Professional Documents
Culture Documents
A !eneral
BBA " Semester (#ORNIN! Batch $%&&'$%&( Submitted to) #s.R+,-I SIN!-A. Assistant. Professor Submitted b*) /RO+-N !AR! &%0$(0%&1&&
I am deeply indebted to Mr.MAHESH GARG for his constant support, guidance and inspiration in completion of the internship program and preparation of this document. My sincere thanks to him for finding time out of his busy schedule and giving us invaluable suggestions. I am also grateful to other employee of Aviva Life Insurance for their encouragement and help. I would like to send my sincere thanks to Ms. RUCHI SINGHAL for her helpful hand in the completion of my project. Last but not the least; I would like to thank my parents and friends for their moral support throughout the project.
DECLARATION
$
achelor of
Ja a!!a"# I!"$r!a"%&!a' Ma!a $($!" S)#&&'* GGSI+ U!%,$rs%"- hereby declare that I have completed !ummer Internship project on .MARKETING STRATEGIES AT GIANIS ICE CREAM/ as part of the course re"uirement. I further declare that the information presented in this project is true and original to the best of my knowledge.
CONTENTS
6
#escription
&'ecutive !ummary Introduction to topic *bjectives ,ompany profile Literature review .esearch Methodology #ata analysis Limitations ,onclusion Appendices ibliography
$age %o.
( ) + --) /0 /1) /1 12 (3
E1ECUTI2E SUMMAR3
&stablished in the year -+() at 4atehpuri #elhi, 5iani Ice ,ream is engaged in processing and marketing a delectable range of ice cream, faluda kulfi, Italian gelato, sorbet and snacks. eing -336 vegetarian, our delightful range of ice cream and snacks are relished by kids, youngsters and adults e"ually. !pread over a sprawling area of -(333 s"uare feet in Manesar and #elhi, our state of the art infrastructure is segregated into number of units such as processing unit, "uality testing, cold storage 7 packaging. 4acilities at our manufacturing unit include low temperature hardening room, continuous free8er and filling stations. 9nder the supervision of an efficient team comprising food e'perts, nutritionists, "uality controllers, sales personnel and administrative staff we are able to perform pasteuri8ation, homogeni8ation, hardening, aging the mi', free8ing and packaging at our facilities. *ur range is produced under stringent "uality norms using high "uality milk, cream, chocolate, fruits and other natural ingredients to assure high nutritional value and low fat content. *ur cold storage unit stores each variety of ice cream under re"uisite temperature so as to avoid re:crystalli8ation and maintain taste and freshness. ;e carefully and hygienically pack our ice creams in tamper proof material so as to maintain their "uality, taste and aroma. 9nder the proficient guidance of Mr. 5urbachan !ingh, the organi8ation has successfully gained an edge over our competitors as being customer centric. <is 13 years of industry e'perience, in:depth knowledge and transparent business policies has helped the 5iani ice cream franchise grow in #elhi and north India.
INTRODUCTION
+RODUCT O2ER2IEW
7
5iani Ice ,ream is engaged in processing and marketing a delectable range of ice cream, faluda kulfi, Italian gelato, sorbet and snacks. eing -336 vegetarian, our delightful range of ice cream and snacks are relished by kids, youngsters and adults e"ually. According to seasonal availability, we offer our customers a delectable range to choose from.
4ALUDAS
;e offer various types of faludas namely .*=AL 4AL9#A, >9L4I 4AL9#A, .A .I 4AL9#A. ?his is processed using rose syrup and creamy milk and served using nuts and resins to enhance taste and aroma. 4aluda has high nutritional alue and delicious taste and is popular among people of all age groups.
SUNDAES
1
!undaes consist of a scoop of ice cream topped with sauce or syrup and other toppings. *ur e'pertise used in preparing scrumptious and mouth watering sundaes makes the e'perience at 5iani ice cream outlet worthwhile. <ot chocolate fudge and anana split are the most popular sundaes among our other sundaes.
O5JECTI2ES
O5JECTI2ES
-. Attain sales of A-)),333 in the first year. 0. Increase second year sales by (36 and third year by /36. /. &'pand to two stores by the third year of business.
MISSION
5iani Ice ,ream is a hospitality company dedicated to providing high:"uality desserts in a comfortable atmosphere for clients who seek a fun BgourmetB e'perience outside restaurants. ;e intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in "uality products. ;e also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
KE3S TO SUCCESS
#edication to the finest "uality ingredients and Bmake it happen no matter whatB customer service. *ngoing employee education and recognition programs. 5ive back to the community.
