Professional Documents
Culture Documents
to explore the general opinion about equity. It also covers why/ why not investors are availing the services of financial advisors.
Exploratory Research
The purpose of the Exploratory Research is to progressively narrow the scope of the research topic and to transform the discovered problems into defined ones, incorporating specific research objectives. This type of research can provide significant insight into a given situation. Exploratory research can be informal such as informal discussions with consumers, employee, management or competitors or formal such as formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies.
Qualitative Research
The purpose of Qualitative Research is to explore issues, understand phenomenon and answer questions. In our research we need comparison between different stock brokers, so this is based on all quantitative data. Focus groups, in-depth interviews, content analysis, ethnography, evaluation and semiotics are among the many approaches that are used, but qualitative research in its most basic form involves the analysis of any unstructured data, including open-ended survey responses, literature reviews, audio recordings, pictures and web pages.
We used the Non-Probability Sampling Design: Under non-Probability Sampling Design, we used Convenience sampling it is a non-probability sampling technique where subjects are
selected because of their convenient accessibility and proximity to the researcher Many researchers prefer this sampling technique because it is fast, inexpensive, easy and the subjects are readily available
3.3.3.1 Population
The population of the research was National Capital Region (NCR).It is restricted to Greater Noida where I have visited people randomly nearby my locality, different shopping malls, small retailers etc.
Primary Data
The primary data are fresh data collected directly from the field and therefore consist of original information gathered for the specific purpose. It is expensive, laborious, and time consuming. But it assures a greater degree of accuracy and reliability. The data have been collected by Survey using questionnaires, face-to-face interview and telephonic interview. Though the primary source was not enough for the study but it did give some accurate conclusions. Sources of Primary Data: Telephonic Interview Face-to-face interview Company Prospectus and Literature Questionnaire
Secondary Data
The secondary data are the data, which the investigator borrows from other who have collected it for various other purposes. Therefore it may not entirely be reliable. It is less expensive and involves less expensive and involves less time and labor than the collection of primary data. Sources of Secondary data: Newspapers, Internet, Magazines and Trade Journals. Company Database Employees of the company. Publication of books, company records, brochures, catalogues and other documents. Reports and publications of Government department and international bodies.
Data sources:
Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals, websites and some special publications of India Infoline .
3.3.4.1 Instrument for Data Collection Questionnaires Telephone Internet 3.3.5 Limitations of the Study
Restricted scope :
As only National Capital Region (NCR) dealt in survey so it does not represent the view of the total Indian Market. Therefore, the scope of the study is restricted.
Time :
Time duration of project work was short, and this was biggest limitation of my project. There was also a lack of time on the part of the respondents.
Sample size :
Size of the research may not be substantial. My sample size was 67 .Out of which 33 are not ready to invest in Equities/Stock Market
Opinion:
Some of the persons were not so responsive. Possibility of error in data collection. Possibility of error in analysis of data due to small sample size.