Textile Solutions

DyStar Textilfarben, D-65926 Frankfurt

To all agencies, subsidiaries For internal use only; not to be passed on to customers in this form

Textile Auxiliaries

InfoNo.: MI 2008-30
2008-01-30/Marketinginfo_E.doc

Re-launch of optimized acid cellulases package for Bio-Polishing application 1. Introduction and Concept

This marketing information presents the following optimized products: Lava Cell BTS Lava Cell BTS conc Lava Cell BLK

Bio-Polishing is a controlled hydrolysis of cellulosic fibers to modify the fabric in a manner that reduces the pilling tendency and increase the smoothness and softness of the finished fabric. Usually, the Bio-Polishing process is applied in acidic conditions (pH 4.5-5.5) at 50 - 55 C just after the scouring or bleaching process and before dyeing. This well-known acid enzymes market is mature and highly competitive. In this case the cost/performance ratio is the dominant factor. Thanks to the new enzymatic formulations that improve in a significant way our current offer for the Bio-Polishing segment we launch this new product package to cover this important market segment with success. The new improved cost of these products will enable us to be much more competitive in the market segment of acid cellulases for Bio-Polishing and therefore win market shares.

Further Information: Andrs Colomera Textile Solutions Textile Auxiliaries BD Manager Garment Tel.: ++49-69-2109-2492 Fax: ++49-69-2109-7492 Florian Winkler Textile Solutions Textile Auxiliaries BD Garment Tel.: ++49-69-2109-2569 Fax: ++49-69-2109-7569

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2.

Product and application information Activity (*) 1 2 1.2 Color (**) light brown light brown light brown Physical form liquid liquid liquid

Product Name Lava Cell BTS Lava Cell BTS conc Lava Cell BLK

(*) (**)

Activity is related to Lava Cell BTS as reference Color can vary batch to batch and color intensity is not an indication of enzyme activity

Application and Process Conditions Product Name Lava Cell BTS Lava Cell BTS conc Lava Cell BLK T [C] 50 65 50 65 50 65 Time [min] 30-50 20-35 25-40 pH 4.5-6.0 4.5-6.0 4.5-6.0 Dosage
(% o.w.f) o.w.f)

1.0-2.0 0.5-1.0 1.0-2.0

Industrial Sector Laundry Laundry Mill

Machinery type Washing machine Washing machine All exhaust machines

General description of the conventional Bio-Polishing process: 1. 2. 3. 4. 5. 6. Set the temperature according to the table information Set the pH according to the table information Add % dosage according to the table information Ensure high mechanical action (washing machine or exhaust machines) Run the machine for the recommended time according to the table information Deactivate the enzyme activity by increasing of temperature and pH.

Technical data sheets (English / German) attached: English: German:

LavaCellBTS.pdf

LavaCellBTSconc.pdf

LavaCellBLK.pdf

LavaCellBTS.pdf

LavaCellBTSconc.pdf

LavaCellBLK.pdf

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- 33. Positioning

Lava Cell BTS and Lava Cell BTS conc are acid Bio-Polishing enzymes with excellent cost/benefit ratio. The new formulation

improves our sales position significantly. These products are focus on the application in laundries.
Lava Cell BLK is an acid enzyme especially designed for mill application. The activity was adjusted in order to obtain best performance even with low mechanical action that usually is found in mill process (i.e. overflow).

Please contact your Business Manager regarding price positioning for your market. 4. Product Availability Availability

Products can be ordered under the following article codes: Lava Cell BTS Lava Cell BTS conc Lava Cell BLK UVP 10014908 10038571 10038537 PEHB60 10038136 10038574 10038543 PEDF150 10036044 10038573 10038542 IBC1000 10036045 10038572 10038538 MUST1 10036043 10038576 10038545 MUST5 10036042 10038575 10038544

Initial stock volumes are available. Please contact your Business Manager regarding regional/local availability and distribution concept. Please communicate new demands in an early stage through Business Management in order to safeguard availability. Material safety data sheets (English/German): English: German:

Lava Cell BTS.pdf

Lava cell BTS conc.pdf

Lava Cell BLK.pdf

Lava Cell BTS.pdf

Lava Cell BTS conc.pdf

Lava Cell BLK.pdf