ACKNOWLEDGEMENT I feel great pleasure in submitting this report as part of BBM studies.

This report is prepared a Competitive Study of Competitors of Saras towards increasing market share of Saras. This work has helped me in ac!uiring valuable knowledge regarding applicable of theoretical knowledge and has also helped me to caster my path. I am very thankful to the management of this unit" have given me full co#operation during visit and given me all necessary information to prepare this report. I would like e$press my heartily thankfulness to Mr. %inod &era '(sstt. Manager). I am also thankful to Mr. (tul Shukla. *e has given me valuable guidance and other information for the preparation of this report. +inally" I would like to thanks to all the staff of his company for e$tending their helping hands whenever I needed.

PREFACE Marketing is one of the most important functions in business. It is the discipline re!uired to understand customers, needs and the benefits they seek. -o study can be termed complete if there is no practical e$perience. *ence need for training has become a real necessity. The training aims to prepare students through a process of practical e$perience. .ractical e$posure no doubt has contributed a significant amount of knowledge to me along with real life e$perience and was an ideal combination of academic knowledge and practical e$perience. Marketing activities can be regarded as lifeblood of all business concerns. In order to enhance the performance of marketing department and overall success of a business concerns" the study of consumer behavior and their satisfaction" sales and distribution channels" advertisement and competitive advantages is necessary. The performance of the company is very much important for an organi/ation. 0C1+" 2aipur is infact a very ideal location to gain practical e$perience. I am sure the e$perience gained in short duration" will go a long way in all my future endeavors.

INTRODUCTION 1. TOPIC: 3peration flood was a rural development programme started by India,s -ational 1airy 1evelopment Board '-11B) in 4567. 3ne of the largest of its kind" the programme ob8ective was to create a nationwide milk grid. It is resulting in making India the largest producer of milk and milk products" and hence also called the White Rev !"ti n # In$ia. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian &reen 0evolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era. &u8arat based#(mul '(nand Milk 9nion :imited) was the engine behind the success of 3peration +lood and in turn became a mega company based on the cooperative approach. 3peration +lood has helped dairy farmers; direct there own development" placing control of the resources they create in their own hands. ( <-ational Milk &rid," links milk producers throughout India with consumers in over 677 tows and cities" reducing seasonal and regional price variations while ensuring that the producer gets a ma8or share of the price consumers pay. The bedrock of 3peration +lood has been village milk producers, cooperatives" which produce milk and provide inputs and services" making modern management and technology available to members. 3peration +loods ob8ectives includes= Increase milk production'a flood of milk ) (ugment rural income +air prices of consumers

%. COMPAN&'( INTRODUCTION (ara) *ai+"r Dair,: 0egistered .lant commissioned (ccepting .acking Station'(.S) Covrage Started with March 456> 2une 45?4 (pril 45?@ 2aipur A 1ausa B> 1CS

Dr. Wargi- K"rian is the father of dairy industry and he is the CC3 of -11B. Towards fulfillment of the national ob8ective of marketing India self sufficient in milk production" a small step was taken in Mar-h 1./0 and *ai+"r 1i!a D"g$h Ut+a$ak (ahakari (angh Lt$.2 2aipur 'popularly known as 2aipur 1airy) was registered under C +erative A-t 1.30 to work in then 2aipur 1istrict. Initially this union did not have the processing facilities. It started with a modest beginning of procuring B>7 liters of milk per day. The initial handling capacity of the dairy plant was 4.> :akh :t. per day with a power plant of 47 MT per day capacity" which was commissioned in the year 45?4 under 3peration +lood .rogram 4 by Nati na! Dair, Deve! +4ent 5 ar$ for service of thousands of rural farmers families of 2aipur. 3ver the years" there has not been looking back for 2aipur 1airy and significant growth has been made in all fields i.e. procurement" processing and production of various milk and milk products and marketing thereof under the brand name of (ARA(. The plant is managed and operated by well#!ualified" competent and e$perienced managerial cadre and highly motivated work

