SWOT Analysis of Health Insurance Sector With Special Reference to Reliance Money Solution

Submitted in the partial fulfillment of the requirement of Degree of Master of usiness Administration from !uru !obind Singh Indraprastha "ni#ersity$ Delhi %&'(&)&'(*+

,RI./SH 0"RI IIIrd Semester

ARM, I1STIT"T/ O2 MA1A!/M/1T 3 T/4H1O5O!, !R/AT/R 1OIDA)&'(*'6 A"!"ST &'(*

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Acknowledgement
Before starting a reach out to the innards of the project work, as a part of my Appreciativeness-interlaid, I would like to highlight the names of certain people, who not only lent a helping hand in attaining a plurality of practical exposure, but bailed me out of hardship as and when I encountered it. I would like to thank roject Mentor-Mr Farrukh Nadeem, on Training Mentor-Mr Nitin (Regional Head), Jhandevalan, New Delhi for explaining me each and every aspect of !arketing "esearch in a lucid and practical way and for giving me the opportunity to work on this project. I am also thankful to Dr an!eev Tandon, Facult" Mentor, Arm" #n$titute o%

Management & Technolog" %or making me aware regarding the field and helping me to complete this summer training project. I fell highly delighted in mentioning the name of my friends and last but not the least thanking to m" 'arent$ for providing me the entire emotional and-moral backup without support and encouragement of them this project would have not been completed. I hope that the project would be a great event to boost the hierarchy of my academic career.

(ri!e$h )uri M(A-*+

,-RT#F#,AT- .F .R#/#NA0#T1

I, ############################## "oll $o #################### of %&&'- (( batch, a fulltime bonafide student !aster of Business Administration )!BA* rogramme of Army Institute of !anagement + ,echnology, -reater $oida, hereby certify that this project work carried out by submitted me in at partial #################################################

fulfilment of the re.uirements of the programme is an original work of mine under the guidance of the industry mentor ##################################### and faculty mentor ############################, and is not based on or was reproduced from any existing work of any other person or of any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

)/tudent0s /ignature* 1ate2

)3aculty !entor0s /ignature* 1ate2

TA(0- .F ,.NT-NT Acknowledgement Certificate of Originality No2 ( ,HA)T-R .3!ective o% the tud" (.( rimary objective % (.% /econdary objective #ntroduction %.( "eliance /ecurities %.% "eliance !oney %.5 "eliance 6ompany rofile %.7 /uccess sutras of "eliance !oney %.8 9ision of "eliance !oney %.: "eliance capital ltd %.; 9ision and 9alues %.4 "eliance 6apital deals in following products 2.9 Corporate social responsibility %.(& "eliance /ecurities %.(( <wnership + 6apital %.(% About <rganisation %.(5 <rganisation 6hart %.(7 roduct + /ervices %.(8 lus !ultiplier %.(: Advantages of lus !ultiplier %.(; =xposure against /tock %.(4 !utual 3und %.(' 6ompetitors of "eliance /ecurities 5 %.%& 6ompany history 0iterature Review 5.( "esearch paper 5.% "esearch paper 5.5 "esearch paper 5.7 "esearch paper 5.8 "esearch paper
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ii iii )A/- No2 4 4 4 ' (& (& (( (5 (7 (8 (: (: (; (4 (4 (4 (' %& %% %% %% %7 %7 %8 %: %: %: %; %4 %4

Re$earch Methodolog" Introduction 7( !ethodology of rojects 7.% /ample 1esign 7.5 >uestionnaire 1esign 7.7 rimary /ources 7.8 /econdary /ource

5% 5% 5% 5% 55 55 55 55 57 7' 8& 8(

: ;

7.: Assumptions 3indings 6onclusion "eferences Appendix

0# T .F F#/4RFigure No2 3igure ( 3igure % 3igure 5 3igure 7 3igure 8 3igure : 3igure ; 3igure 4 3igure ' 3igure (& 3igure (( 3igure (% 3igure (5 Figure De$cri'tion Awareness level /ources of information 57 58 )age No2

=ffect of traditional way compare to innovative way 5: 6omparison of various features 3eature as per priority $ecessity of health insurance !arket share of different kind of health insurance "easons for opting health insurance robability of ?<! resent and 3uture !arket for Insurance 6onsumer0s preference reference in compare to other insurance plans 54 5' 7& 7( 7% 75 77 77 78

6onsumer0s preference among different modes of 7: purchasing

3igure (7 3igure (8

"easons for not taking health insurance 3eatures sought by non-insured consumers

7; 74

0# T .F TA(0Figure No2 3igure ( 3igure % Figure De$cri'tion Awareness level /ources of information
6

)age No2 57 58

3igure 5 3igure 7 3igure 8 3igure : 3igure ; 3igure 4 3igure ' 3igure (& 3igure (( 3igure (% 3igure (5

=ffect of traditional way compare to innovative way 5: 6omparison of various features 3eature as per priority $ecessity of health insurance !arket share of different kind of health insurance "easons for opting health insurance robability of ?<! resent and 3uture !arket for Insurance 6onsumer0s preference reference in compare to other insurance plans 54 5' 7& 7( 7% 75 77 77 78

6onsumer0s preference among different modes of 7: purchasing

3igure (7 3igure (8

"easons for not taking health insurance 3eatures sought by non-insured consumers

7; 74

,HA)T-R 5 .(J-,T#6- .F TH- T4D1

,his study was carried to investigate @ealth Insurance /ector. 1uring my summer training, I was given an opportunity to learn @ealth Insurance /ector. I had to work at "eliance @ealth Insurance and had to study the insurance market with special reference to the competitors of "eliance. ,he study drives me to undergo /?<, Analysis of the health insurance sector in 1elhi )Ahandewalan =xtn Area*. ,he research encircles prospects evaluation + presentation, along with the survey of the perception of customers regarding Insurance products.,he marketing strategies adopted by various players in

health insurance sectors were investigated. ,he aims and objectives of the study are as follows with special reference to "eliance @ealth Insurance2 ,o undergo /?<, Analysis of @ealth Insurance /ector. ,o study the marketing strategy of "eliance with reference to the @ealth Insurance lan.

