Energizing Earth August 2009

1
Background

Aries Agro Ltd was founded by Dr. T. B. Mirchandani and Mrs. Bala Mirchandani in 1969

The Company started by manufacturing a small range of mineral feed additives for animals & birds

Through in-house R&D efforts, the company branched out into Agrochemicals in 1975 with the introduction of
Chelated Micronutrients.
Micronutrients

Aries Agro Ltd is a pioneer of Agricultural Chelates in India, using indigenously developed technology for
Chelation and Complexing of Multi Micro Nutrients.

In 2001, Aries expanded its product line to include secondary nutrients – sulphur, magnesium and calcium.
2004 saw the further addition of water soluble NPK fertilizers.
fertilizers

The company manufactures a wide range of products under 65 Brands.

Brands Products include Plant nutrients, crop
protection chemicals and Veterinary products.

Six manufacturing plants with capacity of 84,600 tpa.

tpa.

Wide network of 25 branches, 4700 distributors and 69000 retailers across 22 states of India

Investment in Golden Harvest, Sharjah - to set up unit to manufacture 10,800 tpa of Chelated Micronutrients.
Micronutrients

Through Golden Harvest, Aries has invested in Amarak Chamicals FZC for manufacture of 60,000 tpa of
Sulphur Bentonite

2
Industry: Specialty Plant Nutrition Solutions

H C O Provided
Hydrogen Carbon Oxygen by Air

The Aries N P K Primary

Range Nitrogen Phosphorous Potassium Nutrients
addresses
these crop
nutrient needs Secondary
Mg S Ca Nutrients
Magnesium Sulphur Calcium

Micro
Si Zn Fe Cu Mn Bo Mo Nutrients
Silicon Zinc Iron Copper Manganese Boron Molybdenum

Source: Development of Education in India – 1990-93

Crops require above nutrients for balanced and healthy growth

All nutrients are important for the growth of crops in varying quantities

3
Industry : Aries’ Unique Niche

Commodity Water Soluble NPK Secondary Value added Inorganic

NPK Fertilizers Fertilizers nutrients Micronutrients Micronutrients
Aries Presence X √ √ √ √

Typical products Urea, DAP, 20-20-20, 13-0-45, Ca, Mg, S Chelates Sulphates
SOP 0-52-34, 0-0-50
Price Control √ X X X X

Subsidies √ X X X X
Volumes High Low Medium Low Medium

Aries Revenue share % -- 12% 10% 58% 9%

4
Industry | The Wonder of Chelation Technology

Nutrients can be applied to crops in inorganic form or Chelate form

60% of inorganic compounds are wasted by leaching, fixation and due to its property of reacting
easily with air, water & soil

Aries products, which are Chelated, are able to deliver the nutrient more effectively to the crops,
ensuring 100% availability.

Nutrients ion is held in a claw-like structure which makes it chemically inert

Soluble in water and easily absorbed by plants

5
Advantages of ‘Chelation Technology’

‘Chelation Technology’ is a cost effective, environment friendly delivery mechanism of crop

nutrients.

The process makes the nutrients chemically inert and water soluble in order to ensure 100%
availability

Lower dosage per unit of land area and a consequent saving in cost of application.

Environmentally friendly as Chelated plant nutrients applied to soil/sprayed on crops are
chemically inert

Very efficient as there is no loss of nutrient

Results in higher yield leading to cost-benefit in favour of farmers

Post delivery of the nutrients, chelating agent clean the soils of harmful toxins by converting
heavy metals into inert compounds

Aries was instrumental in bringing this technology to India

6
Key Demand Drivers

Contract Growing Govt focus on

Farming Population enhancing
Agri productivity

Change in Hybrid/genetically
Cropping Pattern modified seeds

Change in Demand - Shrinking

Eating Habits Specialty Nutrients Agri Land Area

Growing Micro Irrigation

Awareness Systems

Increasing Increase in
Growing
Deficiencies Exports
Affluence

7
Strong Marketing network

Aries has 309 trained marketing personnel

25 branches spread across 22 states AAL

First link of distribution channel has more than

309 Marketing personnel

providing technical support
4700 distributors

Direct access to 69000+ retail dealers 4700+ distributors

Database of purchase records of 8mn+ farmer
population across 1,60,000 villages - one in six
villages of India 69000+ retailers

Present in 375 fertilizer consuming districts – two
out of three fertilizer consuming districts of India

