Open Innovation

Clev er idea
SO NY
W W F
Exp ert s
How can technolog us make t of our pla resources
todays gy help the most anets s?
days
146
countries
199
average time per site visit
9mins 10secs
pageviews
734,781
inspirations
329
concepts
400
on the shortlist nal concept
7 1
This booklet captures the process and results of an open innovation challenge hosted by Sony and WWF using the OpenIDEO platform. You shared your imagination with us. We gained new insight from your smart ideas about usingand, in some cases, cleverly repurposingSony technology to help us make the most of our planets resources. After reviewing the impressive number of design inspirations and concepts, we chose a nal concept for promoting a cleaner, more sustainable future.
Thank you!
CONTENTS
8
Introduction
Our challenge, design process, and expert panel
28
Inspirations
Gathering ideas and observations from around the world, through the open-source community
37
Concepting
Organising ideas under one of six recurring themes
62
Evaluation
Narrowing the eld to two leading contenders
80
Final Concept
Greenbook
86
Realisation
Next steps: bringing the nal concept to life
IntroDUction
Why is Sony doing this?

As one of the worlds biggest digital entertainment companies, we at Sony believe passionately in using technology to do good things, such as solving some of the environmental issues facing the planet. We also believe that people can make really amazing things happen when they get together! We created Open Planet Ideas to reflect this philosophyand as part of our commitment to help create a more sustainable environment for current and future generations. We also built Open Planet Ideas to show that communities can play a vital role in accelerating the pace of technological, social, and environmental change. Weve set strict sustainability targets for ourselves that include lowering energy consumption, reusing materials, and recycling more. Were looking beyond our products to support eco-initiatives that could benefit from using our technologies. Find out more at www.sony.co.uk/eco.
Why is WWF doing this?

At WWF were always open to new ideas, particularly those that help raise awareness of environmental issues, that inspire solutionoriented responses, and that ultimately benefit our one and only planet. We also believe that we cant do everything alone. Thats why we have a long and successful track record of working with others (including some of the worlds leading companies) to raise standards, drive sustainability, and bring about positive change. WWFs corporate partners use their voices to make change happen. This is exactly what Open Planet Ideas is about: tapping into the amazing potential of open-source technology to let more voices be heard and to make a positive contribution to the environment and to society. Our vision is one of a world where people live in harmony with nature. Were confident that by collaborating constructively we can and will solve current problemsespecially if we use the great tools and resources that we have at our disposal and, above all, harnass our ability to think creatively and innovate. Find out more at www.panda.org.
The Sony-WWF challenge was hosted by IDEO, a global design and innovation consultancy that creates impact through design. IDEO designed the OpenIDEO platform and facilitated the challenge. Find out more at www.ideo.com.
IntroDUction
the chALLenGe
How can todays technology help us make the most of our planets resources?
We wanted to hear your smart ideas for addressing the big environmental issues facing our planetand, specically, how Sony technologies might be repurposed to overcome them.
10
IntroDUction
the ApproAch
We built OpenPlanetIdeas.com to tackle the challenge in six distinct phases:
INSPIRATION
329 inspiration
400 concepts
CONCEPTING
7 final concepts
EVALUATION
FINAL CONCEPT announced!
REALISATION
In the inspiration phase, we asked the community to help shape the challenge by telling us about issues that matter to them.Drawing on these inspirations, we began the concepting phase, in which people shared concepts to address the challenge. These ideas were then built upon and rened by community members and our expert panel. We then moved to the evaluation phase, during which the community and expert panel helped to determine the nal concept. Collaboration occurred through commenting and building upon the work of others. You will see examples of both in this booklet.
REUSABLE BAGS
RELATED THEMES: Changing behaviour Make it real
AIR POLLUTION
Green Energy Challenge
CHANGING HABITS RELATED THEME: Recycling revisited
WL Wong
LIFECYCLE ENERGY METER
SAVE FORESTS, SAVE wATER
A Green Card
R3Students
RELATED THEMES: Changing behaviour Make it real Recycling revisited
INTEGRATING NATURE INTO OUR LIVES
Carbon Card
Greenbook
RELATED THEME: Changing behaviour
WL Wong
Greenbook: The Magazine

updated 9th of January (technology area has more details)...
siniuc (aka
Paul Frigout)
Communities Working Together
siniuc (aka Paul Frigout)
preeti vadgama
RELATED THEMES: Changing behaviour Cleaner by design Make it real
PROMOTING TRAIN TRIPS
Create Creative Virtual Energy-Tourism!
AUGMENTED REALITY
Johan Lfstrm
VISUAL CONSUMPTION
RELATED THEMES: Changing behaviour Make it real Waste not Recycling revisited
Visualize how much we spend and we can save on moving around
Takeshi Fujii
IntroDUction
11
Between each design phase and the next, Sony and WWF helped to shape the project by framing the challenge, prototyping, and encouraging conversations.
p anel p er t x e e Th er to ogeth t ight e cam the r t f a cr help ion . s que t
The commun ity help ed the exper t panel revie w the 40 0 co ncep ts to identify th e 7 with th e most po tent ial.
With input from the Community and background research, the expert panel decided on the final Concept.
INSPIRATION
329 inspiration
400 concepts
CONCEPTING
7 final concepts
EVALUATION
FINAL CONCEPT announced!
REALISATION
We synthesised the inspirations into themes.
The expert panel set criteria to evaluate the final 7 concepts.
A longside the final Concep t 's author, th e S ony and W W F team bega n the excit ing proce ss of realisatio n.
The inspirations, concepts, and evaluations shared in this booklet are intended to inspire others to think of ways that technology could help us live more sustainable lives. They are also an invitation to join in the realisation of the nal concept.
12
IntroDUction
how to Use this BooK
Participate in the realisation of the nal concept!
Be inspired by the concepts and make a positive environmental impact!
Add to the nal concept at OpenPlanetIdeas.com, and join the discussions at Facebook.com/ openplanetideas!
IntroDUction
13
LeArn More
Intrigued? Want to know more about the Open Planet Ideas challenge than were able to present in this booklet? Youll nd every last one of the inspirations, concepts, comments, and evaluations contributed by the community onour website:
http://www.openplanetideas.com/
Please join our conversations about the nal concept, too:
http://www.facebook.com/openplanetideas
14
IntroDUction
eXpert pAneL
We enlisted an expert panel to oversee the challenge. Sony provided technological expertise, WWF brought environmental expertise, and IDEO contributed innovation process and platform expertise.
sonY EXperts
Chris Clifton
Focus the power of innovation on creation of a better world
BIOGRAPHY Chris is Chief Technology Officer and Divisional Director for Sony Semiconductor and Electronic Solutions (SES). His responsibilities include technology/product incubation and some of the companys European product-development activities. Chris started with Sonys semiconductor operation in 1997; he initially managed applications activity for cellular RF products, Bluetooth chipsets, and analogue devices for digital TV applications. Before joining Sony, Chris held positions as a Chief Design Engineer with GEC and RF Engineering Manager at DSC Communications. As well as being a member of the Institute of Electrical Engineers (IEE) and Chartered Engineer (CEng), he has served on the boards of various DTI/Government bodies covering training and promotion of engineering in the UK. Chris has authored more than 20 international publications and holds numerous patents. His academic qualifications include a bachelors of science in physics and a PhD in electronic engineering. EXPERTISE Semiconductors AFFILIATION Sony Europe SPECIALITY Technology and product incubation
Morgan David
We gathered a crack team of experts in technology and innovation to advise us on this journey.
BIOGRAPHY Morgan heads Sonys Broadcast and Professional Research Labs (BPRL) in Europe and is responsible for much of the core technology in high-end Sony products. BPRL has extensive capabilities in image compression, analysis, digital work flow, and production including 3-D, networking middleware, and application software solutions. Morgans engineering background is in image processing, standards conversion, and metadata; he also takes an interest in the application of image processing to photography. Just prior to Open Planet Ideas, Morgan led the Forest Guard project. Forest Guard was inspired by US schoolchildren from Lake Tahoe, California, who conceived a network of solar-powered wireless cameras in vulnerable wooded areas to help prevent devastating fires. A team of Sony BPRL engineers turned these ideas into a practical proof of concept system that was trialled in the UK and the US. EXPERTISE Imaging and application software AFFILIATION Sony Europe SPECIALITY Realising blue-sky ideas
IntroDUction
15
Takuya Kawagoi
Simpler, simpler, simpler
BIOGRAPHY As the Director of Sonys Design Centre in Europe, Tak plays a pivotal role on a young, international team. He oversees all aspects of design for Sony and provides a vision for Sonys product and user interface (UI) design in Europe. Tak has been an instrumental figure in Sony design since 1991, when he began work at the Tokyo Design Centre. He later moved to London as a senior designer. This stint was followed by art director positions at the creative centre in Tokyo and on the global team at Sony Ericsson, where he developed the iconic Sony Ericsson logo. From product design and communications to packaging and user interfaces, Tak and his team have a wealth of experience in the field. EXPERTISE Product and user interface design AFFILIATION Sony Europe SPECIALITY User experiences
Markus Zumkeller
Together innovative
BIOGRAPHY As Director of Technology and Engineering Europe, Markus heads a team that researches innovative technologies for implementation in Sonys consumer and professional products. This engineering research focuses on the technology areas of video signal processing, networking and security, digital communications, optics, metadata extraction and processing for AV, and quality engineering and prototyping. Markuss engineering background is in signal processing and communication technology. He is also interested in energy and life sciencerelated technologies. EXPERTISE Electronics innovation and research AFFILIATION Sony Europe SPECIALITY Innovation management
Magdalena Wasowska
Imagination is more important than knowledge.
BIOGRAPHY Magdalena leads Sonys Techsoft Centre, a software development group based near Brussels. Techsoft Centre develops security and networking software for a wide variety of Sony products. These range from embedded TV tuners in mobile phones and Blu-ray players to new services for the Playstation Network. Other Techsoft focus areas include P2P-software development and near field communication. Magdalena currently spearheads Sony Europes initiatives related to energy and sustainable R&D. EXPERTISE Connected devices AFFILIATION Sony Europe SPECIALITY Sustainable R&D
16
IntroDUction
wwf EXperts
Jean-Paul Jeanrenaud
Be inspired and do different.
BIOGRAPHY Jean-Paul joined WWF in 1990, and today serves as Director of Corporate Relations at WWF International in Gland, Switzerland. His responsibilities include developing innovative business partnerships for sustainable development. Previously, Jean-Paul headed WWF Internationals Forests for Life Programme. He was also a founding director of One Planet Living (OPL), which aims to build a worldwide network of communities that demonstrate how sustainable living can be easy, attractive, and affordable. Prior to joining WWF, Jean-Paul spent ten years as a forester and project manager in Asia and Africa. He holds a masters degree in forestry and land management from Oxford University, a bachelors degree in development studies from the University of East Anglia, and a teaching diploma from the Royal Society of Arts. EXPERTISE Sustainable living AFFILIATION WWF SPECIALITY Forestry and land management
Dax Lovegrove
We need low-carbon and ecological ICT solutions to help tackle the high-impact activities of humans. The OPI initiative makes a superb contribution to this problem-solving.
BIOGRAPHY As Head of Business and Industry for seven years, Dax manages WWF-UKs business engagement strategy while identifying opportunities for converging business and environmental interests. He also works with colleagues across WWFs network in international endeavours with business and industry. Dax has been heavily involved in providing guidance for corporate sustainability strategies within key business sectors, including energy, finance, food and beverages, information and communication technology (ICT), retail, travel, and media.Dax has always been keen to see ICT as an enabler in moving toward a green economy. Before joining WWF, Dax worked in the private sector for ten years as a consultant in the public relations, ICT, travel, and personal finance industries and at various companies, including American Express. Dax holds a masters degree in sustainable development, for which he looked at the social and environmental impacts of world economic policies, disasters and development, participatory development, land management, and NGO-business interactions. EXPERTISE Sustainable business AFFILIATION WWF SPECIALITY Public/private interface
IntroDUction
17
Stuart Orr
Water is everyones business.
BIOGRAPHY Manager at the WWF International Freshwater Team, Stuart has been with WWF since 2006. He works on a range of water-related activities, from footprint measures to publicpolicy engagement. Stuart has published numerous papers on water measurement, agricultural policy, and water-related risk. He is a member of the World Economic Forums agenda council for water security and is currently co-drafting water policy guidelines for the private sector as part of the UN CEO Water Mandate. He is also on the World Economic Forums Global Agenda Council for water security. Before joining WWF, Stuart researched agricultural rice systems in West Africa and worked for many years in the private sector in Asia and the US. He holds a masters degree in environment and development from the School of International Development at the University of East Anglia. EXPERTISE Water conservation AFFILIATION WWF SPECIALITY Forestry and land management
iDeo EXpert
Tom Hulme
Serendipity favours the connected.
BIOGRAPHY Tom Hulme is Design Director at IDEO Europe and Founder of OpenIDEO. A serial entrepreneur and angel investor, Tom has first-hand experience in building sucessful enterprises and, as a result, a very thorough undersanding of business. He is particularly interested in commercializing new products and services, and his clients include technology, retail, FMCG, financial services, hospitality and fashion brands, Having spent a year teaching secondary school in Tanzania, he also believes in the power of entrepreneurship for sustainable social good. Tom regularly speaks on the topics of entrepreneurship, design thinking, open innovation and industry disruption. In December of 2009 he published an essay in The Future of Innovation, titled The Future of Innovation is Holistic and Networked, and regularly posts to his blog www.weijiblog.com. His background: http://uk.linkedin.com/in/thulme EXPERTISE Design and information architecture AFFILIATION IDEO SPECIALITY Open innovation
18
IntroDUction
TechnoLoGY ShowcAse
We shared some of Sonys technologies as building blocks to inspire you, to help you get started, and to let your imagination run free.
Wireless microphone
WE HEAR YOU LOUD AND CLEAR! This small, light microphone transmits sound via Bluetooth to a portable receiver up to 30 metres away.
GPS
WHERE IN THE wORLD ARE YOU? This compact GPS unit logs your position data for geotagging digital photos and video clips as you travel.
Presence sensing
WE kNOw YOURE HERE. Featured inside digital cameras and BRAVIA televisions, this smart technology can recognize and track human faces in any scene.
Peer-to-peer software
STAY CONNECTED. Stream, transfer, or share photos, videos, files, or other digital content simply and securely among PCs and consumer electronics devices.
IntroDUction
19
Sweep panorama
SEE THE REALLY BIG PICTURE. Advanced imaging technology captures panoramic scenes with an extra-wide field of view, up to 295 degrees.
PSPgo
ITS MORE THAN A GAME. Sleek, light, and pocketable, PSPgo is a portable gaming device with wireless connectivity and powerful multimedia and graphicsprocessing capabilities.
Remote video monitoring