525 Primary Objective: ,o study consumerBs attitude and perception regarding medical insurance. 527 Secondary Objective: ,o check the awareness level about various health insurance products ,o identify the best agency to promote and sell the products

,HA)T-R 7 #NTR.D4,T#.N
"eliance group was founded by 1hirubhai @ Ambani in (':: as a polyester firm. 1hirubhai started the e.uity cult in India. "eliance later entered into financial services, petroleum refining, power sector. By %&&% "eliance had grown into a CD(8 billion conglomerate. After the death of 1hirubhai Ambani on :th Auly %&&%, "eliance was headed by his sons. ,he group was formed after the two feuding brothers !ukesh Ambani and Anil Ambani, split "eliance Industries. Anil Ambani got the responsibility of "eliance Infocomm, "eliance =nergy, "eliance 6apital and "$"E. ,his led to a new
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beginning called R-0#AN,-. Eater this group entered the power sector through "eliance ower and the entertainment sector by ac.uiring Adlabs. Anil Ambani, announced his resignation from the "eliance Industries Eimited )"IE* board. And announced the formation of Anil 1hirubhai Ambani =nterprises )A1A=*, which will be a holding company controlling "eliance Infocomm, "eliance =nergy Eimited )"=E* and "eliance 6apital Eimited )"6E*. And the new entity will invest about "s.%,&&& crores in "6E and "s.(,&&& crores in "=E. !ukesh ambani got the responsibility for "eliance Industries and I 6E. -lobal experience, both in highly industrialised countries as well as in low- and middleincome economies clearly demonstrate the importance of achieving universal coverage through social health insurance mechanisms or a mix of both. Although India followed a mix of these strategies since ('8&s, the penetration of health insurance remained low for the next six decades. IndiaBs tryst with health insurance program goes back to the early ('8&s, with the launch of =mployees /tate Insurance /cheme )=/I/ in ('8%* and 6entral -overnment @ealth /cheme )6-@/ in ('87*.@owever, IndiaBs landscape of health insurance has undergone tremendous changes in the last three years with the launch of several more health insurance schemes in the country, largely initiated by central and state governments. It is fascinating to observe the rapid and significant change in the geometry of health insurance coverage in the country. ,he country that has been witness to three health insurance programs until %&&; )=/I/, 6-@/ and rivate @ealth Insurance - @I*, is now swamped by a plethora of insurance programs, in less than three yearBs time. ,he breadth, depth and height of health insurance coverage has witnessed enormous leap during this period. ,he breadth of the coverage- denoted by the percentage of population covered by the insurance scheme F has accelerated from about ;8 million people covered )roughly about (: million family beneficiaries* in %&&;, to an estimated 5&% million people in %&(&, about one-fourth of the population. ,hanks to four important initiatives, by the central government )through "ashtriya /wasthya Bima Gojana - "/BG* and state sponsored schemes, as in Andhra radesh, ,amil $adu, and Harnataka. ,hree of the giant schemes )"/BG, "ajiv Aarogyasri and Halaignar* in a span of three years have covered roughly %7; million, over one-fifth of IndiaBs population. 6omparatively, the breadth of the coverage is by any global standards .uite breath-taking and occurred at a rapid rate in a span of three years, and this feat could be achieved even among the vulnerable population and informal workers, where the penetration is otherwise difficult till recently. ,he commitment to e.uity and access to poor people is clearly.
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725 Reliance Securities:"eliance /ecurities, the broking arm of "eliance 6apital is the one of the IndiaBs leading retail broking houses in India, providing customers with access to e.uities, e.uity options and commodities futures, wealth management, wealth management services, mutual funds, I <s and investment banking.

"eliance /ecurities has over ; lac retail broking accounts through its pan India presence with over 8,:&& outlets. 727 Reliance Money:,he third party distribution business of "eliance 6apital, branded as I"eliance !oneyB is a comprehensive financial services and solutions provider, providing customers with access to life and general Insurance products, money transfer, currency exchange, loans and gold coins. 6ustomer satisfaction after sale by reliance money solution will be measure on the bases of following2 Are customer satisfied with "eliance !oney /olutions after sales services ?hat was their expectation from the product at the time of purchase ?hether the product delivered result as per their satisfaction @ave customer been contact by "eliance !oney /olutions "!Jor any mean after sale for progress on your re.uest "! giving them appropriate information "! handles their problem skilfully "! responds to the problem .uickly "! responds promptly to customer re.uestJ.uery "! treats them as a valued customer after sale "! able to meet their expectation ?hat improvement, if any, would you like to see in "eliance after sale services

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Above detailed explanation will provide complete idea of the project and in the last final conclusion will be made. /o that "eliance money solution can improve customer satisfaction and thereby increase in the sale of financial product of the company.

