Icfai national college

Project Report
Submitted in lieu of the partial fulfillment of the Degree of Master of Business Management

COMPARISION BETWEEN

And

Submitted by:Submitted to:Avinash kumar Mrs.Sujata sinha En no- nblk!" #aculty of inc
$atch- %!! -%!1! &uckno'

CONTENTS
Topic

!PART"A#
Introduction (om)any )rofile $anking structure )roduct Major com)onents
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!PART"B#

Introduction of to)ic *esearch methodology +bjective ,ata analysis *ecommendations (onclusions $ibliogra)hy -uestionnaire

Ac$no%&e'gement
.o ackno'ledge all the )ersons 'ho had hel)ed for the fulfillment of the )roject is not )ossible for any researcher but in s)ite of all that it becomes the foremost res)onsibility of the researcher and also the )art of research ethics to ackno'ledge those 'ho had )layed a great role for the com)letion of the )roject. .he te/t contain in this re)ort is the manifestation of learning 0rocess that began for me over 1 month ago.during the intervening )eriod I have come across some 'onderful )eo)le in the form of *elatives 1friends or
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ac3uaintances from I have learnt immensely .4hile it is not )ossible to name them individually I 'ould like to e/)ress a dee) sense of gratitude to'ards them. I 'ould like to thank my colleagues 'ho have su))orted me through thick and thin during the last fe' months..hese include Mr.,ev kant1 MrAjit singh. 5o amount of thank can ever re)ay the great debt that I o'e My #aculty guide Mrs. Sujata sinha 'ho has )rovided me constant ins)iration over the )ast one year.In fact 1this re)ort 4ould not have been )ossible but for the direct and indirect Su))ort 1ins)iration and guidance from Sujata mam 'ho has been a consant mentor in my efforts over the fe' months. *est all those )eo)le 'ho hel)ed me are not only matter of ackno'ledgment but also authori6ed for sharing my success.

0*E#A(E
Marketing is a social & managerial process by which an individual and group obtain what they need and want through creating offering and exchanging products of value with others.
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Marketing is getting the right good and services to the right )eo)le to the right )lace1 at the right time at the right )lace 'ith the right communication and )romotion. It is the art of creating and satisfying customer at a )rofit.

Advertising is one of the major tools of com)anies to direct )ervasive communication to target buyers and )ublics. An identified s)onsor defines it as any )aid from and non )ersonal )resentation and )romotion of ideas1 goods or services.

Advertising is a cost effective 'ay to disseminate message 'hether it is to saving account of I(I(I bank and give best service in account.

I5.*+,8(.I+5
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Banking is the backbone of a modern economy. Health of banking industry is one of the most important pre-conditions for sustained economic progress of any country. The world of banking has assumed a new dimension at the dawn of the ! st century with the advent of tech banking" thereby lending the industry a stamp of universality. #n general" banking may be classified as retail and corporate banking. $etail banking" which is designed to meet the re%uirements of individual customers and encourage their savings" includes payment of utility bills" consumer loans" credit cards" checking account balances" &TMs" transferring funds between accounts and the like. 'orporate banking" on the other hand" caters to the needs of corporate customers like bills discounting" opening letters of credit and managing cash. .he Indian banking scene has changed drastically 'ith the )rivate sector making inroads in an area hitherto dominated by large )ublic sector banks. :ro'ing disinvestment is likely to im)act the banking industry as 'ell. .here is every )ossibility of )rivati6ation of )ublic sector banks1 leading to greater o)erational autonomy. .he develo)ment of the Indian banking sector has been

accom)anied by the introduction of ne' norms such as Income *ecognition and (a)ital Ade3uacy1 by the government. .he latter im)lies that banks can lend on the basis of their res)ective ca)ital base. .hese norms have caused banks to construct e3uity on their o'n1 before going in for debt. ,isintermediation is a real threat for banks. +f late1 banks are ado)ting the E;A <Economic ;alue Added= conce)t 'herein revenues are vie'ed in the conte/t of the risk associated 'ith them.
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.he 5e' 4orld order has ensured ?Survival of the #ittest?. 5e' services are the order of the day1 in order to stay ahead in the rat race. $anks are no' foraying into net banking1 securities1 consumer finance1 housing finance1 treasury market1 merchant banking and insurance.

(+M0A5@ 0*+#I&E
I(I(I $ank is IndiaAs second-largest bank 'ith total assets of about *s. 1 trillion and a net'ork of about "7! branches and offices and over 11!!! A.Ms. I(I(I $ank offers a 'ide range of banking )roducts and financial services to cor)orate and retail customers through a variety of delivery channels and through its s)eciali6ed subsidiaries and affiliates in the areas of investment banking1 life and non-$anking 1 venture ca)ital1 asset management and information technology. I(I(I $ankAs e3uity shares are listed in India on stock e/changes at (hennai1 Mu6affarnagar1 Bolkata and ;adodara1 the Stock E/change1 Mumbai and the 5ational Stock E/change of India &imited and its American ,e)ositary *ecei)ts <A,*s= are listed on the 5e' @ork Stock E/change <5@SE=.

I(I(I $ank 'as originally )romoted in 1CC7 by I(I(I &imited1 an Indian financial institution1 and 'as its 'holly o'ned subsidiary. I(I(IAs

shareholding in I(I(I $ank 'as reduced to 79D through a )ublic offering of shares in India in fiscal 1CC 1 an e3uity offering in the form of A,*s listed on the 5@SE in fiscal %!!!1 I(I(I $ankAs ac3uisition of $ank of Madura &imited in an all-stock amalgamation in fiscal %!!11 and secondary market sales by I(I(I to institutional investors in fiscal %!!1 and fiscal %!!%. I(I(I 'as formed in 1C"" at the initiative of the 4orld $ank1 the :overnment of
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India and re)resentatives of Indian industry. .he )rinci)al objective 'as to create a develo)ment financial institution for )roviding medium-term and long-term )roject financing to Indian businesses. In the 1CC!s1 I(I(I transformed its business from a develo)ment financial institution offering only )roject finance to a diversified financial services grou) offering a 'ide variety of )roducts and services1 both directly and through a number of subsidiaries and affiliates like I(I(I $ank. In 1CCC1 I(I(I become the first Indian com)any and the first bank or financial institution from non-Ea)an Asia to be listed on the 5@SE. After consideration of various cor)orate structuring alternatives in the conte/t of the emerging com)etitive scenario in the Indian banking industry1 and the move to'ards universal banking1 the managements of I(I(I and I(I(I $ank formed the vie' that the merger of I(I(I 'ith I(I(I $ank 'ould be the o)timal strategic alternative for both entities1 and 'ould create the o)timal legal structure for the I(I(I grou)As universal banking strategy. .he merger 'ould enhance value for I(I(I shareholders through the merged entityAs access to lo'-cost de)osits1 greater o))ortunities for earning fee-based income and the ability to )artici)ate in the )ayments system and )rovide transaction-banking services. .he merger 'ould enhance value for I(I(I $ank shareholders through a large ca)ital base and scale of o)erations1 seamless access to I(I(IAs strong cor)orate relationshi)s built u) over five decades1 entry into ne' business segments1 higher market share in various business segments1 )articularly
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fee-based services1 and access to the vast talent )ool of I(I(I and its subsidiaries. In +ctober %!!11 the $oards of ,irectors of I(I(I and I(I(I $ank a))roved the merger of I(I(I and t'o of its 'holly o'ned retail finances subsidiaries1 I(I(I 0ersonal #inancial Services &imited and I(I(I (a)ital Services &imited1 'ith I(I(I $ank. .he merger 'as a))roved by shareholders of I(I(I and I(I(I $ank in Eanuary %!!%1 by the Figh (ourt of :ujarat at Ahmedabad in March %!!%1 and by the Figh (ourt of Eudicature at Mumbai and the *eserve $ank of India in A)ril %!!%. (onse3uent to the merger1 the I(I(I grou)As financing and banking o)erations1 both 'holesale and retail1 have been integrated in a single entity.

