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Althea Linton

C. 416-697-4998 / E. althealinton@gmail.com PUBLICITY, COMMUNICATIONS AND MEDIA RELATIONS PROFESSIONAL CORE COMPETENCIES Local and International Publicity Cover Story Development Developing Media Contacts Communications Strategy Development Chase Producing, Reporting, Writing Project Management Social and Traditional Media Special Events: Festivals, Media Events, Photo Shoots Expertise working with Culturally Diverse Media Communication and Talent Relationship SELECTIVE KEY ACCOMPLISHMENTS Successfully pitched eight NOW Magazine covers each cover is valued at more than $75,000. Successfully pitched more than $100,000 worth of free publicity in The Toronto Star's Arts & Entertainment section. Generated coverage on all Tier 1 news stations CTV, Global, CBC, CP24 and Citytv. Generated national and international media coverage over 20 festivals annually. Created media strategies and plans that resulted in a 25 per cent increase in media coverage. Instrumental in developing an excellent relationship with Tourism Toronto and numerous international journalists resulting in Harbourfront Centre hosting international press tours (Latin, Chinese and Brazilian media).

PROFESSIONAL EXPERIENCE HARBOURFRONT CENTRE 2008 Present Senior Publicist Responsible for executing entertainment and cultural campaigns for a roster of artists and musicians with minimal supervision. Serving as key communications contact for a variety of content. Identifying and creating story angles, pitching to various media outlets and generating publicity results. Researching and writing targeted media materials and other PR documents. Leveraging social media applications and incorporating latest technology in PR practices. Coordinating media tours, print interviews, talk show appearances, photo shoots, centre visits, radio press junkets, new media initiatives and other press-related functions. Building and maintaining strong working relationships with key media across Canada and United States including print, television, radio and online media, and photographers through regular contact and pitches. Liaising with internal and external clients to formulate communications time lines, strategies and plans. Creating critical paths, budgets, writing media reports and tracking and evaluating media coverage. Hiring, mentoring and supervising interns. Results Forged and solidified key media contacts within the various ethnic media outlets including the Caribbean, Chinese, Latino, Jewish, South Asian and Aboriginal communities. Successfully publicized more than 20+ summer festivals, 18 winter/skating events, the International Festival of Authors and Black History Month events.
PUBLICITY, COMMUNICATIONS AND MEDIA RELATIONS PROFESSIONAL CONTINUES...

Althea Linton
C. 416-697-4998 / E. althealinton@gmail.com

GLOBAL TELEVISION, A DIVISION OF CANWEST MEDIAWORKS INC. Editorial Assistant, Newsroom Responsible for co-production of the morning, afternoon, evening and nightly newscasts. Monitored news alerts and assisted with editorial research and reporting during breaking news. Interviewed, attended media conferences, and searched library database for visual elements. Pitched story ideas to the assignment desk editor, reporters and producers. ADDITIONAL EXPERIENCE

2005 2008

CHILD'S FUND INTERNATIONAL, CHRISTIAN CHILDREN'S FUND OF CANADA (CCFC) 2007 - 2007 Communications Assistant Responsible for communications support for CCFC's 10 countries of operation. Wrote press releases and articles for various publications, including newsletters, annual reports, media kits and company website. Assisted Media Coordinator with media relations for special events, press conferences and campaigns. Planned and organized special events. MILESTONE RADIO INC. FLOW 93.5 FM 2003 - 2003 News Assistant/Writer/Researcher Planned, coordinated special events and promoted the radio station at venues throughout Toronto. Wrote news copy and scripts for show's news, entertainment and morning show segments and website. VIA Rail Canada Senior Bilingual Service Attendant Travelled across Canada and provided superior customer service to 200+ Via Rail passengers. CREDITALS EDUCATION Public Relations & Corporate Communications Postgraduate Certificate Centennial College, Centre for Creative Communications, 2007 Radio & Television Arts Journalism: Broadcasting Diploma, Graduated with Honours Seneca College, School of Communications Arts, 2002 SELECT COMMUNITY INVOLVEMENT Allis Journey Board Member, 2013 Fred Victor Centre Public Relations Assistant, 2008 Heart and Stroke Foundation Promotions and Administration, 2005 1999 2005

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