728 Reliance ,om'an" )ro%ile

Reliance Money Ltd:"eliance !oney is a comprehensive electronic transaction platform offering a wide range of asset classes. Its =ndeavour is to change the way India transacts in financial markets and avails financial services. "eliance !oney is a single window, enabling you to access, amongst others in =.uities, =.uity + 6ommodities 1erivatives, !utual 3unds, I <s, and Eife + -eneral Insurance products, <ffshore Investments, !oney ,ransfer, !oney 6hanging and 6redit 6ards. "eliance !oney is a group company of "eliance 6apitalK one of India0s leading and fastest growing private sector financial services companies, ranking among the top 5 private sector financial services and banking companies, in terms of net worth. "eliance 6apital Etd. has interests in asset management, life and general insurance, private e.uity and proprietary investments, stock broking and other financial services. "eliance 6apital is one of IndiaBs leading and fastest growing private sector financial services companies, and ranks among the top 5 private sector financial services and banking companies, in terms of net worth. ,he company has interests in asset management and mutual funds, life and general insurance, private e.uity and proprietary investments, stock broking and other activities in financial services. "eliance !oney is the largest brokerage and distributor of financial products in India with more than %.8 million customers and the largest distribution network. "eliance 6onsumer finance has a loan book of over "s. 4,&&& crores at the end of Aune %&&4. "eliance 6apital has a net worth of "s. :,4:% crores )C/D (.: billion* and total assets of "s. (','7& crores )C/D 7.: billion* as of Aune 5&, %&&4 and over %:,&&& employees. !oney has increased its market share among private financial companies to nearly 6onvenient + effective F Anytime + anywhere financial transaction capability. Eaunched in April %&&;. It provides the 3lat fees system. It has %.% million customers in ( year of official launch. It has over 8,&&& outlets across ;&& townsJcities. Average daily turnover F in excess of "s %,&&& crores. 6onsidering the entire life market, including the "s. (%,4'& crores booked by life insurance 6orporation, "eliance life insurance market share works
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out to around :.%8%. "eliance money is a part of the reliance Anil 1hirubhai Ambani -roup and is promoted by "eliance capital, the fastest growing private sector financial services company in India, ranked amongst the top 5 private sector financial companies in terms of net worth. "eliance money is a comprehensive financial solution provider that enables you to carry out trading and investment activities in a secure, cost-effective and convenient manner. ,hrough reliance money, you can invest in a wide range of asset classes from =.uity, =.uity and commodity 1erivatives, !utual 3unds, insurance products, I <Bs to availing services of !oney ,ransfer + !oney changing. "eliance !oney offers the convenience of on-line and offline transactions through a variety of means, including its ortal, 6all + ,ransact, ,ransaction Hiosks and at its network of affiliates. 9 ucce$$ i$ a !ourne", not a de$tination2: If we look for examples to prove this quote then we can find many but there is none like that of eliance !oney. "he company which is today known as the largest financial service provider of India. 7. Success sutras o! Reliance Money:,he success story of the company is driven by ' success sutras adopted by it namely ,rust, Integrity, 1edication, 6ommitment, =nterprise, @ard work, @ome work, ,eam work play, Eearning and Innovation, =mpathy and @umility and last but not the least itBs the $etwork .,hese are the values that bind success with "eliance !oney. 72; "ision o! Reliance Money:,o achieve + sustain market leadership, "eliance !oney shall aim for complete customer satisfaction, by combining its human and technological resources, to provide world class .uality services. In the process "eliance !oney shall strive to meet and exceed customer0s satisfaction and set industry standards.

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2.# Reliance Capital ltd "eliance 6apital Eimited )"6E* was incorporated in year ('4: at Ahmadabad in -ujarat as "eliance 6apital + 3inance ,rust Eimited. ,he name "6E came into effect from Aanuary 8, (''8. In %&&%, "6E shifted its registered office to Aamnagar in -ujarat before it finally moved to !umbai in !aharashtra, in %&&:. In %&&:, "eliance 6apital 9entures Eimited merged with "6E and with this merger the shareholder base of "6E rose from &.(8 million shareholders to (.5 million. "6E entered the 6apital !arket with a maiden public issue in (''& and in subse.uent years further tapped the capital market through rights issue and public issues. ,he e.uity shares were initially listed on the Ahmadabad /tock =xchange and ,he /tock =xchange !umbai. resently the shares are listed on ,he /tock =xchange !umbai and the $ational /tock =xchange of India. "6E in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill discounting, and inter-corporate deposits. Eater, in (''5 diversified its business in the areas of portfolio investment, lending against securities, custodial services, money market operations, project finance advisory services, and investment banking. "6E was accredited a 6ategory ( !erchant banker by the /ecurities =xchange Board of India )/=BI*. It had lead managedJco-managed (8 issues of an aggregate value of "s. 7&& crore and had underwritten 55 issues for an aggregate value of "s. 88& crore. All these companies were listed on various exchanges. "6E obtained its registration as a $on-banking 3inance 6ompany )$B36* in 1ecember (''4. In view of the regulatory re.uirements "6E surrendered its !erchant Banking Eicense. "6E has since diversified its activities in the areas of asset management and mutual fundK life and general insuranceK consumer finance and industrial financeK stock brokingK depository servicesK private e.uity and proprietary investmentsK exchanges, asset reconstructionK distribution of financial products and other activities in financial services.

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72< "ision and "alues:L,he most profitable, innovative, and most trusted financial services company in India and in the emerging marketsL. In achieving this vision, the company will be both customer-centric and innovationdriven. And the 9alueBs is2 /hareholder Interest. eople 6are.

6onsumer 3ocus. =xcellence in =xecution. ,eam work. roactive Innovation.

Eeadership by =mpowerment. /ocial "esponsibility. "espect for 6ompetition. 72= Reliance Capital deals in !ollo$in% products> "eliance Eife Insurance. "eliance -eneral Insurance. "eliance 9enture "eliance !utual fund "eliance !oney. "eliance /ecurities. "eliance 6ommercial 3inance. "eliance 9enture 6apitalist. "eliance Asset "econstruction.
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 "eliance !/. I6=M F /tock =xchange. "eliance 6ommunication2 "eliance -lobalcom. "eliance Infratel. 9anco. "eliance ?orld. "eliance -lobal 6all. "eliance Icall. "eliance 1igicom. "eliance B <. 2.9 Corporate social responsibility: 1hirubhai @ Ambani Institute of Information and 6ommunication ,echnology DA-##,T --ujarat. 1hirubhai @ Ambani Institute of Information and 6ommunication ,echnology DA-##,T -Holkata. )Cnder 6onstruction*. Aamnaben @irachand Ambani /chool, "aigad Hokilaben 1hirubhai Ambani $ursing 6ollege )?DA-N,* -!umbai. BI- Animation Infotainment + !edia /chool )(#/ A#M * - une. 1hirubhai Ambani Cniversity )DA4* -Bhopa )Cnder 6onstruction*.