Trained staff directly visit villages to educate the 8mn + Farmers

farmer about the concept of Chelation and
benefits of micronutrients and balanced crop
nutrition

8
Product Portfolio

Product line includes 5 main categories namely,

 Multi-micro nutrient complexes

 Chelated micro nutrients

 Secondary nutrients

 Specialty water soluble NPK fertilizers

 Antibiotics and hormones for agricultural use

These categories can be grouped under 3

segments namely,
 Plant nutrients, plant protection chemicals and
veterinary products

Flagship Brands
 Agromin (Chelated multi micro nutrients) –
produced in 107 different crop, soil and geography
specific variants

 Chelamin (Chelated zinc)

9
Product Portfolio : India’s Plant Nutrients Super Bazaar

Nutrient Premium Range Mid Range Economy Range

Multi micronutrients Agromin Max, Agromin Gold Agromin Liquid, Agri Pro Agromin Soil Application
Zinc Eco Zinc, Chelamin Gold Chelamin, Aquazin, Pro Zinc Zincomix, Zn Sulf
Iron Eco Fer Chelafer, Pro Fer Ferromix
Copper Eco Cop Chelacop, Pro Cop
Manganese Eco – Mn Mn – Chel, Pro – Mn
Boron Boron 20 Borosoil, Calbor Tetrabor
Sulphur Primasulf, Nitrosulf Sulfonite
Magnesium Chelamag Magmix
Calcium Chelacal, Combical, Aquacal Calcium Nitrate
Nitrogen Macrofert Fertimax – NP
Phosphorus Macrofert Fertimax – PK
Potassium Macrofert Fertimax - K
All Nutrients Aries Total

10
Product Portfolio : Increasing Network Throughput

distribution
Objective : Maximize Share of Wallet from Aries’ wide distribution network

Seed Treatment Teprosyn Provides nutrition at germination stages

Antibiotics for Plants Plantomycin Broad spectrum Bactericide

Plant Hormones Agronaa Induces flowering and fruiting

Bio Fertilizers Aquaphos Phosphorus Solubilizing bacteria

Nitrofix Nitrogen fixing bacteria

Hybrid Seeds Ansh Seeds Sunflower (1 varieties), Paddy (3
varieties), Maize (3 varieties)
Farm & Farmer Equipment Sprayers Battery operated Sprayers

Knapsack Sprayers

Plant Protection Chemicals Haasil, Nirbhay Plus, Jahaan, Fungicides, Miticides, Insecticides
Avashya, Anokhi, Ashray, Mohar

11
Typical Usage Pattern

Days in crop cycle Recommended Aries Product Indicative Cost of Application per acre

90d POST HARVEST MANAGEMENT Chelacal Rs.

Rs. 140

75d HARVEST STAGE Fertimax - K Rs.

Rs. 100

60d REPRODUCTIVE PHASE (FLOWERING & FRUITING) Fertimax - PK, Calbor,

Calbor, Agronaa,
Agronaa, Rs.
Rs. 350
Plantomycin

35d GROWTH PHASE Macrofert,

Macrofert, Agromin Max Rs.
Rs. 160

20d EARLY / EMERGENCE STAGES Chelamin,

Chelamin, Chelafer Rs.
Rs. 200

10d GERMINATION Agromin Max Rs.

Rs. 230

0d SOWING / TRANSPLANTING Agromin Soil, Chelamin Soil Rs.

Rs. 550

-5d FARM PREPARATION Aquaphos,

Aquaphos, Nitrofix,
Nitrofix, Orgafert Rs.
Rs. 220

-15d NURSERY SEEEDLING BEDS Ansh seeds, Teprosyn,

Teprosyn, Chelafer,
Chelafer, Rs.
Rs. 400
Plantomycin

Note : Aries realizations would be approximately 50% of MRPs Rs.

Rs. 2350 per acre (MRP basis)

12
 Outstanding Performance of Aries products

Inc reas e in
Y ield wit h
Y ear Crop Ins t it ut ion Carry ing Tes t Cont rol Cont rol Y ield Treat ment y ield wit h
Treat ment
t reat ment

Assam Agricultural Univeity,

1981 Chillies No application 62.32 fruits / plant 25ppm Agronaa Alplication 148.34 fruits / plant 138.03%
Dept of Horticulture

