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5 Best Practices of Effective Budgeting & Planning: From Theory to Practice

Bill Aiken, CEO, Abacist Group Eric Zimmerman, FP&A Manager, Infusionsoft

Proformative Event Notes

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Learning Objectives
After participating in this event you will be able to understand:
Understand how to deliver timely and accurate re-forecasts & what-if scenarios Discover how to drive better business decisions through improved reporting and analysis Understand how to implement 5 key best practices in effective financial planning at your company Learn how to improve companywide participation and alignment in your companys budgeting and planning efforts

Ask, Share, Learn Within the Largest Community of Corporate Finance Professionals

Bill Aiken
CEO at Abacist Group, Adaptive Planning & NetSuite Planning implementation partner
2013 Proformative. Proprietary and confidential

Abacist Group top Adaptive Planning Partner

3 time winner of Adaptive Planning Top Partner Award!

In class of most tenured Certified Adaptive Planning Partners

Have been ranked #1 across Adaptive implementers for Client Satisfaction Have successfully completed over 100 Adaptive Planning projects

Role of Finance Where Are You?

Expectations have increased for finance organizations
Process Managers Focus on improved reporting and minimizing risk 3 2 1
Stage Key Capabilities Transaction Management

Business Leaders Integral part of management Business Partners Decision support

Provides sound financial analysis Creates value by providing information and analysis for operating and strategic decisions

Accountants Dominated by complex systems and detail

Controlling the Business

Planning & Analysis

Integrated Functional Excellence

Annual budgeting Financial accounting

Variance reporting Tax, audit, treasury

Rolling forecasts

Enterprise-wide collaboration

Performance management
Analysis of drivers

Empowering business units to self serve analysis

Predictive, what if planning

Best Technology Enables Best Practices

Practice #5 Break-down Barriers to Self-Serve Info Practice #1 Integrate ERP & Planning

Designed for business end users

Automated actual imports & re-forecasting

Practice #4 Improve Collaboration

Easy interface, note-sharing, approvals & alerts Driver-based models with drill-down & what-if

Real-time, easily consumed data elevates strategic dialogue

Practice #2 Adapt to Business Changes

Practice #3 Expand Business Drivers

Evolution of CPM & BI tools

CLOUD SOLUTIONS
LEGACY ENTERPRISE LOW-END TOOLS

Easy to Use

Powerful Features

Easy to Use
Powerful Features Quick to Deploy No IT Required Collaborative Scalable Continuous Innovation

o o o o o

Manual / Slow Error Prone Non-Collaborative Doesnt Scale Not Secure

o o o o o

Very Expensive Highly Complex Slow to Deploy Hard to Use IT-Intensive

Polling Question

Ask, Share, Learn Within the Largest Community of Corporate Finance Professionals

Eric Zimmerman FP&A Manager at Infusionsoft

2013 Proformative. Proprietary and confidential

Infusionsoft at a Glance
The only all-in-one sales and marketing software built for small business
Enables small businesses to get organized, attract more customers, grow sales, and save massive amounts of time

High growth business with pay-as-you-go and subscription based solutions

17,000 customers around the globe

Explosive-growth 60K+ users 443 employees

Headquartered in Chandler, AZ

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2013 Proformative. Proprietary and confidential

The Challenge
Newly implemented NetSuite ERP and Adaptive Planning Hired in October 2012 with experience using Hyperion, SAP, and spreadsheets Needed to transform the companys 2012 annual budget from spreadsheets into Adaptive Planning Self implement cloud-based Adaptive Planning integrated with NetSuite in 5 weeks

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Moving Planning Processes to the Cloud

Core business drivers of a Cloud provider
People and Marketing investments are largest business levers

Annual budget with quarterly and monthly planning

Departmental expense budgeting Personnel and revenue planning

Monthly close includes all board and executive reporting

Balance sheet, income statement, and cash flow planning

Long range planning and what-if analysis

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#1 Integrate ERP and Planning

Push button actuals transfer to budgets and forecasts automatically Back and forth integration of NetSuite and Adaptive Planning eliminates manual data cleansing and spreadsheet work prone to errors

Fast, efficient monthly close

Centralized source of truth

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Budgets Forecasts Actuals Variances

2013 Proformative. Proprietary and confidential

#2 Break Down Barriers to Information

Executive team gaining earlier access to critical data

Managers see timely actuals integrated into plan

No more meeting killers arguing over data validity 3 week process of performance reporting reduced to a few days Earned Employee of the Month in my first 6 months Camaro, gas, and meals card for a month!

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2013 Proformative. Proprietary and confidential

#3 Adapt to Business Change

Automated assumptions modeling and what-if analysis
3 year planning with varying cash flow implications What-if analysis on revenue growth or constriction Equity event needs analysis

Answering CFO questions in near real-time

Business acumen of department managers and directors has increased

Data at fingertips Numbers tell the storyWe get to the story quicker

Increased productivity enables more strategic dialogue, collaboration, measurement, and decision making
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#4 Improve Collaboration
FP&A now a team sport

Collaborating more effectively with a broader set of stakeholders

Adapting Planning usage increasing from 25 to 45 seats

Working together on solutions

Identifying causes of variances, ways to reduce Forecasting more efficiently

The Cloud enables everyone access to data on-demand from anywhere

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#5 Expand Business Drivers

Leverage more operational data, reporting and analytics
Central hub for reporting on immense data: Customer growth LTV, churn, retention by channel, region, industry type Sales pipeline analysis

to something like this

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Best Practices
Integrated ERP, G/L, Planning and Reporting systems Faster access to business performance information Plans always change! Drive collaboration

Leverage more business driver data

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THANK YOU

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Polling Question

Q&A

Again, you will be prompted to take a short survey once this webinar concludes, we would greatly appreciate your feedback regarding this event. Please join us at www.proformative.com to ask any additional questions you may have and to continue this conversation with your peers and the experts you heard from today.

If you have questions about CPE Credit, please send an email to cpe@proformative.com

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Polling Question