WATCH FROM A DISTANCE. CCTV camera streams high-quality video images and sound over wireless networks. Remote control of pan, tilt, and zoom allows an operator to home in rapidly on areas of interest. Weather-proofed for outdoor use.
Dye-sensitized solar cell

BEHOLD THE POwER OF THE SUN! Greener to produce than conventional silicon solar cells, this innovative power source promises simple, cost-effective energy generation.
FeliCa
PAY AND GO wITHOUT PAUSING. Near-field IC system for ticketing, mobile payments, access control, and other applications.
20
coMMUnitY
21
BUILDING CoMMUnitY
We found youor you found uslargely through digital media, and then we collaborated there, too. For example, to heighten your interest in the Open Planet Ideas challenge andto encourage collaboration, we convened a Build Hour on Twitter. Whats Build Hour? The Build Hour was a 60-minute brainstorming session on Twitter, during which everyone rapidly posed, discussed, and expanded upon one anothers ideas. You shared 26 concepts and more than 250 tweets in an hour!
At your request, we also let challenge participants to export their Design Quotient (which measured of their activity on the Open Planet Ideas site) to Facebook, blogs, and other digital media.
22
coMMUnitY
ADVERTISING
We wanted to make this a truly global effort, so we reached out in other ways, too. National Geographics TV channel helped Open Planet Ideas reach more than 16 million people in the UK, France, Germany, Spain, and Italy. Meanwhile, our digital adverts topped 32 million unique impressions, and our promotional inserts in print magazines (National Geographic and Metro) were read by more than 13 million people.
National Geographic
Metro Xpress World Beat
National Geographic
coMMUnitY
23
SociAL MeDiA presence

The Open Planet Ideas challenge wasand continues to betalked about on social media sites, where a single persons curiosity can spark intense conversation. All it takes is one question to inspire scores of creative suggestions, be they comments, le-sharing, or expert analysis. At this writing, the OPI has nearly 2,000 Facebook fans and a Twitter following of more than 1,000 people.
DesignWeek National Geographic
National Geographic
WWF
Twitter http://twitter.com/OpenPlanetIdeas
Facebook http://www.facebook.com/openplanetideas
24
coMMUnitY
ViDeo ProMotion
We made a challenge how-to video, Help Protect the Environment with Sony. The video went viral on YouTube.com, where it was viewed
344,997 times.
Several other videos were produced during the project. Youll nd them all on the Open Planet Ideas YouTube channel: http://www.youtube.com/user/openplanetideas
coMMUnitY
25
BLOG AND Press CoverAGe

Open Planet Ideas received considerable coverage from new and traditional media around the world. Inuential digital publications even shared regular challenge updates with their readers. In the UK, Germany, France, Spain, and Italy alone, more than 670 mentions of the challenge reached some 80 million people.
BusinessGreen, UK posted by James Murray November 12, 2010 Core77, US posted by Sara Jacobson November 22. 2010 Core77, US posted by hipstomp January 17, 2011
Design Week, UK posted by Scott Billings September 2, 2010
PC wORLD digital, Spain September 12, 2011 Muy Computer, Spain January 27, 2011
26
coMMUnitY
A TRULY GLOBAL COMMUNItY