Assam Agricultural Univeity,

1981 Tomato No application 14.22 fruits / plant 75 ppm Agronaa Application 32.04 fruits / plant 125.32%
Dept of Horticulture
Office of the Agronomist, Dept
1984-85 Wheat of Agriculture, Govindgarh, No Zinc application 24.0 qntl./ha 10 kg/ha Chelamin Basal application 47.5 qntl/ha 97.92%
Rajasthan
Central Sugarcane Research
Normal P7K dose and 50 Regular NPK dose + Soil application
1987 Sugarcane Station, Padegaon, Nira, 84.833 MT/ha 119.5 MT/ha 40.86%
Kg/ha Less Nitrogen of Agromin @ 50 Kg/ha
Maharashtra
Bangladesh Rice Research NPK + Chelamin @ 500 gms/ha (Var
1992 Rice No Fertilizer (Var BR-14) 3.59 MT/ha 5.13 MT/ha 42.90%
Institute BR-14)

Jai Jawan jai Kisan Sahakari

2001 Sugarcane No micro nutrients 106 MT/ha Agromin 143 MT/ha 34.91%
Sakhar Karkhana, Latur

Govt. of Tripura Dept. o Macrofert 2 Kg/ha x 2 application +

2002-03 Rice No Fertilizer .90 MT/ha 2.33 MT/ha 158.89%
Agriculture Basal NPK

Govt. of Tripura Dept. o Macrofert 2 Kg/ha x 2 application +

2003-04 Rice No Fertilizer 1.04 MT/ha 2.42 MT/ha 132.69%
Agriculture Basal NPK

13
The Driving Forces | Cost – Benefit Analysis

Cos t on A pplic at ion of NP K (60: 30: 30) as rec ommended

N P K
Recommendation of traditional soil application grades 60 30 30
Supplemented by Urea SSP MOP
Cost / Kilo 5 4 4.5
Cos t of applic at ion Rs 652. 17 750 225
Tot al c os t of applic at ion per hec t are Rs . 1627. 17

Cos t on A pplic at ion of Mac rofert (A ries ' produc t s )

Recommended Dosage
Cost of application
Total cost of NPK
applic at ion per hec t are
Mac rof ert
NP K Soluble Fert iliz er
6 g / lit sprayed twice, i.e.
total of approx 1.5 kg/ha.
Rs 140 x 1.5 = Rs.210
Rs 616. 79
NP K 60: 30: 30
25% of Reg. Us age as B as al Dos e
25% dose of Urea. SSP, MOP
compared to Control
Rs 1627.17 / 4= Rs 406.79

14
The Driving Forces | Cost – Benefit Analysis

A saving of Rs. 1010.38 / ha, i.e. 62% of cost of application of NPK fertilizer

3000
Incremental yield 6 quintals / ha, i.e. Excess income of Rs. 300 0 / ha or 14.05%

Total benefit to farmer per hectare = Savings in cost + increased realization

= 1010.38 + 3000 = Rs. 4010.38 / ha.

Benefit : Cost Ratio = 4,010.38 : 629.28 = 6.4 : 1

15
Wide Distribution of Revenues

Statewise Share of Revenues

NE
WB 2% AP
15% 23%
KER
KAR 0.1%
2%
TN
3%
PJB
6%

JHK
0.1%
BIH
4% HP MAH
17%
1% UK
UP
1% MP
8% GUJ HAR CG
RAJ OR 3%
3% 3% 3%
5% 2%

16
Nationwide Manufacturing Units

Lucknow
10,800 MT

Ahmedabad Kolkata
19,800 MT 1,650 MT

Mumbai
10,800 MT
Hyderabad
37,800 MT

Bangalore

Current Manufacturing Units 3,750 MT

* Disclaimer: This map is for broad representational purposes only &

may not have accurate or exact national and international boundaries.

17
Inauguration of Hyderabad Factory

India’s largest and most

automated
manufacturing unit for
Chelated
micronutrients –
35000 tpa

18
Inauguration of Lucknow Factory

Aries first manufacturing

unit in North India

19
Inauguration of Ahmedabad Factory

Aries first manufacturing unit for Bio-

Bio-fertilizers

20
Work Allocation across Manufacturing Units

Location Products produced Supply locations

Mumbai Agromin Soil, All liquids, Agromin Soil – MAH

All Product technicals, Liquids & Technicals – All India

All rebranded products All Rebranded products

Bangalore Agromin Max, Boron 20 Agromin Max – Mah, TN, Karnataka,

Kerala, East
and Magmix
Boron 20 & Magmix – All India

Hyderabad Agromin Max, Agromin Chelamin – All India

Soil, Chelamin Agromin Max – AP, Central & Northern

states

Agromin Soil – AP, CG, OR, TN, KTAKA,

KERALA

Lucknow Agromin Soil, Ferromix Agromin Soil & Ferromix – UP, BIH, PJB,
HRY, HP, J&K

