B"0&'(! @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ MODULE-II SECOND YEAR TERM-III TERM-IV 7 4 "roduction % 0$erations )anagement A 4 Strategic )anagement of 'echnology 7 6 !nternational /usiness % Strategic Alliances A 6 Su$$ly Chain )anagement @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 7UNCTIONAL SPECIALISATIONS (one of the following three areas to be o$ted) Marketing 7 7 "roduct )anagement A 7 Consumer /ehaviour 7 A Financial System and Services A A Services )ar*eting @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 7#n+n", 7 7 Strategic Financial #ecisions A 7 !nternational Finance 7 A Financial System and Services A A Security Analysis and "ortfolio )anagement @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ H!.+n R,s$! ", M+n+',.,nt 7 7 0rganisational #evelo$ment and A 7 "erformance A$$raisal and Counselling 'eam /uilding 7 A =eadershi$ and Change )anagement A A !ndustrial &elations and =abour =aws @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ 6

TECHNOLOGY SPECIALISATIONS (one of the following three grou$s to be o$ted) GROUP-A1 7 8 &esearch and #evelo$ment )anagement A 8 /usiness "rocess &e(engineering 7 C 'otal 5uality )anagement A C !ntellectual "ro$erty &ights GROUP-B1 7 8 /io('echnology(! A 8 Bnvironment and Social As$ects of 'echnology 7 C /io('echnology(!! A C <nowledge )anagement GROUP-C; 7 8 &elatioal #atabase )anagement Systems A 8 &e.uirements )anagement 7 C !nternet % e(Commerce A C Bnter$rise &esource "lanning (B&") A D :!:A :0CB(!! A E "&0>BC' &B"0&'(!! @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ AWARD O7 DEGREE (M$*!&+ S"/,.,) 'hough the students who successfully com$lete all the course re.uirements under )odule ! (i e , 'erms ! % !!) become eligible for the award of "ost(Graduate #i$loma in 'echnology )anagement ("G#(')) the student will be awarded )/A('ech )anagement #egree u$on successful com$letion of all the course re.uirements under )odule !! ('erms !!! % !:) by the University ELIGIBILITY CONDITIONS <4 =!+&#-#"+t#$ns1 /achelor-s #egree from 0smania University or a #egree recognised by the University as e.uivalent thereto, with an aggregate of not less than A8F mar*s in "art ! and "art !! $ut together (Non(credit courses not included) A $ass for SC % S' candidates is sufficient 24 E>0, #,n",1 'he candidate see*ing admission must have a minimum of three years e,$erience in B,ecutive G )anagerial G Administrative G Su$ervisory $osition in a Commercial G !ndustrial G /usiness G Government G Non(Commercial underta*ing G any other organisation, after obtaining the /achelor-s #egree 24 M$*, $- s,&,"t#$n1 Candidates need to a$$ear for entrance e,amination, which is based on the written test (ob1ective ty$e) to be conducted by the University S)&&+(!s +n* 0+tt, n $- MBA (T,"/n$&$') M+n+',.,nt) Ent +n", T,st - 2006 'he Bntrance 'est will be for 4?? mar*s and will be of H? minutes duration 'he test shall consist of 6 $arts and the mar*s are alloted as shown below P+ t-A (30 > < ? 30 M+ @s) B!s#n,ss An$B&,*', : C! ,nt A--+# s 'his section consists of different ty$es of .uestions to test the general awareness of the candidate on the contem$orary socio(economic, business issues and scientific *nowledge P+ t-B (60 > < ? 60 M+ @s) S,"t#$n-I (20 > < ? 20 .+ @s) N!., #"+& A(#&#t) &atios and $ro$ortions I Numbers and divisibility, =C), GC), "ercentages, "rofit % =oss, "artnershi$s ( 'ime % #istance I 'ime and ;or* I Areas and :olumes ( )ean, )edian and )ode ( Sim$le $roblems on "robability S,"t#$n-II (20 > < ? 20 .+ @s) G,n, +& En'&#s/ 4 'he candidates will be assessed on their ability to understand the functional use of grammer in day to day communication as well as in the business conte,t 6 'o identify the vocabulary in day to day communication T/, "+n*#*+t,s B#&& (, +*.#tt,* (+s,* $n t/, +n@s s,"! ,* #n t/, MBA(T,"/n$&$') M+n+',.,nt) Ent +n", T,st4 In "+s, $- + t#, #n t/, +n@% t/, $ *, $- ., #t B#&& (, *,"#*,* $n t/, -$&&$B#n' (+s#s4 <4 M+ @s s,"! ,* #n P+ t-A $- Ent +n", T,st4 24 P, ",nt+', $- .+ @s s,"! ,* () t/, "+n*#*+t, #n t/, C!+&#-)#n' ,>+.#n+t#$n4 24 A', $- t/, "+n*#*+t, (s,n#$ #n +', ',tt#n' /#'/, 0 #$ #t))4 7EE PARTICULARS 7# st Y,+ - Rs4 60%000DS,"$n* Y,+ - Rs4 60%000D; A**#t#$n+& 7,, -$ S)st,.s S0,"#+&#E+t#$n - G $!0 8CF $n&) - Rs4 <0%000DGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