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FIS.+*@ +# (+M0A5@

I(I(I $ank has signed an agreement to use the 5(* s'itch mark technology for online-net'orking all its A.Ms1 the officials said they net'ork 'ould come into )lace in Se)tember. I(I(I $ank recently restructured its organi6ational structure by setting u) strategic business units for retail banking1 cor)orate banking and fore and treasury o)erations1 as inde)endent )rofit centers. I(I(I is all set to launch a 9!-second television commercial on August 1"1 1CCC. %!!! I(I(I $ank became the first Indian bank to list on the 5e' @ork Stock E/change 'ith its G1>"-million American de)ository shares issue

generating a demand book 12 times its si6e at G%.% billion. .he $ank )ro)oses to bring credit cards to the ?large1 underserved )o)ulation? in rural and semi-urban areas.

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Sky(ell (ommunications &td1 one of the t'o cellular service )roviders in (hennai1 has launched HSky $ankingA1 for 'hich the com)any has tied u) 'ith I(I(I $ank and F,#( $ank. .he I(I(I has announced the launch of mobile banking services for its customers1 using the 'ireless a))lication )rotocol <4A0= technology. #ord India has tied u) 'ith I(I(I $ank to introduce a scheme1 enabling non-resident Indians <5*Is= to )urchase a #ord Ikon car for their friends and relatives in India. I(I(I $ank has set u) an A.M facility at an Indian +il (or)oration )etrodiesel outlet at (hennai. I(I(I $ank has tied u) 'ith (hennai .ele)hones to )rovide Internet bill )ayment facility to its customers.

$A5BI5: S.*8(.8*E
The #ndian banking industry" which has $eserve Bank of #ndia as its regulatory authority" is a mix of the public sector" private sector" and foreign banks. The private sector banks are again split into old banks and new banks.

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SC(ED)*ED BAN+S
Scheduled commercial banks are those that come under the )urvie' of the Second Schedule of *eserve $ank of India <*$I= Act1 1C27. .he banks that are included under this schedule are those that satisfy the criteria laid do'n vide section 7% <9! of the Act=. Some co-o)erative banks come under the category of scheduled commercial banks though not all co-o)erative banks.

P)B*IC SECTOR BAN+S

0ublic sector banks are those in 'hich the :overnment of India or the *$I is a majority shareholder. .hese banks include the State $ank of India <S$I= and its subsidiaries1 other nationali6ed banks1 and *egional *ural $anks <**$s=. +ver >!D of the aggregate branches in India are those of the )ublic sector banks. Some of the leading banks in this segment include Allahabad $ank1 (anara $ank1 $ank of Maharashtra1 (entral $ank of India1 Indian +verseas $ank1 State $ank of India1 State $ank of 0atiala1 State $ank of $ikaner and Eai)ur1 State $ank of .ravancore1 $ank of $aroda1 $ank of India1 +riental $ank of (ommerce1 8(+ $ank1 8nion $ank of India1 ,ena $ank and (or)oration $ank.

PRI,ATE SECTOR BAN+S

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0rivate banks are essentially com)rised of t'o ty)es: the old and the ne'. .he old )rivate sector banks com)rise those1 'hich 'ere o)erating before $anking 5ationali6ation Act 'as )assed in 1C9C. +n account of their small si6e1 and regional o)erations1 these banks 'ere not

nationali6ed. .hese banks face intense rivalry from the ne' )rivate banks and the foreign banks. .he banks that are included in this segment include: $ank of Madura &td. <no' a )art of I(I(I $ank=1 $harat +verseas $ank &td.1 $ank of *ajasthan1 Barnataka $ank &td.1 &ord Brishna $ank &td.1 .he (atholic Syrian $ank &td.1 .he ,hanalakshmi $ank &td.1 .he #ederal $ank &td.1 .he Eammu I Bashmir $ank &td.1 .he Barur ;ysya $ank &td.1 .he &akshmi ;ilas $ank &td.1 .he 5edungadi $ank &td. and ;ysya $ank. .he ne' )rivate sector banks 'ere established 'hen the $anking *egulation Act 'as amended in 1CC2. #inancial institutions )romoted several of these banks. After the initial licenses1 the *$I has granted no more licenses. .hese banks are gearing u) to face the foreign banks by focusing on service and technology. (urrently1 these banks are on an e/)ansion s)ree1 s)reading into semi-urban areas and satellite to'ns. .he leading banks that are included in this segment include $ank of 0unjab &td.1 (enturion $ank &td.1 :lobal .rust $ank &td.1 F,#( $ank &td.1 I(I(I $anking (or)oration &td.1 I,$I $ank &td.1 IndusInd $ank &td. and 8.I $ank &td.

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-OREI.N BAN+S
.he o)erations of foreign banks1 though similar to that of other commercial Indian banks1 are mainly confined to metro)olitan areas. #oray of foreign banks de)ends on reci)rocity1 economic and )olitical bilateral relations. An inter-de)artmental committee has been set u) to endorse a))lications for entry and e/)ansion. #oreign banks1 in the 'ake of the liberali6ation era1 are looking to e/)and and diversify. Some of the leading foreign banks that o)erate in India are (itibank1 Standard (hartered :rindlays $ank1 Fong Bong Shanghai $anking (or)oration1 $ank of America1 ,eutsche $ank1 ,evelo)ment $ank of Singa)ore and $an3ue 5ational ,e 0aris. PUBLIC SECTOR BANKING AT A DISADVANTAGE #unctioning of 0ublic Sector $anks <0S$s=1 'hich are yet to achieve com)uteri6ation across the board1 is at a relative disadvantage 'hen com)ared to the )rivate sector1 'hich is offering state-of-the-art facilities such as A.Ms1 doorste) banking1 banking on )hone1 and net banking. 0S$s also suffer from huge costs of labor and lo' levels of automation. At this rate1 it may not be long before ne' channels devised by )rivate banks effectively sur)ass the number of branch net'orks offered by the 0S$s. .his a)art1 the )roblems 'hich have assumed enormous )ro)ortion today as far as 0ublic Sector banks are concerned are ballooning 50A
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levels1 declining margins1 )oor credit off-take1 high overheads1 and lack of good 3uality assets. $anks are sticking to reliable borro'ers for fear of bad debts. In fact1 banks largely invest in government securities1 'hich have 6ero risk. 4ith :+I being the single largest borro'er1 the yields on these securities determine the interest rates. .he government aims to decrease its shareholding in 0S$s to 22D1 ho'ever1 at the same time it also 'ants to retain the controlling stake. .his1 it is feared1 is not going to solve the )roblems 'hich 0S$s are co)ing 'ith no'.

