Survey Questionnaire

I am a BBA student of North South University, doing a survey for a research which is partial requirement of my internship (Bus !"#$ course% To answer, mark on your selected option% I heartily than& you for your cooperation%

Customer Profile
'ender( )ale *emale .- / 0- 0- or a1ove

+onsumer,s Age( - .-

)onthly Income (In B23$( 4 .-,--- .-,--- / 5-,--- 5.,--- / "-,--- 6 "-,--7ocation( 2ha&a Bogra

Product Quality
.% 8hat is your perception a1out the quality of Sha&ti 2oi9 :;cellent 'ood Average <oor

0% 8hat do you thin& a1out scope of improvement of Sha&ti 2oi,s quality9 No Scope 7ittle Scope Some Scope )uch Scope

=% >ow much trust do you have on 'rameen 2anone on getting quality product9 A lot of trust 'ood amount of trust >ave some dou1t No trust at all

!% 2id the quality of Sha&ti 2oi meet you e;pectation9 It was 1eyond my e;pectation ?ust met my e;pectation It was 1elow my e;pectation

5% Are you searching for other company, yogurt which can provide 1etter quality yogurt that 'rameen 2anone9

@es

No

Customers Consistency
A% >ow frequently do you 1uy Sha&ti 2oi9 Bnce a 2ay 3wice a wee& :very 0 = wee&s :very month

C% >ow long have you 1een 1uying Sha&ti 2oi9 7ess than one year . 0 years = 5 years more than 5 years

#% 2o you consider yourself a consistent customer of 'rameen 2anone9 @es, I do @es, to some e;tent I am not so consistent Not consistent at all

"% If you are consistent in consuming Sha&ti 2oi, will you also recommend others to try it9 @es, definitely I,ll recommend them No, as I don,t li&e it much

.-% Are you a consistent customer of 'rameen 2anone 1ecause you 1elieve that Sha&ti 2oi is nutritious9 @es, it is nutritious and tasty No, this is not the sole reason

Price of the Product

..% 8hat is you perception a1out the price of Sha&ti 2oi9

3oo low Deasona1le >igh 3oo high

.0% 2o you thin& the level of Sha&ti 2oi,s quality provided 1y 'rameen 2anone is availa1le at cheap rate9 @es No

.=%

8ill you 1uy Sha&ti 2oi if the the price is increased9

@es No

.!%

Are you satisfied with the current mar&et price of Sha&ti 2oi9

@es No

.5% Are you willing to pay higher price for Sha&ti doi if the quality of the product is 1etter than you previously received9 @es No

Taste of the Product

.A% 8hat is you perception a1out the taste of Sha&ti 2oi9

:;cellent 'ood Average <oor

.C%

Are you satisfied with the taste of Sha&ti 2oi9

@es No

.#% 2o you thin& that 'rameen 2anone should wor& on improving the taste of Sha&ti 2oi9 @es No

."%

2o you thin& all the flavors of Sha&ti 2oi tastes good9

@es, all of them are good Bnly one of them is good 3wo of them are good None of them are good

0-% 2o you thin& 'rameen 2anone should offer Sha&ti doi on more flavors9 @es, they should No, they should improve the current ones first%

Income Level
0.% 2o you thin& your income level supports you to consume Sha&ti 2oi every month9 @es No

00% 2o you thin& that 'rameen 2anone is as&ing fair price for Sha&ti 2oi from the poor earners9 @es No

0=% 2o you thin& that Sha&ti 2oi is actually achieving their o1Eective 1y providing nutritious @ogurt to poor earners9 @es No

Accessibility of the Product

0!% 8hat is your perception a1out the accessi1ility of Sha&ti 2oi9

:;cellent 'ood Average <oor

05% 2o you 1elieve that Sha&ti 2oi should 1e availa1le at every grocery stores9 @es No

0A% 2o you support the distri1ution process of Sha&ti 2oi at rural area9 8hich is 2oor / to / door selling @es No

0C% @es

Are you satisfied with the availa1ility of Sha&ti 2oi at the stores9 No%

0#% *or the following ta1le, please put tic& mar& to answer according to the degree of your satisfaction% 1- Extremely Satisfied 2 Satisfied 3- Neutral - !ate it 4- Not Satisfied

Variable
Product Quality Accessibili ty Taste of the Product Price of the Product