CERTIFICATE

This is to certify that the report entitled Brand Connect and Visibility of Hindustan is a bonafide project report done by MANSHA ZAIDI under the supervision and guidance of Ms. Sunita Sinha and Mr. Himanshu Goel. The information has been collected from genuine and authentic sources. This, as per my best knowledge, is her original work on the subject. The work has been submitted in partial fulfillment of BACHELOR OF BUSINESS ADMINISTRATION (5th Semester) of Guru Gobind Singh Indraprastha University.

_____________________________

Ms. Sunita Sinha (Mentor)

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ACKNOWLEGDEMENT

With great solemnity and sincerity, I offer my profuse gratitude to the corporate office, Hindustan Times, for providing all the resources to complete my project successfully. I express my sincere gratitude especially to my mentors, Ms. Sunita Sinha and Mr. Himanshu Goel for their guidance, encouragement and for their sustained help in my pursuits throughout this endeavor. Also I would like to thank my parents for being my constant source of inspiration and confidence. I am grateful to all those who contributed directly or indirectly in successfully carrying out this work.

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INDEX
S. no 1. Particulars Chapter-1 Overview Company Snapshot Business Profile Product Portfolio Problems of the organisation SWOT Analysis Competitive Scenario 2. Chapter-2 Objectives of Study Significance Methodology 3. Chapter-3 Conceptual Discussion 4 Chapter-4 Data Analysis 5. Chapter-5 Findings and conclusion 6. Chapter-6 Recommendations 46 45 40-44 32-39 30-31 Pg .No 04-29

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Chapter 1 Overview Hindustan Media Ventures Ltd.

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies. Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited),Hindustan Times is the choice for nearly 3.7 million readers across India, who turn to it daily for news, information, analysis and entertainment. Hindustan, the group's Hindi daily, continues to be the second-largest daily in the country with a total readership of 36.6 million,(based 0n Indian Readership Survey (IRS) for the first quarter (Q1) of 2011. Both dailies enjoy a strong brand recognition among readers as well as advertisers. In addition to Hindustan Times, HT Media also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai, Chennai, Bengaluru, Chandigarh, Pune, Kolkata and now Ahmedabad too. HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span, the channel's rise has been meteoric considering its position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts. Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and livemint.com in the general and business news categories respectively. The company's job portal Shine.com which has received high appreciation from consumers and industry for its innovative design and usability crossed 7 million registrations. Desimartini.com -a platform to discover and express oneself on movies. The company also has an education portal www.HTCampus.com aimed at students passing out of school and college to help them take the right decision about their higher education. Financially, the Company was ahead of the industry in more ways than one. On a consolidated basis, its revenues grew by 25% to reach Rs. 1,815 Crore, EBITDA grew by 26% to reach Rs. 365 Crore, net profit grew by 33% to reach Rs. 181 Crore. Revenue growth was driven by a 22% increase in advertisement revenue within the print segment, which reached Rs. 1,395 Crore from Rs. 1,141 Crore in the previous fiscal and an impressive 63% increase in revenue from the Radio & Entertainment segment from Rs. 43 Crore in FY 10 to Rs. 70 Crore this year. This robust revenue growth has been partially offset by a significant increase in cost of raw material,

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reaching Rs. 628 Crore in FY 11 from Rs. 476 Crore in the previous year, due to higher circulation and newsprint prices.

Driven by vision, Fuelled by values

With a rich legacy of 75 years, Hindi daily, Hindustan, has informed and empowered millions of Indians across many generations. It has witnessed many game changing events all across. It has shared and shaped the vision of a progressive society and ensured the active participation of Hindi speaking people from the Indo-Gangetic belt. In the process of doing so, it has transformed itself many a time - as the agent of change at some times and as the adapter of change at others.One thing that has remained constant is its vision of a strong and progressive India. HT Media strives to be a visionary organization and not an organization with a vision. In our endeavour to have a shared understanding, alignment and commitment, we have derived our companys vision that sets the course and empowers people to take action.

As a Company that owns such a legendary newspaper brand, besides Nandan and Kadambini magazines, Hindustan Media Ventures Limited is governed by a set of five modern values. The values of Courage, Responsibility, Empowerment, Continuous Self-renewal, and People-centric are deeply ingrained in every single facet of its day to day operations. The five values govern the Company and its employees every day, in the endeavor to create value sustainably for the stakeholders. As the Company set-out to present its first Annual Report since going public, it chose to call it Lekha Jokha which means transparent statement of affairs.

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Values
HT Media A rich heritage to live up to Organizational values are the foundation stones on which the organizations image is built. These help the company realize its organizational goals and in turn transform lives. These values are intended to infuse an infectious energy, professionalism and a sense of true empowerment to the workplace. The solid edifice on which HT Media stands tall today was built on high ideals and values. The company has its roots in the independence movement in the first half of the twentieth century, a cause to empower the nation. We are adaptive to the changing times, while remaining steadfast to the values rooted in our culture. Our values drive us towards our goals of expansion, diversification and excellence. These values define our philosophy of operations, guide our important decisions and determine our commitment and achievement. The values personified by HT Media are: Courage To encourage the ability that meets opposition with skill, competence and fortitude. Responsibility Be accountable for results in line with the companys objectives, strategies and values. Empowerment Support our people and give them the freedom to perform and to provide our readers with information to influence their environment. Continuous Self Renewal Determination to constantly re-examine and re-invent ourselves for further innovation and creativity. People Centric People are our greatest asset.

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Company Snapshot

Hindustan Media Ventures Ltd (HMVL) is a 98.85% subsidiary of the HT Media Ltd (HT Media), a leading print media company in India. HMVL was incorporated in 1918 under the name The Behar Journalist Ltd. The company primarily used to undertake printing and job work for Hindustan, the then Hindi newspaper of the HT Media. In November 2008, the name of the company was changed to Hindustan Media Ventures Ltd. In November 2009, HMVL purchased the Hindi business from HT Media, comprising Hindi daily newspaper Hindustan along with Ravivasriya Hindustan, Nandan and Kadambini magazines, and the internet portal of the said publications, including all assets, liabilities and employees pertaining to the Hindi business. The purchase was done on a slump sale basis for a total consideration of ~Rs 1.4 bn. HMVL publishes four editions and 113 sub-editions of Hindustan. Over the years, HMVL has spread across Delhi/NCR, Bihar/Jharkhand, UP/Uttarakhand and Chandigarh with printing carried out at 16 facilities and an installed capacity of 0.78 mn copies per hour. Hindustan is the third largest Hindi daily newspaper in India with a readership base of 9.9 mn readers (source: IRS Q1 2010). Hindustan is the market leader in Bihar/Jharkhand and is the second largest Hindi daily in Delhi. It ranks third amongst the Hindi dailies in UP/Uttarakhand.

Hindustan is Indias second most-read Hindi daily newspaper

HMVLs newspaper Hindustan is the third most-read Hindi daily in India with a readership of 9.9 mn (as per IRS Q1 2010). Dainik Jagran (13.3 mn readers) is the leading daily in India.