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MULTI-LATERAL COLLABORATION )/A('echnoloy )anagement, is offered by #e$artment of /usiness )anagement, 0smania University, in collaboration with and active assistance of renowned !nstitutions such as Confederation of !ndian !ndustry (C!!), (A " ), and the #e$artment of Scientific and !ndustrial &esearch (#S!&), Govt of !ndia, New #elhi OSMANIA UNIVERSITY has the distinction of earning F!:B S'A& status from the National Assessment and Accreditation Council (NAAC), University Grants Commission, New #elhi ;hich is the highest rating conferred u$on any !nstitution of 2igher learning in !ndia 0smania University, established in 4H4D, and s$read over nearly 4C?? acres, is a multifaculty, multi(cam$us, and affiliating Univeristy of National and !nternational re$ute 7

D,0+ t.,nt $- B!s#n,ss M+n+',.,nt% 0smania University, is one of the largest and earliest /usiness Schools in the Country, and has been in the forefront of management education for more than A? years 'he #e$artment has a faculty strength of 68 'he ins$iring cam$us and its serene environment $rovide a $erfect setting for a $ersonally enriching and $rofessionally rewarding learning e,$erience C$n-,*, +t#$n $- In*#+n In*!st ) (CII)% is !ndia-s $remier business association, with a direct membershi$ of over A48? cam$anies and indirect membershi$ of over 8?,??? com$anies from 6?? National, &egional and Sectorial Associations D,0+ t.,nt $- S"#,nt#-#" +n* In*!st #+& R,s,+ "/ (DSIR)% is an a$e, level institution under )inistry of Science and 'echnology, Government of !ndia, has been guiding education and training in the area of technology management of National level !t is a $oineering ste$ on $art of the University to design multi(lateral collaboration with !nstitutions of re$ute, in order to consolidate and strengthen the .uality of academic in$uts 'he involvement of e,$erts from these institutions will give $ractical industry orientation to the learning $rocess TEACHING METHODOLOGY 'he teaching methodology for )/A ( 'echnology )anagement "rogramme com$rises of 9 =ecture method 9 Grou$ e,ercises 9 !ndustry visits 9 Case analysis and $resentations 9 =ectures by e,$erts from !ndia and Abroad RESERVATION <4 L$"+& +n* N$n-L$"+& C+n*#*+t,s i) Admission to E8F of the available seats in every course shall be reserved in favour of the local candidates in relation to the local area in res$ect of 0 U sub1ect to community and other reservations in force ii) 'he remaining 48F of the seats which are o$en to local and non(locals shall be filled u$ sub1ect to similar reservation as a$$licable to E8F local candidates N$t,1 4 Candidates are advised to submit the filled in a$$lication well before the last date to avoid last minute rush 6 Admission is by centralised counselling 7 Candidates will have to a$$ear for the entrance test and counselling on their own e,$ense A Not withstanding any thing contained in this brochure, such as reservations, the rules and regulations are in force in the University on thedate of counselling will be a$$licable 7$ , -! t/, *,t+#&s% 0&,+s, "$nt+"t1 D# ,"t$ D# ,"t$ +t, $- A*.#ss#$ns N,+ Un#5, s#t) P ,ss : P!(&#"+t#$ns Os.+n#+ Un#5, s#t)% H)*, +(+* I 600 007 P/4 N$4 270J0<26