From start to nish, the Open Planet Ideas community grew to include people from 199 countries.
COUNTRY OR TERRITORY, IN ORDER OF HIGHEST NUMBER OF VISITS United Kingdom United States Italy Germany France Spain India Canada Netherlands Australia Brazil Sweden Russia Belgium Japan Portugal Mexico Switzerland Ireland Poland Greece Singapore Colombia Romania Argentina China Turkey Ukraine Denmark Philippines Austria South Africa Malaysia South Korea Chile Hong Kong United Arab Emirates Latvia Finland Thailand Indonesia Norway Bulgaria Taiwan Morocco New Zealand Saudi Arabia Hungary Czech Republic Israel Peru Slovenia Vietnam Venezuela Croatia Pakistan Serbia Dominican Republic Lithuania Ecuador Egypt Senegal Belarus Iran Slovakia Tunisia Algeria Costa Rica Kenya Uruguay Qatar Lebanon Bosnia and Herzegovina Malta Cyprus Sri Lanka Estonia Macedonia Luxembourg Ivory Coast Runion Nigeria Bangladesh El Salvador Guatemala Armenia Jordan Jersey Mauritius Panama Kazakhstan Georgia Paraguay Puerto Rico Bolivia Albania Cameroon Bahrain Oman Kuwait Moldova Jamaica Isle of Man Nepal Trinidad and Tobago Guernsey Iceland Cambodia
coMMUnitY
27
Honduras Bahamas Azerbaijan Angola Ghana Madagascar Tanzania French Polynesia Uganda Mongolia Uzbekistan New Caledonia Nicaragua Barbados Libya Maldives Guadeloupe Ethiopia
Sudan Montenegro Botswana Bermuda Iraq Brunei Syria Monaco Netherlands Antilles Burkina Faso Palestinian Territories Zimbabwe Bhutan Yemen Kyrgyzstan Myanmar (Burma) Cayman Islands Laos
Guam Fiji Niger Faroe Islands Mali Grenada Mauritania Macau Gibraltar Cape Verde Haiti Congo (DRC) Liechtenstein Togo Zambia Belize Andorra Namibia
Malawi St. Vincent/Grenadines Mozambique Benin Antigua and Barbuda Rwanda British Virgin Islands Djibouti Saint Lucia Aruba Gambia Equatorial Guinea San Marino Guinea-Bissau Martinique Greenland Vanuatu Micronesia
US Virgin Islands Suriname Guinea Anguilla Comoros Seychelles Northern Mariana Islands Norfolk Island Guyana Cuba Tajikistan Swaziland Dominica French Guiana Afghanistan Republic of Congo Gabon Wallis and Futuna
PARTICIPATING COUNTRIES
inspirAtions
329
InspirAtion
29
The InspirAtion PhAse
Before imagining new solutions, we sought broad inspiration from around the world.
As challenge participants, you posted insightful comments and added interesting stories, videos, photos, articles, sketches, and anything else that might help the community think differently. You also applauded the work of othersand built upon one anothers contributions. All posts were tagged to make them searchable in the future. We received 329 inspirations during the four-week inspiration phase. A few examples follow.
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InspirAtion
Rental: Reduce Our Waste Watch Home: The Movie
You drew inspiration from food and consumer waste, biodiversity, air and water pollution, sustainability, reuse and recycling, energy conservation, and more.
Air Pollution Visual Disposal Guides Visioconference: Another Way to Travel
Food Wastage
Piezoelectricity has so many applications!
Deforestation and Orangutans Save Forests, Save Water
InspirAtion
31
Tweets of Conservation: Friend the Environment
Awareness, Responsibility
Redesign public transportation and services!
Why do we waste so much food?
Life is biodiversity.
Intelligent Wall Surfacing
Urban Agriculture: Grow Your Own Food, No Matter Where You Are
Illegal Deforestation
Make Bottles to Be Bricks
Micro-Generation of Power
Grain Sack doubles as a water purication kit. Cleaning Up the Pacic Trash Vortex
32
InspirAtion
Desertec: The Potential of Sun Power Top 6 Facts About Solar Energy
Is that safe to drink?
One-third of food is wasted.
Desertication
Evident Energy
Inspiring Reuse of Products
Endangered Gorilla Could a real-time environmental degredation billboard slow down and prevent what is happening?
InspirAtion
33
The reection of us isnt that clear anymore. Can we change? Integrating Nature in Our Lives: Water
Sustainable People, Sustainable World
London and the Climate Change in Pictures
Habit or Necessity? Urban Mining or Recycling Rare Earths The Poor Pandas
Replace all food packages with biodegradable ones.
Oil Spill Catastrophe Prevention
Water DropHarvesting
Save the tigers through crowdsourced image-recognition.
34
InspirAtion
the TheMes
Our Expert Panel examined all of the inspirations contributed by the community and synthesised them into six themes. These themes were used by everyone to help develop concepts to address the challenge.
1. Changing behaviour How can technology help to make a less resource-intensive lifestyle not just the right choice, but the more desirable option, too?
2. Cleaner by design How can technology help us design products, services, and infrastructure with fewer environmental impacts in their manufacture, use, and disposal?
3. More with less How can technology help us use our natural resources more efciently?
InspirAtion
35
4. Make it real How can technology bridge the gap between our actions and their effects?
5. Waste not How can technology turn waste into something more useful?
6. Recycling revisited How can technology help us get better at recycling?
36
concepts
400
conceptinG
37
The ConceptinG PhAse
The community came up with 400 concepts in nine weeks. These were specic ways to harness technology for positive environmental impact.
During this phase, we asked people to reuse, combine, or mash-up Sony technologies (such as GPS, remote video monitoring, dye-sensitised solar cell, wireless microphones, and PSPgo) with others to imagine amazing solutions to our challenge.
38
Theme 1
chAnGinG BehAvioUr
conceptinG
39
What if using fewer resources wasnt just an environmentally responsible decision, but a more fun and satisfying one, too? Maybe technology could inuence our behaviour by enabling us to enjoy making better choices. Imagine if the automatic monitoring of your personal environmental footprint were the basis of a life game you played with friends, family members, and colleagues. Would you pay more attention to it?
40
conceptinG
concept title
Be AwAre
Our concept is based on the fact that the real problem is not a practical one. The real problem is PEOPLES MENTALITY. So, our idea is based on communicating with the single nal user, making him SELF-AWARE of his own eco-print. The project consists of a simple core connected to the main electric/ water/gas/garbage unit counter that analyses each individual unit. The results are sent wirelessly to the PSPgo, which visualises data in terms of CO2 emissions, water consumption, and money ($/h) saved on recycling materials. The core also gives back advice and virtual credits (called eco-ins), to improve our behaviour, all in real time.
AUTHOR M2AD Joined: November 2010 2,120 views 57 applause 32 comments
RELATED THEMES ChAnGinG BehAvioUr
Comment by Harriet November 21, 2010, 09:54PM Like it! Other, similar concepts that you might consider looking at are Daily Footprints, Power Monitoring (my concept), Magic Number, Sweep My House, and Carbon Footprint. I think we share the same idea and just need to gure out the most effective way to implement it!
wAste not
conceptinG
41
concept title
ChAnGinG AttitUDes is not iMpossiBLe!
We decided to focus on the separate collection of urban waste. Why do citizens seem not-so-concerned about waste issues? How can we stimulate people to recycle? Using the Sony technology FeliCa, we conceived the GREEN FAMILY CARD: a card assigned to each family with which they can record how much garbage they recycle every year. They receive a score depending on the weight of their recycling, and according to this score, the families get some benets. The overall objective is to sensitise public awareness toward more sustainable urban waste management. In the short run, the economic incentives represent the stimulus in order to achieve, in the long run, a complete change of attitude in which the separate collection of rubbish will be perceived, by the citizenship, as the only way to go.
AUTHOR MAGiUNiSe Joined: November 2010 1,062 views 46 applause 12 comments
RELATED THEMES ChAnGinG BehAvioUr
RecYcLinG revisiteD
42
Theme 2
cLeAner BY DesiGn
conceptinG
43
How can technology help us to design products, services, and infrastructure with fewer environmental impacts in their manufacture, use, and disposal? Smarter designs could improve energy efciency and reduce the materials used in products, but thats just a start. From car-sharing clubs to cloud services, we can reduce environmental inputs and enjoy the results. Technology can also help us rethink conventional approaches to urban planning, building design, and food production and distribution.
44
conceptinG
concept title
SAnitAtion is seXY AnD Green
Sanitation is not the most pleasing of subjects. Yet it needs to be discussed. Some 2.5 billion peoplenearly 40 percent of the worlds populationstill lack access to basic sanitation: They either dont have toilets or use latrines so lthy you cant even imagine. This poop is full of energy that could be harvested to create electricity. If this energy was properly harvested, resources could be better used. The need for water could be reduced (compared with conventional toilets) with on-site water recycling. Electricity could be produced locally, hence reducing the waste of electricity over long distances.
Comment by CHARITY-FOUNDATION GLOBALFIRM November 26, 2010, 03:39PM Wow, this is really cool. I built on this idea.
AUTHOR siniUc (AKA PAUL FriGoUt) Joined: November 2010 406 views 11 applause 6 comments
RELATED THEMES cLeAner BY DesiGn
More with Less Comment by Meee November 22, 2010, 08:38AM I guess, if there was a need, the gas could also be used for cooking? Also, the residual composted waste could be used as a fertilizer to increase crop yields or to grow trees?
wAste not
conceptinG
45
concept title
LiGht AroUnD Us
All we need to produce our energy and have a healthy relationship with our environment around us the light! We can make use of it by using dye-sensitised solar cells in our houses, departments, ofces, and skyscrapers. Can we replace all the windows on a building with sensitised solar panels? This will start a new era in which skyscrapers are functional inside and out, collecting the energy from the sun and using it for the same building. It is an elegant solution for any skyscraper or building thats usable in all cities around the globe and will make a dramatic change in favor of the world.
AUTHOR MArio PAreDes Joined: October 2010 633 views 27 applause 7 comments
RELATED THEMES CLeAner BY DesiGn
RecYcLinG revisiteD Comment by Paulina Walls October 29, 2010, 08:27PM What a cool idea! But what about cars? It could work, too!
46
Theme 3
More with Less
conceptinG
47
How can technology help us to use our natural resources more efciently? Fresh water, fossil fuels, and other raw materials are the building blocks of our global society, but our supply of these resources is limited. This theme explored how technology can make us, as a planet, achieve more with less. How can we provide food, sanitation, housing, and communications to everyone? How might technology help us to use water more sparingly in agriculture, industry, and in our homes? Could new ways of sharing data in real time make people, buildings, and whole communities more energy efcient?
48
conceptinG
concept title
EArth PLAn B App
Lets show people a better, cleaner world around them. Earth Plan B is an application for PSP, iPhone, or even a camera or another device that converts a picture/live stream of a place to what it could look like if it was not polluted, congested, etc. It also gives professional hints concerning environmental protection and main problems in their place and country. Many people just do not wonder why their surroundings look the way they look, and in some places people do not even know their environment could look any differently. People use huge cars, are stuck in trafc jams, throw rubbish in the street, and leave other signs of their activity, destroying the nature. Earth Plan B gives them another view: People behave in a different way and places around them look different thanks to this. Cars turn to bicycles, and more people are in buses and trams than in cars.
AUTHOR LUKAs KrUpinsKi Joined: October 2010 684 views 14 applause 9 comments
RELATED THEMES More with Less
chAnGinG BehAvioUr
MAKe it reAL
conceptinG
49
concept title
AUtoMAticALLY controLLeD MicrocLiMAte for hoMe-Grown fooD
This is an automatically controlled interior microclimate to improve growing conditions for year-round home-grown food. It integrates the latest dye-sensitised solar-cell technology into a greenhouse, along with various other ideas and technologies. This concept aims to reduce the massive environmental impact of food production, storage, and transport.
AUTHOR ALeX PrAYLe Joined: October 2010 1,294 views 6 applause 12 comments
Comment by Jean-Paul Jeanrenaud December 15, 2010, 02:37PM EXPERT PANELIST This is a relatively simple way of food production in a compressed space including a range of activitiesa very creative yet logical approach. I like it!
RELATED THEMES More with Less
Comment by siniuc (aka Paul Frigout) October 27, 2010, 10:22AM Great!! The self-sustaining features of the habitat/farm is promising. The electricity harvested can be used for opening the windows and so on.
wAste not
50
Theme 4
MAKe it reAL
conceptinG
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How can technology bridge the gap between our actions and their effects? Lets bring our planets environmental issues to life! Technology can help us to make more informed choices about the products we buy and the companies we trust. For example, smarter meters could let us take ownership of energy consumption. Or, live video from waste and water treatment sites could show the environmental impact we have as individuals and as a society.
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concept title
SUstAinABLe shopper
Shoppers can scan a products barcode at the grocery store to learn about the environmental impact of their potential purchase: Is it organic? How much fuel was consumed to transport it? How much water was necessary to produce it? The Sustainable Shopper would help people assess the environmental impact of foods (or other products) before purchasing. It could also provide them with feedback on their overall purchase patterns and point them to new options that match their goals. A key to implementation would be gathering data for products in the marketplace. This could be done through partnerships with one or more existing ratings systems (organic and natural certications, Walmarts sustainability index, etc.).
AUTHOR sALLY MADsen Joined: October 2010 979 views 17 applause 10 comments
RELATED THEME MAKe it reAL
Comment by Arjan Tupan November 04, 2010, 04:14AM Oh, initiatives like this one by Wal-Mart could certainly help (http://3bl.me /dvpqnm): If retailers demand footprint information from suppliers, this information will be available and could be used in the Sustainable Shopper.
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concept title
PLANET AGENT (PLAnet ScoUt)
It happens to many of us: We pass by an unpleasant scene of something destroying our planet, but we feel powerless to stop it. Not everyone has the motivation, knowledge, and resources to bring a civil action against these cases. But as Planet Agents, we can report these kinds of incidents by taking a photo or recording a video and uploading it to a website thats dedicated to environmental activism. The website would gather reports from all over the world and process the information in relevant groups made up of lawyers, environmental activists, scientists, and green politicians who would investigate the cases and try to solve the problems by collaborating. Consequently, if there is no other way than the court of law, they could institute legal proceedings as the nal solution.
Comment by lukasz krupinski October 22, 2010, 05:12PM Awesome idea! I think that its a great way to make people think about the environment daily. In Poland, it exists for architectureyou can send in comments on buildings. There are different categories like Advertising Chaos and so on, and there is a yearly contest for the ugliest building.
AUTHOR Mohsen SALeh Joined: October 2010 790 views 13 applause 13 comments
RELATED THEMES MAKe it reAL
CLeAner BY DesiGn
More with Less
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Theme 5
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How can technology turn waste into something more useful? Discarded product packaging, disposable fashion, uneaten food: Its time we saw waste as a resource that can be exploited in innovative ways. Imagine how technology could be used to add value to waste perhaps by tracking its movements with GPS, or by creating online markets where buyers and sellers could meet to trade, auction, or barter. Whats more, technology could play a role in generating fresh ideas for all kinds of items at the end of their lifecycle.
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EcofrienDLY DUstBin
Imagine a city where you would be rewarded for kindness toward the planet by using a magnetic card that reduces your tax obligations. Imagine a nicely designed and useful dustbin, with a press that reduces the volume of paper and plastic and a GPRS sensor that signals when waste needs collecting. That could be made possible by dye-sensitised solar cell! What if, on a normal day, I go to the dustbin near my house. I push one button for plastic waste and one for paper waste. I pass my magnetic card for recycling credit, to reduce my taxes. The dustbin then compacts the garbage, using energy from dye-sensitised solar cell. That way, the garbage truck doesnt need to pass as often, resulting in fewer CO2 emissions. A GPRS sensor that uses solar energy of DSSC tells the Operations Room when its necessary to collect waste. So nice!
AUTHOR Gvcr Joined: November 2010 868 views 12 applause 14 comments
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Comment by Vincent Cheng November 05, 2010, 06:55PM Thought you all would nd this waste and recycling collection system interesting: http://www.bigbellysolar.com
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concept title
THE WATER SYSTEM
This project aims to reduce water waste by household. Through peerto-peer technology, you can create a system to be installed in homes that prevents excessive water consumption. The idea is to apply devices at each point of access to water (faucets, toilet ush, etc.), so that people can see the number of litres of water used. Every time consumption exceeds 10 litres (enough for all types of domestic activity), the device shuts the water off at your central point of loss. Because it will be inconvenient to have to go every time to unlock the system, the user soon learns to moderate water use. The benets: Households lower the cost of their water bills and avoid any unintentional ooding.
AUTHOR GiULiA VentUrA Joined: October 2010 1,401 views 20 applause 5 comments
RELATED THEMES
WAste not
Comment by Dax Lovegrove November 23, 2010, 04:47PM EXPERT PANELIST This tackles a real hot spot. Wasteful water use in the home is a problem that impacts aquatic life and fresh water habitats in the UK and many other parts of the globe.
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Theme 6
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How can technology help us to get better at recycling? Most of us understand the benets of recycling, but sometimes we need a little encouragement to make it happen. Technology could remind, motivate, or support people in their recycling efforts: A smart bin could correct you if you accidentally put the wrong items in it. GPS and smart mobile apps could guide you to your nearest collection centre. And, would you recycle more if you were offered an incentive to recycle, say, old clothes or household appliances?
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concept title
RefiLL to RevitALize: the PAth to SUstAinABLe ChAnGe
The biggest problem we face today is the fact that few people will commit to long-term behavioral change. This water bottle rell station is designed to remedy that. It is a sustainable, scaleable, and relatively easy-to-adopt system. These water bottle rell stations are not only convenient, but also reward you with points for relling and recycling. With proper game mechanics, being green can truly be fun! In addition to bragging rights, people can trade in points for tangible goods. Similar to rewards on a credit card, these points could be provided by Sony or partnering sponsors (a $5 Starbucks gift card, 10 percent off a Kindle, etc.). People consume, that is inevitable. I want to create a platform that helps people to make greener decisions without having to constantly educate them. Consumerism and fun can be tools for change!
Comment by Paul Ocean Carer December 12, 2010, 05:47AM Great idea. :)
AUTHOR CLAUDiA NG Joined: November 2010 762 views 10 applause 6 comments
RELATED THEMES recYcLinG revisiteD
chAnGinG BehAvioUr
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concept title
Get CoMpensAteD for YoUr RecYcLinG with BUs PAsses!
We believe that many towns would benet from an improved recycling system. Stations like these can be set up in various locations for people to dispose of paper, plastic, glass, and metals. Digital technology stores information on individual units, which are connected to a vacuum system that transfers the waste to a central collection area on the outskirts of town, reducing odors and keeping the town aesthetically acceptable. Sony could create a device that helps to calculate the money saved from the recycled items, either by weight or amount of material. People can get paid via bank voucher or a bus ticket!
AUTHOR The CAnteen Joined: October 2010 356 views 5 applause 3 comments
RELATED THEMES recYcLinG revisiteD
Comment by Leo Green October 20, 2010, 10:22AM Perhaps use a FeliCa card instead of vouchers, so it could be used as both a bus ticket or exchanged for money. This would save paper and stop people getting vouchers. In Sainsburys, there are selfcheckouts which also weigh your goods; these machines could be adapted to do the same job, except for dispensing money or giving points for depositing recycling.
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The evALUAtion PhAse
The community and the Expert Panel examined the 400 concepts and shortlisted 7 of them for nal evaluation.
The Expert Panel narrowed the eld of concepts by considering each ideas true potential, the volume of applause received, and the related comments from the communitys other members.
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The evALUAtion criteriA
The Expert Panel asked the community to evaluate the shortlisted concepts by answering these questions:
1. How original is this concept? Has this been done before, or is it already being worked on? 2. Does this idea have the potential to create a signicant, positive environmental impact? 3. Do you think this concept is technologically feasible? Read on for the results of the evaluations!
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1. IDentifYinG AnD RecorDinG WiLDLife
My concept is an interconnected system to allow people to identify species of plants or animals that they dont know and at the same time record their presence for conservation purposes. Many people when they are out and about are interested in nding out more about nature, but they nd it difcult to identify the species they see. This app would enable individuals with a mobile phone or CCTV cameras to take a photographic or audio record of the species they nd and instantly identify them using the data stored by such people as the RSPB (for British birds). Once the species is identied, its presence at the given geographical location would be recorded in a system such as Birdtrack (as run by the British Trust for Ornithology for bird recording in the UK). This would provide valuable information that can be then used in conservation. Individuals would learn more about wildlife identication and existing CCTV cameras could be given a second purpose.
What is your concept missing? I know that the information on species is out there, but Im not sure whether it is available in a way that could be interwoven with this kind of set-up. Similarly, although I know that the recording systems exist for birds, Im not sure whether they exist for other groups of animals and plants or whether they are yet in a form that could be linked up as required. What kind of behavioural change does this require, if any? 1. Individual behavioural change 2. Community-driven behavioural change Which part of the world would this concept be best applied in? Developed world Which technology are you repurposing? This idea would use the image recording abilities of mobile technology (or CCTV), along with the location data from GPS and the information and recording databases available from wildlife conservation organisations.
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JULiet WiLson Joined: November 2010 3,955 views 36 applause 28 comments
JEAN-PAUL JEANRENAUD December 21, 2010, 11:06AM Great concept! This idea was short-listed because it could enable people to become more connected to nature and spread awareness of it. I and the expert panel found this concept a useful tool for people to have access to education and understanding of the natural world. There is, however, room for development as well, and I can already see some good discussions going on. One aspect that should be considered for sure is the threats and risks involved of having a database like this. How could security be ensured? Good luck with developing this concept, and we look forward to re-evaluating it! COMMUNITY EVALUATION RESULTS
ANDRENNA December 14, 2010, 12:29AM I like the idea of creating an app rather than another piece of resource-hungry hardware. What concerns me, though, is that getting close enough to a bird or an animal to really apply audio/video capture on a mobile phone may be too invasive and not environmentally ethical. Tread lightly. Leave no trace. The proposed use with existing CCTV cameras seems much more appropriate. The app/mobile phone part of this concept might also be used for plant identification with linked information on medicinal use, edible applications, etc.
JULIET WILSONS DESIGN QUOTIENT
INSPIRATION CONCEPTING EVALUATION COLLABORATION total
0 PTS 107 PTS 4 PTS 34 PTS 145 ptS
1. How original is this concept? Has it been done before, or is it already being worked on?
JOHAN LFSTRM November 13, 2010, 04:04PM This could too easily become misused by collectors of rare flowers, bird eggs, or poachers. The safety around it must be extremely high so that the information is not hijacked.
I have never seen something like this.
This already exists.
RELATED THEME
I have heard of something similar to this. 2. Does this idea have the potential to create
MAKe it reAL
a significant, positive environmental impact?
Maybe
Yes
No 3. Do you think this concept is technologically feasible?
Yes
I dont know.
No
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concept title
2. ProMotinG TrAin trips: eDUtAinMent-show in A MoDern wAY
When we travel, we bring our phone and other entertainment equipment, like magazines, MP3 player, and books. I am proposing a public domain (open source) concept that will guide and entertain people on train tripsand adapt the content based upon personal preference, the geographical position, and the seasonto give plenty information about the view people see from the train window. The idea is to educate and entertain in a mix, helping to make the trip more positive and feel much more interesting and valuable.
Which technology are you repurposing? Equipment needed: smartphones, MP3 player, personal computer (for use before and after the trip), GPS-positioning or connection to train time schedules (for estimating where you are during the trips course). A camera could be used in many ways for documenting the trip and to compare with other trips. What kind of behavioural change does this require, if any? Individual behavioural change Which part of the world would this concept be best applied in? Developed world What is your concept missing? Other business models? Other content package modes? Could we create some income from sponsors, so that we can give back money to people using this service (proportionate to their reduction of carbonfootprint)? Other clever uses of Internet, depending on a travellers/commuters position? Visual ways of showing how much better train travel is to cars and planes?
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JohAn LfstrM Joined: October 2010 1,990 views 25 applause 27 comments
TOM HULME January 09, 2011, 08:02PM I enjoyed reading this again, ready for a meeting with Sony tomorrow. I wonder if we could specifically use Crowdmap from Ushahidi.com as a means of allowing multiple contributors to upload location-based content? Its their free hosted solution. Perhaps even write a script to auto-populate it with Wikipedia articles? Regarding the concern around maintaining quality, I wonder if we could use a simple vote up/down system, as per Digg or Quora, to help identify the most popular content? COMMUNITY EVALUATION RESULTS
ANDRIUS ATAS January 08, 2011, 11:18AM This does seem like a very attractive way of travelling. Having the things that are popular now (like smart technology, environmental impact, etc.) combined with what is thought to be right (increasing knowledge, basically) can really make this type of project successful. Thumbs up!
JOHAN LFSTRMS DESIGN QUOTIENT
LUkASZ kRUPINSkI December 28, 2010, 01:49PM I think this idea could really work great for local commuting, too. In some countries it is a prestigeous thing to have ones own car and to show off in it every day, so it is very hard to talk someone into leaving it to take a train. Ideas like this could help make a change and show people that they belong to the city, show them different info about what surrounds them on their way, which building is new, what restaurant is worth going to that they have never heard about, whats in the cinema they are passing by every day I am thinking of making it a piece of daily city lifemore convenient and free, but not as comfortable as the car. It could help all the undecided people choose our greener side by showing them that they have more freedom when they travel by train and that the comfort of their car is something hijacked from the last century.
INSPIRATION CONCEPTING EVALUATION COLLABORATION TOTAL
174 PTS 304 PTS 90 PTS 1,469 PTS 2,037 PTS
I have heard of something similar to this. 2. Does this idea have the potential to create a significant, positive environmental impact?
RELATED THEMES chAnGinG BehAvioUr
Maybe
Yes
No
More with Less
3. Do you think this concept is technologically feasible?