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0*I;A.E SE(.+* $&++MS

(or)orate governance and self-regulation are the ground rules for the )rivate sector. :overnment interference is not )referred. 4hile some )rivate banks such as I(I(I $ank1 8.I $ank and I,$I $ank have financial institutions backing them1 others are o)ting for foreign )artnershi)s for technology and monetary resources. 0rivate banks have emerged relatively strong1 'ith about 9!D gro'th re)orted in net )rofits in the year ended March %!!!. 4ith a net )rofit of *s.1%! crores <J79D=1 F,#( 'as the clear leader. I,$I $ank1 ho'ever took the cake by doubling its net )rofit1 'hich reached *s.9!.CC crores in March %!!!..he jum) in )rofits can mainly be attributed to nontraditional sectors such as commission1 e/change1 brokerage1 and )rofit on sale of investments.

0*+,8(. 0+*.#+&I+
'($)($&T* B&+,#+'orporate /olutions -overnment /olutions 'apital Market /ervices &griculture 2inance /tructured 2inance )ro4ect 2inance #nfrastructure 2inance Term .oans 0orking 'apital 2inance 'ash Management /ervices Trade 2inance /ervices #nternational Banking $*T&#. B&+,#+Home .oans 'ar & Two 0heeler .oans 'onsumer1)ersonal .oans /aving & Term 3eposit /alary &ccount $oaming 'urrent &ccounts #nvestment )roducts )rivate Banking +$# /ervices 3emat /ervices 'redit & 3ebit 'ards /mart 'ards

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Treasury /ervices 'orporate #nternet Banking 'orporate &dvisory 'ustodial /ervices )rofessional 'learing Membership /ervices

Bill )ayment /ervices *-'he%ues Branches &TMs #nternet Banking )hone Banking

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0*+M+.I+5
W/at0s on offer Fello I(I(I and F,#( brings you a host of services at your fingerti)s 29" days a year. A user friendly automated service menu offers you convenient access to your account cou)led 'ith security as1 all your transactions are )rotected by a .0I5 - .he 0ersonal )ass'ord to your account. $ut if you do need any assistance our officers 'ill be glad to hel) you. 4hats more... this facility comes to you totally free of chargeK Some of the services offered are listed belo' Savings account :
o

$alance En3uiry Statement of account (he3ue status en3uiry Sto) 0ayment (he3ue book re3uest ,ial-a- draftL)ayorder A.M lost card re)orting *e3uest for a ne' A.M 0I5

#i/ed ,e)osits:
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+)ening a #i/ed ,e)osit (hecking #i/ed ,e)osit details *e3uest for .,S statement

(redit (ards:
o

$alance and account related in3uiries Statement of account ,ial a draftL)ayorder &ostL*e)lacement card A.M )in re-issue 0ayment instructions <maybe through a letter to the (all (entre=

+thers:
o

Standing Instructions (om)laints and suggestions In3uire about any I(I(I retail )roduct

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*ISB MA5A:EME5.
$isk is an integral part of the banking business and #'#'# Bank aims at the delivery of superior shareholder value by achieving an appropriate trade-off between risk and returns. #'#'# Bank is exposed to various risks" including credit risk" market risk and operational risk. (ur risk management strategy is based on a clear understanding of various risks" disciplined risk-assessment and measurement procedures and continuous monitoring. The policies and procedures established for this purpose are continuously benchmarked with international best practices. & comprehensive range of %uantitative and modelling tools developed by a dedicated risk analytics team supports the risk management function at #'#'# Bank. The $isk" 'ompliance & &udit -roup 5$'&-6 is responsible for assessment" management and mitigation of risk in #'#'# Bank. This group" forming a part of the 'orporate 'entre" is completely independent of all business operations and accountable to the $isk and &udit 'ommittees of the Board of 3irectors. $'&- is organised into six subgroups7 'redit $isk Management -roup" Market $isk -roup" 'redit )olicies -roup" #nternet &udit -roup" $etail $isk -roup and $isk &nalytics -roup.

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CREDIT RISK 'redit risk is the risk that a borrower is unable to meet its financial obligations to the lender. #'#'# Bank measures" monitors and manasgers credit risk for each borrower asnd also at the portfolio level. #'#'# Bank has a standardised credit approval process" which includes a well-established procedure of comprehensive credit appraisal and rating. #'#'# Bank has developed internal credit rating methodologies for rating obligors as well as for rating. #'#'# Bank has developed internal credit rating methodologies for rating obligors as well as for product 1 facilities. The rating factors in %uantitative and %ualitative issues and credit enhancement features specific to the transaction. The rating serves as a key input in the sanction as well as post-sanction credit processes. 'redit rating" a as concept" has been well internalised within the Bank. The rating for every borrower is reviewed as least annually and for higher risks credits and large exposures at shorter intervals. /ector knowledge has been institutionali8ed across #'#'# Bank through the availability of sector-specific information on the #ntranet. #ndustry knowledge is constantly updated through field visits" interactions with clients" regulatory bodies and industry experts. #n respect of the retail credit business" #'#'# Bank has a system of centrali8ed approval of all products and policies and monitoring of the retail portfolio. 0e continuously refine our retail credit parameters based on portfolio analytics.

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M&$,*T $#/, Market risk is the risk of loss resulting from changes in interest rates1 foreign currency e/change rates1 e3uity )rices and commodity )rices. F,#( $ankMs e/)osure to market risk a function of its trading and asset and liability management activities and its role as a financial intermediary in customer-related transactions. .he objective of market risk

management is to minimi6e the im)act of losses due to market risks on earning and e3uity ca)ital. Market risk )olicies include Asset-&iability Management <A&M= )olicies and )olicies for the trading )ortfolio. .he Asset-&iability

Management (ommittee <A&(+= of $oard of ,irectors a))roves A&M )olicies. A&(+Ms role encom)asses sti)ulating li3uidity and interest-rate risk limits1 monitoring risk levels by adherence to set limits1 articulating the organi6ationMs interest rate vie' and determining business strategy in the light of the current and e/)ected business environment. .hese sets of )olicies and )rocesses are articulated in A&M )olicy. A se)arate set of )olicies for the trading )ortfolio address issues related to investments in various trading )roducts and are a))roved by the (ommittee of ,irectors <(+,= of the $oard. *(A: e/ercises inde)endent control over the )rocess of market-risk management and recommends changes in )rocesses and methodologies for measuring market risk.

