Apple P

olitical

In 2005, 52% of sales were outside of America. Apple has no control over relations with other countries due to America's war on Terrorism. Apple produces many of their products outside of the USA. This includes a list such as Ireland, China, Czech Republic, Korea. Political conflicts with any of these countries will have terrible effects on Apple INC. Once again, Apple has no control of the wars, and lack of communication or failed public relations with corresponding countries to the USA.

conomic

The Economic depression may have a serious impact on Apple sales and improvements in the company. Apple's products may be viewed by some as "luxury" products and a the inflation rate is high, while income is low and unemployment rates are increased the company could risk a severe loss in sales. As the U.S.D (u.s dollar) has lost some value the Apple corporation does not risk economic breakdown as they have purchased foreign currency. In fact, the decrease in the U.S.D has actually increased Apple's revenue on the market.

ocio-Cultural

The people's interactions from around the world has to due with globalization. Today's world is the way it is due to technology and a lot of it is due to Apple. It is the leader in computers, software, and cell phones and this is due to the quality and designs of the the products. Another large factor is the music industry, it has grown into the cyber world. iTunes is ahead of any other competitor in its class. Web piracy is a threat but most countries punish and have laws against this. Apple's image displays the modern person's lifestyle, they are the leader in their class and are known around the world. Therefor sociological effects benefit the company.

echnological Environment

The technological environment for Apple's market has grown substantially over past years. Most specifically, phones and computers have become a hot commodity. Apple is on top of the market for innovating products and the main thing about these products is that their life cycles are very short, making it inevitable for more products to be sold later. The increase in technology is encouraging competitors to improve, which then keeps Apple improving.

Overall, Apple is a very well established company with a firm grasp on all sections in a PEST analysis. They are established politically by having a "plan B' in case something that they cannot control happens and it is still maintaining success while the depression is prevalent, they are knowledgeable in economics. Apple uses the modern person to depict their product as well as create new ingenuity and design. They seem to have all bases covered and will always be a leader in technology.