Yes
I dont know.
No
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concept title
3. CArpooL with P2P AnD GPS
Use P2P technology to be updated constantly as to where people in your neighbourhood are travelling to and from. Combine it with GPS technology, so that updates contain the information from their in-vehicle SatNav, allowing the neighbourhood to plan its journeys in the most efcient way and to help people avoid travelling alone.
Which technology are you repurposing? GPS and P2P technology. Because it is simple and people are already familiar with these technologies. It also takes into account the fact that neighbourhoods may not be as closely knit as intended, and allows people to communicate using a medium they feel comfortable with. It is also measurable, so neighbourhoods could compete against one another for reduced carbon emissions. What kind of behavioural change does this require, if any? 1. Individual behavioural change 2. Community-driven behavioural change Which part of the world would this concept be best applied in? Developed world What is your concept missing? How will this technology reach people? What kind of device will it need?
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DAnieLLe LocKe Joined: October 2010 2,298 views 28 applause 26 comments
CHRIS CLIFTON November 11, 2010, 05:17PM I like this concept, which a few other contributors have also touched upon. Using technology to avoid use of several vehicles to make the same journey is logical and could really make a big improvement to CO2 emissions. The scheme participant could list the journeys he/she is planning to make in the near future and GPS used to indicate the participants current location to others. Perhaps you could outline in a little more detail how such a scheme could be trialledperhaps in a workplace? Is there an easy way in which each participant could enter and share intended journeys and times?
THAO VO January 05, 2011, 03:58AM Great! I think you can make use of your existing (social) networks of family, friends, and neighbours, plus other people on Facebook, Twitter, and Foursquare.
DANIELLE LOCkES DESIGN QUOTIENT
ESTHER January 03, 2011, 09:50PM This concept also has potential for a B2B application, using the technologies to avoid half-full or empty freight journeys. That would make a significant environmental impact and would also avoid some of the concerns being expressed about getting into cars with strangers.
COMMUNITY EVALUATION RESULTS INSPIRATION CONCEPTING EVALUATION COLLABORATION TOTAL 70 PTS 112 PTS 0 PTS 40 PTS 222 PTS
VINCENT CHENG December 14, 2010, 03:13PM Well-deserved congrats on making the shortlist, Danielle! I think your concept is not only very unique, with the potential to make a significant impact, but also already feasible enough to be piloted. It could use both the Google Maps Directions add-on (for Internet/phone app users) and the Car GPS Navigation Device add-on. Trials can begin with universities, large corporate workplaces, and other locations where there are lots of concentrated travellers in pre-existing trust communities.
RELATED THEMES chAnGinG BehAvioUr
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Yes
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concept title
4. Fire-DetectinG Devices to protect forests
A low-cost, seed-size device would be inserted inside trees connected via satellite to a central dispatch, which will be responsible for monitoring them. The operation of the devices would be very simple: They will have a cavity with some kind of temperature-sensitive connector (such a small amount of ammable gas or any kind of element that expands with heat) which triggers an alarm. This connects to the central dispatch and tells where the wildre is, which trees are involved, and how quickly it is expanding, so forest-protecting departments will notice instantly and can send help more fast. They could use solar energy.
Which technology are you repurposing? Using the same system as common fire alarms: They turn on with fire and notify city fire departments, which send firefighters. The same technology, but on a small scale. It would be even better because it will be even faster, because they can drop water by using unmanned aerial planes and helicopters. It will be very helpful in wildfire fighting. What kind of behavioural change does this require, if any? Individual behaviour change Which part of the world would this concept be best applied in? Developed and developing worlds What is your concept missing? I dont know so much about how making it; I just had the idea. I will need someone who knows about low-cost durable materials.
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ALBerto Anton Joined: November 2010 1,479 views 26 applause 19 comments
MORGAN DAVID December 10, 2010, 11:52AM Brilliant! I just looked at the concept and saw tremendous potential. This is a neat solution because I imagine it could be possible to use an energy source which is activated (and even assisted) by the presence of heat and then use a transmitter of the same type as is used for ocean-going yachts when they capsize. The devices could potentially be deployed from the air, designed to catch in the canopy of the trees, which would be highly costeffective, too. COMMUNITY EVALUATION RESULTS
1. How original is this concept? Has it been done before or is it already being worked on?
LUCA LISBONA December 20, 2010, 02:00PM It is a brilliant and innovative idea, as well as feasible and inexpensive. For the win!
ALBERTO ANTONS DESIGN QUOTIENT
CHRIS CHARD December 20, 2010, 01:56PM Its a great ideaand it is also a common and often-cited use-case for peer-to-peer sensor networks. So, actually the idea isnt really new, but it should definitely be pushed at a bigger scale.
0 PTS 81 PTS 24 PTS 29 PTS 134 PTS
Maybe
RELATED THEME
Yes
MAKe it reAL
Yes
I dont know.
No
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evALUAtion
concept title
5. GreenpAtH
Our idea is focused on the reduction of CO2 by changing individualdaily behaviour. Using peer-to-peer and GPS Sonys technologies, we imagined the Greenpath, an integrated green maps system. This is a smart-phone application by which you can access to the all information you need to live in a greener way anywhere you are. Imagine you are out for a walk or you have to go somewhere, alone or with your friends. Wouldnt you like to know how to go about doing it in a more sustainable way? How you can be greener in a very easy way?
Which technology are you repurposing? Peer-to-peer and GPS technologies will help people to access all the information they need to have a greener life in an integrated maps system (that keeps in touch with the suppliers, etc.). What kind of behavioural change does this require, if any? 1. Individual behavioural change 2. Community-driven behavioural change Which part of the world would this concept be best applied in? Developed world
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MiA Scotti Joined: October 2010 1,479 views 26 applause 19 comments
DAx LOVEGROVE November 23, 2010, 09:47AM I love the idea of technological hitchhiking and linking people up with green outlets and restaurants via GPS and location-based information. Nice one. COMMUNITY EVALUATION RESULTS
ANDRIUS ATAS January 08, 2011, 11:27AM Statistics are always great in programmes like that. A CO2 meter that counts whether youve exceeded the average CO2 emissions per person a day or not would be a great way to wake a competitive spirit and start to live more eco-friendly.
MIA SCOTTIS DESIGN QUOTIENT
OZ// January 01, 2011, 10:47PM Although the idea sounds simple, it is also very effective! I really liked it. I think it will increase awareness of environmental issues and provide a practice in a detailed way for our daily lives, which is so important and necessary. With easy accessibility to this application, it will make being green much easier, especially in city life.
0 PTS 212 PTS 0 PTS 68 PTS 280 PTS
Maybe
Yes
RELATED THEME
Yes
ALLEGRA LAGANI December 31, 2010, 08:28PM This should be easy enough to do, since it is mostly about adding a new layer to existing technology. Id suggest trying to make it a free download for existing GPS systems. If you make the information accessible enough, many people will try it and use it. Great idea!
MAKe it reAL
I dont know.
No
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concept title
6. WAterSoUrce
WaterSource is dynamic map of drinking water. It would allow people in water-challenged areas to check water conditions at different locations via SMS, and it would create a community system for improving and monitoring water supplies. In areas across the developing world, water access is highly variable from day to day. People draw from a range of water sources, such as ponds, wells, rivers, government taps, water kiosks, and delivery businesses. The availability, price, and quality of the water uctuates during rainy seasons and drought. The landscape is ever-changing, and people rely on word of mouth to know whats happening.
Which technology are you repurposing? This system builds on several existing tools: The Water Quality Reporter in South Africa tests and reports water quality over SMS; Umande Trust in Kenya maps water sources in informal settlements by their GPS coordinates; and Ushahidi collects SMS reports of problems and maps them visually to show trends by location. What kind of behavioural change does this require, if any? 1. Individual behavioural change 2. Community-driven behavioural change Which part of the world would this concept be best applied in? Developing world
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1. How original is this concept? Has it been
COMMENTS
sALLY MADsen Joined: November 2010 2,254 views 20 applause 12 comments
done before, or is it already being worked on?
THAO VO January 05, 2011, 02:01AM I really like the use of cell phones and SMS beyond making calls and texting, as well as the use of existing technologies and tools like Ushahidi. This concept integrates information and communities very nicely, and it highlights the importance of access to drinking water an integrated system that people in the developed world might take for granted.
I have heard of something similar to this.
SALLY MADSENS DESIGN QUOTIENT
2. Does this idea have the potential to create a significant, positive environmental impact?
Maybe
Yes
ZURIjANNEZUkI KELLEY December 26, 2010, 04:12AM This concept is quite important and inspiring. Having gone to Kenya and used the mobile network, I know that in the places where people really need to know where to go for water dont have cell phone service. This concept could be enhanced by allowing mobile updates of alternative places to obtain water. Water thats available in communities is optimal, but for those places where the water table is low but high elsewhere it would be great to let people know. One thing you may want to keep in mind is that pre-paid cells (at least in Kenya) are the preferred means of communication versus the US method of month-to-month.
Yes
I dont know.
INSPIRATION CONCEPTING Evaluation COLLABORATION TOTAL
302 PTS 174 PTS 159 pts 192 PTS 827 PTS
No
RELATED THEMES
MAKe it reAL
chAnGinG BehAvioUr MRSGREEN November 30, 2010, 04:02PM Sally, you speak with such passion about this important topic. The lack of safe water supplies for people throughout the world is something that really upsets me, but it seems you have some up with a great concept. Best of luck with this!
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7. GreenBooK
Greenbook is an idea for an application that matches people with local projects. Through using the latest geolocation and gaming technology, it will be designed to make volunteering quicker, easier, and more social. In doing so, it has the potential to bring new people to volunteering and change our communities and environment for the better. When the user opens up Greenbook, they can see the latest news on volunteering activities and local projects around their area on a map and engage in discussions with other members. There is also an opportunity for the user to progress to different levels, as they participate in more activities, getting additional points while also developing their skills and generating more and more benets for the environment. News is there to initiate and motivate action. When we see that a little step can have an inuence, then we are motivated to do that little step and keep helping. Little step by little step, big things can be achieved.
Which technology are you repurposing? On a PSP or smartphone, you can read articles or find out about activities around you to be inspired and join a challenge. The core technology includes the GPS location, the time that the event last, tags to connect news and local project andlevel required to participate to this event. This relates to location-based services and gaming that bridges the offline/online world, hence bringing people outside to participate in an ecological project. What kind of behavioural change does this require, if any? Community-driven behavioural change Which part of the world would this concept be best applied in? Developed and developing world
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siniUc Joined: November 2010 7,271 views 30 applause 39 comments
MAGDALENA WASOwSkA November 10, 2010, 01:42PM This innovative idea could change how people engage in volunteer work, enabling more casual volunteering and improving charities resources. It could also bring communities closer together by getting individuals more engaged in their environments. It is not well addressed apart from Thebigsociety.co.uk, whose success I am not sure of. One thing that needs to be cleared is injury liability when engaging in charitable activities and also some control of the actions to avoid malicious people from creating fake charitable tasks. This is mainly a software development project with some technical aspects: development of server components to support the network, client applications for GPS-enabled phones. COMMUNITY EVALUATION RESULTS
RALUCA December 24, 2010, 10:19AM Whoa, I love this concept! :) I really believe the step-by-step level can get people to do more and moreand make a big difference in society.
SINIUCS DESIGN QUOTIENT
INSPIRATION concepting EVALUATION COLLABORATION TOTAL
487 PTS 351 ptS 23 PTS 763 PTS 1,624 PTS
LUkASZ kRUPINSkI December 28, 2010, 01:37PM I love this concept! Congrats, Siniuc! ;) How about a possibility of reporting some environmental issues from your place and getting hints how to organize helpnetwork of volunteers, what to do in different cases, etc.? Sometimes you feel helpless and there are no people or organizations already doing it. Maybe there could be some waiting room of issues or solutions, or a think tank for single users?
RELATED THEMES
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Maybe
Yes
chAnGinG BehAvioUr
cLeAner BY DesiGn
Yes
I dont know.
No
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The finAL concept PhAse
The Expert Panel unanimously chose Greenbook as the nal concept of the rst Open Planet Ideas challenge.
Congratulations to Paul Frigout and to everyone who evaluated, commented, and collaborated on his Greenbook concept! The Expert Panel chose Greenbook because of its originality and potential impact and because it not only matched our expertise and technologies, but also the communitys interest in adopting and developing the idea.
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COnGrAtULAtions froM EXpert pAneL
Morgan David, Head of Sony Broadcast and Professional Research Labs
We feel this is an exciting concept that will enable people to come together to support and give their time and energy to their local area and address some of the key environmental challenges that we are facing today.
Jean-Paul Jeanrenaud, Corporate Relations Director, WWF International
We chose this idea because of its huge potential to bring people together and motivate participation. We believe Greenbook will breathe new life into the age-old concept of volunteering through the application of cutting-edge social technology.
Tom Hulme, Design Director, IDEO
I fully support Greenbook and am excited at what it will become. It taps into the rise of the participatory economy and shows how we can all make a real difference by contributing snippets of time here and there. If enough people contribute in this way, it will have a big impact.
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COMMENTS
HAIYAN ZHANG January 26, 2011, 12:27PM I love the gaming aspect of this concept, making sustainability fun and rewarding. Reminds me of how Foursquare check-ins are prompting store owners to offer discounts when people check in at their establishments and users are changing their venues to get the discounts.
THEILE DOMINIqUE January 14, 2011, 02:12PM I think that the force of this project is that the number of PSP and other gameconsole users is going to increase, especially in developing countries, and it may be a powerful tool to get people involved into environnemental questions, especially youngsters. But this force is also its weakness: the green-washing risk is very high. I might try to contribute about incentive. Perhaps it would be useful, in this aspect of incentive, to benchmark customer card, serious game, treasure hunting, murder party, charity business, and volunteering? With respect, gaming fuel is to win! And its easy to get tired of losing (or winning) because there is an intense competition among a lot of games. Gamers dont stop playing, but they move to other games and modify the allocation of time dedicated to gaming. They are also very sensitive to the activities of their friends, family, and acquaintances.
THAO VO January 05, 2011, 03:10AM Great job! I still remember when Greenbook was a website, and I like how youve refined your concept. You might find this inspiring: Ecomotion.org .uk, which is a social enterprise that empowers the individual, promotes ethical business, and supports groups, organisations, and entrepreneurs. To address our expert panelists question about the use of social media like Facebook, I highly recommend Jumo.com. Jumo is a nonprofit social network for charities, and it was launced by a Facebook co-founder not too long ago. It connects people to issues, organizations and individuals relevant to them to foster lasting relationships and meaningful action. I hope to see it move people to action beyond just liking or following. Good luck with your concept!
MEENA KADRI January 25, 2011, 05:19PM Rock on, Paul! Fabulous concept to encourage behavioural change. Wishing you well in the Realisation phase that awaits.
MATT FARRAR January 24, 2011, 05:46PM Congratulations, siniuc! Really excited by this concept. The volunteer sector is crying out for innovation like this. I want it made already, so I can download it.
SUSAN January 24, 2011, 05:40PM Congrats, siniuc! This has been my favourite all along! Cant wait to see it being realised, as I will definitely be using it. :)
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finAL concept
REUSABLE BAGS
coLLABorAtion MAp for GreenBooK