Regions Total Delhi/NCR Bihar/Jharkhand UP/Uttarakand Others

Readership (mn) 9.91 1.19 5.83 2.78 0.12

Market share (%) 16.9% 27.8% 55.7% 13.6% 0.7%

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Shift to higher proportion of domestic newsprint consumption to reduce raw material cost Over the years, HMVL has been using newsprint which is a mix of imported (30-40% costlier than domestic newsprint) and domestic newsprint. The 30:70 mix of imported to domestic newsprint resulted in an overall increase in cost per copy. Hence, HMVLs raw material cost has been in the range of 50% to 55% of revenues during FY07-09 as against 35% to 50% for other Hindi newspaper companies. However, HMVL now uses more of domestic newsprint, which has reduced its raw material cost to 40% of 8MFY10 revenues. Synergies on being part of HT Media As a part of HT Media group, HMVL derives synergies in various forms from the parent company. Use of existing printing infrastructure, strong relationship with advertisers build over more than 70 years, economies of scale in procuring materials (mainly newsprint and ink), riding on distribution reach established over the years are few of the many benefits that would accrue to HMVL. HMVL and HT Media have entered into various agreements - sales, printing, representative and support services. As indicated to us by the management, prices for all mutual services offered are at arms length commercial terms and have been specified in the agreement. The same has also been vetted by the companys auditor and consultant for carve out of the Hindi newspaper business. Management synergies The two companies have a common Chairperson - Ms Shobhana Bhartia. She is the chairperson at HMVL as well as in HT Media. Also, some key management personnel at HMVL used to be a part of HT Media for a long period and, hence, are aware of the groups philosophies and values. Further, the relationship with HT Media will ensure access to national and international news which h will help enhance editorial content of the newspaper. Strong balance sheet HMVL has a debt of Rs 1,350 mn which was taken to finance the purchase of Hindi newspaper business from the parent company. HMVL plans to utilise part of the IPO proceeds to repay the entire amount of debt. We believe that zero debt significantly improves the financial profile of the company and will support its future expansion plans. Dainik Jagran and Amar Ujala dominate the UP/Uttarakhand market HMVL currently holds a smaller share of the overall UP/Uttarakhand advertisement market. HMVL faces stiff competition from Dainik Jagran (DJ) and Amar Ujala (AU) in this region. DJ and AU combined have a strong foothold with around 80% of the total advertisement market. Given the mammoth presence of DJ and AU in the region, which has been established over many decades, HMVL will face a stiff challenge.

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Competition from DB Corp in Bihar/Jharkhand HMVL is the market leader in Bihar/Jharkhand. DB Corp is a recent entrant in that region and is expected to follow the market penetration strategy of lower cover price for its newspaper. It has initiated its pre-launch process and plans to gradually penetrate the region starting with Jharkand in H2CY10. However, HMVL is geared up to face the competition. Exposure to ad-for-equity nature of advertisement revenue Currently, HMVL has no such exposure where it takes equity stake in companies for providing advertisement inventory in its newspapers. The HT Media group has adopted this strategy to the extent of 7% of the total advertisement revenue. In the past, during bad capital markets HT Media had to write down some portion of the investment book. HMVL does not have such exposure currently, but it would be a key monitor able if it had any.

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Business Profile

HMVL has only one business line viz. print media, largely comprising the Hindi newspaper business. Magazines form a very small part of the overall business along with event management which is used as a support function to the print media business. The publication of Hindustan was started in 1936 and has evolved as one of the renowned Hindi newspaper dailies over the past 74 years. HMVL publishes four editions and 113 sub-editions of Hindustan. Over the years, HMVL has spread to Delhi/NCR, Bihar/Jharkhand, UP/Uttarakhand and Chandigarh with printing carried out at 16 facilities and an installed capacity of 0.78 mn copies per hour. Hindustan is the third largest Hindi daily newspaper in India with a readership base of 9.9 mn readers (source: IRS, Q1 2010). HMVLs editorial team comprises ~775 editorial and reporting staff, headed by Mr Shashi Shekhar who has over 29 years of experience in journalism. HMVL derives its revenues primarily from two sources: circulation and advertisement. Hindi newspaper dailies generally command a higher cover price. Advertisement revenues comprise a significant portion of the companies revenue (69% of the Hindi business). The advertising rates for Hindi and other regional dailies are generally lower than that of the English dailies primarily because of the profile of the target market. Historically, the company has been involved in doing job-work for the parent company for the Hindi newspaper business. On December 2009, the company purchased the Hindi newspaper business from the parent company for a total consideration of Rs 1,430 mn which included purchase of assets and related working capital. HMVL had raised debt worth Rs 1,350 mn to fund this purchase. Thus, 9MFY10 financials are not comparable with the historical financials. HMVL reported operating revenues of Rs 513.4 mn for 9MFY10

History
HINDUSTAN TIMES was launched on 26th Sept.1924 by Shri Ghanshyan Das Birla. It was a crusade that ended up as a full fledge member of the family, dedicated to the noble task of enlightening the people to achieve political independence. In 1957 ten years after India won its freedom, Dr. K. K. Birla joined the board of the HT. And in 1970 he becomes the chairmen of HT.

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In any democracy a newspaper plays a key role. In an emerging democracy, that role is crucial. People consider. People consider newspaper a business but HT has always been a crusade. In year 1999 HT celebrated its 75 years of glory with the 3rd generation of their BIRLA family with Mrs. Shobhana Bhartia(vice chair person), the daughter of Mr. K.K. Birla who joined HT in 1980. This is the only newspaper who is continuously fitting to reflect the dreams, hopes & aspirations of a new generation of India.

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Financial Performance
Financially, the Company was ahead of the industry in more ways than one. On a consolidated basis, its revenues grew by 25% to reach Rs. 1,815 Crore, EBITDA grew by 26% to reach Rs. 365 Crore, net profit grew by 33% to reach Rs. 181 Crore. Revenue growth was driven by a 22% increase in advertisement revenue within the print segment, which reached Rs. 1,395 Crore from Rs. 1,141 Crore in the previous fiscal and an impressive 63% increase in revenue from the Radio & Entertainment segment from Rs. 43 Crore in FY 10 to Rs. 70 Crore this year. This robust revenue growth has been partially offset by a significant increase in cost of raw material, reaching Rs. 628 Crore in FY 11 from Rs. 476 Crore in the previous year, due to higher circulation and newsprint prices Historically, the company has been involved in doing job-work for the parent company for the Hindi newspaper business. On December 2009, the company purchased the Hindi newspaper business from the parent company for Rs 1,430 mn, which included purchase of assets and related working capital. HMVL had raised debt worth Rs 1,350 mn to fund this purchase. Thus, 9MFY10 financials are not comparable with its historical financials. For 9MFY10, the company posted revenue of Rs 514 mn, which included Rs 141 mn as the jobwork related revenue for 8MFY10, Rs 256 mn as the advertisement revenue and Rs103 mn as the circulation revenue for the month of December 2010. For 9MFY10, the EBITDA margin was 14.8% and the PAT margin was 6.8%. For FY05-09, due to dependence on the low-margin jobwork business, the EBITDA margin has been in the range of 2.9% to 9.5% and the PAT margin has been in the range of -0.7% to 5%. As of end-FY10, the company had a debt of Rs1,350 mn. The Hindi newspaper business had revenue of Rs 2.8 bn for 8MFY10 with EBITDA margin of 20.5% and PAT margin of 11.3%. For 8MFY10, the advertisement to circulation revenue ratio was 70:30 as against 59:41 in FY07. For FY07-09, due to investments in new editions, the EBITDA margin has been low in the range of -3.8% to 3.8% with a net loss for the three-year period. The Hindi business has historically had zero debt on its books.