&%
COM+AN3 +RO4ILE
&&
COM+AN3 +RO4ILE
5iani Ice ,ream is a dessert bar concept. It emphasi8es handmade gourmet desserts in a casual atmosphere. ;atching your dessert be prepared right in front of you is the uni"ue selling point of our business.
START U+ SUMMAR3
*ur start:up costs come to A/33,333 which is mostly kitchen e"uipment, store furnishings and construction, and starting inventory e'penses associated with opening our first store. ?he start:up costs are to be financed by outside investment. ?he assumptions are shown in ?able - and Illustration 0.
Ta6'$7 S"ar"89:
Start-up .e"uirements !tart:up &'penses Legal *ffice !upplies eginning Inventory !ommelier consulting Menus, etc Insurance .ent #esign 7 ,onstruction .esearch and #evelopment 4urnishings &'pensed &"uipment #ishes, silverware, glassware, etc ?otal !tart:up &'penses !tart:up Assets ,ash .e"uired !tart:up Inventory *ther ,urrent Assets Long:term Assets ?otal Assets &$ A-,333 A0,333 A(,333 A(33 A-,333 A(33 A(,333 A-0(,333 A-,333 A-3,333 A-0(,333 A(,333 A0C-,333 A-+,333 A3 A3 A3 A-+,333
T&"a' R$;9%r$($!"s
A/33,333
Start-up Funding !tart:up &'penses to 4und !tart:up Assets to 4und ?otal 4unding .e"uired Assets %on:cash Assets from !tart:up ,ash .e"uirements from !tart:up Additional ,ash .aised ,ash alance on !tarting #ate ?otal Assets Liabilities and ,apital Liabilities ,urrent orrowing Long:term Liabilities Accounts $ayable E*utstanding illsF *ther ,urrent Liabilities Einterest:freeF ?otal Liabilities ,apital $lanned Investment Investor *ther Additional Investment .e"uirement ?otal $lanned Investment Loss at !tart:up E!tart:up &'pensesF ?otal ,apital ?otal ,apital and Liabilities T&"a' 49!<%! &6
A3 A3 A3 A3 A3
CHART7 START8U+
&(
LITERATURE RE2IEW
&0
MARKET SEGMENTATION
*ur market is divided into four different psychographicsD ,omfort ,reatures, ,elebrators, !occer Moms, and 5ourmet ;anna:bes. ?hey represent groups of people sharing similar behavior patterns and reasons for patroni8ing 5iani Ice ,ream. ,omfort ,reatures are mainly white collar workers who are driven by success and prestige yet miss homemade comfort foods of their childhood. ?hey may stop in on their own or bring clients in for a gourmet dessert e'perience. ,elebrators are just that : people celebrating special occasions. at .utabaga !weets over sumptuous desserts and a festive atmosphere. !occer Moms actually encompass all family members. 5iani Ice ,ream is a gathering place where families are welcome and feel comfortable. BMomsB can come in for after school milk and cookies with their children and rela' while we irthday,
anniversary, graduation, valentineGs day, etc., families and loved ones will gather
&7
pamper the little ones. *r they can meet up with friends for our ?ea ?ime : a little civili8ed time stolen in the midst of a busy day.
&1
-0.(+6 03,333
00,(33 0(,/0)
0C,(03 /0,-/1
0. Ice ,ream !hopsD askin 7 .obbins, , etc. /. #onut and ,offee !hopsD any place coffee and pastries are available for carry:out or dine:in consumption. 1. !upermarketD in:store bakeries as well as fro8en specialty desserts offer some competition. (. akeriesD free:standing traditional bakeries.
COM+ETITATI2E EDGE
*ur competitive edge is our uni"ue niche in an old market. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the &9
marketplace, none are "uite like 5iani Ice ,ream. ;e are offering the customers a completely new e'perience and far higher "uality product. %o where else will they find a professional chef preparing gourmet desserts right in front of them. ?he ama8ing popularity of the 4ood %etwork is proof of the publicGs new:found interest in being a spectator in the kitchen.
MARKETING STRATERG3
5iani Ice ,reamG marketing strategy will be education of the consumer and subse"uent word:of:mouth. ;e will become known as a uni"ue dining e'perience as well as a superior pastry shop. ,ustomers will be reached through fliers, newspaper advertisements and special holiday promotions. Location will also play a crucial role in marketing and promotion. ?he business will be located in high:traffic retail area in #elhi. .utabaga !weets will target progressive and generally well:educated and affluent consumers who are interested in trying new products and e'periences and are dissatisfied with the limited selection and lack of personal service found in grocery store bakeries, neighborhood cafes and ice cream shops and area restaurants.
