Chief Digital O"cer!

A proposal for the creation of a Chief Digital O"cer within an Archdiocesan O"ce for Digital Strategy as an 18#month pilot
November 2013
A Digital Strategy for the Archdiocese of Philadelphia was initially drafted for Archbishop Charles Chaput as a thought experiment about the possibilities of digital strategy to revitalize Catholic community identity and better share the story of the faith. This proposal continues that conversation by outlining a specic institutional mechanism to drive institutional and communal innovation.!

Description of Role!
The Chief Digital O"cer crafts and stewards the brand and identity of the Archdiocese of Philadelphia, enabling robust witness to the Catholic community across Greater Philadelphia through robust web and social infrastructure. Specically, the Chief Digital O"cer oversees Archdiocesan web, email, social, mobile, audio, and video channels.!
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Duties & Responsibilities!
Craft The Roadmap for Catholic Community in the Digital Age as a public digital strategy plan of the Archdiocese, issuing public quarterly progress reports.!

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If the Church stays wrapped up in itself, it wi! age. And if I had to choose between a wounded Church that goes out onto the streets and a sick, withdrawn church, I would denitely choose the rst one. "

Develop and ensure consistency of Archdiocesan visual and aesthetic brand across web and social properties, with style guide for universal use of logo, colors, and aesthetic.! Advise on brand, communications, and digital policies and practices relating to Archdiocesan and parish digital strategy.!

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Launch, maintain, and enable access to web presence for public#facing content communications that evangelize, catechize, and provides information.! Launch and maintain Archbishops Portal featuring events, calendar, writings, video, audio as a means to sanctify and govern.! Engage and develop relationships with pastors, parishes, associates, and partners to emphasis Archdiocesan services and digital literacy.! Maintain weekly public calendar of o"ce hours for pastors, associates, and diocesan sta$ to schedule for digital literacy and consultative guidance.! Serve as in#house resource for o"ces looking to create, improve, and maintain specic web presences.! Launch and maintain Archdiocesan iOS mobile and tablet application.!

Pope Francis

! Launch and maintain Archdiocesan#wide email newsletter.! !

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The Roadmap for the Catholic Community in the Digital Age!
1. Creation of an Archdiocesan Brand & Identity Crafting a universal brand package for the Archdiocese of Philadelphia, bringing visual coherence to the Archdiocese and its apostolates.! ! 2. A Comprehensive Refresh of the Archdiocesan Web Presence Creation and launch of an open#source, modern website with an emphasis on public#facing evangelization and catechesis showcasing the vibrancy of Catholic life.!

The modern world is mission territory. Its mora!y #actured. The modern heart can only be won back by a radical witness of Christian discipleship $a renewed kind of shared community life obedient to Gods Commandments, but also on re with the Beatitudes lived more persona!y and joyfu!y by a! of us."

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3. A Scalable Web Platform for Archdiocesan O!ces In conjunction with a refresh of the Archdiocesan website, the availability of a scalable platform for Archdiocesan o"ces, apostolates, and initiatives to easily launch new sites.! 4. Creation of Archbishops Portal A public#facing web presence conveying the Archbishops presence across the Catholic community through his appearances, Masses, writings, and speeches.! 5. Creation of Archdiocesan Email Newsletter & SMS system Launch of a centralized email and text messaging communications system for Catholic and those exploring the faith to receive news, event, and apostolate information.!

Archbishop Chaput

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6. Directory of Archdiocesan Priests A comprehensive web directory of priests with biographical information, pastoral history, email addresses, and social presence to foster community.!
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Catholic media is not simply one more program alongside a! the rest of the Churchs activities: social communications have a role to play in every aspect of the Churchs mission. "

7. Directory of Archdiocesan Parishes & Schools A comprehensive web directory of parishes and schools across Greater Philadelphia featuring history, photography, and activities and ministries.! 8. Archdiocesan Cloud Communications Suite Implementation of cloud#based services and market#based platforms for web, digital, and physical technologies across web, email, and multimedia.!

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9. Archdiocesan iOS Mobile Application Development and launch of a comprehensive mobile application for Catholics to access information, learn more about the faith, improve prayer life, and locate nearby parishes.! 10. An Archdiocesan Enterprise Social Network Launch an asynchronous internal communications system to reduce administrative email burden and foster cross# departmental relationships and communication.! 11. Catholic News & Community Portal Creation of attractive, public#facing News & Community portal driven by parish, school, and community#submitted content to share the story of Catholic life across the region.! 12. Universal Archdiocesan and Parish Online Giving Implementation of online giving as an option across 100 percent of Archdiocesan o"ces and parishes in order to increase giving consistency and donation rates.! 13. Catholic Leadership & Literacy Series Creation of quarterly Archdiocesan workshop to engage o"ces, pastors, and associates promoting best practices with digital communications both in and outside the faith.! 14. Partners & Sponsorship Attract new revenue from Archdiocesan partners and supporters through access to relevant content and communications channels.!
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Aetatis Novae" Pontical Council for Social Communications

Budget!
Year One "July 2014 # June 2015$ Chief Digital O"cer Salary & Medical Insurance O"ce for Digital Strategy Budget for Web Services iOS Mobile Application Development Travel & Expenses Year One Total %84,000 %14,000 %10,000 %7,200 %115,200

Year Two "July 2015 # December 2015$ Chief Digital O"cer Salary & Medical Insurance O"ce for Digital Strategy Budget for Web Services iOS Mobile Application Development Travel & Expenses Year Two Total %42,000 %7,000 %5,000 %3,600 %57,600

Total Budget for Pilot

%172,800

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