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Awards and Achievements

The true reflection of our undying commitment to quality is the large number of awards and accolades we have received from industry and customers alike. We not only stole the show at recent Asia Media Awards 2010, but also qualified for the coveted membership of IFRA INCQC awarded jointly by NAA (Newspaper association Of America) and IFRA (Europe).

HMVL on Forbes Hindustan Media Ventures Limited (HMVL) has been named by Forbes as one of the Best Under A Billion companies in the Asia-Pacific region. It is one of the 35 Indian companies that have found a place on Forbes Asia's list of 200. HMVL, publisher of Hindustan, one of India's leading Hindi language dailies, is the only Indian media company to make the list. To qualify for the list a company must have annual revenue between $5 million and $1 billion and be publicly traded for at least a year. HMVL has performed exceedingly well this year. The company's primary publication, Hindustan, strongly consolidated its leadership position in DelhiNCR, Bihar, Jharkhand, UP and Uttarakhand. HMVL's IPO, floated in April of 2010, was very well received by investors. Mr. Amit Chopra, CEO of HMVL, said "being included on this list is a testament to our commitment towards our readers and customers. This honor has bolstered our objective of maintaining the highest standards of journalistic integrity and fast growing into the preferred daily across the Hindi-belt." Forbes Asia picked companies that best managed through the economic volatility that began in 2008. On average the companies on the list have a 13% debt-to-equity ratio and 67 companies on the list carry no debt at all. India is the number two most represented nation on the list. China and Hong Kong come in first with 65 companies. 2 companies from Pakistan and 4 from Sri Lanka also find their way on the list. Hindustan 2nd largest read daily of the country In the recently declared readership results (IRS Q4 2010), Hindustan has surged ahead to become the second largest read newspaper in India. In the past nine months, Hindustan has added 58 lakh readers to its readership base. A bulk of this growth has come from Uttar Pradesh where Hindustan has added 41 lakh readers in this nine month period. Hindustan now has a 30% share of readership in Uttar Pradesh, with a total readership of 1.28 crore in UP. Hindustan continues to maintain its dominant position in Bihar and Jharkhand with 83% and 73% share of total readers. The gains across all markets clearly demonstrate the growing strength of Hindustan daily. With many of the newer editions yet to reflect in IRS, the growth momentum is likely to be sustained.

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HMVL acquired "Hindi Business" Hindustan Media Ventures Ltd (HMVL) acquires 'Hindustan', the Hindi daily, "Ravivasariya Hindustan" ; Hindi magazines, 'Nandan' & 'Kadambini', and the internet portals of these publications, from HT Media Limited (HTML), its promoter company. As part of this transaction, all assets, liabilities and employees pertaining to this business of HTML will be transferred to Hindustan Media Ventures Ltd. on a 'slump sale' and 'going concern' basis. The transaction shall be effective from December 1, 2009.All relevant Intellectual Property Rights and Brands shall be used by Hindustan Media Ventures Ltd. Company on a long-term lease basis.
The Prem Bhatia Awards for Politics and Environment

The Prem Bhatia Awards for Politics and Environment, given in the memory of the prolific journalist known for his political reportage, were presented on August 11th, 2012 at the IIC. The Prem Bhatia Award for excellence in environmental reporting went to Shalini Singh of Hindustan Times, New Delhi. Singh won it for her coverage of environmental issues that included an in-depth report on mining in Goa and protests over the Posco Steel plant in Odisha researched as a fellow of Centre for Science and Environment. "Shalini Singh has reported on [environmental issues] with a clear eye and an easy-toread style devoid of the jargon and clichs that so often crowd environmental and development journalism' read a part of the citation K C Kulish International Award 2008 Sanskriti Award for Journalism Ramnath Goenka Excellence in Journalism Awards 2007-08 K C Kulish International Award Asia Media Awards 2008 The Asia Media Awards recognizes and rewards excellence among individuals and organizations in the Asian Region. And this was the first big one for the Hindustan Times, Himanshu Vyas won Gold in the general news category; Satish Bate got silver in sports and Ritesh Uttamchandani received Judges special recognition award for Best Newspaper Photography and Rajnish Kakade got the same in the spot news category.

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Product Portfolio of Hindustan Times

HT has been a major force for over seven decades in the print media. Its hallmark is LEADERSHIP THROUGH QUALITY & INNOVATION. Indias foremost media is home to the leading newspaper in the country HINDUSTAN TIMES (the flagship English Delhi) & Hindustan (Hindi newspaper) The HT Ltd. has a significant online presence with HINDUSTAN TIMES. Com. The HT ltd. plans to make itself as a vibrant & modem media powerhouse through strategic partnership, ever- increasing scope of operation and a customer focused approach. Having a glorious past & outstanding performance in the print media, HT has captured the reign in the field of bigger range of choice & accessibility to the advertiser & readers. The two major editions in the market

HINDUSTAN TIMES (main edition) Brand Connect And Visibility of Hindustan

HINDUSTAN (Hindi edition) Page 15

HINDUSTAN TIMES The publication of the group has editions from DELHI, LUCKNOW, and PATNA & KOLKATA thus dominating the Northern, Eastern & Central region of the country. HT is printed out of 12 center including Bhopal, Chandigarh, Delhi, Jaipur, Nagpur, Kolkata, Lucknow, Muzaffarpur, Bhagalpur, Patna, Ranchi, & Raipur, reaching closer to the consumer. Its NEW DELHI edition continues to be the single largest English daily edition in the country with a circulation of over 9.72 lakhs while continuing to regions as the undisputed leader in Delhi as the largest circulated daily at 7.17 lakhs. HT provides its readers with greater value by offering a large number of Sub-Brands, with its main edition HINDUSTAN TIMES absolutely free of cost. Sub-Brands of HINDUSTAN TIMES are: ---BRUNCH: A twenty-eight-four supplement on lifestyle, entertainment, food, fashion, travel& more, every SUNDAY in a unique magazine format. Mint: Minthas raised Indias standards of business journalismand (has a) mix of market news, corporate profiles, and lifestyle features. Fortune Magazine

HT City: A weekly entertainment supplement that gives you the lowdown on movies & film star , stay clued on to everything happening in & around your city , everyday. More informative, more useful tips & more complete in style & content. HT Education (NEW DELHI): The leading education supplement released every Wednesday covers both conventional & relatively new educational opportunities. It also provides other education related information like deadlines of exams, applications etc.

HT Estates: The first & the largest property supplement in terms of circulation & advertisements. HT Estates covers everything in realty both commercial & residential.

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HT Lives: A regular supplement of 4 lives covering delhi and ncr problems and developments (i.e. west delhi live, east live, noida live, ghaziabad, south, gurgaon, faridabad and north)

HT Homes Gurgaon : -- a weekly entertainment supplement that gives you the idea of property and interior designing and decorating.) Shine Jobs Career supplement, every Shine Jobs, with its unique relationship with Shine.com, is the only print career supplement which offers both online and print recruitment under one umbrella and one brand. This gives candidates and employers the opportunity to effectively reach each other across both platforms. Shine Jobs was re-launched with a brand new look and promise of hundreds of jobs for its readers. It now carries numerous jobs from top companies in the country, along with the best jobs available on Shine.com, across managerial levels, industries and cities. It also offers valuable information on overall career development, interview tips, HR trends, hot hiring sectors and many more useful career-related topics. Shine Jobs is a must-read for all those on the look-out for the next best career opportunity.