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?ith an aim to provide focused studies and research in Information and 6ommunication ,echnology )I6,*, the "eliance -roup announced the setting up of the 1hirubhai Ambani Cniversity )1AC*. ,he 1AC will be soon set up in ((& acres of land and the "eliance -roup has earmarked education in !adhya (&&crore )C/D(; million* for developing higher radesh, a company release said. ,he -overnment of !adhya

radesh has issued a letter of intent and also provided land for the proposed varsity. ,he Cniversity will provide focused studies and research in I6, and also focus on niche programmers relevant to the economic development of the state. ,he 1AC will offer both undergraduate and postgraduate programmers with emphasis on research activities in I6, and allied area

725* Reliance Securities:-

&asic 'n!ormation:6ompany $ame Business ,ypes roduct J /ervice Address Brand 6ompany ?ebsite 7255 O$ners(ip ) Capital:"eliance /ecurities vt. Etd. ,rading 6ompany !utual 3und, Insurance, 1erivative, I <, =.uity, 1ebt (&&(, 3aiN road near Ahande wala hanuman temple, karol bagh, $ew 1elhi "eliance www.rsec.co.in

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Gear =stablished $et ?orth + total Assets <wnership ,ype

%&&8 ;,44; 6rore + 5%,7(' 6rore rivate Eimited 6ompany

7257 *bout Or%anisation:"eliance /ecurities Etd )"eliance /ecurities*, a "eliance 6apital company is one of the leading brokerage houses and distribution arms of the "eliance Anil 1hirubhai Ambani -roup )"1A-*. ,he firm was established in %&&8 and offers comprehensive services such as trading in e.uity, derivatives, investment banking, portfolio management services ) !/*, wealth management services )?!/*, research + distribution of financial products such as mutual funds, insurance and I <Bs among others. "eliance /ecurities is present in the currency and debt market segment as well. "eliance /ecurities ac.uired memberships of the premium stock exchanges in India, namely B/= and $/= in %&&8 and %&&: respectively. It offers trading facilities in the cash and derivatives market segment of both $/= and B/=. ,he company provides trading in the debt market segment as well. It also acts as a 1 with 61/E. "eliance /ecuritiesB website F www.rsec.co.in also facilitates trading in commodities for its partner company, "eliance 6ommodities Etd which, holds memberships in $61=M, !6M and $!6=. "eliance /ecurities is head.uartered in !umbai with operations across all major Indian cities. !ajority of the companyBs terminals are located in !umbai. It has a vast network spread across 5,5'5 cities, with ((: offices, and %,4%% e.uity broking terminals allocated to %,'75 registered sub-brokers. As on 1ec 5(, %&&', "eliance /ecurities had ;5 $=A, terminals, 7& B<E, terminals and %,;&' 6,6E licenses. 1uring the same period, the company added (, 47,88& client accounts of which (, 4%,;%& were e-broking accounts. 7258 Or%anisation C(art >@ +ame 9ikrant -ugnani ,esi%nation =xecutive director
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/anjay ?adhwa -anesh ai @itesh Agrawal Amit Bapna Amitabh !ohanty Arun @ariharan Asokan Arumugam H.Achuthan Eav 6haturvedi

6hief 3inancial <fficer @ead 6ompliance @ead "esearch 6hief financial officer, "eliance 6apital @ead F 1ebt /trategy resident, >uality and knowledge, "eliance 6ap. 6hief 6ompliance officer, "eliance 6apital 6hief eople officer, "eliance 6apital 6hief "isk <fficer, "eliance 6apital

Reliance ,a'ital 725A Product ) Services:"eliance /ecurities customers have the advantage of trading in all the market segments in the same window, as they understand the need of transactions to be executed with high speed and reduced time. At the same time, they have the advantage of having all Advisory services for Eife Insurance, -eneral Insurance, !utual 3unds and I <Bs also. "eliance is a customer focused financial services organiNation providing a range of investment solutions to our customers. ,hey work with clients to meet their overall investment objectives and achieve their financial goals. ,heir clients have the opportunity to get personaliNed services depending on their investment profiles. ,heir personaliNed approach enables clients to achieve their total investment objectives. ,he Hey products offering are as follows2 ,elivery Cas(- Eong term investments are always beneficial, as they do not respond to daily volatility in the /tock !arket and keep the investor safe. As an investor, one can avail of delivery based buyingJ selling based on the stock fundamental. ?e also provide fundamental researches calls on 1elivery Based /tocks. ,hese are long term investment opportunities identified by our research 1esk. ,elivery -C+C. 2F
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C+C stands !or Cas(- n- Carry2 Gou can take delivery positions using this product. Buy transactions will re.uire (&&O cash margins and sell transactions will be also allowed based on the 1emat holding available. ,elivery -+RML)>- $"!E stands for $ormal. ,hese are delivery buy transactions in which pre-specified margin.)ranging %&O to (&&O* is blocked by "/E. re-specified margin can be in the form of free cash balance P ost haircut value of "/E /pecified 1emat holding Psame dayBs sale proceeds. ,he balance payment has to be made within ,P% days. If debits are not cleared by ,P% day, 1elayed ayment 6harges )1 6* will be levied from ,P% day onwards. If debits are not cleared by ,P: day, "/E will li.uidate the positions anytime on or after ,P; day. If debits are not cleared by ,P: days, further exposure will not be allowed in that particular exchange effective from ,P; day onwards. At all times during the $"!E term )i.e. , day to ,P: day*, you need to maintain minimum margin as re.uired and defined by "/E from time to time. After !arket <rders)A!<*- you can place A!< in =.uity )$/= and B/=* and 1erivatives )$/=* as per below timing2 <nline2 3rom 825& .!. I/, onwards up-to '2(7 A.! I/, next trading day. 6all + ,rade2 1aily from 425& A.!. I/, onwards up to '2(7 A.!. I/, All accumulated orders will be sent to exchange on market open 1ue to scheduled system maintenance process, A!< orders will not be accepted between (%2&& A! )midnight* to ;2&& A!. Gou can place Eimit order or !arket order under A!<. @owever it is advisable to place A!< as Eimit order. lacing A!< order as market order might result in your order getting executed at unfavourable price. 'ntraday /radin%: Mar%in 'ntraday S0uare 1 o!! -M'S.:# ,he !argin Intraday /.uare-off )!I/* facilitates you to take leverage in intraday position in cash + futures. Cnlike 6$6, instead of blocking (&&O as margin, it only blocks a pre-specified percentage as margin.
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 Gou can Buy and /ell stocks on $/= and B/= during the trading hours. Gou need to s.uare off all open positions under !I/ product before 52%& p.m. on same trading day. ,here are two additional features in the !I/ that enhance your intraday buying positions viN. lus !ultiplier and /uper !ultiplier F both these are intraday products as well. !I/ is a product that offers approximately 8 times exposure in cash segment, :.8 times in stock futures and (& times in index futures. By default all our clients are offered this product. If you wish, !I/ positions can be converted to any other product such as $"!E or 6$6 before the specified cut-off, subject to the availability of the re.uired margin.