CHANGING HABITS RELATED THEME: Recycling revisited
SAVE FORESTS, SAVE wATER
A Green Card
R3Students
INTEGRATING NATURE IN OUR LIVES
Greenbook
RELATED THEME: Changing behaviour
siniuc (aka
Paul Frigout)
Communities Working Together
preeti vadgama
PROMOTING TRAIN TRIPS
Create Creative Virtual Energy-Tourism!
AUGMENTED REALITY
Johan Lfstrm
VISUAL CONSUMPTION
RELATED THEMES: Changing behaviour Make it real Waste not Recycling revisited
finAL concept
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AIR POLLUTION
Green Energy Challenge
WL Wong
LIFECYCLE ENERGY METER
RELATED THEMES: Changing behaviour Make it real Recycling revisited
Carbon Card
Greenbook
WL Wong
Greenbook is an online magazine for green-minded community: a magazine in which the reader is the hero.
siniuc (aka Paul Frigout)
Visualize how much we spend, and we can save on moving around.
Takeshi Fujii
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The reALisAtion PhAse

Since we announced Greenbook as the nal concept on January 24, 2011, the realisation journey has begun. We are in regular dialogue with the creator of Greenbook, Paul Frigout, and we are investigating, researching, and brainstorming to begin planning the next steps of development. Join the realisation journey and get involved in the discussions!
Activities and events include: Greenbook Development Day The team spent a day focused on innovation brainstorming about how to rene several aspects of the Greenbook concept. Paul was joined by Sony engineers and designers, WWF environmental experts, IDEO designers, potential partners, and key Open Planet Ideas community members in an effort to help him further to realise his concept. Open Planet Ideas Facebook Discussions As we rene the concept further, we continue to post questions and solicit feedback about Greenbook on our fanpage. Please join us! Weekly Realisation Updates Get the latest news about the Greenbook projects progress at OpenPlanetIdeas.com. Volunteering Sector Outreach Were talking with various volunteering organisations to make sure that Greenbook is useful for themand fun for users.
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GreenBooK DeveLopMent DAY

The Development Day brought together more than 40 enthusiasts from all over Europe, including many Greenbook fans from Sony, WWF, IDEO, the Open Planet Ideas community, and volunteering organisations. We held many insightful discussions about the concept. The gathering included everything from presentations to brainstorms. Paul shared his vision of Greenbook alongside the Greenbook Project Team leader, who shared the Sony technological side. Volunteering organisations shared their insights, identifying potential challenges and opportunities. Our creativity was tested (but we delivered) in breakout focus groups that identied key areas for further renement of Greenbook: User experience for volunteering organisations User experience for volunteers Geo-locations and personal attributes Gaming and rewards Content Long-term scenario planning for post-realisation stage These sessions were very successful in generating new ideas!
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JoininG the joUrneY on FAceBooK

Some of the most imaginative and resourceful ideas come from unexpected sources, such as Facebook. Were still posting questions about how Greenbook should move forward. (If youve already posted comments there, thank you!) Topics range from Greenbooks functionality to the nature of volunteering and what types of charities could be involved. We believe that your feedback is essential to shaping ideas, and we will continue to draw from the communitys suggestions over the coming weeks and months.
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VoLUnteerinG sector oUtreAch

Whether and how well Greenbook succeeds depends heavily on the nonprot sector. So were talking with organisations that rely on volunteers to gure out how the concept could be improved. Timebank, Volunteering UK, Youth Action Network, NSPCC, Bright One, and other groups are sharing their feedback and asking questions such as: What features will be needed to make Greenbook an everyday app for people who want to volunteer? What features are required to make using Greenbook attractive and convenient for organisations that rely on voluntary support? Does Greenbook need to have different features for different types of organisations? From your experience, what awards or incentives would best encourage volunteers to use Greenbook regularly? What data elds will be required for each volunteering project posted on Greenbook (e.g., project name, category, location, time required, skills required, etc.)?
So far, their feedback on Greenbookand the Open Planet Ideas challengehas been very positive. They believe it has potential to inspire a new batch of motivated volunteers!
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BUZZ ABoUt the project