HINDUSTAN DELHI (HINDI) The groups hindi newspaper, HINDUSTAN ranks amongst the top ten newspapers read by the rural & urban reader. The publications readership has grown by an impressive 29.6% to 57.96% (NRS). Hindustan has also emerged the fourth high read newspaper Hindi dailies on all India bases. In Delhi the circulation has increased from 1.2 lacks to 2.4 lacs. The newspaper is printed from Delhi, Lucknow, Patna, Ranchi, Muzzaffarpur, Bhagalpur & Varanasi, successfully catering to the reading habits of a cross section of audience in varying age groups. Same as HT, HINDUSTAN also provide some sub-brands for its readers. Sub-Brands of HINDUSTAN are TanMan : A weekly supplement containing information related to Health . Anokhi: A weekly supplement containing information related to women . Nandan: Monthly magazine containing information related to Children, puzzles and stories. Nayi Dishayein: A weekly supplement containing information about educational opportunities. It also provides other education related information like deadlines of exams, applications etc.
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Movie Magic: A weekly supplement containing information related to Movies (Bollywood and Filmstars) HH Estates: A weekly property supplement providing information regarding both commercial & residential. Fever 104 Radio HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span, the channel's rise has been meteoric considering its position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts.

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List of top Hindi newspapers

Jagran : One of the most widely circulated Hindilanguage newspapers in India. The newspaper published from Madhya Pradesh, Uttar Pradesh, Jharkhand, Uttarakhand, Punjab, Haryana, Bihar, Himachal Pradesh, Delhi, Kolkata, Jammu & Kashmir. The supplements of dainik Jagran are Jhankaar, Yatra, Sangini, Josh, Nai Rahein, E- PAPER, and City Plus. NavBharat Times : Leading newspaper in Hindi published by Bennett, Coleman & Co. Ltd. The newspaper focusing on Indian and International news headlines, local politics, business news, sports, weather, travel, jobs, entertainment, and more. Hindustan One of the top selling Hindi-language daily newspapers in India.

Nai Dunia Indore based leading Hindi-language daily. The newspaper published from Delhi, Indore, Bhopal, Gwalior, Jabalpur, Raipur and Bilaspur. Rajasthan Patrika : Hindi-language daily newspaper published from Jaipur, Jodhpur, Udaipur, Kota. Dainik Bhaskar : Hindi-language newspaper based in Bhopal, Madhya Pradesh. The newspaper owned by D B Corp Ltd.. Prabhat Khabar : Daily newspaper based in Ranchi, the capital of Jharkhand.. Amar Ujala UP based Hindi-language newspaper also distributed in Chandigarh, Haryana, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh, Uttarakhand, Punjab, and Delhi contains articles about national and state news, sports, cinema, jokes, career, tourism, religion, shopping, and more.

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Nava Bharat Founded in 1937 Nava Bharat is a popular Hindi newspaper. Nava Bharat was founded in 1937 and owned by Madhya Pradesh Papers Ltd. The newspaper published from Bhopal, Raipur, Pune, Indore, Nagpur, and Nasik. Patrika Its a very popular newspaper in Madhya Pradesh and Chhattisgarh. Daily Hindi Milap Hyderabad based Hindi newspaper contains articles about current affairs, Bollywood, Hollywood, local news, astrology, horoscope. Deshbandhu Founded in 1959 by journalist late Mayaram Surjan, Deshbandhu published from Raipur, Bilaspur, Bhopal, Indore, Jabalpur, Satna, and New Delhi. Punjab Kesari Daily newspaper published from Punjab and Haryana in India. Rastriya Sahara Featuring latest local news and information from Delhi, Lucknow, Patna, Dehradoon, Kanpur, and Gorakhpur. Haribhoomi Hindi daily newspaper simultaneously published from Haryana, Delhi, Chhattisgarh and Madhya Pradesh. Hari Bhoomi is a member of Indian News Paper Society & Audit Bureau of Circulations. Jansatta Jansatta was launched in 1983 with a single- minded purpose to reach out to a large section of the Hindi speaking Indian intelligentsia. In the endeavor to embrace them, Hindi journalism has got a new meaning altogether. Sandhya Prakash Newspaper published in Bhopal, Madhya Pradesh, India. Lokmat Samachar Hindi newspaper published by Lokmat Group, one of the leading media houses of India, Lokmat Group publishes newspapers in three languages - 'Lokmat Samachar' in Hindi, 'Lokmat Times' in English and 'Lokmat' in Marathi. Lokmat Samachar is circulated in Maharashtra, parts of Madhya Pradesh and some other neighbouring states. Deshdoot Leading newspaper distributed in north Maharashtra.
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Ranchi Express Primarily distributed in the Jharkhand State. Business Standard Economic Times (Hindi) Covering economics, stock news, markets, industries, show biz news, personal finance, and share bazaar news. Moltol Business news source in Hindi-language. Pratahkal Lok Tej Prabhasakshi Khas Khabar Seema Sandesh Tehelka Hindi Vir Arjun National Hindi daily newspaper published from New Delhi, India. Sandhya Pravakta Evening newspaper published in Patna, Bihar. Vidhankesari Published from Bijnor in Uttar Pradesh.

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Competitors Scenario
Dainik Jagran In 2010 Dainik Jagran (Hindi: ) is a daily Hindi broadsheet newspaper in India. According to the IRS Q2 2012, Dainik Jagran ranks No. 1 among all Indian publications with an Average Issue Readership (AIR) of 16.429 million. Dainik Jagran has now been the No.1 Indian Daily for the 23rd consecutive time. The newspaper is owned by Jagran Prakashan Limited, a publishing house listed on the Bombay Stock Exchange and theNational Stock Exchange of India. Jagran Prakashan Limited also acquired Mid Day in 2010 and Naiduniya. Dainik Jagran was jointly founded by Shri Puranchandra Gupta & Shri Gurudev Gupta in Jhansi in 1942. In 1947 Dainik Jagran shifted its headquarters to Kanpur, where it launched its second edition on 21 September 1947. The Rewa and Bhopal editions were added in 1953 and 1956. In 1975, publication of Gorakhpur edition started, followed by Varanasi, Allahabad and Lucknow in 1979. In 1984, Meerut edition was launched, followed by Agra in 1986, Bareilly in 1989 and Delhi in 1990. Between 1997 and 2006, eighteen new editions were added, and through 2007-08, six new editions were launched. More than 55.7 million people read Dainik Jagran making it the largest read daily in India. Currently, Dainik Jagrans 36 editions are flowing all over the country.

