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SPO

T V TSL M IGHT

2013

THE FOOTBALL MEDIA MONEY LEAGUE


MEDIA RIGHTS INCOME OF THE TOP 5 EUROPEAN LEAGUES

TV Sports Markets is a very useful tool for us as a football club. It gives us insights into the audiovisual market about the evolution of rights deals, negotiations and other developments. Manel Arroyo, Member of the Board, FC Barcelona

MEDIA RIGHTS INCOME OF THE TOP 5 EUROPEAN LEAGUES

THE FOOTBALL MEDIA MONEY LEAGUE

Executive Summary
Media rights have become the engine of growth for European football, in some cases accounting for over 65 per cent of club turnover.
For the top five leagues the Premier League, Serie A, La Liga, the Bundesliga and Ligue 1 the sale of media rights is a business worth over 4bn per year. The health of any league both in absolute terms, and in relative terms is now contingent on its performance in the media rights markets at home and abroad. As each new sales cycle approaches, leagues have to be sure that they have understood the requirements of the market and have packaged their rights accordingly. Getting the sales strategy right is now a make or break decision for a football league. The TVSM Spotlight report THE FOOTBALL MEDIA MONEY LEAGUE provides an unrivalled analysis of the income which leagues are earning from the sale of their domestic and international media rights.

Based on articles published in TV Sports Markets at the time of each deal, the report includes:

How domestic and international

How the five leagues package their

television rights income has evolved for each league over the last three rights cycles rights, with unique insights into the sales strategies adopted

Which operators acquired the rights, An analysis of the wider market


how much they paid for them, and how the acquisitions fitted into their wider company strategies dynamics which shaped the deals revenues from domestic league television rights deals and Uefa club competitions

The club-by-club distribution of

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Contact Scott Longhurst on +44 (0) 207 954 3484 Or email Scott.longhurst@tvsportsmarkets.com

MEDIA RIGHTS INCOME OF THE TOP 5 EUROPEAN LEAGUES

THE FOOTBALL MEDIA MONEY LEAGUE

The report is a must-have reference tool for:

Spotlight

Other sports leagues around the world Rights-holders selling their rights into the top Broadcasters looking at benchmarking the Sports bodies looking for insight into cutting Financial institutions which need to track the Advisers and consultancies working in the
sports rights sector economic growth of media content, clubs or leagues edge sales strategies value of top sports content in Europes key markets
LIGUE 1

considering ways to sell their rights five European markets

Spotlight

Ligue 1s rights fees experienced huge inflation two cycles in the previous cycle. ago, and a small increa In 2005-06 to 2007 se -08, Canal Plus paid premium in order a huge strategic to knock then-rival TPS out of the mark an average of 600 et. Canal Plus paid million per year for the exclusive live had been worth 375 television rights, which million (305 millio n from Canal Plus from TPS) in the and 70 million final year of the previo us deal. The move merged with Cana was successful, as l Plus in 2006. TPS Last cycle, 2008-09 to 2011-12, the emerg ence of Orange helpe small increase on the total average value d the league get a of its rights.

increase and a small cycles ago, tegic inflation two a huge stra nced huge al Plus paid 7-08, Can ts fees experie al Plus paid 200 righ Can to 1s t. 6 ue rke Lig 2005-0 the ma ts, which s cycle. In TPS out of television righ lion in the previou ck then-rival lusive live mil order to kno r for the exc Plus and 70 premium in S lion per yea from Canal cessful, as TP of 600 mil 05 million The Ligues comp was suc an average lex tender for 2012 5 million (3 vious deal. The move 37 th -16 sought to ensur acquire an attractive e that a broadcaster had been wor r of the pre yea set l of rights fina would byabuying even one in the packages. It did this league get of the five premium the from TPS) ed in 2006. s by help attach Plu live al ing nge bonus rights and h Can of Ora to each magazine or highli of these packages. ergence merged wit em the ghts rights 2, This was also design rights. 9 to 2011-1 ed to encourage broad wante its 8-0 d of to e domi 200 nate le, valu e Ligue casters that 1 broadcasting to Last cyc l averag bid for several prem e on the tota ium packages. small increas Premium Packages