SALES STRATERG3
-. ;e need to sell the company as well as the product. @ust as !tarbucks became synonymous with great coffee drinks, 5iani ice cream will come to be known as a gathering place with spectacular desserts. $%
0. ;e have to sell not only an ama8ing BshowB as the desserts are created, but also an above and beyond service team who are knowledgeable and friendly. $eople will always feel welcome and at home at 5iani Ice ,ream. ?he =early ?otal !ales chart summari8es our ambitious sales forecast.
SALES 4ORCAST
*ur !ales 4orecast shows modest estimates for the first year of operations beginning in May of -+(). After establishing 5iani Ice ,ream as GtheG place for sweets and celebrations, we project aggressive sales increases for the $&
following years. In the second year of operation we estimate sales increase of /36 and of (36 in the third year for desserts, $*$ and carry:out. ;e are planning a -36 increase in ;eekly Lesson fees each of the two following years while keeping costs constant. *ur cost of sales is based on an average food cost of 036 for dine in desserts and -(6 for point of purchase items, carry:out and weekly lessons. ;e project a consistent food cost percentage of these amounts for the following two years. >eeping food costs low while sales increase is vital to the profitability of .utabaga !weets.
;eekly Lessons ?otal !ales #irect ,ost of !ales #essert !ales $*$ !ales ,arry *ut ;eekly Lessons S96"&"a' D%r$)" C&s" &0 Sa'$s
$6
$(
$0
MILESTONE
5iani Ice ,ream plans to be profitable within the first year of operation. *ur goal is to reinvest in the company and e'pand to three stores by the third year. 4rom that point we hope to establish partnerships with each storeGs chef; similar to *utbackGs proprietor program. ?hey will each invest in their store and be directly rewarded for its profitability.
MANAGEMENT SUMMAR3
5iani Ice ,ream will be slow to hire people in the first few years of operation, but very loyal to those who are hired. Initially all employees will be part:time as the majority of the work will be done by the chef:proprietor. As the company grows, new employees will be trained and supervised by original employees who have been promoted to a leadership position. It is our belief that employees who are dedicated to the success of 5iani Ice ,ream should be rewarded. ?hey will be leaders in our future store developments.
$7
+ERSONAL +LAN 5iani Ice ,ream intends to promote from within and reward the best employees
with leadership roles. *ur opening employment goal is 1 with a goal to increase to 2 by the end of the first year, -3 the second year and -0 the third year. ;e reali8e that this is very aggressive staffing, but intend to hire culinary professionals who are used to the demands of the restaurant business. y this hiring philosophy, we will be able to operate with fewer, but more productive employees and reward them accordingly. 4rom that point we intend to increase the responsibilities of each employee as opposed to hiring more people. ?hereby rewarding those who have worked hard to establish .utabaga !weets as a superior dessert shop. ?hese people will then be vital in our e'pansion as we open new stores.
Table: Personnel
Personnel Plan ,hefI$roprietor aker <ost #essert ar Assistants #ishwasherI usser ?otal $eople T&"a' +a-r&'' =ear A0C,C33 A/,+03 A1,/12 A2,033 A(,2+) 2 A(3,3)/ =ear 0 A/-,)C3 A1,/-0 A1,/12 A2,+03 A(,2)3 -3 A(1,3-+ =ear / A/1,C1C A),203 A1,/12 AC,2-0 A(,2)3 -0 A)3,/C2
4INANCIAL +LAN
$1
It is key to our financial success to grow 5iani Ice ,ream not just as a dessert bar, but as a company. ;e are looking for an investment of A/33,333 seed money with the hopes of eventually selling an established chain of dessert bars or establishing our company as a gourmet franchise. ?his means we must always be reinvesting in the future of 5iani Ice ,ream.
IM+ORTANT ASSUM+TIONS
?he financial plan depends on important assumptions, most of which are shown in the following table. ?he key underlying assumptions areD ;e assume a slow:growth economy, without major recession. ;e assume of course that there are no unforeseen changes in technology to make products immediately obsolete. ;e assume access to e"uity capital and financing sufficient to maintain our financial plan as shown in the tables.
General Assumptions $lan Month ,urrent Interest .ate Long:term Interest .ate ?a' .ate O"#$r =ear -3.336 -3.336 /3.336 3 =ear 0 0 -3.336 -3.336 /3.336 3 =ear / / -3.336 -3.336 /3.336 3
$8
present run rate, is only about A1,333. Margins are harder to assume that far in the future.