Helen Walker, CEO for the national volunteering charity Timebank: At Timebank, we are committed to exploring ways of engaging new audiences in volunteering. This winning concept takes advantage of the increasing use of smart phones and the techniques used in social gaming to engage with a new generation of volunteers. This use of cutting-edge social networking technology could be a powerful tool to enable volunteering to become part of the fabric of everyday life. Think of it as the big society app. Rosie Bristow, Guardian Sustainable Business: Social media is constantly evolving and changing the way we communicate. Some companies have embraced the developments and beneted from the in-depth engagement it brings, but many seem to be struggling to keep up. Yet there are those who are doing it well, PepsiCos Pepsi Refresh Project, Fords the Peoples Fleet, and Sonys Open Planet Ideas, are great examples. David Bott, Director of Innovation Programmes, Technology Strategy Board: Harnessing peoples ideas and then getting a wider community to help develop the better ones is not a new idea, but modern technology allows it to be done on global scale. This Sony project, with a focus on efcient resource use, is a good one to browse through and realise quite how informed and imaginative people can be.
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Scott Billings, Design Week: Crowdsourcing is more likely to generate ideas and approaches or inventions than work that can be implemented in a commercial context. It invariably needs dialogue and nurturing for them to become real. This is the sentiment behind a joint initiative between Sony and WWF to nd ways to repurpose existing Sony technology to tackle environmental issues. Charles OMalley, Head of Europe, AccountAbility: Open Planet Ideas transforms sustainability communications into co-creation and innovation. Running this kind of initiative can be scary for big companies. Its risky, unpredictable, and the results cannot be guaranteed, and thats what makes it authentic and trustworthy. We will see much more of this in the futureall credit to Sony and WWF for showing the way for others. John Grant, author of The Green Marketing Manifesto and CoOpportunity: Join Up for a Sustainable, Resilient, Prosperous World: There is certainly a new willingness and openness in business. It has been a very long haul, but business has genuinely started to think along lines that are compatible with sustainability rather than just paying lip service to it. Congratulations in breaking through the greenwash/indifference barrier with something fresh and authentic!
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thAnK YoU to ALL contriBUtors
A. L. Junid Aadi Singh Aaron W. Aaron Moritz Abdul Samad Abhijit Mhetre Abhishek Abi Rose A. Sivagnanendran Adam Price Adam Hare Adela Kobic Aditya Galotra Adna Azevedo adolfo Roquero Adorcille Abat Adrian Wijk Adrian Horgan Adrin Lesme Adriana Rodrigues Adriana Rayo Adrien Afonso Ahmadi Amine Ahmed Vine Ahmed Meftah Ahmed Skaka Ahmet Acar Aina Nur Fadlilah Ajay Mittal Akber Ayub Aki Somerkallio Akshat Rathi Al O'Connor Al Burns Alain Roy Alan Zirpoli Alan Wright Alan Stephen Alaor Porcher Alastair Little Alastair Carr Albert Gazeley Alberto Anton Alberto Molinero Alceste Gago Aldo Forte Aleix Ingles Elias Alessandro Ingala Alessandro Cavalieri Alessandro O. Amaral Alessandro Colcavagno Alessandro Ingala Alessia Rebaudo Alessio Martinez Russildi Alex Graphicd Alex Prayle Alex Bortoluzzi Alex Gardiner Alex Prayle Alex Asbury Alex Boudreau Alex Hartley Alex Ward Alex Brenan Alexander Mascini Alexander Palermo
Alexandra Farrow Alexandre Fernandes Alexandre Bortolotti Alexandre S. Carbonell Alexis from France Alexiss Machado Ali Clab Alice Brewer Alice Elliott Alix Salzinger Allegra Lagani Allen Dumler Allen Wang Alli ALLNews Homme Allpe Medio Ambiente Ally McBeal Alon Lichtenstein Alwyn Morus Amanda Rees Amaury Huin Amit Singh Amit Bapat Ammara Isa Amy Soyka An lag Ana Pinto Ana Linck Ana Ana Cris Pereira Ana-Florina Fecioru Anael Delorme Anais Galligani Andrea Spadaccini Andrea Lau Andrea Marinsalta Andrea Ponton Andrenna Andrei Hortua Corts Andrs Otondo Andressa Furtado Andrew Bier Andrew Taal Andrew Obahor Andrew Small Andrew Andrew Willner Andrew Girdwood Andrew Pothecary Andrius atas Andy Milne Andy Angel Fernndez Angel Vallejo Angela Cassol Angela Cassilha Angela Fernandez Orviz Angela Hernandez Angus Mitchell Anna Vidovszky Anna Hamilton Anna-Karin Bergkvist Anne Ditmeyer Anne-Marie Soulsby Annemarie Berard Antea Antea Anthony Kapparell
Anthony McCoy Antoine Boucherie Antoine Anton Stoychev Antonella Smargiassi Antonio Pulido Antonio Disi Antonio Anuj Singh Anuj singh Anurag Kumar Anxia Ariadna Bakhmatova Arianna Zamparelli Arjan Tupan Arjjun J.S Arjun Samaddar Arjun Samaddar Arko Zeitgeister Arthur Gillette Arturo Dazza Arunava Das Arvid Linde Asclepio mdc Ash Yanni Ashley Chambliss Ashley Hart Ashley Blyth Ashwin Dixit asif hussain Asim Husanovic Asli Aydin assa a Aurlien Cipriani Aurora Ruiz Aurora Aurore Auston Aston Avi Solomon Ayaka Minamizuka Ayoub mikou b Babak Najafabadipour Bagus Prakoso Bahri Canli Barbara Rizzo Bartira Silva Basma Aal Bavo Becky Crook Ben Forman Ben Gerstein Ben Oumar Ouattara Benjamin Larin Benjamin Jones Benjamin Semey Benny Hase Benoit Blanco Bernardo Berndt Schramm Bete Beth Standing Bethan Lewis Betinha Trein Bill bimbomix1 bimbomix1 Birgit Penzenstadler
Bizman Bjrn Schneider Bob Bobby Ang Bobby Park Boomba Klaut Borut Hocevar Brad Ledford Brett James Brian Cartwright Brian Arnold Brice C. Montjosieu Brijesh Jadav Bruno Munro-Lafon Bruno Lavos Bruno PT Bruno Sforna Bruxa Abelaira Cachep Caio Abi-Ramia Cam Camilla Gonzales Camillo Carina Kjellsson Carl Yates Carl Jochen Carlo De Blasio Carlos Prat Gudiol Carlos Ribas Carlos Ayala Carlos Duarte Carlos Campos Nez Carlos Ivan carlos s. castro z. Carlotta Carmen Fernandez Carol Carole Jacquemont Caroline Caroline Underhill Casey Casi De Abreu Catherine Uwimana Cathrin Cathy Exxen Celina Cesar Lacsamana Cesar Perez Chan Kwon CHARITY-FOUNDATION GLOBALFIRM Charles John Bhaskar Charles Ruff Chickensoda Chihiro Clearwater Chiki Chuy Ching Tan Chris Chard Chris Reed Chris Prakoso Chris Edmundson Chris Cardew Chris Clifton Chris Wood Chris Price Chris Prakoso Chris S
Chris Casper Chris Sherwin Christi Domingue Christian Etzkorn Christian Schrter Christian Krogslund Christian Christian Beaubien Christian Christian Bock Christian-Mark Cawley Christophe Magdelaine Christopher Lee Christopher Coughlan Christopher Oliver Chuck Leah Cidieffe Cilese Herzog Ciprian Ciuly Claire Morris Claire Reid Claudel GFX Claudia Melani Claudia Wieser Claudia Ng Claudia 6pianeta.tv Claudio Minoia Claudio Cecchi Cloe Couturier Cody Shotwell Cody Hartsburg Colin Will Colin Nicoll Colin Mark-Griffin Collector Computer Cornelius Harrington Cornelius Harrington Craig Blake Craig Neilson Craig Adams Craig Embleton Craig White Crescencio Rodriguez Cristina Palombo Cristina B. Velasquez Cristina Rodrigues Cy bo Daisuke Hiraishi Daisy Morgan Dan Tran Dan Rodgers Dan Carlberg Dan Dittmar Dan Hubs Dan Watson Dana Weber Daniel Vulikh Daniel Clarke Daniel Mwenda Daniel Laguna Daniel Carlsson Daniel Diaz Stark Daniel Bogogolela Daniela Polverino Daniela Otero
Daniele Grasso Daniella Liebert Danielle Locke Danilo Barletta Danny Ram Danny Aronson Dario Venditti Darius Mikulnas Darsh Shounet Dave Chalmers Dave J Dave Voisey Dave Bishop Davi Gabriel David Mathieu David David Encarnacao David Encarnacao David MacClement David Hangsing David Ciudad David Guerra David HENRIET David Graham David Berti David C David Pritchard David Lowe Davide Fazio Dax Lovegrove Debora Kaz Dee Denis Lamb Denise Seixas Dennis Jorgensen Dennis Marx Denys Pasishnyi Devika Mukherjee Devin Licastro Diana Rogantini Diana Volk Diana Moll Diana Davidson Diana Diane De Juan Didier Diego Pino Diego Venegas Ros Diego Vergara Diego Saldao Diego Maria Ierna Dilfer Nasir Dima Dino Ciuffetti Diogo Tovar Dirk Propfe Djamel de Ligt Djordje Radovanovic Djtinylove Tinylove Dominik H Donatella Dong Hai Huynh Donna Hicks Dorcioman M.-Magdalena Doriane Laithier Dorotea Ceriello Douglas Myers
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dummydecoy Duygu Gn Dylan Baker Dymock Brett Ebba Malmqvist Ed Keating Edd Southerden Eduardo Shimahara Edwin Liang Egirl Eglantine Eila Elena Manfredi Eliana Ventura Elias Cruz Elida Mosquera Elisa Mazza Elizabeth Ruther Elke Vogelpohl elliot bontoft Elodie Amaral Elvira Garzon Gutierrez Emanuele Musa Emilie Cowan Emily Fox Emily Brown Emily Nicoll Emily Kay Emma Gourley Emma Barratt Emma Brigden Emma McCarthy Emma Emma Gourley Emma Page Empar M Eric Bae Eric Prevost Eric Erica Townsend Erica Wang Erich J. Knight Erick Arnberg Erik Van Erne Erik Retvedt Erik van Erne Erika Young Ernesto Amaya Ibaez Esben Morgen Hansen Esmeralda Rosa Esteban Betancourt Eugene Clancy Eugene Gafurov Eugenia Sanchez Eugenio Torres Eva Maus Evan Robinson Evelina Pereira Ezequiel Tolnay Fa Fabian Garzon Fabio Nemetz Fabio Attan Fabry Farhad Kia Farrel Brest Fazendas N. Almeida
Federic Filipponi Federica Costantini Federica Palumbo Federico Bentos Felix Reiners Ferdinand Swart Fergus Doyle Fergus Doyle Fernando Castrejon Fdez. Fernando Portella Fernando Lerner Fernando Mello Fernando Lpez fertz fev egy fevegy Fi Smit Filipe Figueiredo Firasat Khan Fran Francesca Francesca Coppola Francesca Francesca Francesco Francesco Lentini Franchino Franchino Francisco Blockstrand Francisco Guerreiro Francisco Escalante Francisco Flores Franciisco Jossaenz Franois Martouzet Fraser Henderson Frederico Soares Fulvia Broghammer Fulvio Rossetti Gabriel de la Iglesia Gabriel Gargiulo Gabriel Martin Gabriel Lambert Gabriela Munn Gabriela Vallejo Gabriela De JesGsarca Gabriele Pagani Gabriele Necco Gabriele Caracausi Gan Gary Gary Brooks Geny Cassol G. Marshall-Thornhill George Irwin Georges Dyer Gerardo Hernndez German Perez Diaz German Kannemann Giampiero Mazzocchi Gianluca Fasoli giannalina Gianni Gill Allan Gina Gino Montessi Gino gio x
Giorgia Tomassini Giorgia Sforna Giorgio Zamparelli Giorgio Vir Giovanni Giovanni Baug Girish Nathan Giselle Keenleyside Giulia Contu Giulia Falsini Giulia Giulia Cuticchia Giulia Ventura GiuliaInBlu Giuliana Giuls Gladis Dreizik Glenn Poston Gonduras Jitomirsky Gonzalo Araujo Goran Andreasson Gordon Millar Gordon Langmann Gosia Skarzynska Graeme Bell Grant Richmond-Coggan GreenEye Greeny Zin Greg Mannes Greg Watson Gregorio Venditti Gregory Wantz Gregory Verstraeten Gui Soares Guido Mariani Guillaume Cavailles Guillaume Guillaume Waline Guillermo Rodriguez Gustavo Arguello Guy Fitzpatrick gvcr gyraf gyuyong hwang hack line Haiyan Zhang Hamed Hamza Belbachir Hannah Magnusson Hannah Grix Hannah Rai Hans Krmer hans meier Haridas Mogana Harpreet Chhatwal Harriet Harry Mawardi Harshad Kulkarni Harshdeep Singh Heather Stobbart Heather Gross Hector Rodriguez heidi w Helen Calcutt Helen Lindop Helene Helle Gregersen
Hellie Hemerson Carreo Henrik Juhlin Herman L'Allemand Hermione Taylor Hesham Al-Rousan Heskel Balas Hippy Shopper Hollie Homero Hincapiee Hooi Hong Tan Hosein Tavakoly Hristo Jossifov Huang Yanying Yingster Hugues Huu Huynh Hybrelec Annonces VhicuFlRes cologiques Hyelee Kim Ian Tyes ian kebbel Ian Surridge Ian Richardson Ian McBurney Iara Lopes Ignacio Ramos Igor Carli ilam universe Ilaria Rosetti Ilaria Frisella Ilidio Dos Santos Ina Bal Inge Kuijper Ingo (Sony) Eichhorst Ioana Iliut Ipad 41001 Irene Galletti Isabel Maria Dos PT Isabelle Curau Islam Azeb Iva Ivan Motovilov Ivy Nguyen Izack J j Jac Gautreau Jacek Jack Paterson Jack Jackie Fitzmaurice Jacob Walther Jacob Devaney Jacob Scott Jacopo Martini Jade Wintrip Jade Wintrip Jala Devakarne Jaeyoung Lim James McBennett James Spears James Hall James Maxwell James Miles James James Aguilar James Ansell