Ahmedabad Agromin Soil, Ferromix, Agromin Soil – GUJ, RAJ, MP, CG

Bio fertilizers Ferromix – All states not covered by

Lucknow factory

Bio Fertilizers – All India

Kolkata Agromin Soil Agromin Soil – WB & North East

21
India : Installed Capacities and Utilization of Manufacturing Units

Location Installed Installed Capacity Capacity Capacity Capacity Capacity

Capacity capacity Utilization Utilization Utilization Utilization Utilization
2007-08 2008-09 2008-09 2008-09 (%) 2009-10 E 2010-11 E 2011-12 E
(MT) (MT) (MT) (%) (%) (%)
Mumbai 10,800 10,800 6,924 64% 70% 80% 85%

Bangalore 3,750 3,750 1,854 49% 60% 65% 70%

Hyderabad 37,800 37,800 6,220 16% 40% 55% 75%

Lucknow -- 10,800 89 0.8% 30% 50% 60%

Ahmedabad -- 19,800 1,417 7% 30% 50% 60%

Kolkata 1,650 1,650 401 24% 70% 70% 70%

Total 54,000 84,600 16,905 30% 42% * 57% * 71%

Rebranded 8,000

* Note : Utilization of capacities excludes repacking of rebranded products

22
The Aries Growth Story

Sales & Profitability Trend & Projections

35,000

30,000
28,700

25,000

20,000 Sales
Rs in lakhs

20,000

15,500
EBIDTA
15,000
PBT
11,044
10,338
10,000
7,405
7,100
5,936
5,300
5,000 3,943
3,500
1,694 1,940
1,222 1,182
309
-
2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

23
Competitive Strengths

Widest range of specialty plant nutrition solutions available to the Indian farmer

Customized variants based on ongoing research of soil, crop and geography specific nutrient
needs

Highly skilled sales team geared up to promote concepts and branded agricultural inputs

Unmatched distribution reach, with a proven capability to place a new product on 69000 retail
shelves within 1 day of launch

Specialized, cost effective, environmentally sensitive Chelation technology

World class manufacturing systems for multi micronutrient complexes

India’s only customer loyalty programme in agribusiness – market intelligence, data mining
capability, interest free working capital

Strong relationships with research institutions and Agricultural universities, along with systematic
lab to land knowledge dissemination programmes

Unique industry-government-private partnership : CII-Aries Agro Young Indian Farmers Network

Nationwide network of manufacturing facilities, with ISO certified Quality Management system

24
Market Position

Total market size for micronutrients in India (2008) : 2,45,000 MT

Micronutrient consumption levels are one of the lowest in the world

Chelated Micronutrients constitute about 15% of the total micronutrients market

Estimated size of Chelated micronutrients market (2008) : 36,750 MT

Aries market share of the Chelated micronutrients market : 16,905 MT = 46%

Aries market share in the total micronutrients market : 7%

Note that 60% of the Indian micronutrient industry is unorganised and highly fragmented, with a
large number of regional players

Widest product portfolio in the specialty plant nutrients sector

Only company in India with 65 brands providing all nutrients essential for balanced crop nutrition,
in multiple formulations and at a range of price points, with options affordable even to the small
and marginal farmers

25
Brand Strength

Aries Corporate Brand :

 Symbol of trust and quality

 Consistent delivery of quality products

 Premium pricing accepted by farmers due to high standards and credibility

Product Branding :
 Synonymous with product category in agriculturally progressive states

 Brands built without high decibel advertising campaigns, using extension services and field
demonstrations

 Knowledge, consistency and simplicity

Nil sales of unbranded products since inception

26
Consumer Connect

Increasing awareness is key to increasing mindshare and market sshare

hare

Unique Young Farmers Network engaging 6100 farmers, all 25 to 40 years of age

Partnership with the Confederation of Indian Industry’s Young Indians

Uniconnect - Lab to land awareness programmes with 100+ Agricultural Universities and
Research Stations

Bal Krishak Sambodhan - Exposure to young students in rural schools on best practices in crop
management

Suryodaya - Continuous schedule of farmer study tours, farmer meetings, demos and field trials