Dainik Bhaskar Dainik Bhaskar is a Hindi-language daily newspaper of India. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. Currently it is published from many cities of North and Central India. The Main Cities Include : Bhopal Indore New Delhi Lucknow Nagpur Gwalior Jaipur Ajmer Jabalpur Varanasi Ahmedabad Its current editor is Ramesh Chandra Agrawal. Dainik Bhaskar Group publishes a magazine called \aha zindgi\ a magazine based on highlighting the positive features of life. In Gujarat, the news paper is published as Divya Bhaskar or Hipya Laasdar. Business Bhaskar is the largest Hindi-language business daily and has nine editions (Delhi, Bhopal, Indore, Gwalior, Raipur, Panipat, Jalandar, Ludhiana, Chandigarh and Jaipur). Yatish K Rajawat is its founding editor. By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1 newspaper in Madhya Pradesh (MP). The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.
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The Hindu The Hindu is an English-language Indian daily newspaper. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889. According to the Indian Readership Survey in 2012, it was the third most widely read English newspaper in India (after the Times of India and Hindustan Times), with a readership of 2.2 million people. The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala, and it is also the most widely read English daily in Tamil Nadu and Kerala. According to the Audit Bureau of Circulations, The Hindu had a circulation of 1.46 million copies as of December 2009. The enterprise employed over 1,600 workers and annual turnover reached almost $200 million in 2010. Subscription and advertisement are major sources of income. The Hindu became, in 1995, the first Indian newspaper to offer an online edition. It is printed at 18 locations -----Chennai, Coimbatore, Bangalore,Hyderabad, Madurai, Noida, Visakhapatnam, Thiruvananthapuram, Kochi, Vijayawada,Mangaluru, Tiruchirapalli, Kolkata, Hubli, Mohali, , Kozhikode and Lucknow.

The Times of India The Times of India (TOI) is an Indian English-language daily newspaper. According to Audit Bureau of Circulations, it has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations (India) as the world's largest selling Englishlanguage daily, and World Association of Newspapers and News Publishers ranking it as the 3rd largest selling newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2012, the Times of India is the most widely read English newspaper in India with a readership of 76.43 lakhs (7.643 million). This ranks The Times of India as the top English daily in India by readership. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family The Times of India Group, owned by Bennett Coleman & Company is one of India's leading diverisified media groups. It began operations in 1863 with launch of the English language title, Times of India. Today, its activities encompass publishing (newspaper and magazines), entertainment and retail, broadcasting (television and radio) and online media. It is privately owned by the Jain family.

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Indian Express Indian Express Limited is an Indian news media publishing company. It publishes several widely circulated dailies, including The Indian Express and The Financial Expressin English, the Loksatta in Marathi and the Jansatta in Hindi. The company's newspapers are published from over a dozen cities daily, including New Delhi, Mumbai, Bangalore, Kolkata, Pune, Chandigarh, Lucknow, Jammu, Coimbatore and Chennai. Its weekly entertainment magazine Screen, covering Indian film industry, also has a popular following. The company was founded by Ramnath Goenka in 1932 and is now run by his adopted son, Viveck Goenka who holds the titles of Chairman and Managing Director. In the second round of the 2008 Indian Readership Survey, the Media Research Users Council reported that The Indian Express ranks 7th in ranking of Indian English dailies by size of readership (with 1.8 million readers) and that Loksatta is the 5th most widely read Marathi daily (with 3.9 million readers).

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SWOT Analysis of Hindustan

Hindustan Times Parent Company Category Sector Tagline/ Slogan USP HT Media Ltd Newspapers Media & Entertainment The Name India trusts for News It is the flagship publication of HT Media Ltd STP Segment Target Group Positioning General News English speaking/reading audience in India Trustworthy news coverage for the people of India SWOT Analysis 1. Wide coverage especially in Northern India 2. Good brand recall and brand loyalty 3. Part of a huge media conglomerate means excellent reach Strength 4. Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine 1. Limited pan-India presence and penetration as compared to market leaders 2. Tough competition means market share is not growing

Weakness

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1. Being part of a large conglomerate means they have resources to expand in other parts of the country 2. Can use its strong network of supplements to build on its readership base 3. Maximise involvement of people through online interaction and tie-ups with institutions and companies 1.Increased competition from other dailies 2. On line news medium means reduced circulation Competition 1. Times of India 2. The Hindu 3. Indian Express

Opportunity

Threats

Competitors

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Problems of Newspaper Industry Key risks and challenges

Increasing newsprint cost a worry for newspaper industry

International prices for newsprint had started to increase from the third quarter of 2010. However, since newspapers had existing inventory of newsprint procured at lower prices, this did not impact profitability last year. The impact of increased prices will be seen in 2011. High newsprint prices continue to threaten profitability, particularly for English language and larger vernacular language newspapers, which consume larger quantities of imported newsprint. Newsprint forms a major component of the cost of publishing a newspaper (40 to 45% of total cost). Foreign currency fluctuations also affect prices and impact margins Domestic newsprint prices also affect regional newspapers, many of whom traditionally source up to 80% of their newsprint requirements from Indian manufacturers. There has been substantial upward movement in domestic newsprint prices. They have increased by around 20 to 25% in recent months. This will affect the publishing bottom-lines. However, since many players have forward contracts with newsprint suppliers as well as hold inventory positions, there is a twoquarter lag between the increase in newsprint prices and the impact on profitability. Going forward, though, higher newsprint costs will hit profitability in 2011 and the first half of 2012.

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Pressure on profitability drives ad-edit ratio upwards

The increase in newsprint costs, reduction in cover prices and increased circulation by national and regional players have exerted immense pressure to maintain and show growth in bottomlines. The pressure is to increase advertising while maintaining page count. While there can be limited increase in advertising rates, given the intense competition, it has resulted in pressure on the ad-edit ratio of publications. Dainik Bhaskars ad-edit ratio, around 27% in 2009, has moved to 31% in 2010 going upto 35% for some editions. However, increase in the ad-edit ratio is limited. How companies manage this conflict in the future will be a challenge . Subscription schemes creating dependence on advertising revenues

Entries into newer geographies reduced cover prices drastically in some cases. When Dainik Bhaskar entered Ranchi, Hindustan, Dainik Jagran and Prabhat Khabar reduced their cover price to INR 2 from INR 3 and 4. Moreover, the new entrant enticed consumers by offering subscription schemes and gifts. Subscription schemes can be as low as INR 199 for HT in Mumbai for one year, effectively meaning that the cost to subscriber is INR 0.50 for a copy with the printed price of INR 3. For newspaper owners, it means increasing dependence on advertising revenues leaving them more exposed to economic downturns. The challenge for the industry will be to bring back circulation revenues after gaining market share. Editorial content will play a big role in this endeavour.

Other potential threats to profitability in the near future

A recent ruling by the Wage Board has mandated significant pay increases across levels. If implemented, this can negatively impact profitability, particularly of the smaller players. Large national newspapers are less likely to be affected as a significant proportion of their staff is on contract at higher compensation levels. While the first half of 2010 has shown continued advertising growth for the print media industry, any uncertainty in the economy in the second half of 2011 can have a negative impact on profitability.

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Threat from new media unlikely to materialise in the medium term

The rising popularity of new media technologies like the internet and mobile is a threat to traditional print media. However, due to low penetration of broadband internet in India, browsing online for news has not become a widespread consumer habit even in leading metros. In smaller towns, low PC penetration and erratic electric supply continue to hinder the growth of new media. Going forward however, if technologies like 3G and reducing handset prices begin to drive data and internet traffic to mobile handsets, this scenario can change. Most print media companies have made online forays with varying success. Online revenues have accrued to transaction- and commerce-led models (online shopping, etc.) and certain types of classified advertising (particularly jobs and matrimonials) have started moving online. However, these online businesses have struggled to earn subscription revenues for content from Indian audiences.

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Chapter-2 Significance
This project throw light on the status of Hindi newspapers in metro cities and non metro cities of India. Importance of Advertisements for newspaper industry. Importance of Brand connection. The project focuses on the penetration of Hindi Hindustan newspaper among all the major o Media agencies o Retail brands o Education institutions o Real estate

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Objectives
The main objectives of this project are to know about The profile and status of Hindustan in newspaper and media industry. Visibility of Hindi Hindustan in the market. Various brands and sub-brands of Hindustan Brand connection methods and drives adopted by the company.

