Target Audience Research:

Focus group: This method takes Less time however some people dominate so other people have less to say. If you dont have a lot of time a focus group is a good method to use. You will receive lots of opinions in the room which could lead into a debate/discussion (you may bounce ideas of one another/generates ideas). People naturally develop ideas and the discussion is more natural in investigating a subject than an interrogation such as a one to one. One-to-one interview: This is a more direct response. You will get more direct speech, guaranteed more response, you can shape your questions to suit an individual, some people are less confident in front of groups, you can also move at pace with the person you are interviewing, diversions are not a problem and if you take the time you are going to get a better quality of overall responses. I have decided to use the method of one-to-one interviews, this is because I need a detailed direct response from individuals and I feel that a focus group will only give me basic feedback and not go into much depth. The method of one-to-one interviews is very suitable for the target audience research I want to carry out. One to one interview questions: 1. Did you feel the script emotionally engaged you? Follow up questions: In what parts/scenes of the script did you feel emotionally engaged? 2. What emotions do you think the screenwriter was aiming to trigger? Follow up questions: Lets go to the beginning of the script and see what you think Molly feels? In the beginning of the script what do you think Macy feels? By knowing what the characters feel does that help you realise what you feel towards the script? How successfully do you think these emotions were conveyed? 3. Do you think the stakes are high enough? Follow up questions: What makes them high enough? What are the stakes? Is there anything you would change to make the stakes higher? 4. Could you tell whos POV the story was being told from? Follow up questions: Whos POV was the story being told from? What made you feel it was being told from(Macy/Mollys) POV? Is the point of view clearly represented? 5. Do you feel the story had an important meaning? Follow up questions: If yes what is the meaning? If no what stopped the story from having an important meaning? Within the scene of Macy behind a tree what did you feel the meaning was? 6. What issues did you notice in the story? Follow up questions: How did these issues make you feel? What other issues are there apart from substance use? What is going on with the two sister Macy and Molly? 7. Are you clear on what the main problem is? Follow up questions: What is the main problem? How far into the story did you identify the main problem? 8. Do you think the dialogue fits the situation? Follow up questions: Where in the story do you think there needs to be more dialogue? In which scene would you cut some of the dialogue?

9. Can you visualise the setting? Follow up questions: What can you visualise? What type of garden is it? What type of atmosphere is at the party? Was the scene of drug use visual/realistic? 10. Do you feel that this script shows a situation that could happen in real life? Follow up questions: What sort of life experience do you have you can relate it to?