Professional Documents
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History
Citibank International
Founded in 1812 as the City Bank of New York by a group of New York merchants, the
bank's first head was Samuel Osgood, who had been the U.S.'s first Postmaster General.
Subsequently, ownership and management of the bank was taken over by Moses Taylor, a
protégé of John Jacob Astor and one of the giants of the business world in the 19th century.
During Taylor's ascendancy, the bank functioned largely as a treasury and finance center for
Taylor's own extensive business empire.
In 1865 the bank joined the U.S.'s new national banking system and became The National
City Bank of New York. By 1894, it was considered one of the largest banks in the United
States, and in 1897, it became the first major U.S. bank to establish a foreign department. In
1913 it was the first contributor to the Federal Reserve Bank of New York.
National City became the first U.S. national bank to open an overseas banking office when its
branch in Buenos Aires, Argentina was opened in 1914. Many of Citi's present international
offices are older; offices in London, Shanghai, Calcutta and elsewhere were opened in 1901
and 1902 by the International Banking Corporation (IBC), a company chartered to conduct
banking business outside the U.S., at that time an activity time forbidden to U.S. national
banks. In 1918, IBC became a wholly owned subsidiary and was subsequently merged into
the bank. By 1919 the bank had become the first U.S. bank to have $ 1 billion in assets
By 1913 Citibank had become the first contributor to the Federal Reserve Bank of New York.
One of the pioneering efforts of Citibank includes the introduction of automated teller
machines (ATM) in the 1970s, so that their customers could access their accounts 24-hour a
day.
Citi Cards, which is an integral part of the Citibank global operations, has 200 million
customer accounts in more than 100 countries globally. Citigroup has three major business
groups
The Citigroup’s Global Consumer Group has been responsible for introducing consumer
product offerings in the entire North America as well as around the world. Some of their
products or services include credit cards, banking services, insurance and loans. The
Corporate and Investment Banking division provides advisory and transaction services to
government, institutions and corporate clients. The Global Wealth Management division
provides a top-tier money management service catering to the institutional and private clients
through world class brands like Smith Barney
In the 1960s the bank entered into the credit card business. In 1965, First National City Bank
bought Carte Blanche from Hilton Hotels. However after three years, the bank (under
pressure from the U.S. government) was forced to sell this division. By 1968, the company
created its own credit card. The card, known as "The Everything Card," was promoted as a
kind of East Coast version of the BankAmericard. By 1969, First National City Bank decided
that the Everything Card was too costly to promote as an independent brand and joined
Master Charge (now MasterCard). Citibank unsuccessfully tried again in 1977-1987 to
create a separate credit card brand, the Choice Card.
Citibank is the leader in international capital market transactions for Pakistani issuers. Through
the development of innovative financial products and the ability to successfully tap international
capital markets, Citibank has raised long term financing in the form of Global Depository
Receipts ("GDRs"), Euro-convertibles and Floating Rate Notes ("FRN")
Citibank has been the leading player in the syndicated loans business. It has nurtured a diverse
local investor base, demonstrated by its unmatched track record of raising financing in excess of
PKR 20 billion for the local market.
Citibank is also one of the leading players in the distribution business, which involves arranging
syndicates for Initial Public Offerings ("IPOs"), rights issues and distribution of term finance
certificates. As a result of its involvement in these transactions, Citibank has achieved a clear
understanding of the various complex regulatory, legal and business issues, that form an integral
part of the capital markets business.
Securitisation offers a strategic funding alternative, since it allows for the conversion of assets,
with strong cash flows, into a capital source. Citibank has pioneered both local and foreign
currency securitisation transactions. It has completed local currency transactions worth PKR 2.5
MMM. Moreover, Citibank successfully arranged the first ever local currency future receivables
securitisation in Pakistan
Citigroup is the world leading group. It comprise of the 12 % of the total American Economy
from the BENAMEX company to the CITIBANK and from the CITISTREET to the SMITH
BARNEY there is a limit less structure of global chain of networking and excellent business
skills.
In Pakistan Citigroup entered by the name of Citibank. The world leading bank steps in the
economy of Pakistan with a lot of new banking skills and innovation to teach the true spirit of
banking not only in Pakistan but in all over the world.
CITIBANK enhances its working by an introduction of EMEA Concept that means the
EUROPE, MIDDLE EAST, ASIA. This concept had been presented on and off by many
financial persons in late 60s but now it is the true time to implement this concept and Citibank
has a great responsibility to took this idea from the core keep its momentum high.