Jan Sderstrm Jan Hesse Jan Belon Jan Foged Mller Jan-Bo Baumbach Jane Morgan Jane Naumann Jane Fulton Suri Javi Ruiz Montalt Javier Arteaga Javier Siguenza Jax Jay Jay Riddle JC FDEZ Jean Blanc jean doraison Jean-ChristopheLacoude Jean-Paul Jeanrenaud Jeanne Bloch Jeanne Fox Jeanne Kelly Jeff Altaffer Jeffrey Scott Jelaine Gan Jen Welch Jennifer Herrera Jennifer Fondo Jenny C Jeremiah Hepner Jeroen Schavemaker Jerry Czarnecki Jesse Martinez Jesse Gravenor Jessica Rowe Jessica Dyson Jessica Strydom Jessika Raisor Jesus Blanco Jeuland Jill Lin jisun shin Joachim Perrein Joo Raposo Jocelyn Wyatt Joe Gerber Joe Cole Joe Short Joe Wilder Johan Lfstrm Johanna Wester John Hood John John Parkins John Brydon John Delacruz John Peters John Perkins John Perkins John Hudson John Hudson John Melrose Jon Watt Jonas Frgeman Jonathan Geach Jonathan Fajardo Roa Jonathan Hall
Jonathan R Collins Jordi Jose Palazuelos Camacho Jose Genoves Jose Marino Mora Jos Gerardo Pantoja Menses Jos luis Diarte Joseph Matise Joseph Donohue Joseph Chong Josh Martin Joshua Corne Joshua Hilliard Josiah Ford Josiah Ford Josue Gamonal Jrad Juan Martinez Juan Duque Juan Idiazabal Juan Mendez Juan David Hincapie Judith Judith Julia Sadowski Julia Il Julia Julia Eis Julian Matthews Julian Martinez Juliet Wilson Julio Cesar Retamal Rojas Jungik Son Juno McLachlan jurriaan Dunnebier Justin Kim Kale Kalyan Inampudi Kam kamalesh Jayaraman Kanika Gupta Kanoa Biondolillo Kaoutar Bouseffour Er-rady Kara Pecknold Karen Sutton Kari Karim Mezeli Karls Pena Karly Karpis Boyajyan Karsten Olsen Karthikeyan Kasper HornbekNielsen Kat Brown Katarzyna Biay Kate Kate Bellingham Katee Kathe Osorio Kathi kathy Katie Clark Katie
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Katsuhiro Suenami Katy Copland Kayleigh Cooper Kayo Rees Keith Farnish kelly pon Ken Hill Ken Hill Kenichi Kajitani JP Kent Au Kent Kevin Kuske Khuram Rashid Kim Weinehammar Kinsey Henshaw kira Kirsi Stewart GB Kirsten Smith Kirstin Hicks Kitti Yu Klaus-Peter Speidel Kloe Wood Knarik Boyajyan Knut Erik Kvamme Konnov Arsene Kris Hemin Kristienne Mae Tome Kristina Fallon Kriston Jackson Kunal Kung Sim Kwan Ho Tse La Motos LaCosta Lolly Laetitia Nunny Laia De Pedro laia De Pedro Lara Tuboku-Metzger Lasse Brobeck Laura Laura Cooke Laura Laura Laura Gomez Laura Laura Laura MacLean Laura Lauren Hughes lauren penny Laurent Letienne Laurent Talbot Laurent Baldovino Laviniea Stanusi laysheng Yap Le Araujo Lebedev Eugeny Lee Mandi Lefebvre Jeremy Lejeune Benoit Leo Green Leonardo Castro Leonardo Puleo Leopoldo Tesser Leorenz Jamias Letizia Letswasteless Nelc
Liam Duignan Liam Levesque Lidia Cha Jimnez Lilly Gama Lilyprune Lina Monaco Lindsey Cole Lindsey Briggs Lionel Roux Lisa Lisiane Amon Liz Armistead Liz Rossiter Logist Aleksandra Loren Koski Lorence Malle Lorenzo Quirs Lorraine Clarke los cadoltos Louise Bateman Louise Broennum Louise Romain Louise Millward Lourdes Loureno Luca Barzani Luca Brugnoli Luca Luca Lisbona luciana smargy Luciana Sarno Lucy Spangler Lucy Shea Luigi Contu Luigi Luis Bernardo Luis Pittau Luis Asturias Luisa Sousa Luisa Fernanda Surez Luiz Moreira Luiza Caspary Lukasz Krupinski Luke Hurlock Luke Mackenzie Luke Jackson Luke Luke Luke Luke Major Luosha Liu Luz Spindel Lyndsey Young m2ad Maarika mab Madeline Wheller mads Magdalena Wasowska MaGiuNiSe IT Mahir Tuli Mahmoodreza Vahidi Maija Maivel Malou Majken Bramstrup Manish Bansal Manisha Manu Manuel Garcia Fernandez
Manuele Mara Marc Olive Marc Arnal Marc Riesenberg Marcaos Melo Marcel Green MArcello Disi Marcia Deoli Marcia Heimbinder Marcial Bardolet Marco Morgese Marco Marco Minciullo Marco Campagna Marcos Marcos Ono Marcos Than Marcus Drechsel Marcus Bse Mare Margarete Araujo Maria Ramos Maria Serra Maria Maria GB maria joseph Maria Papala Maria RU Mara Garca-Siriz Durand Maria Eugenia Rinaudo Mannucci mariana antunes Mariana Farinha Maribel de Oliveira Marie A Gillardeau AU Marie-solenne Kaco FR mariefrance bergamo Marilene Fernandes Loureno Marilyn Tong marin tournier Marina Leopardi marine aubin Marine Mathieu FR Mario Mayor Daz mario Mario Mrio Barros mario Paredes MX Marius Freyermuth marius rosca Marjan Cvetanovi Mark Haffey mark daws mark Mark Mordecai Marko Radeta RS Markus Schlinger Markus Klems DE Markus Zumkeller marpanda Marseralemat uniroma3 marsha marsha barnhard Marta Surez
Martial Martin Musterman Martin Coppede Martin Scholten Martin Poelzgutter Martin Josefsson Martin Brown Martin Campos Martin Clive-Smith Martin Schrotter Martin Storey AU Martina Greco martine julien Marty Brown GB Marzia Carrara marzio Massimo Rocca Massimo Signori Bresciani Massimo Vecchio Mat Di Pasquale Mat Mat Castle MataHana Tikao Calman NZ Mathias Matias Sanchez Matilda Ruffle Matt Cvik Matt Sevely Matt Matt Farrar Matt Simpson matt gist matteo bonioli matteo gizzi IT Matthew Yoong Matthew Ramage GB Matthew Van Someren matthias Matus Guziar Max Liben max Maylin Gmez Mea Parvitas Meine Wenigkeit Meee Meena Kadri NZ meghan mcarthur Mel Baroni Melanie Cartwright melina constantinides Melissa Melissa Meme Mi Mercedes Basso Merle Schmid Mette Frederiksen Mia Scotti Mia Scotti Mia Amelinda Mia Mnster Mian Fan mich bellegeek Michael Corbett Michael Stead Michael Bright US
Michael Slovachek Michael Joseph Michael Philipp CH Michael Philipp Michael Green michael johnson Michaela Bergenthal Michal Miedzinski Michel michele preziosi Michele Facchinelli michelle zelli MICHELLE KELLER Mieze Mann DE migel hoffer Miguel Moo Miguel Tobar Miguel Miguel Varela ES miguel castaer Miguel Ruiz Mike Watts Mike Pearce Mike Nevitt Mike Rogers Mikkel Obling Milton Chavez Navarro Min Shin Mriam Pinto Mirko Russo Mohamed Benaida Mohamed Arif Kandanchira Mohammed Alkindy Mohammed Senhaji Mohsen Saleh Monica Mnica Nazar More Machine Ideas Morgan David Morten Jensen Moses Mehraban Mp Energia MrsGreen Muhammad Dawjee Muhammad RaziYusrizal Murali Krish Muriel Ducloy Music Arc ny Nadia Hernandez Nadine Heggie Naomi Bartels Naomi Herrera Narcisse Mbunzama Natalia Crtes Natalie Bary Natalya Sysoeva Natasha Abramovich Nathalie Navaneeth Pai Navneet Chaudhary Neala Schleuning Neeraj Senguttuvan Nefaur Khandker Neil Scott Neil Morgan
Neimar Iop Nelly Mihill Ngo Carmen Nht H Lm Niall Curley Nicholas Handcock Nick Brad Nicky Malfait nico nico Nico Z. Nicolas Salaun nieves fuster Fernandez Nigel Allan Nigel Nimish Patel Nino Polizzotti Nirmika Athalye Noble GOLDEN Noel Brady Nonita Lall Qureshi Nour nuno jacinto nuno cr Nursharmin Ramli Oleuanna Twig Olga Parfenova Olga Oli Oliver Dausien Oliver Omar Zambrano Ong Joo Parn oooshkin ngai OpenIDEO openplanetideas Orion Wong Orlando Lopes Oscar Prez oz// pablo fernandez Pablo Estigarribia Pablorss Rubiorss paco conde Paige Hagenov Paloma de Juan Garcia Paolo Orsini Paolo Paolo Vittori Papasani Pavankumar Parker Pascal Gillon Pascal Freulon Pasindu Pato Neira Patrick Keenan Patrick Liao Patrick Paul Phillips Paul Ocean carer Paul Gage Paul Paul paul Paul Thomas Paul Bennett Paul Hadfield Paul Landers
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Paul Netti Pauli Tuominen Paulina Walls Paulo Cesar Ferreira Perhan Bolat Peter Smith Peter Martin Peter Coughlan Peter Lanyon Peter Dunn Peter Grant Peter Woodford Petko Dimitrov Petra Herr Petronela Postolache pfelix Phil Philip Courage Philip Reuchlin Philip Merrifield Philipp Schaefer Philippe Gamito Philippe Hubert Pier Paolo Comida Piero Cicchitti Pierre Carbonnelle Pierre Dandumont Pierre De Vreyer Pierre Dandumont Pierre Samuel Guedj Piet Buseyne Pieter Piens Piipe Juarez Pilar Pilar Ramirez PInel Sbastien Piotr Ciuchta pire naq Piteira Das Bordas Piyush Kumar Pontus Andersson Pooja Munshi Prasanna Raju Preeti Vadgama Priyadharsini R Purval Vaidya Quinn Philippe r Callway R3Students Ral Radoslaw Michalak Rafa Rafael Rafael Fong Rafael Prieto Estebanez Rafael Laurenti Rafal Bauwelinck Raffaello Palandri Rahizan Azizi Rahul Bhogasara Raisa Mirza Rajeeb M Rajeev Purao Rakesh Kumaar raluca Ramanjit Saini Ramin Kaboly
Rana Rasjay Ranvijay Singh Sikarwar Raouf Rabbouch Raul M Sanchez Ravi Eshwar Ray Paul Rayko Stantchev RBE Foundation Rebecca Wharton Rebecca Frank Recio Carlos Reena Mallen Reg Reid Regis Santos Reinder van Tijen Reinhardt Erasmus Reka Hosszu Rena Patel Renata Azevedo Renato Renaud Coursin Rex Rhea Valles Riccardo Giacomini Richard Johnson Richard Petrk Richard Shepherd Richard Richard Price Richard Bennett Richard Shepherd Rick Canfield Rick Sheppard Rie Stavad Jakobsen Rima Gupte Ritika Rizal D Rm3 Alverdal Rob Mcallister Rob Jansen Rob CN Robert Grning Robert ODOI robert scanlon Robert Searle Robert-John Evans Roberta Del Bene Roberto Christen roberto Robin Gale robin placet robin lacey robin lacey Roc Hargrove Rod Bishop Rodrigo Lara Rodrigo Caquisani Rodrigo Frey Garcia Roger Bateman Roger Bezuidenhout Rohan Earthtone CA ROHIT MOTE Rohith T V Roky Roland Romain Fulchiron Romain Boulay
Roman Kos Roman Romana McKibben Romana Schaile romy murakami Ron Burnett Ronny Paring rosa cobos Rose-Marie Ljungberg Roy Roy Nyberg Russ Speiller Ruta US Ruth Townsley Ruth Saldanha Ryan Bain Ryan Murphy Ryan Martens Ryan Blake saadaoui khalil Sabra Marcroft US sabrina lucibello sagr fayez SA sai pratap jonnak Saifullah Khalid Saleha Jawwad sally madsen US Salome Lopez saloua azouzi Salvatore Donatiello Sam Lui sandra perez Sandro Morghen sanie mumun Sanjay Satyanarayana Santiago Fernandez sara Sara Jacobson sara Sarah Sarah Spargo Sarah Allam Sarah O'Rourke Saranyaraj R Saretta Sark Montgomery Sarthak Das Sasa Jovanovic Saa Hrgovi Sascha Jankowski Sasha Petrovic Satish B A Sauman Singh Scott Billings Scott Szakmary Scott Theisen Sean Coleman Seb Falk Sebastin Tyrrell sebastien Sentr Utec Serena Scafati Sergey Pachabut Sergio Sirgi Sergio Mazzoli Shannon Tweedie Shannon Tweedie
Sharique Jamal Shashi Kiran Shaun Dougherty Shaun Askew Shkelzen Pula Sian Brereton Sidi Soueina Sieg Nail Silje Skage Silvia Brutti Silvia Amono Silvia Caruso Silvia Silvia Filomena Simon Blyth Simon Larsen Simone Bianchi siniuc (aka Paul Frigout) RO Sissi Preziosi Sivakumar M. Maniam Sixth skud d Slimane MOKHTARI Slytom Onze SO WHAT Soeren Rogoll Sonia Belhaj Sonia Yujnovsky Sonia Ras Sonia Sousa Sophie Thompson Spencer James Sta Freeman Stacey Bernstein Stanley Brakhage Stefan Obradovic Stefania Piacentini Stefanie Stefano Pistilli Stefano Stepanka Peterka Stephan Miralles Stephan Luedi Stephan Stphane Lebas Stephen Curati Stephens Eshebors Steve Wood Steve King steve f Steve Shoap Steve Steve Curati Steve Steven Mejia Steven Finnie Stewart Easton Stijn Swaanen Stuart Donnelly Stuart Orr Sudhir Banerjee Sugata Jain Sumit Majumdar Sumit Majumdar Summer Perry Sunmi Kim
Susan Wells Susan Golton Susan Susan Davies Susan Mclaren Susanna Susanne Bley Susky Sveinung Grimsby Swastika Issar swathi m Syamsul Asinar Sylvain Bernard Sylvain Soto Sylvia Taciana Abreu Takeshi Fujii Tania Castillo T. Marcer - McCann Teo Teresa Green Terrand Terri' The Steady Drop Theile Dominique Theresa Collins Th Thu Linh inh Thierry Moget Thierry Fournier Thomas Anderson Thomas Strosse Tiago Rodrigues Tiago Rodrigues Tim Tina Piper Tnuc Nunyabiz Tobby Kuyinu Toby CN Tom Berger Tom Kintscher Tomasovic Anthony Tony Montemayor Tracey Garteiz Trang Tran Trendel Pierre Tricia Ursula Gribel Valeria Pompa Vanessa Frasson Vanessa Ribeiro Vanessa Gibson Vanusa Pereira de Souza Vasiliu Laura Veena St Venkadesh A Victor Salviati Victor Perez Rey Victor Love Vinay Kappagantula Vincent Lassalle Vincent ThomasLombardi Vincenzo Migliore Viviane Meneghelli Wasif Khan IN Wiktoria Mlocka Wilfred Lim Will Oltman William Reid
Wolfgang Martin Wouter Mantel Xavier Pouly xhafer Xunbo Tang Yamila Castro Yash Goliya Yazmina A-Viera Yew Engteik Yewke Hunt Yngve Alvarsson Yohan Yoro Goule Youness Essebiyea Zachary Sole Zack Fanidi Zedda Carla Zeitgeist Danmark Zurijanne 'Zuki' Kelley
98
How can technolog us make t of our pla resources
99
todays gy help the most anets s?
This is just the beginning.

