Jiaqi Guo. Ben Ms.

Christen Enos ENGL3301 Section 16 (16085) 27 September 2013

Analysis of 11 Best Business Opportunities By Industry In the business world, especially for students who are about to graduate and ready to start their own business in real world, people want to know what the promising industry is for earning more profits. Also, people realize that entering a potential market is a promising way to gain profits. The article, 11 Best Business Opportunities By Industry by Darren Dahl, is an online article from Inc.com about best potential business opportunities for start-ups. In this essay, it is focus on analyzing Darrens features through audience of article, purposes from article structure and persona appears in writing style. The general audience of this article is the people who want to know which industry has a potential market: the author directly lists major industries that have vast potentials for future development. The discourse community of this article is the people who want to start up their own business or the people who want to have a general prospect of future burgeoning business. There are three different audiences from this discourse community. First, this article is to guide the novices of business who are ready to start their own journey in business world, but feel confused about what future direction to take. Those kinds of audiences need clear and direct guidance for the start-up of new business. For example, the author directly presents a general question for every novices of business by using a rhetorical question that what type

of business, exactly, should you start in his third paragraph to guide those audiences to continue reading. The second audience includes many students from concentrations like mine, Business Administration and Management, who need to understand the significance that managers need to have foreseen ability about prospective business world for adjusting companys long-term developing strategies or plan. The third audiences are the investors they want to know the potential profitability of the investment, and to develop possible and corresponding investment plans. The author Darren Dahl introduces a macroeconomic situation: the growth rate about GDP (Gross Domestic Product) that increasing 2.3% in this year, (1.7% last year) and interest rates still stay in a lower level. This introduction helps the audiences have an impression of the external environment about business opportunities and obstacles. Under this macroeconomic situation, the author believes that it is a good time to start certain businesses. When reading an online article, people are often are impatient to view an article with lengthy start. Therefore, the author is tactfully using a core topic of business to attract audiences attention: a business is about earning profits. The author lists 11 of the best business opportunities for start-ups. Each of the 11 topics has a similar structure to describe each opportunity to help the audience to better understand the opportunity. First, it has an introduction about the field of industry - this helps the audience to have a quick overview of the industry for better understanding those specific markets. Then it gives reasons why this industry is hot, which is providing valid evidences to convince the audiences. It also provides evidences of growth potential through the specific numbers from research data; it too gives warnings to audiences about barriers to enter those

markets. Obtaining more information before actually starting a business can help people to avoid foreseeable loss; knowing the size of market can help businesspeople to forecast specific amount of return on investment in order to balance and adjust contributed capital. After describing each potential business opportunity, the author uses two sections to summarize the key factors about the driving forces for starts-up through plenty of examples. For these parts, the author wants to use real examples to encourage and remind people to find commercial opportunities and attempt innovation of their business. For example, he is reminding the audiences that demand of IT development is not only about consulting services, but also for mass of data processing, which can help people jump out from the box to find new business opportunities. Different author has different style and individuality showing in his own article - this could be called the persona of the article. Dahl is straightforward when he starts to discuss a topic; he wants to let people immediately know the point of penetration through using short sentences in the start of the article. For example, the author mentions that the growth rate of gross domestic product is still at historic lows, which is just one short sentence but tells people that situation of economy is sluggish, and it is leading audiences to consider how to earn more profits in a weak market. Then, the author immediately gives a list of potential business opportunities, which will intrigue audiences to read the content that follows. Dahl is realistic and objective when he writing this essay. It is important for business people because they do not expect that an economic article is only about theory, they prefer to know commercial opportunity which have high-feasibility in real world. After talking about detailed information of each potential industry, the author uses lots of evidences to support his

idea of economic drivers and selling to businesses; he is almost only using examples in this part of article, because real samples can motivate the audiences to imagine the success of their own business with reality. From this clue, the author uses evidences to motive audiences to learn how to find innovative area and think in different ways. For example, he uses Pantevas research to prove that people who are living alone and delaying having children spend more on their pets than on kids. Also, author is adept in encouraging and motivating using lots of direct quotes and slogans, which can give the audiences confidence and motivation to practice their business start-up plans. For example, after his introduction about situation of economy, he says Now is a great time to get in the game. This sentence has an encouraging tone of slogan to inspire people starting their own business; also it is connected with the content that follows about promising industries the audiences could enter into. The author uses repetition in beginning and end of article to emphasize business core value: earning profits. For example in the beginning, he uses macroeconomic situation to lead people to think about how to earn profits from potential market. At the end of article, he quotes that Its all about efficiency and saving clients money, after talking about supply chain management. This directly gets to the point that knowing a market is to make profits. The author Darren Dahl is adept in using concise sentences to attract audiences. Then, by providing detailed information about each branch of opportunities of an industry he helps audiences to learn specific subsection of potential and prospective market and get hint and guide for their own business plan. He uses lots of examples in his conclusion, which motive people to start up their business and think critically to find unique and profitable market

demand. Through those elements, the audiences could have an impressive reading experience about best business opportunities.

Work Cited Dahl, Darren. "11 Best Business Opportunities By Industry", Inc.com. Mansueto Ventures LLC. Web. 17 Sept. 2013. <http://www.inc.com/best-industries-2012/darren-dahl/best-business-opportunit ies-2012.html>

Response Letter

I want to thanks Amy, Maria and Christen for giving precious advises to help me improving my essay. They are all mention that some paragraphs are too long. Thus it will make reviewers feel confused and missed, and need to go back to reread some contents. This point is very helpful for me, because I may not what I am try to saying in a long paragraph, but readers may hard to followed my sense, they cannot remember and connect every information. Thus, I try to break them to more little pieces based on each major opinion, which will help readers easy to guide from different section of whole meanings of each point. Also, I have written about audience, purpose and persona. But reviewers mention that even I have clearly definition of each section, but it still missing evidences and example based on texts. Sometimes, I consider that my description is complete but forget that my reviewers have not yet read this article. So I work a lot about quoting, adding more evidences and examples from texts after my first draft. Also, Christen find that it has no transition between each paragraph. It will let reviewers feel essay is fractured. Thus, I try to add more transition and make meanings of essay become fluent and logical. Then, I reorganized some structure and sequence of sentences, and delete some redundant parts. It will make my essay become more concise.