force to provide highest !uality of products and best of the services to our esteemed customers. To further improve the efficiency and effectiveness of the plant performance" 2aipur 1airy '2aipur Dila 1ugdh 9tpadak Sahakari Sangh :td." 2aipur) had earlier obtained the Euality Management Systems Certification as per IS3 577B=455@ in combination with IS= 4>777 '*(CC.) in the year B777. -ow the dairy has upgraded the system in accordance with IS3= 5774=B777 in combination with '*(CC.) as per IS= 4>777= 455?. 1. O5*ECTI6E(: To carry out activities for promoting production" procurement" processing and marketing of milk and milk products for the economic development of animal husbandryF farming community. 1evelopment and e$pansion of such other allied activities may be conducive for the promotion of the dairy industry improvement and protection of milch animals and economic betterment of those engaged in milk production. 3rgani/e and provide technical inputs. Crection of dairy" chilling plant" cattle feed plants for unions Study of problems of mutual interest of the +ederation and milk unions. Impart training and orientation to dairy co#operative members. (dvice" assist and guide milk unions. 9ndertake audit and account supervision Cncourage fodder production etc.

%. Three Tier (tr"-t"re: The dairy co#operative moments operates on three tier system wherein farmer members own 1airy Co#operative Societies '1CS) which own district milk producer,s union. The unions collectively own the 0C1+. It is a vertically integrated structure that establishes a direct linkage between those who produce the milk and those who consume it. Fe$erati n: .rovide service and support to unions. Marketing within and outside state :iaison with government and -&3 agencies" mobili/ation of resources A coordinating A planning programmeF pro8ects. Uni n: 1evelops village milk cooperative network" procures milk from 1CS" processes and markets. Sale of cattle feed and related inputs" promotion of cross breeding through (I and -S" promotion of fodder development and general support and supervision to 1CS. DC(: .rovides input services '(*" (I) to its members and procurement of milk. The $air, - 7 +erative) $e+i-t the # !! 8ing in)tit"ti na! +r +ertie): 1emocratically elected board of 1CS2 milk unions A +ederation from among their members. (doption of such bye laws which ensure democratic process on the principles of co#operation. Management and ownership of assets by the cooperatives.

 (utonomy in pricing" marketing and appointment of personnel. Cmployment of professional Total control of the organi/ation is in the hands of its members. MARKETING 9. A-tivitie): The marketing activities +ederation include providing support to the Milk 9nions in milk and milk products within and outside the States. 0C1+ is presently marketing milk and milk products under Saras brands. +resh milk of different compositions and long shelf life tetra pack milk is being marketed in rural and urban areas. The +ederation is a ma8or supplier to tetra pack milk '9*T) to the armed forces. Saras milk parlors serving a complete range of milk products and operational at more than >@7 points A 4?>G4 outlets in 0a8asthan. Retai! O"t!et Net8 rk in Ur:an Area) in *ai+"r Booths# >?> 2aipur 1airy 3wn Booth# B77 .rivate# G?> Shop (gency# GB5> .arlor,s 6B run by .rivate .arty Milk Booth# 4?H'0C1+) .arlor run by 2aipur 1airy Milk Booth# 4>?4 run by 2aipur 1airy

;. Pr $"-t) # *ai+"r 1i!a D"g$h Ut+a$ak (ahakari (angh Lt$. FRE(< MILK 1TM Toned Standard +ull cream Skimmed Cow milk Camel milk FRE(< MILK PRODUCT( Chaach :assi 1ahi .aneer Shrikhand Ice cream 0asgulla +lavored milk Mawa CATTLE FEED Balanced +eed LONG (<ELF LIFE MILK =U<T> Skimmed milk 1ouble toned milk Toned milk 'Taa/a) Cow milk

LONG (<ELF LIFE MILK PRODUCT( &hee Cow &hee Table Butter Cheese 1airy Ihitener Ihite Butter

*igh energy Mineral mi$ture 9rea Molasses Bricks '9Mb)

0. ?"a!it, A))"ran-e: 0C1+ possesses a speciali/ed central !uality control laboratory which monitors adherence to !uality standards through random sampling of milk" milk products" cattle feed" packing material etc. Cach dairy plant has its own laboratory to which 0C1+ staff provides advice and technical support. Cstablished in the year 4557 the Central Euality Control :aboratory in 0C1+ is engaged in monitoring the !uality standards of milk and milk products" packaging material" cattle feed and effluent treatment so as to ensure their conformance with laid down respective standards of ..+.(." B.I.S." (g#mark and .ollution Control Board. (mbit of activities cover all aspects right from collection of milk to finished products by programme such as clean milk production" IS3#577B and *(CC.#4>777 certification. In addition to this all the ma8or milk plants and cattle feed plants too have their own laboratories to ensure the E(. and TEM at first place. (8mer" (lwar" Bhilwara" Bikaner" &anganagar" 2aipur" Jota and 9dipur being registered under IS3#577B and *(CC.#4>777 systems. What i) <ACCP@ ( system" which identifies" evaluates and controls ha/ards" which are significant for food safety.