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M#33.* (22#'* -$(9) F,#( $ank has a se)arate Middle +ffice :rou) to monitor both credit and treasury-related com)liance. .he (redit Middle :rou) monitors com)liance 'ith )olicies and terms of sanction of credit )ro)osals. .he .reasury Middle +ffice :rou) monitors the asset-liability )osition under the su)ervision of the A&(+. It also monitors treasury activities1 including determining com)liance 'ith various e/)osure and dealing limits1 verifying the a))ro)riateness and accuracy of various transactions1 )rocessing these transactions1 tracking the daily funds )osition and all treasury related management and regulatory re)orting. #nterest rate risk is measured through the use of re-pricing gap analysis. .i%uidity risk is measured through gap analysis. H32' Bank ensures ade%uate li%uidity at all times through systematic funds maintenance of li%uid investment as well as by focusing on more stables funding sources such as retail deposits. H32' Bank mitigates its exposure to exchange rate risk by stipulating daily stop-loss limits and position limits.

()*$&T#(+&. $#/, +)erational risk can result from a variety of factors1 including failure to obtain )ro)er internal authori6ation1 im)ro)erly documented

transactions1 failure of o)erational and information security )rocedures1

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com)uter systems and soft'are or e3ui)ment1 fraud1 inade3uate training and em)loyee errors. 4e attem)t o)erational risk by maintaining a com)rehensive system of internal controls1 establishing systems and )rocedures to monitors transactions1 maintaining key back-u) )rocedures and undertaking regular contingency )lanning. .he Middle +ffice :rou) monitors adherence to credit )rocedures. .he International Audit :rou) undertakes a com)rehensive audit of all business grou) and other functions1 in accordance 'ith a risk-based audit )lan. .his )lan allocates audit resources based on an assessment of the o)erational risks in the various businesses. I(I(I $ank has been a )ioneer in the im)lementation of a risk-based audit methodology in the Indian banking sector. .he International Audit :rou) conce)tuali6es and im)lements im)roved system of internal controls to minimi6e o)erational risk.

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#8.8*E 0*+S0E(.S +# I(I(I A5, F,#( $A5B

#uture e/)ectations 4e soon )lan to introduce:

)ayment services to certain standard utilities ,emat-related information o'n accounts funds transfer I(I(I 'ill also use 4A0 technology for undertaking on-line

transactions #f you have an H32' )hone Banking $elationship +umber 5under which your accounts are linked to the H32' 'all 'entre for H32' )hone Banking6" the same accounts will be linked for Mobile 'ommerce. #f you do not have an H32' )hone Banking $elationship +umber" you can specify the account number5s6 and your H32' 'redit 'ard +umber to be linked for /M/.

I(I(I $A5B 5AMES (+5S8&.A5. #+* :+;. $8SI5ESS

ICICI Bank has appointed international consultancy major monitor group to help the bank in identification of business prospects in the government sector which has recently been identifies as a focus area. Monitor will help ICICI get business from the government sector, particularly the infrastructure sector mandates. he

bank did not consider government business a focus area till sometime back. !ow, Monitor "roup will study investment prospect of tourism in #ajasthan, opportunities for the

government of $ndhra %radesh and investment prospects for the bank through the government in cities such as %une and &olkata. '(e are trying to find out how ICICI Bank can be a partner projects. to the government in development plans and

he bank has initiated fresh focus towards the

government which is a major source of business and we would like to increase relationship with government agencies,) ICICI officials said.
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Monitor "roup will find out ways and means for ICICI Bank through which the latter 'Can solve government fund flow problems and how ICICI Bank can play a role in the projects,) bank officials said.

his is a test study and if there is a positive response from the government then more such specific developmental studies will be taken up by the bank as partners to

development. *+C,!,MICS IM+S.

1L11L!2 I(I(I $ank clocks 11!D gro'th in retail )ortfolio in -% Mumbai: .he retail )ortfolio of I(I(I $ank gre' by 11! )er cent to *s %"1%!" crore <*s 1%1!%1 crore= in the second 3uarter. *etail assets constituted 2C )er cent of the bankAs customer assets. 4hile leveraging and enhancing its )osition as the original lender1 the bank also continued to focus on securitisation of its customer assets. .his had enabled the bank to o)timi6e resources and ca)ital utili6ation and diversify the com)osition of its asset )ortfolio.

2!

,uring the first half of this financial year1 the total sell do'n and securitisation of assets 'as around *s "12!! crore. According to the bank1 its net restructured loans declined to *s >1 "9 crore <*s 1!17C1 crore=. 5et 50As 'ere at *s 211% crore1 constituting 7. )er cent of its customer ! crore <*s 7 119C crore=. )er cent of the

assets. ,e)osits gre' by 1 )er cent to *s "91

As on Se)tember 2!1 %!!91 the de)osits constituted "

bankAs funding against 7% )er cent in the corres)onding )eriod of the )revious year. .he ca)ital ade3uacy as on Se)tember 2!1 %!!9 'as at 11." )er cent.

A((+85.S I5 I(I(I $A5B

I(I(I $ank offers 'ide variety of ,e)osit 0roducts to suit your re3uirements.(ou)led 'ith convenience of net'orked branchesL A.Ms and facility of E-channels like Internet and Mobile $anking1 I(I(I $ank brings banking at your doorste). Select any of our de)osit )roducts and )rovide your details online and our re)resentative 'ill contact you for Account +)ening.

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I(I(I $ank offers you a )o'er )acked Savings Account 'ith a host of convenient features and banking channels to transact through. So no' you can bank at your convenience1 'ithout the stress of 'aiting in 3ueues.

Senior Citi1en Ser2ices 4e understand that as you reach the age to retire1 you do have certain concerns N 'hether your hard earned money is safe and secure N 'hether your investments give you the kind of returns that you need. .hatAs 'hy 'e have an ideal $anking Service for those 'ho are 9! years and above. .he Senior (iti6en Services from I(I(I $ank has several advantages that are tailored to bring more convenience and enjoyment in your life. 3oung Stars

ItAs really im)ortant to hel) children learn the value of finances and money management at an early age. $anking is a serious business1 but 'e make
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banking a )leasure and at the same time children learn ho' to manage their )ersonal finances.

-i4e' Deposits Safety1 #le/ibility1 &i3uidity and *eturnsKKKK A combination of unbeatable features of the #i/ed ,e)osit from I(I(I $ank.

4hen e/)enses are high1 you may not have ade3uate funds to make big investments. $ut sim)ly going ahead 'ithout saving for the future is not an o)tion for you. .hrough I(I(I $ank *ecurring ,e)osit you can invest small amounts of money every month that ends u) 'ith a large saving on maturity. So you enjoy t'in advantages- affordability and higher earnings. DOC)MENTATION A))licants must satisfy the follo'ing documentation re3uirements:

Identity )roof

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0roof of communication address Self che3ue <if the a))licant is not visiting the branch for account o)ening= Proof of communication

I'entit5 <Any one of the follo'ing=

Proof a''ress <Any one of the follo'ing=

+riginal letter of introduction from e/isting bank along 'ith B@( che3ue of the same $ank

Introduction by an e/isting and satisfactory customer as address )roof

,riving &icense O $ook ty)e or laminated &atest Electricity $ill I embossed ;oter Identity (ard 'ith B@( che3ue for o)erating accounts. (ash can be acce)ted for .erm de)osits. Em)loyee Identity (ard +riginal &etter from Em)loyer certifying the residential address of a))licant. Signature of the em)loyee has to be attested on the letter. 0A5 (ard .ele)hone bills from any tele)hone service )roviders and mobile
27

