SURVEY ON CARS

Submitted By:
Manali Jage Shital Jagtap Pooja Jaiswal M-13-16 M-13-17 M-13-18

Under the guidance of

Dr. Aradhana Goutam

IES Management College and Research Centre, 791, S.K. Marg, Bandra Reclamation, Mumbai. 2013-2014

Acknowledgement
We express our sincere gratitude to all those people who have associated us with the assignment and have helped us with it and made it a worthwhile experience. We extend our thanks to the various people and members who have shared their opinions and experiences through which we received the required information crucial for our report. We whole-heartedly thank our faculty Dr. Aradhana Goutam who gave us this opportunity to learn the subject in a practical approach and guided us and gave us valuable suggestions regarding the project.

Preface
The research studies are of great help in enhancing the knowledge of a person. Practical knowledge is a suffix to theoretical knowledge. Classroom lectures clarify the fundamental. But classroom lectures must be correlated with practical research situation. It is in this sense that the project is made compulsory for the curriculum and has a significant role to play in the field of business management. Through this type of project one can understand the application of theory into practical. In the forthcoming pages an attempt has been made to present report covering different aspects of our project.

Contents
Acknowledgement.......................................................... (i) Preface............................................................................. (ii)

Chapters
No 1 2 3 4 Name Introduction Objective and Research Methodology Data Analysis Conclusion

Chapter 1 Introduction
A vehicle is a wonderful investment that you can be really proud of, especially if you are a car enthusiast who loves to collect different types of vehicles. As time goes by, many improvements and developments continue to happen to the automobile industry. The number of automotive companies is continuously increasing, much to the satisfaction of individuals who enjoy the pride of automotive. There are more and more people who want to buy vehicles even if they already have one. For most people it is the only thing that can satisfy their material needs.

About Cars in India:

Cars in India have a very high value in every earning group. Each class has a different choice /selections of car considering its cost, colour, manufacturer etc. cars in India have a great demand as India is an emerging market.

Chapter 2 Objective and Research Method

Steps for survey
Objective of the survey

Research Methodology

Questionnaire (Also called Survey) Designing Questionnaire

Distribution of Questionnaire

Collection of data and tabulating data

Data Analysis

Conclusion

Research Methodology
Research Problem Consumer views and preferences about Cars

Research Design Exploratory method

Sampling Plan Sample methods---------->Random Simple sampling Sample size-----------------> 60 Sampling area------------>Maharashtra

Methods of Data Collection Data Source---------------- >Primary Data and Secondary Data Research Approach------ >Survey approach Research Instruments--- >Self-administered questionnaire

Chapter 3 Data Analysis

1. Age

INTERPRETATION: Age group 15-30 31-50 51-70 Above 70 No. 36 20 3 0 percentage 61% 34% 5% 0%

2.

Monthly Income

INTERPRETATION: Income group Below 15000 1500029999 3000049999 Above 50000 NA No. 3 6 14 15 22 Percentage 5% 10% 23% 25% 37%

3. Current

Occupation

INTERPRETATION: Occupation Student Employed Part Time Employed Full Time Retired Unemployed Others No. Percentage 15 25% 6 10% 28 4 2 5 47% 7% 3% 8%

4. Do You Own a Car ?

INTERPRETATION: Response Yes No No. 32 28 Percentage 56% 44%

5. What kind of payment would you prefer?

INTERPRETATION: Payment Mode Cash Installment Loan Others No. 36 11 9 3 Percentage 61% 19% 15% 5%

6. Do you see car as a fashion icon ?

INTERPRETATION: Responses Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied No. 14 12 12 4 2 percentage 5% 10% 23% 25% 37%

7. Do you prefer to buy a new car or a second hand car?

INTERPRETATION: Response New Car Old Car No. 43 17 Percentage 72% 28%

8. Which colour you would prefer ?

INTERPRETATION: Responses Red Black Blue Yellow Other No. 9 18 15 11 7 Percentage 15% 30% 25% 18% 12%

9. Which car manufacturer would you prefer ?

Toyota Maruti Hyundai Tata Honda

INTERPRETATION: Responses Toyota Maruti Hyundai Tata Honda No. 15 13 10 11 11 Percentage 25% 22% 17% 18% 18%

Chapter 4 Conclusion
By doing the survey we have found out that the people prefer first

hand cars. From the analysis we have found out that Toyota is preferred by most of the people who have participated in the survey, and around 25% of the respondents prefer Toyota over other cars. Through the research we have found that the most consumer doesnt see car as a fashion icon. We have also found that maximum consumers are from the group age 15-30. It was also observed that people prefer paying cash to buy the car rather than any other options . People prefer to go for black colour cars rather than any other colour. As most consumers are from group age 15-30, they dont own a car.

References
This project is based on a primary survey, where more than 70 persons were interviewed. Also, Google Search Engine helped us to get a few facts required for our project.

Tools Used
Google Docs Microsoft Excel Microsoft Word