725; Plus Multiplier -M'S.:# ,o boost your trading potential, "eliance /ecurities Etd has launched the 0 lus !ultiplier0. ,his product is an extension of our existing product - !argin Intraday /.uare-off, wherein you get exposure against margin on intraday trades + if you do not s.uare-off or convert such positions by 52%& positions before the market closes. lus !ultiplier is a product that offers approximately (& times exposure in cash segment, 4 times in stock futures and (8 times in index futures. 725B *dvanta%es o! Plus Multiplier:(. ,his product allows you to take high exposure against margin %. A feature to unleash trading potential to take advantage of market opportunitiesQ 5. If unable to close open positions, the positions will be auto s.uared-off. Gou donBt need to be in front of the trading system throughout the market hours. 7. ,ake positions in =.uity and 3utures segments 8. ,ake leveraged positions on available margins for the day :. Approximate exposure up to (& times in cash, 4 times in futures stocks and (8 times in futures index.
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!, "eliance /ecurities will s.uare-off such open

725< 23posure a%ainst Stoc42,his product provides trading opportunities to clients by accepting 1emat shares as collateral. ,he client can pledge these share positions as collateral to gain additional margin. Competitive /ari!!s:At "eliance /ecurities we not only offer customiNed services but also offer various tariff plans where you can pick one that best suits your profile. R-Model Port!olio:"- !odel ortfolio provides you a basket of well researched stocks. ,hese stocks are very closely analysed +monitored by our e.uity research team. ,hese stocks have given decent return in the past + outperformed the benchmark indices. 'PO 'nvestment--'nitial Public O!!erin%. I <s have gained popularity owing to the fact that retail investors can become stake holders in the success of a company. 3rom a company0s perspective, I <s help raise capital for growth or diversification as stipulated in the prospectus of the offer and the investors also get to become part owners of the company. Initial ublic <fferings )I <Bs* have always been the first step towards investing. I < investments have seen a huge rise during last decade with "etail Investment participation increasing to "s. %, &&,&&& ?ith "/E <nline ,rading account investing in I <Bs is just a click away without any paper work, It also gives you the option of investing through various banks. <ur uni.ue single cash feature allows you to invest in I <Bs from the same ledger account and Allotment of /hare happens in the same 1-!A, account A special research reports, specifically analyNing company prospectus before an I < is shared with all our 6lients that helps them to invest accordingly ,erivate>F ,he derivative segment is a market that gives you an opportunity to earn greater profits by paying a nominal amount of margin. <ver past few years, opularity and 1ealings in 3uture + <ptions segment has grown incredibly. 3uture contracts are available on =.uities, Indices, 6urrency and 6ommodities. Gou may be a new or a seasoned investor, our derivatives product offering will suite you the best. <ur /trong research supports on derivatives segment, will always help you make appropriate decisions
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 Gou can trade in 3utures and <ptions under $/=. Products enabled are M'S and +RML !I/ provides intraday leveraging . $"!E for taking carry forward positions. If positions in derivatives segment are taken against collateral, 1elayed payment 6harges )1 6* will be levied on the debit amount from , day onwards. +R' O!!erin%: ,oday, the Indian economy boasts a stable annual growth rate and booming capital markets. ,op fund managers, investors and analyst are optimistic on long term, domestic demand driven growth story of India, supporting valuations and financial market outperformance. "eliance /ecurities with its extensive market reach, experience and cutting edge technology platforms, provides the perfect vehicle for you to invest and benefit from the Indian markets. "eliance /ecurities is glad to introduce the most competitive products for the $on "esident Indian )$"I* audience, supported by a dedicated $"I investment team to cater to their investment needs. 725= Mutual 5und>A !utual 3und is a trust that pools the savings of a number of investors who share a common financial goal. A !utual 3und is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. 725+ Competitors o! Reliance Securities: /hare khan limited India info line limited I6I6I direct Hotak /ecurities limited Angel Broking Eimited India bulls !oti lal <swal /ecurities @136 /ecurities
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 BAAAA 6A I,AE -eojit B$ aribas

/!6 -lobal /ecurities limited BonanNa <nline /BI6A /ecurities Aditya Birla !oney

2.26 Company 7istory "eliance 6apital Eimited )"6E* was incorporated in year ('4: at Ahmedabad in -ujarat as "eliance 6apital + 3inance ,rust Eimited. ,he name "6E came into effect from Aanuary 8, (''8. In %&&%, "6E shifted its registered office to Aamnagar in -ujarat before it finally moved to !umbai in !aharashtra, in %&&:. In %&&:, "eliance 6apital 9entures Eimited merged with "6E and with this merger the shareholder base of "6E rose from &.(8 million shareholders to (.5 million. "6E entered the 6apital !arket with a maiden public issue in (''& and in subse.uent years further tapped the capital market through rights issue and public issues. ,he e.uity shares were initially listed on the Ahmedabad /tock =xchange and ,he /tock =xchange !umbai. resently the shares are listed on ,he /tock =xchange !umbai and the $ational /tock =xchange of India. "6E in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill discounting, and inter-corporate deposits. Eater, in (''5 diversified its business in the areas of portfolio investment, lending against securities, custodial services, money market operations, project finance advisory services, and investment banking.
24