(ertificate from the )ostal office confirming address of a))licant

service )roviders <B@( che3ue mandatory for mobile service )roviders= ,efence ,e)endentAs card (onsumer gas connection cardLbookL0i)e :as bill <same as electricity bill= E/-Service Man (ard (ertificate from the 'ardLe3uivalent rank officer1 maintaining election roll1 certifying address of the a))licant $ar (ouncilLIndian Medical Association (ardLSenior (iti6en (ard *egistered and valid &easeL &eave agreement 'ith co)ies of utility bills 0I+ $ooklet for returning 5*Is 0ost +ffice Savings 0ass $ook 'ith B@( che3ue MA0I5 card Statement of account or 0ass $ook of a scheduled commercial bank 'ith entries of at least last 2 months along'ith B@( che3ue 0remium *ecei)t from any $anking com)any (ertificate by ;illage E/tension
2"

+fficer <;E+=L;illage Fead or e3ual rank officers ,omicile (ertificate 'ith communication address and )hotogra)h Accepte' as 6ot/ I'entit5 an' A''ress proof <Any one of the follo'ing= 0ass)ort Arms &icense issued by StateL(entral :overnment of India authorities #reedom fighterAs )ass issued by Ministry of Fome affairs1 :overnment of India 'ith )hotogra)h of a))licant 0ension )ayment orderLbookL(ard issued by StateL(entral :overnment of India. 0rinted *ation (ard 'ith 0hotogra)h of a))licant. Fouse hold (ard 'ith )hotogra)h issued by :ovt of Andhra 0radesh I, card 'ith )hotogra)h issued by :ovt of Eammu and Bashmir $ank 0ass $ook 'ith )hotogra)h issued by S$I and its subsidiaries or 5ationalised $anks 0hoto Social Security (ard <Smart (ard= issued by (entralLState :ovts or 8nion territories. Sa2ings Ban$ Account7 2."!D
29

,omestic term de)osits <:eneral (ategory= : * Su6ject to re2ision %it/out furt/er notice.

88 Recurring Deposit %i&& not 6e a2ai&a6&e for tenure of 9:; 'a5s< Note7 Rates for Deposits for Rs<= Crore an' a6o2e %i&& 6e a'2ise' 65 treasur5 from time to time< INTEREST RATES -OR SENIOR CITI>ENS7 =< E&igi6i&it5 Criteria A )erson 'ho has com)leted the age of 9! years may be treated as a senior citi6en for getting the benefit under the s)ecial de)osit scheme for senior citi6ens. ?< ,erification of Age7 Opening of Ne% Account At the time of o)ening of a ne' de)osit account of a senior citi6en1 the branch should satisfy about the age through verification of any of the follo'ing documents:Secondary &I( 0olicy ;oters Identity (ard 0ension 0ayment +rder
2>

School

&eaving

(ertificate

indicating

date

of

$irth

$irth (ertificate issued by the com)etent authority 0ass)ort 0A5(ard Interest *ates for Senior (iti6ens :

8Su6ject

to

re2ision

%it/out

furt/er

notice .

88 Recurring Deposit %i&& not 6e a2ai&a6&e for tenure of 9:; 'a5s< Pena&t5 on Pre"mature %it/'ra%a& !A&& Categories# %ou&' 6e app&ica6&e as 6e&o%7

-eatures

.he I(I(I $ank 5cash debit card is a debit-cum-A.M card )roviding you 'ith the convenience of acce)tance at merchant establishments and cash 'ithdra'als at A.Ms.(lick here for details

#ree Access to any $ankAs A.M O .he ne/t time you 'ant to 'ithdra' cash from your I(I(I $ank account1 just 'alk into any bankAs A.M and use your I(I(I $ank A.M-cum-,ebit card for as many as C free transactions <including cash 'ithdra'al and balance en3uiry= in a 3uarter. .his offer is available to customers 'ho maintain more than *s.%"1!!! in a given 3uarter in their domestic Savings Account 'ith I(I(I $ank. .he above benefit can be availed in the ne/t 3uarter.

Any'here $anking - .his facility entitles the account holder to 'ithdra' or de)osit cash u)to a limit of *s."!1!!! across all I(I(I $ank branches.
2C

@ou can give us various ty)es of standing instructions like transferring to fi/ed de)osit accounts at regular intervals.

An average 3uarterly balance of *s "1!!! only.

Minimum Ba&ance

T5pe Account Savings

of Ba&ance

*s "1%!! Account 5on-maintenance of the minimum average 3uarterly balance attracts a fee of *s >"! )er 3uarter. Nomination

.he facility of 5omination is available for relationshi)s in the names of individuals. 8nless other'ise s)ecifically1 given in 'riting by de)ositors1 nomination in de)osit accounts 'ill be at (ustomer I, level

A de)ositor<s= ho'ever has L have the right to s)ecify different nominations at account level by com)leting the a))ro)riate forms.

7!

#urther1 the a))licant<s= is L are at liberty to change the nominee during the currency of the relationshi) accounts 'ith the $ank through declaration to that effect in the a))ro)riate form

A< Repatria6&e *e)atriable funds <i.e. those 'hich can be taken abroad= need to be ke)t in a se)arate bank account1 i.e. 5*E $ank account. .y)ically1 funds brought in from abroad are )ermitted in such an account. Investments made from such funds can be re)atriated1 i.e. )roceeds from sale or other'ise from such investments can be taken abroad. Such investments are maintained in a *e)atriable ,emat account. B< Non"repatria6&e 5on-re)atriable funds <i.e. those 'hich cannot be taken abroad= need to be ke)t se)arate from re)atriable funds in a se)arate bank account i.e. 5*+ $ank account. Investments made from such funds cannot be re)atriated1 i.e. )roceeds from sale or other'ise from such investments cannot be taken abroad. Such investments are maintained in a 5on*e)atriable ,emat account. Money once transferred from 5*E account to 5*+ account loses its re)atriability and hence1 cannot be transferred back to 5*E account. A< Portfo&io In2estment Sc/eme !PINS# Mo'e of In2estment 7

71

0ortfolio Investment Scheme <0I5S= is a scheme of the *eserve $ank of India <*$I= under 'hich the A5on *esident Indians <5*Is=A and A0erson of Indian +rigin <0I+s =A can )urchase and sell shares and convertible debentures of Indian (om)anies on a recogni6ed stock e/change in India by routing all such )urchaseLsale transactions through their account held 'ith a ,esignated $ank $ranch . .he ,esignated $ank maintains a record of all investments done under 0I5S <0I5S )ortfolio=. B< Non " PINS Any investment other than under 0I5S is .y)ically1 this includes: 1. %. 2. 7. ". Subscri)tion to 0rimary market offerings <I0+s= Investments made 'hen resident in India. Investments in Mutual funds Investments in derivatives :ifts and Inheritance

Deci'ing Com6ination : @ou may have to o)en demat accounts of a s)ecific combination if you already hold )hysical shares in that combination. .he )hysical shares can be converted into electronic form in your demat account by submitting the

7%

certificates along 'ith a demat re3uest form. @ou should also o)en the re3uired combination under the correct ty)e of demat account : PINS NRE : #or shares ac3uired earlier under 0I5S on re)atriation basis. PINS NRO : #or shares ac3uired earlier under 0I5S on non-re)atriation basis. Non"PINS NRE : #or shares ac3uired earlier other than under 0I5S on re)atriation basis.