< 7 <aAar$ A 7 Ana!,)i) C 7 Criti-a! C 7 C ntr ! P 7 P int) AC<I6EMENT( Introduction of BI6R(' System Nati na! Pr $"-tivit, A8ar$ '4556) +irst in 0a8asthan to get I(O7 .CC% D 10CC <ACCP CERTIFICATE( :aunch of mobile CART Scheme 0ank -o. 4 in -orthern India (ll India 0ank K # Milk .rocurement # 5T* # Milk Marketing K 6T* L'Mear B77@#7>) 'Source -.1.1.B.) (ll India 0ank K # Milk .rocurement K 5T* # Milk Marketing K @T* L'Mear B77>#7H) 'Source -.1.1.B.)

RE(EARC< MET<ODOLOG& 1. MARKETING RE(EARC< Marketing 0esearch plays an important role in the process of marketing. Starting with market component of the total marketing talks. It helps the firm to ac!uire a better understanding of the customers" the competition and the marketing environment. DEFINATION: Marketing research is a systematic gathering" recording and analysis marketing problem to facilitate decision making . 7 C "n$i## D (ti!! MAIN (TEP( IN6OL6ED IN MARKETING RE(EARC< 1efining the marketing to be tackled and identified the market research problem involved in the task. a) 1efine the problem and its ob8ectives b) Identify the problem c) 1etermine the specific information needed. d) 1etermine the source of information. e) 1ecide research method. f) Tabulate analysis and interpret data. g) .repare research report h) +ollow up the study

a> De#ine the +r :!e4 an$ it) :Ee-tive): This includes an effective 8ob in planning and designing a research pro8ect that will provide the needed information. It also include the establishment of a general framework of ma8or marketing elements such as the industry elements" competitive elements" marketing element and company elements. :> I$enti#, the +r :!e4: Identify the problem involves getting ac!uainted with the company" its business and its products and market environment" advertisement by means of liabrary consultation and e$tensive interviewing of company,s officials. -> Deter4ine the )+e-i#i- in# r4ati n nee$e$: In general the producer" the manufacturer" the whole seller and the retailers try to find out four things namely= - Ihat to sell - Ihen to sell - Ihere to sell - *ow to sell $> Deter4ining the ) "r-e # in# r4ati n: # .rimary 1ata= .rimary data are those data which are gathered specially for the pro8ect at hand" directly# e.g. through !uestionnaires A interviews. .rimary data source include company salesman" middleman" consumers" buyers" trade associations e$ecutives A other businessman A even competitors. # Secondary 1ata= These are generally published source" which have been collected originally for some other purpose. Sources are internal company records" govt publications" reports" 8ournals" trade" professional and business associations, publication and reports. e> De-i$e re)ear-h 4eth $) # r - !!e-ti n $ata: If it is found that the secondary data cannot be much use" collection of primary data become necessary. Three widely used methods of gathering primary data are#

- Survey - 3bservation - C$perimentations - The panel research #> Ta:"!ate ana!,)i) an$ inter+ret the $ata: The report must contain the following information= - The title of research - The name of organi/ation for which has been conducted - The ob8ective of research - The methodology used - ( organi/ation and the planning of the report - ( table of contents along with charts and diagram used in the reports - The main report containing the findings - Conclusion arrived at the end recommendation suggested - (ppendices 'containing !uestionnaireF form used sample design" instructions.) g> F !! 8 "+ the )t"$,: The researcher" in the last stage" should follow up this study to find out if recommendation are being implemented and if not" why. %. (tate4ent # the Pr :!e4: 0C1+ is presently marketing milk and milk products under Saras brand= +resh milk of different compositions and long shelf life tetra pack milk is being marketed in rural and urban areas. The +ederation is a ma8or supplier of tetra pack milk '9*T) to the armed force. 0C1+ is also marketing various fresh milk products in Saras brand which are# Chaach" :assi" Shrikhand" +lavored milk" Mawa"

