Key Public: University Students Week 1 Strategy: Motivate university students to give money through campus events Tactics:

Battle of the Bands BYU UVU Campus radio endorsement BYU UVU Collection points BYU UVU Radio PSA's Promote event on website BYU UVU Promote event on Facebook BYU UVU Twitter feed for B of Bs BYU UVU Newspaper Articles BYU PP feature X B of Bs pro Follow up UVU PP feature X B of Bs pro Follow up Posters for event on Campus BYU UVU Table Tents BYU UVU Blog Post for B of Bs Club window competition Email from student pres. to clubs about comp. Collection containers at competition Newspaper announcement about window comp. Follow up newspaper article after comp. Blog post on window painting Facebook window painting X

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

X X X-----------------------------X X-----------------------------X X-------------X X-------------X X-------------X X-------------X X X

XXXXX= Self XXXXX= Parker's Son XXXXX= Volunteers XXXXX= Associations XXXXX= Parker Family XXXXX=Combination of All

X------------------------------X X------------------------------X X-----------------------------------------------------------------X X------------------------------------------------------------------X X X X X X X X XX X X

X X

X X

X X X-----------------------------X X------------------------------X X----------------------------------------X X----------------------------------------X XX X X X X-------------X

X-------------X

X X

X X

X X

Tweets on window painting Website post window painting Key Public: Elementary School Students ages 7-11 in Provo School District Strategy: Raise money through mileage pledges from parents, neighbors and teacher of elementary school children through staged event (walk-a-thon) Tactics: Superintendent letter to X principals and PTA presidents Emails to teachers and PTA members with walk-a-thon info Instructions of "Patty's Heart" box for each school Establish online collection site Website post on walk-a-thon Facebook posts with info Tweets on walk-a-thon X X

XX X

X X-------------X X X

X X X X X X X X X X X------------------------------X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

Blog posts on walk-a-thon X PTA announcemnts to parents Pledge sheets handed out T-Shirt printed for partcipants Recruit adult volunteers Banner and signs at event Quarter-page sheets to hand out to participants during walk Collection boxes at walk KSL televesion remote at walk Key Public: Utah County Business Leaders Strategy: Inform business leaders of the Patty Parker campaign through mass media Tactics: Media kit to all mass media X VNR on major SLC TV stations for BYU and UVU events

X X

X------------X

X------------------------------------------------X

VNR on major SLC TV stations for walk-a-thon Feature story on community effort to save Patty Strategy: Motivate business leader donation through opinion leaders and business organizations Tactics: Feature story on Provo Chamber of Commerce support of business participation in campaign Story for C of C newsletter Complementary donation bins for business counters Personal letter for president of C of C inviting businesses to participate in campaign Follow-up phone call from Parker family to encourage participation Spotlight of participating businesses on social media outlets for the campaign Banner for participating businesses Personal thank you from Parker family to partcipating businesses Key Public: University Students Strategy: Motivate university students to give money through campus events Tactics: Battle of the Bands BYU UVU Detail Per Item Cost Total Projected $750.00 $0.00 $100.00 $300.00 $500.00 $500.00 $2.50 $3.75 $2.50 $3.75 X

X-------------X

X X

Sponsored Credit $300.00 $0.00 $100.00 $300.00 $500.00 $500.00 $0.00 $0.00 $0.00 $0.00

Actual Projected $450.00 $0.00 $0.00 $0.00 $0.00 $0.00 $2.50 $3.75 $2.50 $3.75

1 Stage and Lighting Rental Kit $750.00 Venue- Use Campus Ballroom $0.00 1000 cookies @ .10/ea- Brick Oven $100.00 comp. 300 liter sodas @ $1.00/ea- Brick $300.00 comp. Campus radio endorsement BYU 10 20-sec @ $50/eac- compd thru $50.00 campus UVU 10 20-sec @ $50/eac- compd thru $50.00 campus Collection points BYU 10 Cardboard boxes @ .25/eac $0.25 5 bottles of paint @ .75/eac $0.75 UVU 10 Cardboard boxes @ .25/eac $0.25 5 bottles of paint @ .75/eac $0.75 Radio PSA's Promote event on website BYU 2 30-sec @ $100/eac compd for $100.00 one