Train the trainers sessions with Government extension officers

Regular Rural Immersion programmes

Mobile Soil Testing and issue of Soil health cards

SMS based weather advisories, commodity prices, farmer query resolution

MCX-Aries Agro Gramin Suvidha Kendra – Pilot with India Post offices in 768 villages across 5
states as booking agents and information channels; scale up opportunity immense

27
A Fleet of 100 Krishi Vigyan Vahans

28
Aries KVV Objectives

Build awareness in remote, unserviced markets

Conduct farmer meetings and audio visual shows on product applications

Visit six villages every day on a pre determined route

Book orders from farmers and collect token advances to confirm order bookings

Work with local distributor to liquidate stocks based on orders booked

Provide door step farmer advisory services, soil testing and query resolution

Incentivize farmers by providing special schemes on booking through the KVVs

Tracking of impact of extension work – farmers contacted v/s booked orders v/s actual sales

Advances will ensure dealers cannot push other competing brands at point of sale

Advances collected accrue to the company with credit given to respective distributors after the
sale is completed

29
Environment Sensitivity

All Aries products are based on the philosophy of “Use less chemicals and use safe chemicals” –
low doses of chemically inert and cost effective nutrient complexes

The entire range of Aries Chelates are environmentally safe

Starting April 2008, Aries has launched water soluble sachets for its flagship brands, reducing
the use of plastics and aluminum foil in packaging

The company promotes “Balanced Nutrition as a National Imperative”, building resistance of

crops to pests and diseases and hence lowering the usage of harmful and expensive pesticides

All Aries factories have zero effluents and produce no harmful emissions

30
Global Reach

Investment in Golden Harvest Middle East FZC, Sharjah – now an Aries subsidiary – first
International Chelated micronutrients manufacturing base for Aries in the Middle East

Chelates manufacturing in Golden Harvest, UAE provides input cost savings for Aries’ Indian
operations due to concessional duties on imports of finished products versus raw materials

Investments in manufacturing facilities of Amarak Chemicals FZC for Sulphur Bentonite

Current international customers are global arms of Indian customers (tea, coffee plantations)

Distributors appointed in the UAE, EU, Nepal & Bangladesh for accessing new markets

Manufacture world class nutrition solutions in the Middle East with indigenous, cost effective
technologies to tap into the highly specialized farming requirements in water scarcity and
technology intensive areas

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The Aries Group – The Indian Multinational

Our first manufacturing Unit for Chelates overseas –

Golden Harvest Middle East FZC, Sharjah

32
The Aries Group – The Indian Multinational

Our second manufacturing Unit for Sulphur Bentonite – Fujairah,

Fujairah, UAE – opening October 2009

33
Main Achievements - 1

First company to market Agricultural Chelates in India

First company to receive license to manufacture broad spectrum Antibiotics for crops

Recipient of the Trans World Gold Medal by the International Labor Organization for
model labour relations in India

Not a single man hour lost since 1969 due to labour disputes

Responsible for the establishment of Indian Micro-Fertilizer Manufacturers Association

Recipient of the National Unity Award by the Government of India

Recipient of the Distinguished Leadership Award by American Biographical Institute

Listed amongst the Top 100 Best Employers of India

ISO 9000 Quality Management system

Launched a new product across 22 Indian states on a single day - 15 August 2006

34
Main Achievements - 2

Setup of completely automated manufacturing facilities at Bangalore & Hyderabad,

using 100% Indigenous technology and components

Successfully launching and running India’s only customer loyalty programme in

Agribusiness

Establishing a unique National Young Indian Farmer Network, along with the
Confederation of Indian Industry

First Plant Nutrition company in India to successfully go public and list on the premier
stock exchanges of India, the BSE & NSE

Strong global partnerships with companies in South America, China, the Middle East
and Europe

First Indian specialty plant nutrient manufacturer to set up an International

manufacturing base in the UAE

35
Technology Transfer Arrangement

Technology Transfer – India Innovation Growth Programme : Plant controlled release Micronutrients
FICCI-Lockheed Martin USA-Dept of Science & Tech, Govt of India

36
Global Recognition

Winner : CNBC Emerging India Award 2008

– FMCG, Food & Agribusiness sector

37
Stakeholder Value Creation

Value for Customers

 Proven benefit : cost ratio

 Cost effective, environmentally safe technologies

 Branded, high quality agricultural inputs

Value for Employees

 Performance based variable pay across all levels and in all departments

 Informal, disciplined, open work environment

 Focussed and structured training and development initiatives

 Cordial employee relations, with not a single man hour lost since 1969 due to labour unrests