.aneer and 1ahi. :ong life product such as Cow &hee" Table Butter" Tetra pack milk 'cow milk" Taa/a milk" fit and fine ) etc. are also being marketed. Saras brand is in good demand generally it,s readily available in any part of in 0a8asthan and 2aipur is main target city of Saras. Iith time Saras is facing competition with brands like (mul" Mother 1airy and :otus etc. M, )t"$, #in$) the 4arket + tentia! # the -"rrent (ara) 4i!k +r $"-t) an$ it) -")t 4er )ati)#a-ti n. Re)ear-h n the t +i-) he!+e$ ") t #in$ the -"rrent 4arket )tat") # the (ara) :ran$ an$ kn 8n a: "t the )trength # - 4+etit r). Ie are seeing the S(0(S no 4 brand in 0a8asthan as a threat. C 4+etit r) 4arket )hare i) a!) in-rea)ing ) I a4 tr,ing t #in$ "t the rea) n) that 8h, - 4+etit r) in-rea)ing it) 4arket. 9. P"r+ )e # the (t"$,: Market potential" study is basically performed to find out the ma$imum achievable combined sales volume for all sellers of a specific product" during a specific time period" in a specific market. (s Saras brand is now facing the competition from various other brands like (mul" :otus" Mother dairy etc." it become important to scan the 4arket + tentia! # the -"rrent +r $"-t) in *ai+"r -it,. An$ #in$ "t the rea) n that 8h, - 4+etit r) in-rea)ing it) 4arket. (WOT ana!,)i) # (ara) a) 8e!! a) - 4+etit r). An$ a!) giving i4+ rtant )"gge)ti n t 8ar$) in-rea)ing 4arket )hare # (ara). C")t 4er )ati)#a-ti n" a business term" is a measure of how products and services supplied by a company meet or surpass customer e$pectation. In a competitive marketplace where businesses compete for customers" customer satisfaction is seen

as a key differentiator and increasingly has become a key element of business strategy. 3rgani/ations are increasingly interested in retaining e$isting customers while targeting non# customers; measuring customer satisfaction provides an indication of how successful the organi/ation is at providing products andFor services to the marketplace. Iith these points we were provided with work of calculating the customer satisfaction inde$ for the Saras milk and other milk products. Customer satisfaction is playing important role for transfer a customer to loyal customer. If a product continuously providing what consumer wants then brand switching is very low but if they fail in this process then normally customer changing brand. That,s why we done survey of customer and retailer for there loyalty and satisfaction. ;. O:Ee-tive) # )t"$,: Management education consists of a wide spectrum of study. Theoretical and conceptual aspects taught in classroom are important" but proves useful only when implemented in practical problem. That is why a practical orientation of management student is a must for generali/ing competence to deal with grassroots level. It is for this reason that this training pro8ect is a mandatory part of the curriculum. (s per the title of the pro8ect following are the ob8ectives of the study=# 4.To study the market potential of Saras milk and other milk products namely=# Butter &hee Chhach :assi etc.

B. To study the customer satisfaction for Saras milk and other milk products. G. To conduct an e$tensive study of the market place and the customer,s needs. @. To do a comprehensive analysis and to prepare the SI3T 'Strengths" Ieaknesses" 3pportunities and Threats) analysis report for the company and competitors. >. To understand the attitudes and behavior of the customers. H. +ind out S(0(S milk coverage in selected areas of 2aipur. 6. Compare the branding and positioning of S(0(S in the 2aipur city. ?. +ind out the reasons that why market share of competitor is increasing. 5. To suggest how to increase the market share of S(0(S. 0. Meth $ ! g, # (t"$,: 4. To study the ma$imum achievable combined sales volume for all sellers of the Saras product in 2aipur market. (s Saras brand is now facing the competition from various other brands. Study of market potential for Saras milk and other milk products was framed. B. To study the market towards increasing market share. G. Study of customer satisfaction was done in order to find the customer preferences for the Saras milk and other milk products. A!! the a: ve re)ear-h 8a) #ra4e$ t generate the #in$ing 8hi-h -an he!+ the *ai+"r Dair, in - n)i$ering 8hat are the

-")t 4er +re#eren-e) an$ 8here there +r $"-t) )tan$) in the - 4+etitive 4arket. @. .rimary 1ata were collected in order to accomplish the study. 7 Pri4ar, ( "r-e # Data C !!e-ti n: +ollowing methods were used for primary distribution=# 4. To study Market .otentials for Saras milk and other milk products namely=# Butter &hee Chach :assi .aneer Ice#cream Shrikhand +lavored Milk Curd Sample Si/e#B77 &eographical unit# 2aipur +or study purposes it was divided into four /ones along the tonk road. Dones are -orth" South" Cast and Iest. Method of collecting primary data= .ersonal interview" Surveys on the basis structured !uestionnaire .eople interviewed= # 0etailers. B. Study of customer satisfaction inde$ for the Saras milk and other milk products. Sample si/e#G77