Non"PINS NRO : #or shares ac3uired earlier other than under 0I5S on non-re)atriation basis and also 'hen A*esidentA in India. I< Terms @ Con'itions for esta6&is/ing re&ations/ip an' Operating Accounts <#or *esident Individuals= =< Esta6&is/ing a Re&ations/ip 1.1 A))licant<s= desiring to o)en a *elationshi) need<s= to sign a

*elationshi) form and declare therein that heLsheLthey hasLhave agreed to abide by the rules 'hich are in force from time to time. 1.% A))licant is re3uired to furnish Identity 0roof and Address )roof as follo's 'hile establishing a banking relationshi) 'ith the $ank : I'entit5 Proof ;erified true co)y of valid )ass)ort &etter from e/isting bank
72

;alid driving license ;alid em)loyee identity card ;alid 0A5 card ;alid )hoto credit card along 'ith the current billing cycle <latest= statement .rue co)y of valid arms license issued by :ovt of IndiaLState govtsL8nion territory 'ith )hotogra)h ;alid )ension book ;alid freedom fighterAs )ass issued Fome Ministry of :overnment of India

77

MAE+* (+M0E.I.+*S
S.A.E $A5B +# I5,IA

MAJOR

COMPETITORS

It is IndiaAs largest bank 'ith assets 'orth *s.%1 91" billion. S$I also has the distinction of having the 'orldMs largest branch net'ork of C1!!! branches. .he bank has a share of about %%D of IndiaAs loans and de)osits1 and is a to) )layer in trade finance and fore/. .hrough its subsidiaries1 S$I is also a leading )rovider of other financial )roducts like mutual funds1 investment banking1 housing finance and factoring. S$I has a market share of one-fifth of the banking sector in India. 5ationali6ed banks and S$I and its subsidiaries form the heart of the Indian banking system. .hese t'o entities o)erate >!D of the total branches s)read across the length and breadth of India. $A5B +# I5,IA As one of the leading )ublic sector Indian banks1 $ank of India has the distinction of being the first bank to o)en a branch outside India. .he bank1 'hich currently has overseas o)erations in about 1! countries1 is
7"

one of the leaders in financing foreign trade. It is one of the fe' Indian banks that )rovide tele-banking facilities1 *emote Access .erminals for cor)orate clients1 and Signature *etrieval System. Some of the recent forays made by the bank in terms of its business o)erations include bullion business and demat services.

It is a )ioneer in terms of the introduction and ado)tion of a model banking )olicy that suits India and other develo)ing countries. .he bank1 'hich is synonymous 'ith )rogressive banking in India1 has a strong )resence in rural India. .he bank 'as nationali6ed in 1C9C. Syndicate $ank has corres)ondent relations 'ith 7!! banks from all over the globe. .he bank is also one of the leading )layers in the foreign e/change market. (itibank1 idbi1 hdfc1hsbc (FA&&E5:E #+* .FE I5,IA5 $A5BI5: SE(.+* Indian banks have a long 'ay to go before they reach the si6e of their international counter)arts. Even the biggest Indian bank1 State $ank of India1 is no'here on the international scale1 'ith assets in the range of G"!billion. Absence of significant scale benefits and higher im)licit costs of several services are )er)etuating the )oor ranking of Indian banks in the international league tables.

79

Shareholding structure1 government regulations and sheer si6e of the country ensure that the e/istence of Indian banks is not at stake at this stage. 4hat is at stake is the banking su))ort that is available for Indian economic activity1 and thereby the international com)etitiveness of various sectors. 4hat is also at stake is the sco)e for the banking industry to earn su)erior returns through differentiated 'ider services. #urther1 it is 3uite conceivable that 'ith )assage of time1 as government holding in banks is )rogressively divested1 regulatory authorities 'ill be unable to hold back the international giants from buying out Indian banks. Even economies 'ith a ?domestic mindset?1 such as #rance and :ermany1 have been forced to bo' before the international ca)ital market forces. It 'ould be a shame if )ainstakingly built retail strength is offered on a )latter to some )redator. .he challenge can be met through some concerted action -

:overnment .he :overnment needs to do a'ay 'ith artificial

fragmentation of the financial sector. A case in )oint is the segregation of banks and financial institutions induced by )olicy. If this is changed1 'e may 'ell see mergers bet'een the t'o sectors to create organi6ations of si6e. 4hy not a merger of Industrial
7>

,evelo)ment $ank of India 'ith $ank of $aroda1 or even better 'ith State $ank of IndiaP .his 'ould definitely lead to a merger bet'een I(I(I and I(I(I $ank and for that matter bet'een F,#( and F,#( $ank. .he )ossibilities are interesting and numerous.

,omestic $anks ,omestic $anks - )rivate as 'ell as )ublic - need to continuously e/)lore o)tions to ac3uire or merge 'ith other institutions to enhance their si6e1 service or skill-set. .his could also mean looking beyond the national boundaries as truly global cor)orations do.

5e' Initiatives .he recent crisis in the #ar East has demonstrated the need for a robust banking sector. .herefore the 'hole structure of *egional *ural $anks <**$s= and 8rban (o-o)erative $anks <8($s= needs to be strengthened. .he focus that #M(: com)anies such as Findustan &ever have given to the rural sector )roves that )rivate sector interest is not limited to the cities and major to'ns. .echnological changes <such as 'ireless communication1 net etc.= have drastically changed the communications scenario. .his may be the time to come out 'ith interesting initiatives 'ith regard to
7

structure of **$s and 8($s so that )rivate sector organi6ations banks as 'ell as non-banks - )lay a greater role in meeting the needs and as)irations of hitherto neglected )arts of the country.

Social considerations .he full benefit of mergers can only be reali6ed if they are follo'ed u) 'ith some hard measures such as re-location L closure of branches1 rationali6ation of em)loyee strength etc. It 'ould be a 'elcome change if the management and unions collaborate in seeking a))ro)riate social security from the :overnment - financed out of the divestment of stake in these banks. Indian banking has to o)erate 'ith a global mindset even 'hile fulfilling local banking re3uirements. $y joining in the effort to make this ha))en1 'e 'ill get the banking service 'e need. Else1 'e 'ill deserve the banking service 'e get.