Follow the journey at Facebook.com/openplanetideas
2011 Sony Europe Limited Sony and make.believe and the make.believe logo are registered trademarks or trademarks of Sony Corporation, Japan. WWF and the WWF Panda symbol are registered trademarks of WWFWorld Wide Fund for Nature (formerly World Wildlife Fund)

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Clev er idea

How can technolog us make t of our pla resources

todays gy help the most anets s?

Why is Sony doing this?

Why is WWF doing this?

FINAL CONCEPT announced!

RELATED THEMES: Changing behaviour Make it real

Green Energy Challenge

CHANGING HABITS RELATED THEME: Recycling revisited

LIFECYCLE ENERGY METER

SAVE FORESTS, SAVE wATER

RELATED THEMES: Changing behaviour Make it real Recycling revisited

INTEGRATING NATURE INTO OUR LIVES

RELATED THEMES: Changing behaviour Make it real

Greenbook: The Magazine

Communities Working Together

siniuc (aka Paul Frigout)

RELATED THEMES: Changing behaviour Cleaner by design Make it real

PROMOTING TRAIN TRIPS

Create Creative Virtual Energy-Tourism!

RELATED THEMES: Changing behaviour Cleaner by design Make it real

Visualize how much we spend and we can save on moving around

p anel p er t x e e Th er to ogeth t ight e cam the r t f a cr help ion . s que t

FINAL CONCEPT announced!

We synthesised the inspirations into themes.

The expert panel set criteria to evaluate the final 7 concepts.

how to Use this BooK

Participate in the realisation of the nal concept!

Be inspired by the concepts and make a positive environmental impact!

Please join our conversations about the nal concept, too:

Remote video monitoring

Dye-sensitized solar cell

Metro Xpress World Beat

SociAL MeDiA presence

DesignWeek National Geographic

BLOG AND Press CoverAGe

Design Week, UK posted by Scott Billings September 2, 2010

A TRULY GLOBAL COMMUNItY

The InspirAtion PhAse

Rental: Reduce Our Waste Watch Home: The Movie

Air Pollution Visual Disposal Guides Visioconference: Another Way to Travel

Piezoelectricity has so many applications!

Deforestation and Orangutans Save Forests, Save Water

Tweets of Conservation: Friend the Environment

Redesign public transportation and services!

Why do we waste so much food?

Intelligent Wall Surfacing

Make Bottles to Be Bricks

Is that safe to drink?

One-third of food is wasted.

Inspiring Reuse of Products

Sustainable People, Sustainable World

London and the Climate Change in Pictures

Replace all food packages with biodegradable ones.

Oil Spill Catastrophe Prevention

Save the tigers through crowdsourced image-recognition.

6. Recycling revisited How can technology help us get better at recycling?

The ConceptinG PhAse

AUTHOR M2AD Joined: November 2010 2,120 views 57 applause 32 comments

RELATED THEMES ChAnGinG BehAvioUr

ChAnGinG AttitUDes is not iMpossiBLe!

AUTHOR MAGiUNiSe Joined: November 2010 1,062 views 46 applause 12 comments

RELATED THEMES ChAnGinG BehAvioUr