Professional Documents
Culture Documents
AGAINST
FOR
AGAINST
1
• Exports of tobacco from India over the past couple of years have grown at an exponential
rate.
• India can emerge as a major exporter in the world.
• Any reduction in the cultivation of tobacco will not only limit India’s ability to exploit the
huge export potential but also deprive the large farming community its source of
livelihood.
FOR
• Football retains its fan following in India inspite of India’s poor performance at the
international level.
• The sport is not devoid of corporate sponsorship in India.
• Sunil Bharti Mittal of Airtel has set up the Bharti-AIFF Academy and pledged Rs 100 crore
into grassroot development of the game.
• Liverpool and Arsenal sent their coaching squads to India for the very first time.
• Art auction house Osian’s has taken over sponsorship of world’s oldest football
tournament, The Durrand Cup.
• Zee Group has paid Rs 200 crore for a telecast right of Indian football.
• AIFF is getting top quality management talent. Satyajit Sadanand, a graduate from IIM–
Lucknow, joined the AIFF.
• India’s Under-17 team was the joint Group leader along with Iraq, topping the 1st stage
of the FIFA Under-17 World Cup.
• Advertising reflects society and trends, and trends are reflected in advertising.
• The latest Airtel TV commercial features two kids playing football.
AGAINST
FOR
• Late movers learn from first movers’ mistakes and that helps design right market
strategies
• The first commercial version of the PC was launched by Altair in 1975, but today the
market leader is Dell.
• The first Web Browser was launched by Mosaic in 1992 but Microsoft IE is the leader
now.
• While the first internet search engine was introduced by Excite, yet Google turned out to
be the market leader.
• Conventional wisdom suggests that you need to be the first mover to win.
• In a lot of cases in today’s world this truism doesn’t hold water in its entirety.
• The firm which starts of first may not win the race if it does not have the necessary
ingredients required or staying power.
• Most first mover organisations may exhaust a lot of necessary resources at the start and
not have enough left when things get tough.
2
• Late movers have the benefit of a free ride on the pioneering firm’s investments in a
number of areas like lesser market development and research costs.
• It’s so easy for companies to copy what first movers have done and sometimes at half
the cost and at twice the speed.
• Ensuring that you or your company constantly differentiate in the market place in ways
and means that customer values is what competitive advantage is all about.
AGAINST
• In business, as in life, its’ the early bird that catches the worm, aver early entrants.
• First mover gains early market share.
• The first mover company creates a perception in the minds of the consumers that the
brand can be associated with innovation.
• Early entrants have a technology leadership and the market understanding of reducing
cost of a product after reading the market as an early mover.
• As a first mover, it is always a challenge to reach out to the consumers by the best
possible distribution channel.
• The most significant benefit of a first move is to capture a mindshare and gain early
market share.
• The first mover company can create an image of being dramatically different.
• The brand switching costs are always a deterrent and that way the first mover gets an
advantage.
• As an initiator, players create a niche for themselves in the consumer’s mind.
FOR
• Indian armed forces are still held in high esteem in society at large.
• In the context of the high levels of unemployment in the country there is no dearth of
volunteers for recruitment in the rank and file.
• The profession of arms has always been seen as a noble one.
• “Military service” for a period of three to five years in the armed forces should be made
mandatory for everyone seeking employment in central and state government service.
• Israel and Switzerland have compulsory military service.
• It’s definitely a good idea to have a well trained civilian as well as a trained army.
• Compulsory military service can give person a sense of discipline and patriotism.
• After military training, the person should be given a choice of joining the armed forces or
doing 6 months of compulsory social work.
• This will provide the armed forces with trained volunteers and the volunteer will get
valuable experience that will embellish his résumé.
• Every year, there’s a huge rush of youths competing with each other to enter the armed
forces. The army offers good education opportunities, good salaries, housing for the
officer as well his family.
• Mass recruitment through alternate channels like compulsory service is a good way for
the army to get higher caliber officer cadets.
AGAINST
3
Topic: Friendship with China is wishful thinking
FOR
• When it comes to strengthening political ties with China, caution must be the watchword.
• There are certain inbuilt brakes in the relationship we need to be aware of.
• We need to get over Chindia cliches or old-fashioned Hindi-Chini bhai-bhai
sentimentality.
• India-China trade is skewed in China’s favour.
• The border problem is looking intractable with China making little attempt at resolving it.
• Beijing is actually hardening its position, pushing its claim to the Tawang district of
Arunachal Pradesh as part of Tibet.
• Instead of entirely normalising ties, Beijing wishes to keep New Delhi under pressure.
• Indian and Chinese political systems are not compatible.
• A successful and flourishing multicultural democracy is an anathema to Communist
China.
• That places the two countries in an inevitable competition for influence.
AGAINST
• India and China share common challenges in terms of population volume, resource
availability and public health issues.