"6E was accredited a 6ategory ( !erchant banker by the /ecurities =xchange Board of India )/=BI*. It had lead managedJco-managed (8 issues of an aggregate value of "s. 7&& crore and had underwritten 55 issues for an aggregate value of "s. 88& crore. All these companies were listed on various exchanges. "6E obtained its registration as a $on-banking 3inance 6ompany )$B36* in 1ecember (''4. In view of the regulatory re.uirements "6E surrendered its !erchant Banking Eicense."6E has since diversified its activities in the areas of asset management and mutual fundK life and general insuranceK consumer finance and industrial financeK stock brokingK depository servicesK private e.uity and proprietary investmentsK exchanges, asset reconstructionK distribution of financial products and other activities in financial services

,HA)T-R 8 0#T-RAT4R- R-6#-C

825 R-A -AR,H )A)-R )a'er Title> Dimen$ion$ o% Health #n$urance For The Rural )oor Author($)> ? an"al,Dar$h" inha A3$tract ,here are many constraints in healthcare system in India out of which the absence of health insurance for the unorganiNed sector and the adverse resource allocation for the rural sector stand out significantly. Ambulatory care is a luxury item in the consumption basket of the rural poor. ,his paper focuses on the health insurance of the bottom :& percent of the population, as they need it most. 3or this purpose, aulyBs model is utiliNed to determine the optimal amount of health insurance and the corresponding premiums at individual and household levels for both outpatients and inpatients using the $// 8%nd round data. ,he feasibility of the adoption of insurance schemes based on the empirical findings is examined. 3inally, it is suggested that the decentraliNed political system at the anchayat level and the infra-structural medical facilities in villages be used to initiate

25

compulsory health insurance for the rural poor. ,he /tate 3inance 6ommissions should come up with measures to improve the financial condition of the anchayats. 827 R- -AR,H )A)-R )a'er Title> (rand (uilding and Adverti$ing> a''roache$ in #ndian 0i%e #n$urance #ndu$tr" Author($)> A$hi$h $adh, oni"a (illore A3$tract 3inancial service brands are based on ensuring long-term financial security through a broad range of inherently risky services and investment options. In the insurance sector, branding has typically involved the concepts of stability, trust and protection.If there was one industry in India which least considered branding as an essentiality, it would be the insurance industry. @owever, with liberaliNation of the industry, players have to realiNe the need for branding in a competitive environment. Insurance companies need to strive to build a brand in order to attract both the end customer and intermediaries. ,his study is intended to analyNe the advertisements and to know through a set framework and model how closely the present day advertisements fall in line with what has been proposed in theory. It is meant to understand the features that come up in the Insurance product advertisement in the Indian industry and how closely the advertisements are in line with what has been theoretically prescribed as ideal way of communication for the Insurance products. ,he results of the analysis will be particularly useful for the players of the insurance industry, the media world and academicians. 828 R- -AR,H )A)-R )A)-R T#T0-> Health #n$urance ,overage Among 1outh and 1oung Adult$ with Cork 0imitation$ A( TRA,T ,his paper explores health insurance coverage trends for youth )age (8-(4* and young adults )age ('-%'* with work limitations using data from the 6urrent opulation /urvey. In %&&& those in the young work-limited population were substantially more likely to have insurance coverage than their counterparts in the not work-limited population. ,hey were much more likely to have public coverage and much less likely to have only private coverage. Insurance coverage for this population increased substantially between ('4' and %&&&, in contrast to a decline for the not work-limited population. ?e discuss the
26

probable contributions of policy reforms and the decline in employment of people with work limitations to these trends.India. @owever, the penetration of insurance in rural India remains pitifully low. ,his paper aims at exploring the potential of life insurance in rural India with all its problems, complexities and variables, and suggesting the means and ways of meeting the challenge of developing the rural insurance business in tandem with its potential of economic growth.3igure 5.(.((.%2 HirkpatrickBs ,raining =valuation !odel

82A R- -AR,H )A)-R )A)-R T#T0-> =ffects of @ealth Insurance and /election into @ealth Insurance Eiterature "eview on the =ffects of @ealth Insurance A( TRA,T ?hen a person experiences a bad shock to health, their medical expenses typically rise and their contribution to household income and home production )e.g. cooking or childcare* declines )e.g. ?agstaff and 1oorslaer, %&&5K -ertler, Eevine + !oretti, %&&5K -ertler and -ruber, %&&%*. According to the ?@<, R=ach year, approximately (8& million people experience financial catastrophe, meaning they are obliged to spend on health care more than 7&O of the income available to them after meeting their basic needs.S )?@< 3actsheet $T5%&, %&&;* Eow income and high medical expenses can also lead to debt, sale of assets, and removal of children from school, especially in poor nations. A short-term health shock can thus contribute to long-term poverty )e.g. 9an 1amme et al, %&&7K Annear et al, %&&:*. At the same time, because households often cannot borrow easily, they may instead forego high-value care. ?hen they do access care it will often be of low .uality )1as, @ammer and Eeonard, %&&4*, which can lead to poor health outcomes.
27

,heory suggests that health insurance can address some of these problems. By covering the cost of care after a health shock, insurance can help to smooth consumption, reduce asset sales and new debt, increase the .uantity and .uality of care sought, and can improve health outcomes. Cnfortunately, rigorous evidence on the impact of insurance is scarce, and there are even fewer studies on the effects of insurance in developing countries. <ne reason for the lack of evidence is that it is difficult to find a valid control group for the insured. ?e cannot simply compare the outcomes of insured and uninsured households, since health insurance status is typically strongly correlated with other household characteristics. 3or example, rich and well educated households typically have both better health )Asfaw, %&&5* and better health insurance coverage )AUtting, %&&7K 6ameron and ,rivedi, (''(*, but the positive correlation between health and insurance status tells us nothing about the impact of insurance. <n the other hand, those in poor health may be more likely to pay for health insurance )6utler and "eber, (''4K =llis, ('4'*, but finding that the insured tend to be sicker would not imply that insurance causes illness. Below we review past evidence on the impacts of health insurance, focusing on studies where health insurance status is plausibly exogenous, or where studies have attempted to eliminate bias due to self-selection. A majority of the rigorous studies are based on Cnited /tates data. ?e follow Eevy and !eltNer )%&&7, %&&4* in both our choice of C./. studies and in our main conclusions.