7C

<I5.*+,8(.I+5 +# .+0I(=

The topic of : '(M)&$#/#(+ B*T0**+ #'#'# &+3 H32' B&+,7 Banking is the backbone of a modern economy. Health of banking industry is one of the most important preconditions for sustained economic progress of any country. The world of banking has assumed a new dimension at the dawn of the !st century with the advent of tech banking" thereby lending the industry a stamp of universality. #n general" banking may be classified as retail and corporate banking. $etail banking" which is designed to meet the re%uirements of individual customers and encourage their savings" includes payment of utility bills" consumer
"!

loans" credit cards" checking account balances" &TMs" transferring funds between accounts and the like. 'orporate banking" on the other hand" caters to the needs of corporate customers like bills discounting" opening letters of credit and managing cash. .he Indian banking scene has changed drastically 'ith the )rivate sector making inroads in an area hitherto dominated by large )ublic sector banks. :ro'ing disinvestment is likely to im)act the banking industry as 'ell. .here is every )ossibility of )rivati6ation of )ublic sector banks1 leading to greater o)erational autonomy. .he develo)ment of the Indian banking sector has been

accom)anied by the introduction of ne' norms such as Income *ecognition and (a)ital Ade3uacy1 by the government. .he latter im)lies that banks can lend on the basis of their res)ective ca)ital base. .hese norms have caused banks to construct e3uity on their o'n1 before going in for debt. ,isintermediation is a real threat for banks. +f late1 banks are ado)ting the E;A <Economic ;alue Added= conce)t 'herein revenues are vie'ed in the conte/t of the risk associated 'ith them. he !ew (orld order has ensured -Survival of the .ittest-. !ew services are the order of the day, in order to stay ahead in the rat race. Banks are now foraying into net banking, securities, consumer finance, housing finance, treasury market, merchant banking and insurance.

"1

*ESEA*(F ME.F+,+&+:@

*esearch methodology is a systematic 'ay1 'hich consists of series of action ste)s1 necessary to effectively carry out research and the desired se3uencing to these ste)s. .he marketing research is a )rocess of involves

"%

a no. of inter-related activities1 'hich overla) and do rigidly follo' a )articular se3uence. It consists of the follo'ing ste)s: #ormulating the objective of the study ,esigning the methods of data collection Selecting the sam)le )lan (ollecting the data 0rocessing and analy6ing the data *e)orting the findings

O6jecti2e of Stu'5

Researc/ Design

Samp&e Design

Data Co&&ection

Data Ana&5sis

Report of fin'ings

"2

+$EE(.I;E
.o stud of market share in banking sector of I(I(I and F,#(. .o study the consumer satisfaction 'ith I(I(I and F,#(. .o kno' about the is the )osition of I(I(I bank in market. .o analy6e the decision making )rocess of the consumers. .

"7

*ESEA*(F ,ESI:5
*esearch design s)ecifies the methods and )rocedures for conducting a )articular study.

A research design is the arrangement of conditions for collection and analysis of the data in a manner that aims to combine relevance to the research )ur)ose 'ith economy in )rocedure. *esearch design is broadly classified into three ty)es as

E/)loratory *esearch ,esign ,escri)tive *esearch ,esign (ausal *esearch ,esign

I have chosen the descri)tive research design.

""

DESCRIPTI,E RESEARC( DESI.N7

,escri)tive research studies are those studies 'hich are concerned 'ith described the characteristics of )articular individual.

In descri)tive as 'ell as in diagnostic studies1 the researcher must be able to define clearly1 'hat he 'ants to measure and must find ade3uate methods for measuring it along 'ith a clear cut definition of )o)ulation he 'ant to study. Since the aim is to obtain com)lete and accurate information in the said studies1 the )rocedure to be used must be carefully )lanned. .he research design must make enough )rovision for )rotection against bias and must ma/imi6e reliability1 'ith due concern for the economical com)letion of the research study.

SAMP*E DESI.N
A Sam)le ,esign is a definite )lan for obtaining a sam)le from a given )o)ulation. It refers to the techni3ue to the )rocedure ado)ted in selecting items for the sam)ling designs are as belo':

"9

SAMP*E SI>E
Sam)le method Survey )eriod

SAMP*E SI>E7 .he substantial )ortions of the target customer that are sam)led to achieve reliable result are "!. .he cost and time limitation com)leted me to select "! res)ondents as sam)le si6e

SAMP*IN. MET(OD7
In this marketing research )roject1 I am using *andom sam)ling method

SAMP*E DESI.N
As com)lete enumeration of all the members of the )o)ulation <Member and 5on-member= I have understate sam)ling techni3ue.

SAMP*E SI>E
">

%!! (ustomers

SAMP*E T3PE
A*EA SAM0&I5: Sam)le area &uckno'

SAMP*E SE*ECTION
Sim)le random selection sam)ling

SAMP*E TEC(NIA)E
I have taken the Statistical tool of )ercentage method to analysis and inter)retation of the collected data.

RANDOM SAMP*IN.7
A random sam)le gives every unit of the )o)ulation a kno'n and non-6ero )robability of being selected. Since random sam)ling im)lies e3ual )robability to every unit in the )o)ulation1 it is necessary that the selection of the sam)le must be free from human judgment. .here is some confusion bet'een the t'o terms Qrandom sam)lingM and QunrestrictedM random sam)ling. In the latter case1 each unit in the )o)ulation has an e3ual chance of being selected in the sam)le. Such a sam)le is dra'n Q'ith re)lacementM1 'hich means that the unit selected at each dra' is re)laced into the )o)ulation before another dra' is made
"

from it1 QAs such1 a unit can be included more than once in the sam)le. Most statically theory relates to Qunrestricted random sam)ling. In order to distinguish bet'een these t'o sam)le. I.e. sam)le1 'ithout re)lacement and sam)le 'ith re)lacement1 the terms Qsam)le random sam)leM and Qunrestricted random sam)leM are used. If the latter is devised in such a manner that no unit can be included more than once1 it 'ill then be kno'n as the sim)le random sam)ling. It may be noted that 'hile both sam)le random sam)ling and unrestricted random sam)ling give an e3ual )robability to each unit of the )o)ulation for being included in the sam)le1 there are other sam)le design too 'hich )rovide e3ual )robability to the units. .he )rocess of randomness is the very core of sim)le and unrestricted random sam)ling. .he selection of a sam)le must be free from bias1 'hich can be ensured only 'hen the )rocess of selection is free from human judgment.

(+&&E(.I+5 +# ,A.A
DATA CO**ECTION .he study 'as conducted by the means of )ersonal intervie' 'ith res)ondents and the information given by them 'ere directly recorded on 3uestionnaire.

"C

#or the )ur)ose of analy6ing the data it is necessary to collect the vital information. .here are t'o ty)es of data1 this are 0rimary ,ata Secondary data

PRIMAR3 DATA7" 0rimary data can be collected through 3uestionnaire. .he 3uestionnaire can be classified into four main ty)es. Structured non disguised 3uestionnaire Structured disguised 3uestionnaire. 5on structured non disguised 3uestionnaire 5on Ostructured disguised 3uestionnaire.

#or

my

market

study1

have

sleeted

structured

non-disguised

3uestionnaire because my 3uestionnaire is 'ell structured1 listing of 3uestions are in a )rearranged order and 'here the object of en3uiry is revealed to the res)ondents. .o making a 'ell-structured 3uestionnaire1 'e have ado)ted three ty)e of 3uestions 9!