1918
With $100,000 in capital to finance Ford "Model T" motor cars, E.M. Morris founds
Associates Investment Company in South Bend, Indiana.
1925
Enters the real-estate loan business through affiliate Morris Finance.
1926
Becomes the first finance company to list on the Chicago Stock Exchange.
1930s
In the midst of the Depression, enters the full-service insurance business by buying EMMCO
Insurance.
1951
The Associates becomes the first finance company to offer credit life insurance.
1960
The company’s new logo, the Triangle A, is introduced.
1968
The Associates is acquired by Gulf+Western Industries, Inc., an entertainment, publishing
and manufacturing conglomerate, founded in 1956.
1971
Associates First National Corporation is organized.
1972
The company changes its name to Associates First Capital Corporation.
1975
Reece A. Overcash Jr. is named president and chief operating officer.
Commercial Discount Corporation is purchased and commercial headquarters are relocated
to Chicago, Illinois. Year-end operating income is $37.1 million and receivables are at $1.8
billion.
1976
The new corporate headquarters opens in Dallas, Texas.
1977
Commercial finance surpasses $1 billion in net receivables.
1978
Execu-Charge/Visa credit card program is inaugurated. Operating income increases to $74.6
million and receivables are $2.7 billion.
1979
Overcash adds chairman’s title to the chief executive officer title he assumed in 1978.
The company expands into international markets as consumer operations are established in
Japan and the United Kingdom.
1980
The acquisition of its first "non-bank bank," Fidelity National Bank, is completed and credit
card operations are moved to the bank's headquarters in Concord, California. Renamed
Associates National Bank in 1982, the bank was liquidated circa 1992.
1982
Chrysler Financial Corporation is extended a $200 million revolving loan agreement.
1983
Standard and Poor’s and Moody’s upgrade Associates’ senior and subordinated debt
securities. Receivables exceed $5 billion for the first time.
1984
The Associates becomes the third-largest independent finance company in the U.S.
It continues to expand its list of services by adding Kayser Leasing and new Japanese offices.
Mortgage banking operations are also established.
The Associates achieves its best year ever, with operating income of $234 million, a 22
percent increase over the previous year. Receivables exceed $6 billion.
1985
Stockholders' equity surpasses $1 billion. Standard and Poor’s and other rating agencies
upgrade The Associates’ senior and subordinated debt and commercial paper.
1986
Japan operations double in size. Moody’s and Duff & Phelps upgrade The Associates’ senior
debt.
1987
The Associates acquires Fruehauf Finance Company, which solidifies its leadership in truck
and truck-trailer financing, and Canada Permanent Funding, the U.K.'s second largest
second-mortgage lender.
Assets exceed $10 billion and credit card receivables top $1 billion.
1988
Great Dane Finance Company, a truck-trailer financing company, is acquired.
1989
The Associates relocates its commercial-lending subsidiary headquarters from Chicago to
Dallas.
Assets surpass $15 billion.
On October 29, Paramount Communications Inc. (the name Gulf+Western Industries, Inc.
assumed in 1989) sells The Associates to Ford Motor Company for $3.35 billion, the largest
acquisition in Ford's history. The Associates becomes part of the Ford Financial Services
group, one of the largest financial operations in the world. Ford was founded by Henry Ford
in 1899 as Detroit Automobile Co.
TranSouth Financial becomes part of The Associates.
Operating income reaches $508.6 million while receivables are $13.6 billion at year-end.
1990
First full year under Ford results in 14th consecutive year of record earnings. Ford Consumer
Finance becomes part of the consumer branch network, adding more than $2 billion in
receivables.
Mellon Financial Services is acquired, adding 96 offices to the consumer branch network.
1991
The company reports its 15th consecutive year of record earnings. Acquisitions include
Kentucky Finance Company, Clark Credit Corporation, ECC Financial and the waste
equipment division of Circle Business Credit.
Associates National Bank (Delaware) is established. U.S. assets exceed $21.5 billion and
managed foreign assets are $2.2 billion at year-end.
1992
First Family Financial Services and Signal Financial Corporation are added to consumer
branch operations.
Credit card operations introduce a new MasterCard for subsidiaries of GTE Corporation and
a deposit-secured bank card for Western Union.
Acquisition of TransNational Leasing, Inc. adds about 7,000 vehicles to the auto fleet-leasing
division.
1993
75th Anniversary of The Associates.
Expansion of consumer finance operation continues with the acquisition of Allied Finance
Company.
Credit card growth includes acquisition of a 178,000-account portfolio from Great
Western Financial Corporation and a new agreement with Unocal Corporation to offer Visa
and MasterCard to its customers.