 Highly experienced mentors, with more than 120 staff having been with Aries for more than
20 years each

38
Stakeholder Value Creation

Value for Society

 Research and continuous knowledge creation in over 100 Agricultural Universities and
Research institutions across India

 Lab to land programmes across 97000 villages in 22 states, including ‘train the trainers’
programmes

 Sessions in Rural Schools to expose students to the ‘balanced crop nutrition’ concept during
science classes

 Advocating the use of environmentally safe technologies for crop nutrition, reducing the use
of harmful chemical fertilizers

 Focussed extension efforts to increase awareness levels in farming communities, using

knowledge as a catalyst to raise agricultural productivity and consequently improve the
economics of farming

39
Competition | Challenges for new entrants

Need to understand farmers at root levels, which requires not only capital investment but also lot
of time and effort

Business requires selling concepts and not just pushing products

Not a commoditised price-point selling product

Knowledge based service industry, which requires understanding problems of farmers and
providing them with solutions

Huge crop diversity, which requires large variety of product range

Given the size of our country, huge amount of time and effort is required to establish the required
sales and support infrastructure

40
Future Plans

Strengthen and increase global partnerships to source world class, Made for India products for
Indian farmers

Three manufacturing units in the Middle East for Chelates, Sulphur Bentonite and water soluble
NPK fertilizers

Expanding crop protection product portfolio in partnership with Indian manufacturers

Launch hybrid seeds for field and vegetable crops in partnership with strong technology
providers

Penetrate new markets in India with a fleet of Rural Retail vehicles

Scale up Knowledge dissemination activities across India using the Nationwide Young Indian
Farmers Network

Commence advisory services in remote rural areas, including weather reports, output price
information and recommendations on agricultural input usage using SMS based services

Position Aries manufacturing facilities as the Chelated micronutrient supply hubs for global and
Indian plant nutrition companies

41
Introducing Bio Degradable Chelates

42
Introducing Natural Amino Acid Chelates

43
Introducing Biological Pesticides

Biological Plant Protection - Contact Fungicide, Anti Feedant,

Feedant, Miticide,
Miticide, Insecticide

44
Introducing Calcium Nitrate Derivatives

45
Introducing Protein Hydrolysate & Sea Weed Extracts

46
Introducing Majorsol Range

47
Promoter Background

Dr. Jimmy Mirchandani – Chairman & Managing Director

Dr Jimmy Mirchandani is a veterinary graduate from Konkan Krishi Vidyapeeth. He has been associated with
Aries for almost 3 decades, more particularly involved with development of new products. He was instrumental in
propelling Aries Research into the Chelation area. He is immediate past president of Indian Micro Fertilisers
Manufacturers’ Association of India (2001-2005).

Dr. Rahul Mirchandani – Executive Director

Dr. Rahul Mirchandani is a Commerce graduate, a PhD in Rural Marketing from NMIMS University, Mumbai, and
a Chartered Financial Analyst from the Institute of Chartered Financial Analyst (ICFAI), India. He holds an
Honors Diploma in Sales and Marketing from the National Institute of Sales, Bombay. He completed his MBA
from the University of Canberra, Australia. He is also the visiting faculty in IIM, Ahmedabad and Narsee Monjee
Institute of Management Studies (NMIMS), Mumbai. He is also the National Chairman of the Confederation of
Indian Industry’s Youth arm, Young Indians. He looks after the marketing activities of the Company.

48
Board of Directors

Name of the Director Designation

Dr. Jimmy Mirchandani Chairman and Managing Director

Dr. Rahul Mirchandani Executive Director

Mr Akshay Mirchandani Director

Dr. D.S. Jadhav Independent Director

Prof. R.S.S. Mani Independent Director

49
Key Takeaways

Vast experience of the Promoter Group

Highly qualified and experienced management team

Locational advantage of manufacturing units, branches and distribution network

Unmatched distribution reach, including a fleet of 100 Rural Retail Vehicles

International manufacturing base and global marketing partnerships

In house research and development

ISO certified Quality Management System

Widest range of specialty plant nutrition solutions

High brand recognition and brand strength in rural communities

Capability to handle multiple customized formulations and varied SKUs to serve varied needs of
large as well as small and marginal farmers

Leadership position within a high growth, profitable, niche sector of agribusiness in India

50
 Energizing Earth

Aries House, Plot No.24, Deonar, Govandi (East), Mumbai 400 043, India.
www.ariesagro.com

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