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SaaS
Business
Technology
Model
The SaaS Business Architecture is a commingling of
Marketing, Intellectual Property,Technology, and Business
Model
Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Marketing
Unique value
Inherently Social
proposition
Reduce barriers to
Self-Service focus
adoption
Customizations Web-native, UI
break the model Agnostic
Proprietary
Core Application
Functionality
Cannot be the
Value beyond the
only focus of
core application
developers
Not bound by
Focused on
single revenue
Business Scalability
model
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