Methodology

Primary Research A part of this study is based on primary methodology wherein various media agencies,real estate,retail brands and education institutions were contacted and the subscription scheme was explained and ther consent was taken.This was a promotional drive for Hindi Hindustan among its clients.

Secondary Research Internet I have collected data from various websites on internet. Brochures and magazines of Hindustan Media also provided lots of information about the company, its vision and mission. Official Website of HMVL. Annual report of HMVL-Lekha jokha

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Chapter 3 A glimpse of Newspaper Industry

A newspaper is a periodical publication containing news regarding current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6,580 daily newspapers in the world selling 395 million copies a day. The late 2000s-early 2010s global recession, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations. The first major newspaper in IndiaThe Bengal Gazettewas started in 1780 under the British Rajby James Augustus Hickey. Other newspapers such as The India Gazette, The Calcutta Gazette,The Madras Courier (1785), The Bombay Herald (1789) etc. soon followed. These newspapers carried news of the areas under the British rule. The Bombay Samachar, founded in 1822 and printed in Gujarati is the oldest newspaper in Asia still in print. The Times of India was founded in 1838 as The Bombay Times and Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by an Indian conglomerate. The Times Group publishes The Economic Times (launched in 1961), Navbharat Times (Hindi language), and the Maharashtra Times(Marathi language). In the 1950s 214 daily newspapers were published in the country. Out of these, 44 were English language dailies while the rest were published in various regional and national languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers published in the country reached 35,595 newspapers by 1993 (3,805 dailies). The main regional newspapers of India include the Malayalam language Malayala Manorama(published from: Kerala, daily circulation: 673,000), the Hindi-language Dainik Jagran (published from: Uttar Pradesh, daily circulation in 2006: 580,000), and the Anandabazar Patrika(published from: Kolkata, daily circulation in 2006: 435,000). The Times of India Group, the Indian Express Group, the Hindustan Times Group, the Hindu Group and the Ananda bazar Patrika Group are the main print media houses of the country. The Ananda bazar Patrika group runs the oldest surviving Hindi newspaper in India. The newspaper sales in the country increased by 11.22% in the year 2007. By 2007, 62 of the world's best selling newspaper dailies were published in China, Japan, and India. India consumed 99 million newspaper copies as of 2007making it the second largest market in the world for newspapers. General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an editorial page containing editorials written by an editor and columns that express the personal opinions of writers. The newspaper is typically funded by paid subscriptions and advertising. A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and op-eds; obituaries; entertainment features such as crosswords, sudoku and horoscopes; weather news and forecasts; advice, food and other columns; reviews of radio, movies, television, plays and restaurants; classified ads; display ads,
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radio and television listings, cartoons and comic strips.

inserts

from

local

merchants, editorial

cartoons, gag

Format
Most modern newspapers are in one of three sizes:

Broadsheets: 600 mm 380 mm (23 15 inches), generally associated with more intellectual newspapers, although a trend towards "compact" newspapers is changing this. Tabloids: half the size of broadsheets at 380 mm 300 mm (15 11 inches), and often perceived as sensationalist in contrast to broadsheets.[citation needed] Examples include The Sun, The National Enquirer, The Star Magazine, New York Post, the Chicago Sun-Times, The Globe.

"Micro-daily" is infrequently used to refer to a tabloid-sized free daily newspaper that offers lower ad rates than its broadsheet competitors. The content of a micro-daily can range from intense local news coverage to a combination of local and national stories. Berliner or Midi: 470 mm 315 mm (18 12 inches) used by European papers such as Le Monde in France, La Stampa in Italy, El Pas in Spain and, since 2005, The Guardian in the United Kingdom.

Newspapers are usually printed on cheap, off-white paper known as newsprint. Since the 1980s, the newspaper industry has largely moved away from lower-quality letterpress printing to higherquality, four-color process, offset printing. In addition, desktop computers, word processing software, graphics software, digital cameras and digital prepress and typesetting technologies have revolutionized the newspaper production process. These technologies have enabled newspapers to publish color photographs and graphics, as well as innovative layouts and better design. To help their titles stand out on newsstands, some newspapers are printed on coloured newsprint. For example, the Financial Times is printed on a distinctive salmon pink paper, and Sheffield's weekly sports publication derives its name, the Green Un, from the traditional colour of its paper.

Classification of newspapers The different types of news include general news, political news, business news, regional news, entrainment news, niche-oriented news (health, science & technology), crime reporting, and sensationalism. A daily newspaper is issued every day, sometimes with the exception of Sundays and some national holidays. Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more specialized sections and advertising inserts, and cost more. Typically, the majority of these newspapers' staff work Monday to Friday, so the Sunday and Monday editions
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largely depend on content done in advance or content that is syndicated. Most daily newspapers are published in the morning. Afternoon or evening papers are aimed more at commuters and office workers. Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there also are newspapers that are published twice or three times a week. In the United States, such newspapers are generally still classified as weeklies. Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper, as contrasted with a local newspaper serving a city or region. In the United Kingdom, there are numerous national newspapers, including The Independent, The Times, The Daily Telegraph, The Guardian, The Observer, The Daily Mail, The Sun, The Daily Express and The Daily Mirror. In the United States and Canada, there are few truly national newspapers, with the notable exceptions The Wall Street Journal and USA Today in the US and The Globe and Mail and The National Post in Canada. Large metropolitan newspapers with expanded distribution networks such as The New York Times and The Washington Post can fill the role of de facto national newspapers. There is the large-format and aptly-named broadsheet and the more compact tabloid format. There are also small magazine-style versions, usually stapled like a magazine, though these are rarely distributed by the large publishers except at supplements to newspapers, frequently in weekend editions. Circulation and Readership The number of copies distributed, either on an average day or on particular days (typically Sunday), is called the newspaper's circulation and is one of the principal factors used to set advertising rates. Circulation is not necessarily the same as copies sold, since some copies or newspapers are distributed without cost. Readership figures may be higher than circulation figures because many copies are read by more than one person, although this is offset by the number of copies distributed but not read (especially for those distributed free). In the United States, the Audit Bureau of Circulation maintains historical and current data on average circulation of daily and weekly newspapers and other periodicals. While paid readership of print newspapers has been steadily declining in the developed OECD nations, it has been rising in the chief developing nations (Brazil, India, Indonesia, China and South Africa), whose paid daily circulation exceeded those of the developed nations for the first time in 2008. In India, The Times of India is the largest-circulation English newspaper, with 3.14 million copies daily.

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According to the 2009 Indian Readership Survey, the Dainik Jagran is the most-read, locallanguage (Hindi) newspaper, with 55.7 million readers. According to Tom Standage of The Economist, India currently has daily newspaper circulation of 110 million copies.