-+6 A-3,)C+
6%
RESEARCH METHODOLOG3
An important assumption when calculating our $7L is the increase in sales from year to year. ;e are basing our assumptions on the financial success of 4inale 6&
#eserters in #elhi. ?hey reported a (36 increase in sales the second year of business followed by a /36 increase the ne't year. ;e feel 5iani Ice ,ream can match. It is also vital that we hold our food cost at 036 and -(6 respectively for dine:in desserts and $*$, carry:out and weekly lessons. ?hat will assure our gross margin remains high.
Marketing
A(3,3)/ and A0,/33 A3 A3 A),333 A0,133 A)3,333 A2,(3+ A3 A-0C,020 and A(,2(( A(,2(( A3 A-,202
A)3,/C2 A0,(33 A3 A3 A),333 A0,133 A)3,333 A+,3(C A3 A-13,/1( A---,+32 A---,+32 A3 A//,(20
*ther &'penses #epreciation Leased &"uipment 9tilities Insurance .ent $ayroll ?a'es *ther ?otal *perating &'penses $rofit efore Interest
6$
A1,30+ 0.106
A10,C+3 -2.2)6
A2C,//( 0(.3(6
66
6(
60
Pro Forma Cash Flo =ear ,ash .eceived ,ash from *perations ,ash !ales !ubtotal ,ash from *perations A-)),-(3 A-)),-(3 A01-,(0( A01-,(0( A3 A3 A3 A3 A3 A3 A3 A01-,(0( =ear 0 A(1,3-+ A-1),+0A033,+13 A3 A/-0,2(A/-0,2(A3 A3 A3 A3 A3 A3 A3 A/-0,2(=ear / A)3,/C2 A-20,(-( A0/0,+30 A3 =ear 0 =ear /
Additional ,ash .eceived !ales ?a', JA?, <!?I5!? A3 .eceived %ew ,urrent orrowing A3 %ew *ther Liabilities Einterest: A3 freeF %ew Long:term Liabilities !ales of *ther ,urrent Assets !ales of Long:term Assets %ew Investment .eceived !ubtotal ,ash .eceived &'penditures &'penditures from *perations ,ash !pending ill $ayments !ubtotal !pent on *perations A3 A3 A3 A3 A-)),-(3 =ear A(3,3)/ A-31,--C A-(1,-C-
$rincipal .epayment of ,urrent A3 orrowing *ther Liabilities .epayment Long:term Liabilities $rincipal A3 $rincipal A3 A3 A3 A3 A-(1,-CA--,+)+ A/3,+)+
.epayment $urchase *ther ,urrent Assets $urchase Long:term Assets #ividends !ubtotal ,ash !pent %et ,ash 4low Cas# 5a'a!)$
C#ar"7 Cas#
61
Pro Forma Balance Sheet =ear Assets ,urrent Assets ,ash Inventory *ther ,urrent Assets ?otal ,urrent Assets Long:term Assets Long:term Assets Accumulated #epreciation ?otal Long:term Assets ?otal Assets Liabilities and ,apital ,urrent Liabilities Accounts $ayable ,urrent orrowing *ther ,urrent Liabilities !ubtotal ,urrent Liabilities A/3,+)+ A/,C/1 A3 A/1,C30 A3 A3 A3 A/1,C30 =ear A--,221 A3 A3 A--,221 A2-,((1 A),1)2 A3 A2C,30A3 A3 A3 A2C,30=ear 0 A-0,-3/ A3 A3 A-0,-3/ A-(-,13/ A2,0-) A3 A-(C,)-+ A3 A3 A3 A-(C,)-+ =ear / A-1,/)( A3 A3 A-1,/)( =ear 0 =ear /
68
Long:term Liabilities ?otal Liabilities $aid:in ,apital .etained &arnings &arnings ?otal ,apital ?otal Liabilities and ,apital N$" W&r"#
69