• They are faced with similar exigencies in a politically charged and often unstable region
of the world that include countries like Pakistan, Nepal and Bangladesh.
• It makes sense for India and China to nurture mutual trust and cooperation rather than
work at cross purposes.
• Growing visits by Chinese and Indian leaders to each others’ countries must be seen
signs to infuse new life into Sino-Indian relationship.
• The two countries share a large number of common interests in commerce and trade.
• The two countries have the manpower and human resources to conduct joint research on
alternative and cleaner energy resources.
• This will help them face the challenge of moving away from conventional fossil fuels like
coal and oil.
• The two emerging powers will benefit immensely by coming together to reduce inefficient
and wasteful production methods and consumption patterns.
FOR
AGAINST
4
• But that doesn’t mean the judiciary should step into the void. It is best to leave each arm
of the state to manage its domain.
• Courts should stick to their core competence, which is interpreting the law.
FOR
AGAINST
FOR
In the West, the handbags that women routinely carry display luxury tags such as Louis
Vuitton, Gucci and Prada. In India, luxury brands are seldom seen in such numbers, and the
genuine stuff is a genuinely rare exception. How can luxury brands be big in our country
when they touch only a small sub-decimal point of our population? Luxury in India is big on
hype, small on substance. It is big only because our much featured Page-3 chatterati love
speaking about these brands even as they swill the wine around. The result is a well-known
optical illusion called disproportionate magnification.
Also, the luxury shopping experience is entirely missing in our country. Executives of
European luxury brands often lament–“How can we create luxury on streets that resemble a
ghetto?”
And they are quite right. Where is the Indian equivalent of Tokyo’s Ginza, London’s Bond
Street and Milan’s Via Napolean? India has no concept of a luxury street. Five-star hotels
are often the only choice for luxury brands, but these arcades attract only limited footfalls
and create negligible impact.
So, luxury in India ends up with a lot of talk and very little real reach. Contrast this with
premium or mid-market retailers who have hundreds of brilliant stores in highstreets across
the country.
5
Luxury will come into its own in India only when affluent Indians acquire the taste for a truly
luxurious and refined lifestyle, which brands such as Dior and Hermes symbolise. Today,
most of India’s rich consuming class still has a ‘mass affluent’ mindset, particularly in non-
traditional categories. They prefer mid-market and premium brands which connote
aspiration and superior quality, over super-expensive luxury products for which there is
neither strong craving nor adequate appreciation. So, high-end Raymonds suiting is still the
popular choice for affluent weddings while the intangible charms of an Ermenegildo Zegna
bespoke suit are yet to be discovered.
Therefore, luxury is certainly overhyped in India. It touches few people, has no shopping
environment, and is yet to be discovered by most affluent Indians. It is very much a
nascent play today.
AGAINST
LUXURY always moves in as a correlation of growth in mass affluence in any country before
it takes a firm place in defining lifestyle. In a growing economy like ours, luxury at times
can be deemed as only (and merely the) visibility of elite international brands. This actually
is matured state of luxury.
There can be various indicators in an economy if one were to see how need becomes
necessity then comfort and finally luxury. We are rapidly crossing the stage of having
mobile phones, owning a car and a mortgaged property within our twenties, owning a set of
international brands in clothing in our wardrobes in couple of years of our first jobs. With an
inevitable growth of mass affluence in India, by 2010 and may be even earlier, we would be
close to 40% of the similar bracket population as compared to the fashion capital of the
world, London.
The nouveau riche believes in ‘have it, flaunt it’ attitude and this trend will be here hence
on. Last year, luxury sports car maker Porsche made its Indian debut with the iconic 911
Carrera Turbo, the Boxter and its highly rated Cayenne SUV. Within a week of a launch,
Porsche dealers claim to have taken 19 orders in Delhi and 12 in Mumbai, mostly for the
Cayenne SUV. Whether it is a Porsche Cayenne SUV or Ermenegildo Zegna suit, wrist
adorned with a Patek Philippe Men’s Chronograph, shades of Tag Heuer Visions, crocodile
leather shoes of Hugo Boss, all are up for grabs at globally similar prices.
A couple of years ago, every single well-known luxury item was bought abroad, (and that
meant) spending foreign exchange, lining up at the VAT refund counters at airports. All
these brands are lining up in the country at globally competitive prices and at a store
nearby (now).
Furthermore, luxury market across the world is for the attitudinal individuals who don’t shy
in showing off and then it becomes a habit. It all starts from a neo-rich category where
demand is at peak for experiential reasons and then the market matures on stable growth
as experiences become habits. We are truly in that experiential stage and hence most of the
growth would be seen over the next four to five years. This is a firm beginning for the
luxury markets in India and it will soon become a common lifestyle with the widespread
affluence over the next four to five years.