82; Health #n$urance

"eliance @ealth is a place where you can live your dreams. Its global siNe, innovation and employee friendliness help to make a dynamic place to work, giving you the advantage of a large company, with the agility of a small company, where your voice is heard. It is diversified businesses give you a global vision and the flexibility to learn varied skill sets which are comparable to the best in the world. "eliance @ealth provides employees an opportunity to work in areas which are truly global in nature F in terms of first in India, best technology, global best practices and the best environment to work in.

Re$ards ) &ene!its> It provides competitive benefits and incentive packages for our employees.
28

'nte%rity ) Citi8ens(ip> It believes in giving back to our community, to our neighbourhoods, to our environment.

Our Culture> <pen and performance based culture that is grounded in a set of core values.

Our Plan !or 9ro$t(> It is growth strategy is to build positions in new markets where we can achieve superior growth and returns.

"eliance @ealth ?ise Insurance policy)/tandard lan* comes with Cni.ue features that gives you the best advantage at all times

6hoice of /um insured2 % lacks, 5 lacks, 7 lacks + 8 lacks $o medical tests for persons up to 78 years with clean medical history Basic coverage of @ospitaliNation due to IllnessJ accident F All plans Associated covers like2 -@ospitaliNation expenses -1omiciliary @ospitaliNation -1ay 6are ,reatment - re + ost @ospitaliNation cover -$ursing Allowance - re-existing coverage after 7 years of renewal -6ost of @ealth 6heck-up reimbursement after 7 claim free years

9alue added covers like2 -"oad Ambulance service -=xpenses on accompanying person

!aximum entry age 2 :8 Gears Income ,ax Benefits 8&O reimbursement on pre acceptance medical test charges for accepted proposals

Policy 5eature> +o restriction on Room rent: 'C; Rent: Gou can decide the room youJ family member would be staying in if hospitaliNed and not the Insurance 6ompany
29

 +o per illness limit: Gou will not face any specific monetary limit while taking treatment for a particular illness +o Loadin% on rene$al premium> Gou have the assurance of unchanged premium even after receiving a claim Reimbursement up to <6= !or cost o! pre policy (ealt( c(ec4 up > If your proposal is accepted , "eliance -eneral Insurance 6ompany shares your financial burden e.ually where you have to undergo specific tests re.uested. Continuity &ene!its

/hall be available only if the olicy is renewed within (8 days from the previous olicy expiry date Assured renewal till ;8 years $o 6laim Bonus

Rene$al Premium "enewal premium would be .uoted as per the base premium chart with or without renewal. 7ealt( 'nsurance premium In the age of high cost of living, to lead a smooth life people are trying to compromise on various aspects. Among other things, this rise in inflation rate is also reflecting on health insurance in India. But something like RhealthS cannot be compromised on. ?e may not be able to take a call on whether health in$urance companies will charge us less for our health insurance plans in India or not. @oweve, we can definitely work towards following certain practices that may help us reduce our health insurance premium amount. Continuity &ene!its

/hall be available only if the olicy is renewed within (8 days from the previous olicy expiry date Assured renewal till ;8 years $o 6laim Bonus

Rene$al Premium "enewal premium would be .uoted as per the base premium chart with or without renewal
30

7ealt( 'nsurance premium In the age of high cost of living, to lead a smooth life people are trying to compromise on various aspects. Among other things, this rise in inflation rate is also reflecting on health insurance in India. But something like RhealthS cannot be compromised on. ?e may not be able to take a call on whether health in$urance companies will charge us less for our health insurance plans in India or not. @owever, we can definitely work towards following certain practices that may help us reduce our health insurance premium amount.

31

,HA)T-R A R- -AR,H M-TH.D.0./1 #NTR.D4,T#.N "esearch methodology is the process used to collect information and the data for the purpose to make decisions. "esearch is a procedure of logical and systematic application of the fundamentals of science to the general and overall .uestions of a study and scientific techni.ue by which provide precise tolls, specific procedures and technical, rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation. 1ifferent type of research designs is available depending upon the nature of research project. ,he study about R/?<, analysis of health insuranceS is descriptive in nature. /o survey method is used for the study. Interviews and .uestionnaire has been formed. 1escriptive and inferential statistics has been used to infer the population from the sample data to get a better understanding of population at large. A25 Met(odolo%y o! Projects ,he methodology followed includes the specification for research design, sample and .uestionnaire design, interview along with data collection, data interpretation and presentation through graphs and pie charts. A27 Sample ,esi%n ,he small representative selected out of large population, selected at random is called sample. ?ell-selected sample may reflect fairly, accurately the characteristic of population. ,hus understanding the need, sample has been selected on the basis of convenience. ,he sample siNe in total is 8& which includes the employee of central government service or employees of private jobs and students or house wives. A28 >uestionnaire ,esi%n A .uestionnaire has been designed, filled by the subscriberBs of "eliance @ealth Insurance and by the people who is the part of "eliance @ealth Insurance. ,hus in order to not to take much of time of the respondents a .uestionnaire consists fourteen closed ended .uestions. A2A Primary Sources:
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rimary data is collected by structured .uestionnaire, discussing problem and people have also been personally interviewed so as to get idea and could be explained more easily and clearly. A2; Secondary Source 1ata has been collected and compiled for the different purpose, which are used in research for this study. ,he secondary data include material collected from2 Internet Books and articles $ewspaper A2B *ssumptions ,he research was based on the following assumption2 ,he methodology used for this purpose is survey and .uestionnaires. It is assumed that this method is more suitable for collection of data. It is assumed that the respondent have filled right and correct option according to their view.