!atio Analysis =ear !ales 5rowth $ercent of ?otal Assets Inventory *ther ,urrent Assets ?otal ,urrent Assets Long:term Assets ?otal Assets ,urrent Liabilities Long:term Liabilities ?otal Liabilities %et ;orth $ercent of !ales !ales 5ross Margin !elling, 5eneral n.a. --.306 3.336 -33.336 3.336 -33.336 //.C/6 3.336 //.C/6 )).-26 -33.336 C3.)26 7 2C.016 =ear 0 1(./26 C.0+6 3.336 -33.336 3.336 -33.336 -(.(-6 3.336 -(.(-6 C1.1+6 -33.336 C3.116 )0.)+6 -.316 0(./26 =ear / 0+.1+6 1.((6 3.336 -33.336 3.336 -33.336 +.3)6 3.336 +.3)6 +3.+16 -33.336 C3.))6 ((.)-6 3.C36 /(.2C6 Industry $rofile 1.()6 -/.3C6 //./(6 (1.026 1(.2/6 -33.336 01.2/6 02.0/6 (-.+)6 1C.316 -33.336 01.0)6 -0.-06 3.+C6 -.+06
Administrative &'penses Advertising &'penses -./C6 $rofit efore Interest and /.1)6 ?a'es Main .atios ,urrent Kuick ?otal #ebt 0.+) 0.)/ ?otal //.C/6
to
Assets $re:ta' .eturn on %et 01.++6 ;orth $re:ta' .eturn on Assets Additional .atios -).(16 =ear -
0.106 -2.1+6
-2.2)6 )(.326 +.-2 -0.-2 /3 /.-3 3.-C -.33 A)(,+-C 3.33 3./0 -)6 (.+/.)) 3.33
0(.3(6 (1./36 C.C1 -0.-2 0C -.+2 3.-3 -.33 A-11,0(/ 3.33 3.(+6 -3.(1 0.-2 3.33
n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a
Activity .atios Inventory ?urnover -3.21 Accounts $ayable +.C1 ?urnover $ayment #ays ?otal Asset ?urnover #ebt .atios #ebt to %et ;orth ,urrent Liab. to Liab. Li"uidity .atios %et ;orking ,apital Interest ,overage 02 1.22 3.(-.33 A0/,30+ 3.33
Additional .atios Assets to !ales 3.0,urrent #ebtI?otal /16 Assets Acid ?est !alesI%et ;orth D%,%<$!< +a-&9" 0.)/ 2.03.33
(&
LIMITATIONS
?he data collection was little bit tough because latest data is not available on the internet. 4inding the data of Insurance sector is very difficult. $roblem occurred due to lack of time and facility of internet
A++ENDICES
36 A-0,333 A-0,333 A-0,333 A-0,333 A-0,333 A-0,333 A-),333 AC,333 36 A033 36 A/33 36 A-,C33 A033 A/33 A-,C33 A033 A/33 A-,C33 A-33 A/33 A+33 A-33 A/33 A+33 A-33 A(33 A+33 A/33 A-,333 A-,C33 A(3 A033 A+33
Ta6'$7 +$rs&!!$'
Mont
36 36 36 36
General Assumption s Month $lan Month ,urrent Interest .ate Long:term Interest .ate ?a' .ate O"#$r -3.33 6 -3.33 6 /3.33 6 3 Month 0 0 -3.33 6 -3.33 6 /3.33 6 3 Month / / -3.33 6 -3.33 6 /3.33 6 3 Month 1 1 -3.33 6 -3.33 6 /3.33 6 3 Month ( ( -3.33 6 -3.33 6 /3.33 6 3 Month ) ) -3.33 6 -3.33 6 /3.33 6 3 Month 2 2 -3.33 6 -3.33 6 /3.33 6 3 Month C C -3.33 6 -3.33 6 /3.33 6 3
+ + -
6 3
0 / 1 ( ) 2 C A-1,/33 A-1,/33 A-1,/33 A-/,/33 A-/,/33 A-/,(33 A-+,-33 A+ A0,21( A0,21( A0,21( A0,(+( A0,(+( A0,)0( A/,))( AA3 A3 A3 A3 A3 A3 A3
A3
A-
A--,((( A--,((( A--,((( A-3,23( A-3,23( A-3,C2( A-(,1/( A2 C3.C36 C3.C36 C3.C36 C3.1+6 C3.1+6 C3.()6 C3.C-6
C3
A/,+)) A-,333
A/,1C/ A3
A/,1C/ A3
A/,1C/ A3
A/,+)) A3
A1,(0) A/33
A1,(0) A(33
A1 A3
A3 A3
A( A0 A( A)
A3
A3
A3 A+,23(
A3 A+,23(
A3
A3
A3
A3
A--,0)- A+,23(
A0+1
A-,C(3
A-,C(3
A-,333
A111
EA//3F
A1,3/3