&eographical 9nit= 2aipur +or study purposes 2aipur was divided into four /ones along the tonk road in -orth" South" Cast and Iest directions. Method of collecting primary data= .ersonal interview on the basis structured !uestionnaire. .eople interviewed=# School students" College students" *ousewives" Service class people. 3. Rea) n) # r Ch )ing Per) na! Intervie8:

I choose the personal interview method for survey research due to the following reasons= 4. Fee$:a-k O++ rt"nitie): In face to face interview" doubts of the interviewee can be clarified. (lso the respondent can be assured confidentiality. B. Pr :ing: The interviewer in a personal interview can e$plore the respondent for comple$ answers. The detailed information so obtained is very useful to the researcher. G. Length # Intervie8: The length of interview is better in personal interviews. In a personal interview" chances of the respondents answering all the !uestions are greater as compared to other non#personal survey methods. .ersonal interviews lead to improvement in the !uality of responses. /. (a4+!ing: It was done in two stages

4. +or the study of Market .otential= .ersonal interview was conducted with retailers. (s mentioned above for research purposes 2aipur was first divided into four /ones along Tonk road in Cast" Iest" -orth and South directions. In these /ones >7 retailers were chosen randomly i.e. Ran$ 4 (a4+!ing was performed. B. +or the study of Customer satisfaction= Because satisfaction is basically a psychological state" care should be taken in the effort of !uantitative measurement. To have better and reliable findings we conducted the (trati#ie$ Ran$ 4 (a4+!ing. *ere following steps were preformed for sampling=#

Euestions were selected keeping in mind the preferences of house wives" students of schools and colleges" service class people etc. Area 8i)e ran$ 4 )a4+!ing# (s mentioned above our geographical unit for the research work" i.e. 2aipur was divided in four /ones. Iithin these /ones interview were conducted randomly B> from each /one.

F. (h rt In# r4ati n A: "t The Main C 4+etit r) O# (ara) in *ai+"r: 1. AMUL: A4"! is main competitor of S(0(S in 0a8asthan .(mul formed in 45@H" is a dairy cooperative in India. It is a brand name managed by an (pe$ Cooperative 3rgani/ation" &u8arat Co#operative Milk Marketing +ederation :td. '&CMM+)" which today is 8ointly owned by some B.? million milk producers in &u8arat" India.

Besides India" (mul has entered overseas markets such as Mauritius" 9(C" 9S(" Bangladesh" (ustralia" China" Sing apore" *ong Jong and a few South (frican countries. Its bid to enter 2apanese market in 455@ did not succeed" but now it has fresh plans entering the 2apanese markets. 3ther potential markets being considered include Sri :anka. %. L t"): :otus 1airy .roducts .rivate :imited popularly known as :3T9S 1(I0M was established in the year B774 with a vision to develop an alternative to &overnment sector dairy plants" in order to generate employment at the grass root level for the milk producers and farmers without pre8udice to any body and providing !uality products at the doorsteps of the consumers. :3T9S 1(I0M is aiming to market all kinds of world class dairy products to ever increasing potential customers of 0a8asthan primarily" through its chain of outlets. Currently" it markets milk in poly#pack" cow and buffalo milk in bulk" &hee" 1ahi" Chhach" :assi and flavored milk in suitable consumer packs under brand name :3T9S. +or marketing these products the company is in the process of creating a network of shop agencies" :otus Shoppe," :otus Star Shoppe," :otus .arlors and C$clusive brand shops in 0a8asthan. Currently" it has created a network of more than B>77 shops of different types in 2aipur and nearby ad8oining eleven districts of 2aipur. Pr :!e4)G- n)traint)G!i4itati n) An, re)ear-h in an, #ie!$ t +i- give) ) 4e ne8 re)"!t)2 $i)- vering ne8 area) et-. :"t there are a!8a,) ) 4e !i4itati n) there #. The !i4itati n) that I -a4e a-r )) $"ring the - "r)e # 4, training at (ara) $air,2 *ai+"r are:

The data collected is totally dependent on re)+ n$ent)' vie8)2 which could be :ia) in nature. Sometimes respondents $ n t give a re)+ n)e or give +artia! re)+ n)e. It is called non response error. The reason may be lack of knowledge or unwillingness to answer. The )a4+!e )iAe i) )4a!! and it may not actually represent the whole population. (s summer training is going under summer season so sometimes people are less interested in the filling up !uestionnaire. There is !i4ite$ ti4e avai!a:!e each day and lot of tasks have to completed in a day like preparing reports" conducting surveys" spend time at the office to gain knowledge etc. The study was conducted in the urban areas and it cannot be applied to the rural areas because the ta)te) an$ +re#eren-e) of people of rural and urban areas $i##er vastly. The an)8er) given by the respondents are not always correct and may be 4i)!ea$ing. :imited time available for interviewing the respondents. (s a result of this it was not possible to gather full information about the respondents. Sometimes it becomes very $i##i-"!t t - nvin-e +e +!e as many of them are not at all aware of Saras products and some are very stubborn. It becomes slightly difficult to convince such people but it is a challenging task and a good learning e$perience. RECOMMENDATION

3n careful observation of the Saras dairy during the training period" I have the following suggestions for Saras dairy" which on proper implementation may provide a big boost to it.

The policy that an organi/ation must follow in order to run successfully isN.. 4. Saras should start its supply at small shops in colonies also. B. Saras should start supply on shops nearby booths through booths or any other system. G. Saras should i44e$iate )tart 4arketing an$ )"++!, # Chee)e because there is a good demand of #re)h -hee)e in the market. @. Saras should pay attention to its marketing and supply of flavor milk " ghee" butter and ice#cream. >. Saras should use different taglines for different products like (mul# 9T:I B9T:I 1C:ICI39S (M9: " (M9: 191* .IT( *(I I-1I( . H. Saras should start #!av re$ 4i!k in HCANI also like (mul because can in popular in youngsters. 6. Increase in advertisement and publicity. ?. The packaging of ice creams should be more attractive. 5. Milk should be available in the market at noon also. 47. The behavior of supplier man should be humble. 44. Claim process should be simple. 4B. (ll information regarding Saras dairy and its products should be available on internet. 4G. Marketing department should be well furnished and attractive.

4@. &low sign boards should be provided to booth and parlor owners. 4>. &ood coordination between marketing department and booths A parlor owners. 4H. :eakage problem should be solved !uickly.

5i:!i gra+h, 4. (nnual publication of Saras 1airy" 2aipur. B. Business 0esearch Methodology by C.0. Jothari. G. 1efinition of marketing by (merican Marketing (ssociation. @. 1efinition of marketing by .eter 1ucker. >. .rinciples of Marketing by .hilip Jilter and &ary (rmstrong. H. www.8aipurdairy.com 6. www.dairy.com ?. www.google.com 5. www.rcdf.com

A++en$iJ I prepared many !uestionnaires to perform the survey task assigned to me. These !uestionnaires were first shown to the officials of the Saras dairy and after their acceptance and consent they were implemented to do the assigned task. The various !uestionnaires prepared by me to conduct surveys and interviews are enclosed in this section. Market P tentia! 1. Ihich brand of milk product do you sale. (mul Saras :otus Both (mul and Saras

B. 1o you have a demand of all Saras productsO

Mes" e$actly all the products Mostly all %ery few 'like milk"chach or :assi) are demanded 3nly milk

G. Ihich is the most demanded productO

Milk +resh products 'like Chhach" :assi etc.) &hee (ny other PPPPPPPPPPPPPPPPPPPPPPPPPPPP

@. Ihich brand,s &hee do you sale. (mul Saras 3thers

>. Ihy you prefer this brand of ghee for sale.

Brand name 1emand Supply

H. Mour reason for selling milk products other than Saras= Casy (vailability Brand name 9navailability of Saras products 1emand 6. Ihich brand,s Butter do you sale.

(mul Saras

3thers

?. Ihat is the reason for less demand of Saras butter.

:ack of availability :ack of consumer awareness and interest Euality Taste

5. Ihat is the reason for less demand of Saras flavored milk . :ack of availability :ack of consumer awareness and interest Euality 3ther reasons 47. Ihat is the reason for less demand of Saras Ice#cream.