LIGUE 1 RIGHT

S PACKAGES

Package

Picks 1st 10 0 2nd 0 10 3rd 9 4th 0 Total 19 Magazine/highligh ts Monday 10.30p m Bonus Rights Top 10 Top Club 1 & Multiplex Top Club 2 Top Club 3 & Sunday 9pm kick-off slot Winner Canal Plus Canal Plus Canal Plus Canal Plus Al Jazeera
had been allocated.

CKAGES RIGHTS PA

1 2

ld 9 0 aster wou that a broadc 19 Sunday 11pm live ght to ensure premium 2-16 sou 3 7 of the 7 five der for 201 Each match night 5 n one 0 rights 19 complex ten buying eve highlights 11pm The Ligues of rights by t magazine or set tha and ve rs ts acti aste attr us righ age broadc acquire an 4 attaching bon 5 encour 5 kages. 0 m pac did this by designed to 9 19 Sunday 7pm premiu packages. It This was also for several se packages. asting to bid to each of the ue 1 broadc 5 16 12 Sunday morning 10 38* dominate Lig 76 and wanted to
Premium
Package 1

Packages
1st 10 2nd 0

*Bonus matches not Source: TV Sports

included in package

initially, but awarded

Monday 7pm

Picks 3rd 9 4th 0

10.30pm BonusMon day righ ts 19 day 11pm

Total

ghlights Magazine/hi

Markets

ts Bonus Righ Top 10 Top Multiplex

as a bonus after all ner

Win

ve premium packages

Canal Plus Canal Plus

Club 1 &

Top 10: The ability to select Sun 19 10 fixtur al Plus es Can each which the broadcaster season, between t Club 2 nigh specific teams, is then Top Each match able to show live select non-exclusively, even ed by anoth 19 0 11pm er broadcaster if also . Club 3 & Canal Plus 5 Top 7 7 3 Top Club 1, 2, 3 Sunday 9pm and 4: Each Top 7pm slot day Club -off package each gives the ability to season 19 , Sun Change in the valu and select four of kick 0 select one club e of 5 9 5 even that clubs fixtures Jazeera Alfor if those matches the leagues mob 4 non-exclusive live and ning mor are broad select day ile rights cast, ed by another broad Sun of clubs,76 caster. Top Club 1 in the new cycle Top Club 7pm ted. 2 the Monday is the first pick been alloca second pick, ges had and 10 38* 12 so on. The match matches contained premium packa 16 after all ve es are additional to 5 as a bonus in the packages the the Top Club rights but awarded ge initially, are attached to. ed in packa es not includ *Bonus match

-60%
2

10

TVSPORTSMAR KETS

Sports Source: TV

Markets

Bonus rig

Sports rights agencies considering bidding for top football content

-60%

of the value Change in hts mobile rig the leagues le cyc in the new

s, n specific team 34 on, betwee hts s each seas , even if also September 2012 ct 10 fixture -exclusively ability to sele show live non Top 10: The then able to is r aste club broadc to select one which the adcaster. the ability another bro kage gives broadcast, pac b live selected by Clu ve lusi Each Top non-exc pick 2, 3 and 4: 1 is the first s fixtures for Top Club 1, r. Top Club r of that club nal to the broadcaste and select fou by another es are additio each season, are selected The match d to. se matches , and so on. even if tho ts are attache second pick righ the b 2 b Clu Clu Top of clubs, Top packages the tained in the matches con er 2012 Septemb
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MARKETS TVSPORTS

The report, which is an updated version of the 2012 report, is available for FREE to TV Sports Markets content-licence holders.

GET YOUR COPY

NOW

Contact Scott Longhurst on +44 (0) 207 954 3484 Or email Scott.longhurst@tvsportsmarkets.com

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