EA/ F
Interest and ?a'es & I?#A Interest &'pense ?a'es Incurred %et $rofit N$" +r&0%"?Sa'$s A03) -.116 A-,0+( +.3(6 A-,0+( +.3(6 A233 (.0)6 A/-0./16 EA0/-F :-.2-6 A0,C0-1.226 A0+1 A3 ACC A-,C(3 A3 A((( A-,C(3 A3 A((( A-,333 A3 A/33 A111 A3 A-// EA//3F A3 EA++F A1,3/3 A3 A-,03+
EA/
F A3
EAF
EA0 F :
0)
Pro
Cash Flo
,ash .eceived ,ash from A-1,/33 A-1,/33 A-1,/33 A-1,/33 A-1,/33 A-/,/33 A-/,/33 A-/,(33 A-+,-33 A-1,/33 A-/,/33 A-/,/33 A-/,(33 A-+,-33
.eceived !ales ?a', 3.336 A3 JA?, <!?I5!? .eceived %ew ,urrent orrowing %ew *ther Liabilities Einterest: freeF %ew term Liabilities !ales of *ther A3 Long: A3 A3 A3
A3
A3
A3
A3
A3
A3
A3 A3
A3 A3
A3 A3
A3 A3
A3 A3
A3 A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
,urrent Assets !ales Long:term Assets %ew Investment .eceived !ubtotal ,ash .eceived &'penditure s &'penditure s from A/,+)) A1/C A1,131 on A/,1C/ A-/,302 A-),(-3 A/,1C/ A+,(00 A/,1C/ A+,(3/ A/,+)) AC,+(( A1,(0) A+,3/3 A1,(0) A+,/)3 *perations ,ash !pending ill $ayments !ubtotal !pent *perations Additional ,ash !pent !ales ?a', JA?, <!?I5!? $aid *ut $rincipal .epayment of ,urrent orrowing A3 A3 A3 A3 A3 A3 A3 A3 A3 A3 A3 A3 A3 A3 Month 0 Month / Month 1 Month ( Month ) Month 2 Month A-1,/33 A-1,/33 A-1,/33 A-/,/33 A-/,/33 A-/,(33 A-+,-33 A3 A3 A3 A3 A3 A3 A3 of A3 A3 A3 A3 A3 A3 A3
*ther Liabilities $rincipal .epayment Long:term Liabilities $rincipal .epayment $urchase *ther ,urrent Assets $urchase Long:term Assets #ividends !ubtotal ,ash !pent %et 4low Cas# 5a'a!)$ ,ash
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3
A3 A1,131
A3 A-),(-3
A+,C+)
EA0,0-3
A-,0+(
A/-1
A/2+
EA()F
A(,0-1
F A0C,C+) A0),)C)
Pro Sheet
Forma
Balance Month Assets !tarting alances ,urrent Month 0 Month / Month 1 Month (
Assets ,ash Inventory *ther ,urrent Assets ?otal ,urrent Assets Long:term Assets Long:term
A-+,333 A3 A3
A0C,C+) A/,303 A3
A0),)C) A/,303 A3
A02,+CA/,303 A3
A0C,0+1 A0,C(( A3
A0C,)21 A0,C(( A3
A0 A0 A3
A-+,333
A/-,+-(
A0+,23(
A/-,333
A/-,-1+
A/-,(0C
A/
A3
A3 A3 A3 A/-,+-( Month -
A3 A3 A3 A0+,23( Month 0
A3 A3 A3 A/-,333 Month /
A3 A3 A3 A/-,-1+ Month 1
A3 A3 A3 A/-,(0C Month (
A3
Assets Accumulated A3 #epreciation ?otal Long: A3 term Assets ?otal Assets Liabilities and ,apital ,urrent Liabilities Accounts $ayable ,urrent orrowing *ther ,urrent Liabilities !ubtotal ,urrent Liabilities Long:term Liabilities A3 A3 A3 A3 A3 A-+,333
A3
A3
A/
A-0,23+ A3 A3
A+,03( A3 A3
A+,03( A3 A3
AC,)(1 A3 A3
AC,200 A3 A3
AC
A3
A3
A-0,23+
A+,03(
A+,03(
AC,)(1
AC,200
AC
A3
A3
A3
A3
A3
A3
?otal Liabilities $aid:in ,apital .etained &arnings &arnings ?otal ,apital ?otal Liabilities and ,apital N$" W&r"#
A3
A-0,23+
A+,03(
A+,03(
AC,)(1
AC,200
AC
A/
EA
F A/ A0 A/
A-+,333
A-+,03)
A03,(3-
A0-,2+(
A00,1+(
A00,C3)
A0