$200.00

$100.00

$100.00

UVU 2 30-sec @ $100/eac compd for $100.00 one Promote event on Facebook BYU As many posts as needed- no cost$0.00 UVU As many posts as needed- no cost$0.00 Twitter feed for B of Bs BYU As many posts as needed- no cost$0.00 UVU As many posts as needed- no cost$0.00 Newspaper Articles BYU PP feature Press Release with information- no $0.00 cost B of Bs pro Press Release with information- no $0.00 cost Follow up Press Release with information- no $0.00 cost UVU PP feature Press Release with information- no $0.00 cost B of Bs pro Press Release with information- no $0.00 cost Follow up Press Release with information- no $0.00 cost Posters for event on Campus BYU Big posters- 10 @ $25/eac- half $25.00 comped UVU Big posters- 10 @ $25/eac- half $25.00 comped Table Tents BYU Small Signs- 200 @ .25/ea $0.25 UVU Small Signs- 200 @ .25/ea $0.25 Blog Post for B of Bs As many posts as needed- no cost$0.00 Club window competition Clubs sponsor own painting- no cost $0.00 Email from student pres. Self written e-mail- no cost to clubs about comp. Collection containers at competition $0.00

$200.00 $0.00 $0.00 $0.00 $0.00

$100.00 $0.00 $0.00 $0.00 $0.00

$100.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $250.00 $250.00 $50.00 $50.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $125.00 $125.00 $0.00 $0.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $125.00 $125.00 $50.00 $50.00 $0.00 $0.00 $0.00

10 Cardboard boxes @ .25/eac $0.25 5 bottles of paint @ .75/eac $0.75

$2.50 $3.75 $0.00

$0.00 $0.00 $0.00

$2.50 $3.75 $0.00

Newspaper announcement Self written press release- no cost$0.00 about window comp. Follow up newspaper article after comp. Self written press release- no cost$0.00

$0.00

$0.00

$0.00

Blog post on window painting As many posts as needed- no cost$0.00 Facebook window paintingAs many posts as needed- no cost$0.00 Tweets on window painting As many posts as needed- no cost$0.00 Website post window painting As many posts as needed- no cost$0.00 Strategy Subtotal $1,503.40 Public Subtotal $1,503.40 Key Public: Elementary School Students ages 7-11 in Provo School District Strategy: Raise money through mileage pledges from parents, neighbors and teacher of elementary school children through staged event (walk-a-thon) Tactics: Superintendent letter to Self instructed- no cost principals and PTA presidents

$0.00 $0.00 $0.00 $0.00 $3,168.75 $3,168.75

$0.00 $0.00 $0.00 $0.00 $2,150.00 $2,150.00

$0.00 $0.00 $0.00 $0.00 $1,018.75 $1,018.75

$0.00

$0.00

$0.00

$0.00

Emails to teachers and PTA Self written- no cost members with walk-a-thon info Instructions of "Patty's Heart" Self written- no cost box for each school

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Establish online collection Create site a PayPal Account- Fees @ $25.00 $25 Website post on walk-a-thon As many posts as needed- no cost$0.00 Facebook posts with info As many posts as needed- no cost$0.00 Tweets on walk-a-thon As many posts as needed- no cost$0.00

$25.00 $0.00 $0.00 $0.00 $0.00 $0.00 $30.00 $1,250 $0.00

$25.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $1,250.00 $0.00 $62.50 $0.00

$25.00 $0.00 $0.00 $0.00 $0.00 $0.00 $30.00 $0.00 $0.00 $62.50 $50.00

Blog posts on walk-a-thon As many posts as needed- no cost$0.00 PTA announcemnts to parents Self instructed- no cost Pledge sheets handed out 1,000 sheets @ .03/ea $0.00 $0.03