,HA)T-R ;
33

F#ND#N/ After the analyNing and interpreting the data there are some findings2 ,his study finds that "@ has lack of awareness among the people. !ost of the people donBt know about the "@ features and their benefits. eople are using only normal insurances as comparison to using the more customised and beneficial health plans. ,his study finds that people bought the "@ not only for the some relaxation in medical expenditure or investment diversification but also for the retirement planning. S?O/ *nalysis> trength$, Ceakne$$e$, .''ortunitie$, and Threat$

34

,he /trengths, ?eaknesses, <pportunities, and ,hreats )/?<,* analysis guides you to identify the positives and negatives inside and outside of your organiNation. rogram directors, policy groups and management teams can use this resource to help with both strategic planning and decision-making. A /?<, analysis will provide perspective, and reveal connections and areas for action. ;25 Awarene$$ level o% di%%erent kind$ o% Health in$urance 'lanD "able no.$ Mediclaim ,ritica .ver$ea$ $ :& l #llne$$ %4 (' Dia3ete Ho$'it $ care %8 al care 78 Accidenta Rider l 5: 5%

A7areness le#el
1o8 of respondents 70 60 50 40 30 20 10 0 Medi claims Critical illness overseas diabetes care hospital care accidental Rider Series1

Health insurance

%raph no.$ 5indin%s: As we can see in the pie chart that most of the people are aware of the !ediclaims, but the awareness level of the other products is comparatively low. @ospital care is at no. two position but itBs difficult to analyNe as it was a newly launched product and it was 4omparison of #arious featurs being extensively promoted. 6onsumers are generally not aware about the various products available in market. ,his indicates that the kind of promotional and awareness activities right now used by the company and industry has proven to be uneffective.
11% 7% 9%
"a# Savin$s Sec rit!

16%

13%

Ret rns %loatin$ ma#& Cover 'as! claimin$

;27 #m'act o% variou$ communication medium2

13% 13%

"able no.&

35 7%

11%

,HA)T-R B ,.N,04 #.N @ealth insurance presents both opportunities and risk for the attainment of health system performance goals. 3or example in countries where @ealth Insurance plays a prominent role, it can be credited with having injected resources into health systems added choice and helped make the systems more responsive. @owever it has also given rise to considerable e.uity challenges in many cases and has added to healthcare expenditure in most of the countries. @ealth insurance coverage can be an important social objective in system with universal coverage, where policymakers wish to offer consumers an alternative to universal publicly financed provide, or where certain medically necessary health services and products are not covered publicly. Get policymakers will need to intervence to address market failures in order to assure health insurance access for high risk groups. In doing so they can choose from a range of tools. ,hey need to balance the sometimes competing goals of access and the maintance of a broad and diverse pool of covered lives particularly in voluntary markets. In addition governments and insurance should make further strides to ensure meaningful disclosure of policy terms and better dissemination of
36

information in order to enable consumers to make informed decision between competing health insurance products. <n the other hand, serious consideration ought to be given to the value of the health system responsiveness an area where private health insurance has contributed positively to health system performance. ,he health insurance should be structured around policy goals for health financing as well as broader health system policy objective to ensure policy coherence. 3lexible policymakers is also needed to address promptly any problems and undesirable outcomes that may emerge from the interaction of the health insurance market with public systems.

R-F-R-N,(. Artherly A, )%&&(*,S/upplemental Insurance !edicareBs Accidental /tepchild V S, !edical Care esearch And eview' vol 84, $o.% pp(5(-(:(. %. .Boccuti,6. and moon,!.)%&&5*,S 6omparing !edicare and %5&-%5;. 5. 6osta font, j )%&&%*, R,he 1esign of Eong ,erm 6are 3unding In /pain 2 olicy And 3inancial 6onstraints R , (ealth And Ageing' )o. * '+p#:-'. 7 3lood 6 and Archibald, ,. )%&&(*, Rthe illegality of private healthcare in 6anda R,Canadian !edical Association ,ournal -ol.$./')o..' pp.0&1#023. 8.!anning, ?.- $ewhouse ,A. ., 1aun, $keeler,=.B And EeibowiN,A.)('4;*,S@ealth Insurance And ,he 1emand 3or !edicalcare =vidence 3rom A "andomiNed =xpweimentS, "he American 4conomic eview -ol'**')o.2'+p.&1$#&**.
37

rivate Insurance

-roeth "ates In /pending <ver ,hree 1ecadesS (ealth Affairs vol $o.%%,$o%,pp

5527 Ce3$ite$ re%erred$ (. http2JJwww.newindia.co.inJfa.-health.asp %. http2JJorientalinsurance.nic.inJ "< </AE#3<"!#B#+#@.pdf 7. www.indiainfoline.comther 5. www.iloveindia.com 8. www.iciciprulife.com :. www.reliancehomehealthcare.com

A))-ND#E F4- T#.NNA#R(.$ame ##################

%.!obile no############### 5. <ccupation (. rofessional 5. "etired 8. <thers############## 7. 1o you use any health planV (. Ges %.$o %.Business 5.@ousehold

8. 1o you have any medical health insurance policyV (. Ges %.$o

:. ?ould you like to buy health policy for yourselfV (. Ges %.$o
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;. ?hich all features are there in current insurance policiesV (. Eong term disability insurance %. Eife insurance 5. @ealth insurance 7. @ome owner insurance 8. Automobile insurance 4. 1o you know that is tax advantage in health insurance uJs 4&1V (. Ges '. 3rom where do know about "@ V (. 3riends 5. ?ebsite %.$ewspaper 5.<thers %.$o

(&. Are you satisfied with your current health insurance planV (. Ges If no why################## ((. ?hat do you want with health planV (. 3ree medical checkup %. Accidental insurance 5. 6heaper medicine 7. =xtra incentive for childrenJold people (%.In how many month do you want free medical checkupV (. After three months %. After every : months 5. <nce in a year %.$o

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