Number one position as leading source of financing for heavy-duty trucks and truck trailers is
solidified by the acquisition of Mack Trucks’ financing arm.
1994
Amoco Oil Company's credit card portfolio is acquired, providing entry to the private-label
oil credit card market and adding approximately eight million new accounts. Associates adds
ATM functionality to Amoco oil card, the first ever private-label card with ATM access.
1995
Keith W. Hughes is named chairman and chief executive officer on February 1, following the
death of Reece A. Overcash Jr.
The Associates reports 21 consecutive years of increased earnings.
International expansion marks the year, with consumer and commercial operations
established in Mexico.
The company enters the consumer lending market in Canada and the commercial lending
market in the United Kingdom.
The Japan operations, AIC Corporation, grow to more than 300 branches and $2 billion in
receivables.
1996
The Associates completes the successful initial public offering of 19.3 percent of Class A
common stock, raising $1.9 billion from the sale of 69,000 shares. It becomes the largest
publicly traded finance company in the nation. Ford Motor Company continues as majority
shareholder (80 percent).
The company acquires Fleetwood Credit Corporation, a financing source for recreational
vehicles; certain consumer finance assets of Fleet Financial Corporation; U.S. Fleet Leasing,
one of the nation’s largest motor vehicle management and leasing companies; and Teletech
Financial Corporation, a Montreal-based provider of telecommunications finance.
1997
The Associates concludes its best year in history, surpassing $1 billion in net earnings and
recording 23 consecutive years of earnings increases.
The U.S. consumer operations branch network acquires 29 branch offices and a consumer
loan portfolio from American General Corporation.
The company acquires $2.2 billion in credit card receivables and more than 10 million new
customers, including bank card portfolios from The Bank of New York, JCPenney and the
Texaco private-label oil credit card operation. The Associates now issues two of the top five
oil company private-label credit cards.
Auto fleet-leasing operations consolidate to form the third-largest U.S. fleet management
company. The company expands to two new countries, Taiwan and Costa Rica. Japan
surpasses $3 billion in receivables and Mexico expands to more than 40 offices.
1998
The Associates expands international operations in the first quarter through three major
acquisitions. The acquisition of CEF Ltd. (Construction Equipment Finance) from the De
Lage Landen Group adds more than 6,300 construction equipment finance contracts and
$158 million in receivables in the United Kingdom.
The purchase of Beneficial Canada Holdings Incorporated, the Canadian consumer finance
subsidiary of Beneficial Corporation, adds 105 offices and C$1.1 billion in receivables. In
Japan, the acquisition of DIC Finance, the country's ninth-largest consumer finance company,
expands Japan operations by 201 offices.
The acquisition of SPS Transaction Services Inc. (now ACS) from Morgan Stanley, Dean
Witter & Co. enables the company's credit card operation to embark upon a new market, the
retail private-label card business.
On April 7, The Associates becomes a fully independent company again with the spin-off
from Ford Motor Company in the form of a dividend to Ford shareholders. Associates First
Capital Corporation is added to Standard & Poor's Financial 500 Index.
The acquisition of The Northland Company allows The Associates to expand its insurance
business and complement its existing insurance products.
1999
Just days into 1999, The Associates closes its largest acquisition ever, that of Avco Financial
Services, a leading diversified financial-services company with approximately
$8.9 billion in assets, 8,000 employees, 1,265 branches and 2.5 million customers worldwide.
The company begins providing loan applications online, following an agreement with
America Online (AOL) to become the interactive service’s premier home-equity lender.
In July, The Associates begins offering a revolutionary new product, the "Freedom Loan,"
which allows on-time customers to lower interest rates on real-estate loans by as much as
2.25 percent over a three-year period.
Completes agreement to manage BP Amoco's combined proprietary credit program in the
U.S.
The company completes its 25th year of record earnings, with $1.49 billion in net income,
total managed assets of $95 billion, and managed receivables of $84 billion.
2000
The Associates and KeyCorp agree to jointly manage KeyCorp’s credit card program.
Citibank in Pakistan
Citibank started its operations in Pakistan in 1961 and has a highly respected franchise through
our successful delivery of innovative, high-quality banking products and services to its clients.
Citibank has many ‘firsts' to our credit including launching the first credit card in Pakistan,
pioneering Consumer Asset financing and introducing the first 24 hour, 7 days a week call
centre.
CITIBANK N.A. from the start of its launch in Pakistan brought revolutionary concept in
Banking in Pakistan this is the first bank who introduced plastic money in Pakistan and the first
bank who introduced the Auto Finance in Pakistan. With its innovatory thinking and brilliant
new idea of banking to give the top most superior services its banking services are at its top and
unmatchable.
