Professional Documents
Culture Documents
Submitted in partial fulfillment of the Requirement of the award for the degree of MASTER OF BUSINESS ASMINISTRATION In Gujarat Techno o!ica Universit"
Su%mitte# %"
Paresh Parmar !nrollment "o# $%&'(%)'*%+& &Batch' ()**+*(, MBA semester III-I. itendra Parmar !nrollment "o# $%&'(%)'*%+&
G o%a Institute o$ Mana!ement/ Gan#hina!ar A$$i iate# to Gujarat Techno o!ica Universit"/ Ahme#a%a# ()**+*(
Pre$ace
All the learning,s in -BA course is practice oriented. .owe/er0 hand1on e2perience in corporate world during our course is /er3 necessar3 to be able to test the abilit3 and e2tend of learning of the student before full3 entering the corporate world. 4e ha/e assigned with our a 5omprehensi/e Pro6ect report on pro6ect title A Study of Chocolate Packaging Industry in India 4ith the guidance and suggestions pro/ided b3 Asst. Prof. Rucha Bhatt0 Global Institute of -anagement0 Gandhinagar. 7he contribution and significant role pla3ed b3 her help us in preparation and submission of pro6ect report in time.
AC0NO12E3GEMENT
4e ha/e great honour to be wor8ed under the guidance of -rs. Rucha Bhatt0 Asst. professor of Global Institute of -anagement0 Gandhinagar. 7he contribution and significant role pla3ed b3 her help us in preparation and submission of pro6ect report in time. 4e gratefull3 ac8nowledge the team of staff members in -.B.A department for helping us in all aspects and gi/ing their /aluable ideas for ma8ing our pro6ect efficient and effecti/e.
STU3ENTS 3EC2ARATION
4e0 PAR!S. PAR-AR 9 I7!":RA PAR-AR0 hereb3 declare that the for
5omprehensi/e pro6ect entitled ;An Anal3tical Stud3 of 5hocolate Pac8aging Industr3 in India with Special Reference to 5adbur3,s India< is a result of our own wor8 done under the facult3 guidance of -rs. Rucha Bhatt0 Asst. professor of Global Institute of -anagement0 Gandhinagar.
Pro#uct Pro$i e
Canvas #ra5 strin! pouch
In#ivi#ua Choco ate Pac6a!in! p atic %a! 5ith <ipper an# 5ithout <ipper
0e" Issues
Inflationar3 pressures on raw material prices ?ac8 of go/ernment initiati/e B .igh e2cise and import duties .igh entr3 barriers due to duopolistic mar8et Price1sensiti/e consumer
Current Tren#s
Choco ate Consumption Structure = ()*) 5hildren ))E Adults $*E Foung Adults @@E
Choco ate > Con$ectioner" Mar6et o$ In#ia = ()*) 5hocolate 5ounts Rs. *)% 5r. $%E 5hocolate Bar Rs. @)% 5r. $(E -ints 9 5hew ing gums Rs. @*) 5r. $@E Sugar Boiled 5onfectioner3 Rs. $+%% 5r. +@E