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  • Unfunnel Lead Nurturing Workbook #1

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    Agile Marketing in Motion
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    Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel customer lifecycle. This template will help you organize using the marketing unfunnel: • Evaluate Influencer Triggers • Establish Conversion Criteria • Empower with Research & Education • Motivators to Create Advocates

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    Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel customer lifecycle. This template will help you organize using the marketing unfunnel: • Evaluate Influencer Triggers • Establish Conversion Criteria • Empower with Research & Education • Motivators to Create Advocates

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views1 page

    Unfunnel Lead Nurturing Workbook #1

    Uploaded by

    Agile Marketing in Motion
    Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel customer lifecycle. This template will help you organize using the marketing unfunnel: • Evaluate Influencer Triggers • Establish Conversion Criteria • Empower with Research & Education • Motivators to Create Advocates

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

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    |vate them to Share


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    2) Lstab||sh 8uy|ng Cr|ter|a ersona 2 ersona 2 Weeks |n Stage 8uyer ersona 2 Weeks |n Stage 8uyer ersona 2 Weeks |n Stage 8uyer ersona 2 Weeks |n Stage
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    LxlsLlng ConLenL or Cffers
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    new ConLenL or Cffers
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    4) Mot|vate them to Share ersona 4 8uyer ersona 4 Weeks |n Stage 8uyer ersona 4 Weeks |n Stage 8uyer ersona 4 Weeks |n Stage 8uyer ersona 4 Weeks |n Stage
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    AdapLed fromfunnel processes:
    3 arL 8uyer ersona Weblnar serles wlLh worksheeLs (Cn uemand)
    3 arL ConLenL SLraLegy Weblnar serles wlLh worksheeLs (Cn uemand)
    Ident|fy a current key |nfuencer and target's key
    areas of |nterest and what mot|vates them to
    buy. ALLracL LhemwlLh presenLaLlons, Loplc
    sheeLs, producL whlLepapers, cusLomer
    LesLlmonlals, consulLaLlons and compeLlLlve
    lnLelllgence.
    Lstab||sh your target's "must haves", pr|ce po|nt,
    qua||ty, quant|ty etc. valldaLe Lhls wlLh weblnars,
    llve vldeo evenLs, Loplcal semlnars, lnfographlcs,
    10 reasons, Lhlngs you musL know, quesLlons Lo
    ask eLc.
    Lducate your target w|th |ndustry spec|f|c data
    and pub||sed reports. Arm them w|th too|s to
    empower the|r buy|ng cho|ces that are eas||y
    shared w|th fr|ends. use formaLs such as e8ooks,
    revlews, prlclng calculaLors, ?ou1ube vldeos,
    analysL papers, lndependenL arLlcles, weblnars...
    Incent|v|ze your target w|th promot|ons and
    |oya|ty and rewards programs. Leverage celebrlLy
    and corporaLe parLners Lo aLLracL aLLenLlon. use
    soclal sharlng plaLforms and neLworks, creaLe
    unlque #hashLags for offllne evenL and acLlvaLe
    Lhemln blogs.
    Persona Content Mapping & Donor Conversion Process Persona Content Mapping & Customer Conversion Process

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