T-Shirt printed for partcipants 500 T-Shirts @ $2.50/eac- all compd $2.50 by printing company and local businesses Recruit adult volunteers Volunteers used- no cost $0.00

Banner and signs at event 5 Big Signs @ $25/ea- half compd $25.00 by print $125.00 press Quarter-page sheets to hand Small Signs- 200 @ .25/ea $0.25 $50.00 out to participants during walk Collection boxes at walk 4 Cardboard boxes @ .25/ea KSL televesion remote at 2 bottles of paint @ .75/ea walk Strategy Subtotal Public Subtotal $0.25 $0.75 $53.78 $53.58 $1.00 $1.50 $1,482.50 $1,482.50

$0.00 $0.00 $1,337.50 $1,337.50

$1.00 $1.50 $170.00 $170.00

Key Public: Utah County Business Leaders Strategy: Inform business leaders of the Patty Parker campaign through mass media Tactics: Media kit to all mass media Backgrounder Self written- no cost $0.00 Fact sheet Self written- no cost $0.00 Bio and Photo Photo printing @.14/ea $0.14 Video of PP Production of Video Costs @$400.00 $400.00 Event scheldule Self written- no cost $0.00 Contact sheetSelf written- no cost $0.00 Social media Self link written- no cost $0.00 Donation infoSelf written- no cost $0.00 Campaign T-shirt Cost of printing 6 shirts @ $2.50/ea $2.50 VNRS Production of Video Costs @$400.00 $400.00 Mini Patty' Heart 1 cardboard box @ .20/ea $0.20 box 1 bottle of paint @ .75/ea $0.75 VNR on major SLC TV stations VNR Cost included in media kit $0.00

$0.00 $0.00 $0.28 $400.00 $0.00 $0.00 $0.00 $0.00 $15.00 $400.00 $0.20 $0.75 $0.00

$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $400.00 $0.00 $0.00 $0.00

$0.00 $0.00 $0.28 $400.00 $0.00 $0.00 $0.00 $0.00 $15.00 $0.00 $0.20 $0.75 $0.00

for BYU and UVU events VNR on major SLC TV stations VNR Cost included in media kit $0.00 for walk-a-thon Feature story on community Self written- no cost effort to save Patty Strategy Subtotal Strategy: Motivate business leader donation through opinion leaders and business organizations Tactics: Feature story on Provo Self written- no cost Chamber of Commerce support of business participation in campaign Story for C of C newsletterSelf written- no cost Complementary donation 4 Cardboard boxes @ .25/ea bins for business counters 2 bottles of paint @ .75/ea Personal letter for president Self written- no cost of C of C inviting businesses to participate in campaign Follow-up phone call fromParker family visit- no cost Parker family to encourage participation $0.00 $803.59 $0.00 $0.00 $0.00

$0.00 $816.23

$0.00 $400.00

$0.00 $416.23

$0.00

$0.00

$0.00

$0.00

$0.00 $0.25 $0.75 $0.00

$0.00 $1.00 $1.50 $0.00

$0.00 $0.00 $0.00 $0.00

$0.00 $1.00 $1.50 $0.00

$0.00

$0.00

$0.00

$0.00

Spotlight of participating As many posts as needed- no cost$0.00 businesses on social media outlets for the campaign Banner for participating businesses 1 big sign at $25/ea $25.00

$0.00

$0.00

$0.00

$25.00

$0.00

$25.00

Personal thank you from Parker family visit- no cost $0.00 Parker family to partcipating businesses Strategy Subtotal: $26.00 Public Subtotal: $829.59 CAMPAIGN TOTAL: $3,190.16

$0.00

$0.00

$0.00

$27.50 $843.73 $5,494.98

$0.00 $400.00 $3,887.50

$27.50 $443.73 1,607.48