In Consumer Banking we introduced Auto Financing and Credit Cards. Home Loans and
Personal Loans. With the new concept of Wealth management with JS investments we are
launching our new Products the INVESTMENT PRIDE.
CITIBANK N.A also launched Online Banking, Internet Banking and PC Banking in 1990,
offering a full service, round-the-clock access to banking. These services cover 26 branches in 9
cities and are available to. We are proud of the way technology is benefiting our customers and
look forward to introducing further benefits.
differentiated Clear Card. Cards & Insurance Business Pakistan contributes approximately 60%
of the revenue and profitability to the Citi Pakistan's consumer franchise.
Retail Assets as a business group refers to Installment Based Financing products. It constitutes of
both secured & unsecured lending. Currently it has four products in its portfolio i.e., Personal
installment loans (PIL), Auto Loans, Home loans and Sales Finance. Business is currently
working on two other products to be launched by the end of this year i.e., Ready Credit and
Business Finance. These are revolving lines and can be referred as extension of PIL and home
loan installment products. Our aim is to provide solutions to customer’s specific needs through
most convenient and affordable products.
Citibank has been the leading player in the syndicated loans business. It has nurtured a diverse
local investor base, demonstrated by its unmatched track record of raising financing in excess of
PKR 20 billion for the local market.
Citibank is also one of the leading players in the distribution business, which involves arranging
syndicates for Initial Public Offerings ("IPOs"), rights issues and distribution of term finance
certificates. As a result of its involvement in these transactions, Citibank has achieved a clear
understanding of the various complex regulatory, legal and business issues, that form an integral
part of the capital markets business.
Securitisation offers a strategic funding alternative, since it allows for the conversion of assets,
with strong cash flows, into a capital source. Citibank has pioneered both local and foreign
currency securitisation transactions. It has completed local currency transactions worth PKR 2.5
MMM. Moreover, Citibank successfully arranged the first ever local currency future receivables
securitisation in Pakistan
Operating Environment
With over 1100 employees in Pakistan, we operate through two major business lines; our Global
Consumer Group and our Markets & Banking business, providing a variety of services to more
than 200,000 consumer and corporate clients respectively.
We have steadily expanded our network over the last two years and now have 23 branches and
39 customer contact points across 10 cities in Pakistan.
Financial Performance
Becoming more accessible to our clients investing where opportunities for growth are highest
opened nearly 1,200 new retail bank and consumer .Expanded our presence in Central America
and established-finance branches around the world lashed a strong platform for future growth in
our retail and corporate businesses. Launched an ATM partnership with 7-Eleven and expanded
our Cards partnerships with, among others, Shell and The Home Depot Broadened our reach in
one of the world’s fastest-growing more clients and deepen relationships with them markets,
Turkey, by acquiring a 20 percent stake in Akbank, its third-largest and most profit table bank
Introduced Direct Custody and Clearing services in Cyprus, Sweden, Israel, Slovakia, and
Vietnam Expanded our presence in China with a 20 percent stake in Guangdong Development
Bank Launched Citibank Direct,
Our online bank, bringing in close to $10 billion in deposits in the U.S. in the first acquired Egg
Banking plc, an important step toward nine months broadening our international Consumer
banking business Opened Markets and Banking offices in Kuwait Deepened our presence in
India by raising our stake in and Dubai Housing Development Finance Corporation Limited
HDFC) to 12.3 percent Pioneered securities lending in Taiwan Completed the acquisition of the
Federated Department Expanded Global Equities into Russia, India, Stores, Inc. portfolio and
now manage 37 million accounts the Middle East, Brazil, and Canada. And if we see business in
Pakistan this bank has performed tremendous results by getting the maximum profit of last 15
years and getting the boost of 12 Million Dollar in Annual granule growth.
