ANAS SAWAH

Mobile: +971 50 5686737 ~ E-Mail: foreverautumntears@yahoo.com

Seeking mid to senior level assignments in Sales & Marketing, Retail Operations, Brand Management & Client
Relationship Management with organization of repute

Apercu

 A dynamic professional with around 10 years’ rich experience in Business Development, Retail Operations, Sales &
Marketing, Brand Promotion, Customer Relationship Management and Team Management with leading organizations in
UAE.
 Currently associated with Virgin Megastore, Dubai [UAE] as Department Manager - Music.
 Proficiency in Product Mix, Assortment Planning, Ageing Analysis, Merchandising and Promotional activities. Devising &
implementing marketing plans and activities for successful launching of products.
 Extensive experience in Fashion & Music sector of setting up and managing retails operations requiring deep
understanding of critical business drivers in multiple markets and industries.
 Expertise in managing minimum inventory level for optimizing the resources and managing disposal of SOS (Surplus,
Obsolete & Scrap) to keep shrinkage under control.
 Proven track record of increasing revenues, establishing networks and creating a team work environment to enhance
productivity for reputed business houses while maintaining service standards for business excellence.

Personal Traits:
 A skilled leader with exceptional presentation skills and abilities in forging business partnerships in markets, lead cross-
functional teams & establish beneficial relationships with key players in the industry.
 Endowed with exemplary relationship management & stupendous communication skills with ability of bolstering long-
lasting relations with customers.

Occupational Chronicle

VIRGIN MEGASTORE, DUBAI [UAE] Since Oct’01

Department Manager - Music

Growth Path
Oct’01 - Sep’04 Sales Person
Oct’04 - Jul’06 Senior Sales Person
Aug’06 - Sep’06 Senior Sales Person
Since Oct’06 Department Manager - Music
 Spearheading a team of 25 Sales Rep, 4 Merchandisers & 2 Store Keepers in daily operations of the Music/ DVD
department of the store ensuring world-class customer service focus and merchandising standards.
 Providing customers with immaculate service and quality goods besides attending to their queries & resolving complaints.

KEY DELIVERABLES

 Business Development/ Sales & Marketing: Analyzing latest marketing trends & tracking competitors’ activities &
providing valuable inputs for fine tuning of the strategies. Analyzing business potential and consumer preference to drive
sales volumes by conceptualizing & executing strategies. Driving Sales by executing formulated strategies to augment
turnover and achieve desired targets. Steering sales operations with focus on bottom line, by ensuring optimal utilization
of resources.
 Retail Operations: Handling retail operations inclusive of trade segmentation, account management, communication
through merchandising programs and pricing & trade terms management. Overseeing Category Management including
shelf space management, merchandising strategies, plan-o-gram development, inventory management, margin analysis &
contributions.
 Product Promotions/ Brand Management: Preparing marketing collaterals for branding of new product & prepare plan,
budget and executing the launch of the products. Managing brand image building & product awareness campaigns.
Coordinating the in-store promotional activities for new releases & special products. Ensuring visual merchandising displays,
windows, gondolas, POP & design of retail outlets.
 Customer Relationship Management: Maintaining cordial relations with customers to sustain the profitability of the
business. Maximizing customer satisfaction level, monitoring customer complaints, providing efficient services. Handling
customer grievances & resolving issues maintaining minimum TAT to achieve the service quality norms.
 Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales
operations and meeting of individual & group targets. Managing the complete recruitment life cycle for sourcing the best
talent from diverse sources after identification of manpower requirements.
 Material Management
 Inventory Management: Tracking & maintaining optimum inventory levels by streamlining the systems & procedures
for effective inventory control to ensure ready availability of products at the depots and retail stores to meet sales
targets. Monitoring purchase, receipt, inspection, storage, cataloguing, manual, inventory & distribution of goods to
retail units ensuring accuracy, completeness and quality of stock. Administering the management of non-moving
inventory and ensuring regular disposal of surplus inventory & shrinkage control.
 Sourcing / Procurement: Generating purchase orders as & when inventory levels reach reorder levels. Analyzing
demand/ forecasting material requirement for meeting anticipatory orders of the sale and planning the purchase so as
to achieve optimum utilization of materials & maximum cost savings.

SIGNIFICANT HIGHLIGHTS

 Instrumental with significant contributions in reducing shrinkage by a substantial 30%.

 Demonstrated excellence in work with outstanding performance leading to 4 certificates from the management; one for
exemplary performance, one certificate for successfully achieving the shop targets as well as one certificate each for
inspiring leadership and excellence in customer service.

GUESS, DUBAI [UAE] Nov’99 – Sep’01

Sales Supervisor
 Supervising a team of 6 members (2 retail salespersons, 2 cashiers, 1 CS representatives, & 1 stock clerks in handling
retail sales & distribution.
 Preparing Sales Forecasts, Budgets, Work schedules and assigning the work to the team as well as devising sales
incentive programs to keep them motivated.
 Ensure that customers receive satisfactory service & quality goods, dealing with customers’ inquiries & complaints, and
promoting good & lasting relations with the customers.

Academia

1996 2 years Certificate Course in Business Administration From University of Aleppo, Syria.

Computer Forte

 Proficient in working with Windows XP, MS Office (Word, Excel & PowerPoint), Internet and Email using MS Outlook.

Personal Vitae
Date of Birth : 8th March 1972.
Address : P.O. Box.22700, Dubai, UAE.
Nationality : Syrian
Passport Details : No. N003344797 Valid till: 29/03/2014
Visa Status : On Resident UAE Visa
Marital Status : Single
Linguistic Abilities : English & Arabic