The print media industry

Unlike the global print industry, which is moving towards digitization and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. The print industry in India, with over 90 million copies in circulation daily, is one of the largest in the world, second only to China (130 million copies). It is not to say that there has been no effort towards digitization and conversion to online readership, but there has not been much progress. Most newspapers have an online presence and a growing view count on their portals, but hard copy still remains the preferred mode to access news. We do not expect any significant change in this trend over the next five years. The print industry saw good growth last year, on the back of a recovering advertising market and reduction in the gap between a can read and currently reading population. Increase in print penetration in Tier 2 and Tier 3 cities, supported by growth in literacy and purchasing power, aided growth in revenues. Circulation revenues showed marginal growth as many newspapers expanded in newer geographies but lowered cover price to gain readership. The newspaper industry, which had remained largely flat in 2009, was back on the growth track with 11.7% growth taking this industry segment to INR 159.5 billion in 2010 and increasing its share in the print industry to 89.3% The print advertising, which constitutes 63% of revenue for the segment, registered a growth of 13.5% in 2010 over 2009 and stood at an estimated INR 113.5 billion in 2010. Circulation revenues for print grew by 6.2% in 2010 over 2009 and stood at an estimated INR 65.2 billion in 2010. The growth in circulation was largely contributed by players expanding into newer geographies.
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Advertising A newspaper typically generates 7080% of its revenue from advertising, and the remainder from sales and subscriptions. The portion of the newspaper that is not advertising is called editorial content, editorial matter, or simply editorial, although the last term is also used to refer specifically to those articles in which the newspaper and its guest writers express their opinions. The business model of having advertising subsidize the cost of printing and distributing newspapers (and, it is always hoped, the making of a profit) rather than having subscribers cover the full cost was first done, Newspapers in countries with easy access to the web have been hurt by the decline of many traditional advertisers. Department stores and supermarkets could be relied upon in the past to buy pages of newspaper advertisements, but due to industry consolidation are much less likely to do so now. Additionally, newspapers are seeing traditional advertisers shift to new media platforms. The classified category is shifting to sites including Craigs list, employment websites, and auto sites. National advertisers are shifting to many types of digital content including websites, rich media platforms, and mobile. .Advertisement India has a wide network of newspapers, covering all states and cities in India. You can book your advertisement in any newspaper national or regional or even international, big or small. Just tell us, who your target audience is, and what market you're catering to, our expert panelists will make sure you get the best out of your spends. We believe that an appropriate media plan which caters to a relevant audience can help achieve better results.

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Types of newspaper ads that you can book on Advertisement India:

Classifieds Display Classifieds Matrimonial Job openings/Recruitment Tenders Obituaries Auto classifieds Real Estate Others

Growth in advertising but with more dilution in sectors with an economic revival, Indias advertising industry too revived. On the back of favourable macro-economic factors, print advertising bounced back and grew by 13.5% in 2010. Print volumes grew by 31%1 over 2009.While education was the top advertiser last year, this year it shifted to third position and services moved to the top position. The education sector was the top performer in the first half of 2010 but other sectors caught up in the second half. The top five sectors contributed 45% to the total pie as compared to 49% in 2009 leading to other sectors contributing more to the growth of print advertising. BFSI also increased its share in 2010 as compared to 2009.Educational institutions, social advertisements and properties/real estate were the top three categories in print advertising during 2010. The top 10 categories constituted 39% share of overall print ad pie during 2010, indicating that there was a wider distribution of advertising spends across categories. Since recovering from the economic downturn and successful expansion in new geographical areas, many players increased their advertisement rates. DAVP advertising continues to account for 10 to 15% in terms of volume of the print players. We expect that in 2011, owing to assembly elections in many states, DAVP advertising should show good growth. English dailies were the primary beneficiaries of DAVP advertising, garnering around 40% share followed by Hindi which got 33% share. In the readership scenario across India, English dailies account for only nine per cent of the average issue readership (AIR) in the country but command over 40% of the advertising revenues. Hindi dailies on the other hand, have 35% of the AIR but command around 30% of the advertising revenues. The scenario is even more skewed for other language dailies. However, as national advertisers look to target populations in smaller towns and local retail ad spending in Tier 2 cities increases, we expect this disparity to reduce. English dailies will, however, continue to command a premium over regional dailies in the foreseeable future.

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Status of Hindi Newspaper in India Recently, Dainik Bhaskar, the country's second-highest read newspaper, rolled out a survey on likes and dislikes of potential readers of its to-be-launched edition in Ranchi, Jharkhand. Another move that shows how keenly Hindi newspapers are looking at non-metro cities for their growth and profitability. Two leading media houses DB Corp and Hindustan Media Ventures Ltd (HMVL) have decided to launch editions in cities where marketers are expected to increase their advertisement spends. While Hindustan (from the HMVL stable) will strengthen its position by launching a new edition in Gorakhpur in Uttar Pradesh, Dainik Bhaskar (of DB Corp) plans to launch new editions in Jharkhand, Bihar and Jammu. We are witnessing an enormous opportunity in the non-metro urban markets, with a large consumption base which has enhanced purchasing power. Marketers are focusing on these markets, which are key drivers for future business growth, said Ashok Rajgopal, Partner, Media and Entertainment Practice, Ernst & Young (E&Y). Hindi newspapers are betting on the consumption story of Tier-II and Tier-III cities, as they say there is a big enough advertisement pie to be shared between all players, since a huge market in the country has been untapped. According to a report, The New Market Shehers: Tapping Potential Beyond the Metros, released by E&Y on Tuesday, the share of non-metros in newspaper advertising (by volume of activity) in 2009 was higher than that of the metros. However, the actual amount spent on non-metros was lower. "There is a shift in advertising spends and volume toward non-metro urban markets, which potentially is 4050 per cent of the countrys urban advertising expenditure. According to industry estimates, this share was 3035 per cent in 2007. Since media rates are much lower than in the metros, the shift in the volume of marketing spends is even more significant than the absolute rupee shift, says the E&Y report. We plan to increase our reach and hence strengthen our leadership in the states of Bihar and Jharkhand by launching new sub-editions of Hindustan, focusing on providing local news," said
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Amit Chopra, CEO, HMVL. HMVL is planning to raise Rs 300 crore through an initial public offering this year. The venture has all the Hindi brands of HT Media under it. The Hindi-speaking states have shown potential for economic growth in recent years, underlining the focus of print industry in these areas. Readership and circulation is directly correlated with literacy levels, that increased from 62.5 per cent in 2002 to over 73 per cent in 2007. GenNext ideology for Hindi newspaper Traditional content does not interest youth much in the environment of internet and social media. We have to give content of their interest. We have started in this direction and on Mondays we have a special tabloid dedicated for youth looking at their need, their taste. As an initiative to understand them better, These newspapers have invited students from different colleges to share their views on vagaries of subjects with our content team. In fact, from time to time they involve the students in designing our content for the youth supplement Young March.

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Chapter 4 Data Analysis

Comparative study of Various Indian newspapers

The newspaper publishing industry boasts of more than 180 million readers (AIR) in 2010 as compared to 173 million (AIR) in 2009, registering a growth of five per cent. Hindi dailies alone have 57 million readers followed by Marathi and Malayalam dailies at 18.3 and 17.2 million readers, respectively.

Hindi dailies continue to lead The top three slots have been occupied by Hindi dailies, with The Times of India, being the only English daily to make it in the top 10 list. Dainik Jagran and Dainik Bhaskar remained the mostread newspapers in India. While the top five remained the same, there was some change in the bottom five, with Rajasthan Patrika gaining readership numbers due to its expansion in Madhya Pradesh and registering a growth of 14% in readership. Hindustan toogained good numbers in 2010, with its expansion in UP going at full pace and was the fastest-growing daily in India registering a growth of 16%. It is fast catching up with the leaders and it wont be too long before Hindustan vies for the top position.Table3.9 Preserving advertising revenue as competition grow Non-newspaper sales people are approaching your advertising clients an average of 22 times a month, according to research conducted by ITZ Belden.