Business Lines
Brought the power of one Citi to our Citi Smith Barney, Citibank, Citi Mortgage, Citi Cards, and
Student Loan clients by offering a broader array of products——retail banking, commercial
lending, mortgages, investments—through pilot programs in our Boston and Philadelphia
Financial Centers Worked with our Consumer Lending Group to deepen client relationships,
including offering Citi home equity loans to Cards clients Began offering Citibank products in
select Citi Financial branches in the U.S. offered home equity loans and Citi credit cards through
Citi Smith Barney branches Started Bank at Work in eight countries: Chile, Czech Republic,
Korea, Malaysia, Pakistan, the Philippines, Singapore, and Turkey Created partnership between
Global Transaction
Services and Citi Smith Barney to distribute stock plan proceeds in local currency in more than
130 countries Launched a Hedge Fund initiative to connect experts across Markets and Banking
to better serve this important client segment. 3 major internal business organizations Global
Consumer Group: retail consumer Corporate and Investment Banking: corporate and institutional
clients Global Wealth Management: brokerage and high net worth clients High degree of
autonomy in operations, product management and sales all exist globally
Outlook
Citigroup is the world leading group. It comprise of the 12 % of the total American Economy
from the BENAMEX company to the CITIBANK and from the CITISTREET to the SMITH
BARNEY there is a limit less structure of global chain of networking and excellent business
skills.
In Pakistan CITIGROUP entered by the name of CITIBANK N.A. The world leading bank
steps in the economy of Pakistan with a lots of new banking skills and innovation to teach the
true spirit of banking not only in Pakistan but in all over the world.
CITIBANK enhances its working by an introduction of EMEA Concept that means the
EUROPE, MIDDLE EAST, ASIA. This concept had been presented on and off by many
financial persons in late 60s but now it is the true time to implement this concept and Citibank
has a great responsibility to took this idea from the core keep its momentum high.
In this report we can see how the CITIGROUP first came in to being and what were the hurdles
faced by this group in the early 20th Century and what are the key factors which made this
Group one of the strongest group in all over the world.
In Pakistan what are the main products this group is giving and what are the future plans of this
group. What are the reasons that this group has chosen the third world country (Pakistan) in
1962? What are the key areas where this group wants to invest and the banking in Pakistan is
quite changed by the arrival of multinational groups.
What are the future challenges this Bank will have to face in future and what are the
precautionary measures this group is taking in order to face the challenges of upcoming rivalry.
The main rivals of CITIBANK N.A in Pakistan are also discussed in this report SWOT
analysis of Citibank N.A is also at your service.
Banks play very important role in the economic life of the nation. The growth of the
economy is closely related to the soundness of its banking system. Although banks create no
new wealth but they borrow, exchange and consume wealth. In this way, they become very
effective partners in the process of economic development. Modern banks are very useful for
the utilization of the resources of the country.
The basic role of the banks is to encourage the habit of savings among the people and to
mobilize these savings for the investment purpose. Banks deposit surplus form the public and
then advance these surpluses in the form of loans to the industrialists, agriculturists,
businessmen and unemployed people under different schemes so that they set up their own
business. Thus banks help in capital formation.
If there are no banks, then there would be concentration of wealth in few hands and the great
portion of capital of the country would remain idle. In the fewer developing countries rate of
saving is very low and due to this, rate of investment and rate of economic growth remains
very much low. We can take bank just like a heart in the economic structure and the capital
provided by it is like blood in it.
As long as the blood is in circulation, the organs will remain sound and healthy. If the blood
were not provided to any organ then that organ would become useless. So if the finance is not
provided to agriculture sector or to industrial sector, it will be destroyed.
Loan facility provided by the bank works as an incentive to the producer to increase
production. Banks provide transfer of payment facility, which is cheaper, quicker, and safe.
Many difficulties in the international payment have been overcome and volume of transactions
has been increased. These facilities are very much helpful for the development of trade and
commerce.
In an effort to bring about the collapse of the new state by the persecuting an international
policy of withdrawal, the Indian bank offices closed quickly. Those banks, which stayed, were
considering the winding up of their business. By 30th June 1948 the number of schedule banks
in Pakistan declined from mere scratch.
Today there are more than 7000 branches of commercial banks along with an established
network of supplementary financial institutions. All this development in the banking sect is the
result of untiring efforts of four decades.
Management Hierarchy
COUNTRY HEAD
TREASURY HEAD
MARKETING HEAD
DISTRIBUTION HEAD
LEGAL HEAD
BUSINESS HEAD
EXTERNAL SALES
BRANCH MANAGERS
RELATIONSHIP MANAGERS
PRODUCTS:
Local Currency Accounts:
CitiOne - The all in one bank account. The all in one bank
account.
Credit Cards
Get Convenience, security and financial solutions only from the World's No. 1
Credit Card.
The Citibank Silver Credit Card brings you the convenience and financial flexibility you can
expect from the World's No. 1 Credit Card. The Silver Card is a truly international Credit Card
offering unmatched features and benefits and complete peace of mind. If you have a monthly
income of Rs.16,000 (Rs 8,000 for selected corporate employees) and are a citizen of Pakistan
then you are eligible to apply for a Citibank Silver Credit Card. .