:ack of availability :ack of awareness Euality :ack of marketing 3ther reasons

yesFno yesFno yesFno yesFno yesFno

44. (re you satisfied with the supply system or need improvement ################################################################################# ################################################################################# ################# 4B. (ny product which you have demand but is not provided by Saras. ####################################################################################### ####################################################################################### 19. An, ther )"gge)ti n).

--------------------------------------------------------------------------------------

##################################################################################### Age gr "+ =1C71F> 4. In this hot summer" what will you prefer mostO

Cold drink Cold coffee (ny milk product like chach" lassi" ice#cream etc.

B. (t the same place and price do you prefer Saras milk products or any other available milk productsO 3nly Saras 3ther than Saras '(mulFlotusFmother dairyFotherPPPPPPPP) G. Ihich brand do you prefer on the basis of tasteO (mul Saras :otus others

@. 1o you find Saras milk products like Chhach" :assi " Shrikhand etc. are healthy in comparison to other products like cold drink etc.

Mes -o

>. Saras milk products are used by you= 0egularly +re!uently 3ccasionally 0arely H. (re the Saras milk products available in your canteenO Mes

-o

6. Ihat will you prefer most in your canteenO TeaFcoffee Cold drink Saras product (ny other thing but not Saras product ?. 1o you know about 9*T Saras milkO -ever heard *eard but not tasted Its good (verage .oor in taste

5. (re you satisfied with Saras milk productsO Mes -o 47.Ihich brand,s flavored milk do you prefer.

(mul Saras :otus

44. (ny suggestions for increasing the sale of Saras flavored milk. ####################################################################################### ####################################################################################### Age gr "+ =1.7%;> 4B. Ihich milk product brand do you prefer.

(mul Saras

:otus 3thers

4G. Ihy you prefer this brandO ################################################################################# ############################################################################### 4@.Ihat is your preference for purchase of milk and milk productsO Euality of products .rice (vailability Brand name

4>.Ihat is the source of milk at your homeFhostelFoffice etc.O

Saras dairy 1oodhwala (ny other brand ' amulFlotusFmother dairyFotherPPPPPPPP)

4H.(t the same place and price do you prefer Saras milk products or any other available milk productsO

3nly Saras 3ther than Saras 'amulFlotusFmother dairyFotherPPPPPPPP) 46.The prices of Saras milk products are suitableO

-ot at all (bsolutely Somewhat (ny other comment

4?.The need of all milk products are satisfied by Saras brandO

(bsolutely all

Mostly Selectively %ery few needs are satisfied

45.Saras milk products are used by you= 0egularly +re!uently 3ccasionally 0arely B7. (re you satisfied with the level of information provided by Saras about its new products A servicesO +ully satisfied Satisfied Moderate Its worst B4 .The ambience of saras parlors is= &ood 2ust fine Bad (ny other commentsPPPPPPPPPPPPPPPPPPPPPP

(ge &roup= B> A above BB. Sources of milk at your home= Saras 1oodhwala (ny other brand BG. 0ank the factors of purchase of milk A milk products=

 Euality of products .rice (vailability Brand name B@. Mour reason for using milk products other than Saras= (vailability .rice Euality Brand name 9navailability of saras products B>. The varieties of product provided by Saras are : (mple -eed to be added more (ny suggested product by you BH. In all the cities of 0a8asthan" the !uality of Saras milk product is uniform= Mes" its uniform Slightly different *ighly different -ever noticed B6. 1o you use milk A milk product of Saras for children 'infants) Mes 9nder certain circumstances -o" never B?. Ihich brand,s butter do you prefer. (mul Saras 3thers B5.Mour reason for using milk products other than Saras=

(vailability Euality Brand name Taste

G7. 1o you think Saras is vigilant about its !uality standards *ighly vigilant %igilant 0arely vigilant -o" not at all vigilant

G4.Saras milk products are used by you= 0egularly +re!uently 3ccasionally 0arely

GB. (re you satisfied with the services provided by Saras Booth and its agents +ully satisfied Satisfied Moderate Its worst

GG. Saras milk products matches in !uality with the traditional sources of milk products= Mes" off course -o" not at all G@. 0ate these Saras milk products according to taste=

 Milk Curd Chach :assi Ice cream Shree Jhund .aneer Maava &hee Butter G>. (re you satisfied with the level of information provided by Saras about its new products A servicesO +ully satisfied Satisfied Moderate Its worst GH. (ny product or services which you re!uire mostly but is not provided by Saras. #################################################################################### ################################################################################### G6. (ny other comments.