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That includes Group on, Living Social, mobile sites, somebody inside a garage whos got a cool idea for your townall kinds of people, said Greg Swanson, president of Portland, Ore.-based ITZ Publishing, which conducted the research in partnership with Belden Interactive, also based out of Portland. Out of the 22 people who asked to give a pitch, our local retailers are taking about seven of those calls, Swanson said. Whats going on here is our advertisers are being educated about twice a week about ways they should advertise, and were either helping them figure out what to do on the basis of what theyre hearing or were not.

Hindustan Hindi Status

Hindustan Dainik or ''Hindustan'' is published by Hindustan Media Ventures Limited. Earlier it was part of HT Media Ltd group, which spun off its Hindi business into a separate company named Hindustan Media Ventures Limited in December 2009. It ranks as the third largest-read daily in the country. Hindustan has 19 editions across the Hindi belt. They are spread across Delhi, Bihar (Patna, Muzaffarpur, Gaya and Bhagalpur), Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar Pradesh (Lucknow, Varanasi, Meerut, Agra, Allahabad, Gorakhpur, Bareilly, Moradabad, Aligarh, and Kanpur) and Uttarakhand (Dehradun, Haridwar, Haldwani). Apart from these, the paper is also available in key towns like Mathura, Saharanpur, Faizabad. In Delhi plus NCR, Hindustan is an undisputed No. 2 and has a rapidly growing even as the market is declining. Hindustan readership has grown to 120 L readers in Q4 11. As per Total Readership, Hindustan is No 2 with 385 L readers. Hindustan in addition to high-quality reportage also aspires to become an ally to its readers in their quest for success. The ambition for the brand is to become the partner of progress for the youth in the Hindi belt. Currently, the major editions of Hindustan are available online in e-paper format. In Bihar & Jharkhand Hindustan dominates in Bihar with an undisputed readership of about 5 million (as per the IRS 2011, Q4). It commands a massive 73% share of the Hindi readership market of Bihar. Hindustan has been the No. 1 newspaper of Jharkhand, ever since readership surveys have been reported for the state.

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In Uttar Pradesh Hindustan is expanding rapidly in the state of Uttar Pradesh, which is the largest Hindi newspaper market, and where it is the fastest growing Hindi daily. Apart from a long-standing presence in Lucknow and Varanasi, Hindustan was launched in Meerut, Agra and Kanpur in 2006. In 2008, Hindustan launched in the cities of Mathura. In 2009, Hindustan launched in Allahabad and Bareilly. In 2010, Hindustan launched in Gorakhpur as well. In 2011, Hindustan was launched in Aligarh, and in 2012 in Moradabad. In Uttarakhand Hindustan has made an entry into Uttarakhand with a printing location in Dehradun, in May 2008. This edition covers key cities in Uttarakhand and West UP (like Dehradun, Hrishikesh, Haridwar, Roorkee and Saharanpur). In Jan 2009, Hindustan started its edition in Haldwani.

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Visibility of Hindustan Problem areas

Although Hindustan has its own brand value in the Indian market along with a respectable share of sales as a Hindi newspaper, the revenue generated by advertisement marketing is still lesser than required. The Advertisement marketing revenue generated is around 50% and there is a need to attract more advertisers that could help Hindustan generate some more capital to expand its business. Recently, a report by a reputed research and analyst firm confirms decent growth potential of Hindi newspapers in terms of its number of subscribers. The higher growth in the Hindi newspaper industry is expected as a result of a rise in readership due to an improvement in literacy rate, increasing penetration and strong domestic consumption-driven growth in the rural markets especially where HMVL is present. HMVL's newspaper Hindustan, the third largest Hindi newspaper with readership of 9.9 million, is poised to benefit given the strong growth potential. HMVL is the market leader in Bihar/Jharkhand, the second largest Hindi daily in Delhi/NCR and the third largest Hindi daily in UP/Uttarakhand. It is a great opportunity for Hindustan to expand its business further in Hindi as well as Non-Hindi speaking states. The Major issue that is to be handled in this process is the generation of revenue to fuel this expansion. The revenue from brand marketing and advertisement is expected to deliver for the cause. To increase the Ad revenue we need more advertisements & getting more advertisers needs publicizing the advertisement media itself. This publicity was a stringent task in itself.

From the above table it is clear that hindi newspaper is growing and having a further scope of growth in non-metro cities but the penetration is still unsatisfactory in metros.

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Why this problem?

This project is based on the ultimate aim to increase the revenue through advertisement. Getting more advertisers needs publicizing the advertisement media itself. For this we needed subscriptions from some of the market makers and other influential people in diversified business. The problem faced in this scheme was, the heads and the senates of the majority of business firms were South Indians and Bengalis, who do not have Hindi as their mother tongue and that refrains them from subscribing for a hindi newspaper because of their discomfort in reading and understanding hindi. Moreover, with the emergence of digital media; online advertising, mobile advertising etc. are becoming more popular. For instance, the Google ad sales have increased to a great extent in the current scenario.

How to resolve?
A scheme to provide free one year subscription was proposed among top marketing agencies, education institute, real estate and retail category in Delhi/NCR. The non-hindi speaking executives were persuaded to at least keep this newspaper at their residences. It would not only improve the brand value of the paper by popularizing it among the peers of the person under consideration, but could also influence the decision of the business leaders by the emotional preference of the family, relatives and friends reading it at the residence of the person concerned. The free promotional scheme offered for one year solved the purpose. As a result it led to the penetration of Hindustan hindi at door steps of these market makers.

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Chapter 5 Findings of the Project Report

Hindustan Hindi is the second most read newspaper in the country with total readership of 36.6 million. It has strong brand recognition both among readers and advertisers. HT Media also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper. Mint is today the second-largest business newspaper in India. Although, Hindi Hindustan is flourishing in the economy, still there are great chances for further growth in revenue through advertisements. Undoubtedly the readership of the newspaper in non-metro cities is excellent. Some efforts are needed to increase its readership in metros. Serious Efforts should be made so that cost of printing is further reduced by adopting some techniques like recycling, renewing etc. Improvements are required in the revenue generation system from advertisements as 50% of the total revenue is coming from ads. Hindustan is doing many promotional Drives to attract the advertisers and increase subscriptions. The company has started many CSR programmes to maintain a good brand image.

Conclusion
Although the picture of Hindustan Hindi is bright in the Indian market, it is leading in readership and circulation but there are decent chances to increase the readership among metro cities. Advertisements are the main source for the newspaper to generate revenue. Its the Media Marketing Department that has the responsibility to convince and attract clients by their skilled, intelligent and experienced knowledge. Promotional schemes and events could be used to attract advertisers.

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Chapter 6 Recommendations
Proposed ISP for brand advertising- Innovation, Subscription and Promotion The brand advertising department should adopt these measures to improve the visibility of Hindustan in the advertisement market. Innovation-There must be some innovative measures to approach the clients and in placing ads. Innovative tachniques will distinguish the brand from competitors and generates goodwill. Subscription-Hindi newspaper subscription needs to be improved among the advertisers and even among there peers, family etc as they are influenced by them. Promotion- attractive schemes and promotional drives should be used to improve visibility and to connect with the brands.

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