+)en ended 3uestion ,ichotomous 3uestions Multi)le choice 3uestions

.hese ty)es of 3uestions are easy to understand and easy to give re3uired ans'ers. SECONDAR3 DATA7" Secondary data means data that are already available i.e. they refer the data 'hich have already been collected and analy6ed by someone else. 4hen the researcher utili6es secondary data1 than he has to look into various sources from 'here h e can obtain them1 in this case he is certainly not confronted 'ith the )roblems that are usually associated 'ith the collection of original data. Secondary data may either be )ublished data or un)ublished data. 8sually )ublished data are available in: ;arious )ublications of the central1 state and local governmentR ;arious )ublications of foreign government or of international bodies and their subsidiary organi6ationalR .echnical and trade journalsR $ooks1 maga6ines and ne's)a)ersR
91

*e)orts and )ublications of various associations connected 'ith business san industry1 stock e/changes etc.R

*e)orts )re)ared by research scholars1 universities1 economists etcR 0ublic records and statistics1 historical document and other source of )ublished information.

.he source of un)ublished data are manyR they may be found in diaries1 letters1 un)ublished biogra)hies and autobiogra)hies and also may be available 'ith scholars and research 'orkers1 trade associations1 labor because and other )ublic )rivate individuals and organi6ation. CO**ECTION TEC(NIA)E7 -uestionnaire method is used in collection the data.

9%

,A.A A5A&@SIS
,A.A 0*+(ESSI5: A5, A5A&@SIS Processing @ Ana&5sis t/e co&&ecte' 'ata7 " once the field survey is over and 3uestionnaire have been received1 the ne/t task is to aggregate the data in a meaningful manner. A number of tables are )re)are to bring out the main characteristics of the data. .he researcher should have a 'ell thought out frame'ork for )rocessing and analy6ing data1 and this should be done )rior to the collection. it includes the follo'ing activitiesS

/i0 +diting1 the first task in data )rocessing is the editing. Editing is the )rocess of e/amining errors and omissions in the collected data and making necessary corrections in the same.

/ii0 Coding1 coding is the )rocedure of classifying the ans'er to a 3uestion into meaningful categories. (oding is necessary to carry out the subse3uent o)erations of tabulating and analy6ing data. If coding is not done1 it 'ill not be )ossible to reduce a large number of heterogeneous res)onses into meaningful categories 'ith the result that the analysis of data 'ould be 'eak and ineffective1 and 'ithout )ro)er focus.

92

/iii0 abulation1 tabulation com)rises sorting of the data into different categories and counting the number of cases that belong to each category. .he sim)lest 'ay to tabulate is to count the number of res)onses to one 3uestion. .his is also called universal tabulation. .he analysis based on just one variable is obviously meager. 4here t'o or more variables are involved in tabulation1 it is called bivariate or multivariate tabulation.

(iv) Analysis 1 after the all three above steps, the most important step is analysis of the data. 2nder this step, they can use the various tools of the analysis such as Central Correlation co*efficient, #egression endency, 3ispersion, $nalysis, est of

4ypothesis etc.

97

Are 5ou /a2ing an 6an$ accountB

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO

70 30

!-igure"=#

="

>!D

-rom %/ic/ 6an$ 5ou /a2e accountB

9"

40 35 30 25 VALUE IN 20 NUMBERS 15 10 5 0

38 20 12 ICICI HDFC Other

BAN NAME

!-igure"?#

=" ?"

2 D $ank name of I(I(I.

1%D $ank name of F,#(.

9" %!D$ank name of other.

Do 5ou t/in$ t/at Ban$ is gi2ing a goo' returnB

99

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO 32 68

!-igure"9#

=" 2%D$ank giving a yes return. ?"

9 D$ank giving a no return.

9>

Are 5ou p&anning to get account or &oan from an5 compan5B

70 60 50 VALUES IN 40 NUMBER 30 20 10 0 YES NO YES OR NO 36

64

!-igure"C#

="

In %/ic/ compan5 are 5ou &oo$ing to in2estB

20 18 16 14 VALUES 12 IN 10 NUMBER 8 6 4 2 0

15 20 12

ICICI

HDFC

Other

COM!ANY"S NAME

!-igure"D#

="

9C

If get an opportunit5 in future %ou&' 5ou &i$e to 6e get attac/e' %it/ ICICI Ban$B

#0 80 70 60 VALUES IN 50 NUMBER 40 30 20 10 0

83

17 NO YES YES OR NO

!-igure"E#

>!

*E(+MME5,A.I+5S

I(I(I $ank and F,#( bank has to im)rove its brand image1 i.e. it has to )osition itself in the minds of )ros)ects in a better 'ay in com)arisons to others.

It should )rovide better career o))ortunities for the retention of its )otential advisors.

#urther it has to )rovide training to its recruited advisors by good and efficient training methods1 'hich might be a little bit customi6ed if needed.

It should more em)hasi6e in advertising1 as it is the most )o'erful tool to )osition ant brand in the mindsets of customers.

It should )rovide online training and for those 'ho are in jobs and 'ant to become advisors I(I(I should )rovide evening
>1

training classes1 so that they can join the training after doing there jobs.

(+5(&8SI+5

$anking is also no' being regarded as a versatile financial )lanning tool. *esearch indicates that Indians have four basic financial needs during their life asset accumulation <such as buying a house or car=1 )rotecting their family1 securing their childrenMs education1 and )rovision for their retirement.

India being a country having a huge )o)ulation of around one billion )eo)le 'ith only 2%D of the banking )o)ulation in India )ossessing banking the country has a vast )otential1 'hich has been left unta))ed till no'.

#or $anking com)any $anking

advisors are the lifeline and a very

huge asset so each com)any try to recruit and select a )otential force of $anking advisors because this is the advisors 'ho generate

ma/imum business for the $ank . $anking advisors )rovide a very

>%

strong su))ort to the $ank

and do sall )ossible efforts to generate

huge amount of )rofit to the com)any and for him.

$I$&I+:*A0F@

$++BS: Bothari1 (.*1 *esearch Methodology1 5e' delhi1 ;ikas 0ublishing Fouse 0;. &.,. %!!> I(I(I and F,#( brochure of advisors *ecruitment.

>2

-8ES.I+55AI*E
PERSONA* DETAI*S7 5ame Mr.LMrs.LMissTTTTTTTTTTTTTTTTTTTTTTTTTT AddressTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT 0hone 5o. TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT Email TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT +ccu)ation a= :overnment Em)loyee c= Self Em)loyed b= 0rivate Em)loyee d= Student E= Fouse'ife

@our monthly household income a= &ess than 1"!!! b= 1"!!1-%"!!! c=%"!!1 and above

0lease give some references of )eo)le 'ho you kno' are tradingLinvesting in stocks: 1. TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT %. TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT

>7

-1.

4here do you o)en a accountP ii. iii. iv. I(I(I F,#( Any other.

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4hich bank is more secureP i. ii. iii. I(I(I F,#( +ther

-2.

4hich banks give more returnP i. ii. iii. I(I(I F,#( +ther

-7.

Are you satisfied 'ith services of bankP i. ii. @es 5o

-".

@our o)en account decisions are influenced by

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i. ii. iii. iv. v. -9.

+neself $roker Market *esearch #riendsL*elatives An other

Are you satisfied 'ith com)any servicesP i. @es ii. 5o

->.

4hat are the factors 'hich you considered before o)ening account in a )articular bankP i. ii. iii. iv. v. #inancial 0osition (urrent Market 0osition :ood'ill #uture 0ros)ects Any others.

>9