Go Green India

Environment Projects based on

Important events happening currently & those lined up in the coming months. Consumer view-points & Industry initiatives. Recent Media coverage across platforms.

One of the biggest international events in recent times is the

United Nations Climate Change 2009 Conference in Copenhagen defining the building blocks and the framework for the creation of a Future Global Agreement on Climate Change. The roadmap has unanimous support including India & developing countries.

Indias involvement in the Event

Honble PM Shri. Manmohan Singh attended the summit along with US President and over 100 world leaders to reach a consensus on a new global agreement. It has been announced that India is ready to cut carbon emission intensity by 20 to 25% by 2020 on the 2005 levels through a number of policy measures that will include mandatory fuel efficiency standards.

Current Government Perspective

The Union Ministry for Heavy Industries is planning a change in duty structure to introduce cheaper environment friendly cars in India. The government has already initiated its talks with Tata Motors, Mahindra and Maruti Suzuki to develop mini and full hybrid vehicles. The government is also in the final stages of notifying fuel efficiency standards for the automobile sector in the country, which will be enforced from 2011 as per current environment minister Jairam Ramesh.

Current Industry Perspective

GM has announced the launch of the electric version of their small car Spark in association with Reva. Other Auto Majors are also planning to launch Green vehicles in the coming months.
Most of the Consumer Durable Companies such as Videocon, Panasonic, LG and others are talking about energy efficient appliances. Nokia, Tata Indicom are talking about re-cycling of phones. Nokia has recently unveiled their new green campaign. Development of Green Buildings is the latest buzzword in the Real Estate sector. Wipro, IBM, Avaya about Green IT. & other IT majors are already talking

Recent Media Coverage

Some other Environment Events

lined up in the coming months

Teris DSDS 2010 happening from 4th 7th Feb 2010. Auto Expo in January 2010 showcasing green cars. International Earth Day on 22nd April 2010. Earth Care Awards on 22nd April 2010. World Environment Day on 5th June 2010.

Way Forward for us

To create a Media Platform which is Focused on the theme of Environment Regular in nature Mentions industry/segment wise topics National in reach Has a 360 degree media approach Optimally priced.

DSDS 2010
TERI would celebrate the 10th anniversary of DSDS, from 5-7 February 2010 in New Delhi focusing on the overarching theme Beyond Copenhagen: new pathways to sustainable development. As part of the 3 day summit, following activities will be undertaken: World CEO Forum: More than 500 CEOs from across the globe will address how their firms can help solve the climate crisis. Special Events: Special events on thematic issues & focused topics. More than 8 Heads of States are expected to attend these sessions. Music Concert: Musical group Junoon will be performing at DSDS 2010.

Our Collaboration with DSDS

The Heads of States and other eminent personalities across verticals are expected to contribute in the special feature on 4th Feb.
The feature will be distributed among all the attendees of the event including the Top Corporate CEOs nationally & internationally. Dr. R.K.Pachauri will be sending a personal note to the entire Business council of TERI requesting their advertising contribution in the report. Top management of TOI will be involved in the CEO forum. Specialized content to be given by TERI for the report addressing key topics.

DSDS Advertising

Our Platform
Period
February

Activity
Collaboration with TERI on DSDS 2010 releasing an 8 page special print report nationally on 4th Feb. Collaboration with TERI as a technical partner for a 48 page magazine to be released nationally to various associations. Releasing an 8 page special print report on 22nd April. 2nd edition of Earth Care Awards on 22nd April. An environment conclave in Delhi plus a post event report of 8 pages on 17th May. Releasing an 8 page special print report on 5th June which is also World Environment Day.

March

April

May

June

Print Specs
Publication: The Economic Times national CD run.
Date: 4th Feb, 22nd Apr, 17th May, 5th Jun.

Paper: GNP.
Pages: 8 pager pullout. Verticals: Automobile, Aviation, Real-estate, Infrastructure, Consumer Goods, Finance & banking, Education, Utilities & Government. 10th Mar 48 page GNP magazine to be circulated nationally to various associations.

On-ground Specs - Conclave

Event: A full day environment conclave. Date: 8th May 2010. Location: New Delhi. Delegates expected: 250. Tracks: Availability, Future, Cost & Benefits of Green Products will be discussed.

On-ground Specs ECA 2010

Event: An Awards Nite
Date: 22nd April 2010. Location: New Delhi. Delegates expected: 250. Delegate profile: CEOs, Senior Govt. officials, Eminent environmentalists, Top consultants, Private equity players, Chambers of commerce etc. Advertising till date

Online Specs
The Times of India environment site is NOW LIVE. Please logon to - gogreen.timesofindia.com

Banners, Micro-sites, Products displays, New product launch specific web logs, Videos, Pictures, News can be hosted on the site.

Rate Packages
Size (scm) 240 240 240 240 400 400 400 400 823 823 Amount (Rs.) 432000 777600 1069200 1382400 648000 1224000 1728000 2232000 1310400 2396160 Ad in 4th Feb Report 240 240 240 240 400 400 400 400 823 823 Ad in 10th Mar Magazine* Qtr Page Half Page Full Page Full Page Half Page Full Page Full Page Double Spread Full Page Double Spread 400 240 Ad in 22nd Apr Report Ad in 17th May Report 240 scm ad in any one of the reports 240 scm ads in any 2 reports 240 400 scm ad in any one of the reports 400 scm ads in any 2 reports 400 823 scm ad in any one of the reports 400 240 Ad in 5th Jun Report Online Impr** 1L 1.5L 2L 3L 1.5L 2.5L 4L 5L 3.5L 5L

823
823 1727

3481920
4492800 2642310

823
823 1727

DS+1FP
DS+Cover Double Spread 823 -

823 scm ads in any 2 reports

823 823 -

6L
7L 6L

25% premium applicable for Front Page Advertising. *The 48 page glazed paper print magazine will be circulated among various environmental associations, Senior government officials, Top corporate, DSDS attendees, OEM associations, Chambers of commerce, Embassies & Others. **Online impressions will be hosted on gogreen.timesofindia.com on a rotation basis. For other Full page advertising packages, please email at gaurav.bansal@timesgroup.com.

Thanks for your time.