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BEFO
RE
23 DECEMBER 2013 WWW.MAXMUSCLE.COM
and said the high-protein, low-carb
foods did make his body feel better.
Artie took that diet further and put
David on a meal plan, emphasizing
the importance of proper nutrition
for weight management. His new
regimen is a modihed Paleo diet that
includes sweet potatoes and quinoa.
In the past, David said, his idea of a
healthy meal was a salad with light
Ranch dressing and some kind of
sugar-free beverage.
I didnt understand why carbs
would make me gain weight or
why I needed protein, David said.
Max Muscle helped me understand
nutrition what to eat and when
to eat. This was the part that had
always been missing my entire life.
Once I had the correct foundation, I
began to really see results.
David said it was difhcult at hrst
for his friends and family to adjust to
the new David one who would no
longer indulge in burgers and beer.
His wife was supportive and ecstatic
from the get-go. She works out with
him and enjoys the same healthy
diet, although she added yogurt and
oatmeal to her meal plan.
Now that he has made such a
transformation, friends and family
He reevaluated the life he wants
to lead. David decided that
he owed it to his wife to
become a healthy man.
He visited the
Max Muscle Sports
Nutrition in
Wilmington,
North Carolina
where he met
Artie Quaranta,
the store
franchisee and a
Certihed Fitness
Nutrition Coach.
This decision
eventually led
David to drop
more than 100
pounds and
reduce his
body fat by 30
percent within
six months.
Artie
created a
nutrition
plan for David
and designed an
effective supplement
stack. David started working
out twice daily with personal
trainer Alex Croteau at
Cage Academy, doing high-
intensity interval training
and weight training. Upon
seeing rapid results,
David decided to go for
the 2013 NaxForm Life
Challenge on December
1, 2012.
Seeing his
commitment to his
diet and workouts, I
thought he really had
a chance to win, Artie
said. David has gone
through more of a
transformation than
anybody I have ever
seen.
David had tried to
eat Paleo" in the past
U.S. OBESITY STATS
35 percent of U.S. adults are
obese
Obesity affects 18 percent of
U.S. children and adolescents
Obesity-related conditions
include heart disease, stroke,
type 2 diabetes and certain types
of cancer, some of the leading
causes of preventable death
The medical costs for people
who are obese were $1,429
higher than those of normal
weight
Source: Centers for Disease Control
are excited to see the new David
one who can go for a hike or play
disc golf without becoming winded.
They understand why he makes so
many sacrihces to change his way
of life. Although David admits that it
was hard for him at hrst, it got easier
as he started to shed pounds. But,
it was not always easy. David said
there were times when his weight
would plateau, leaving him feeling
discouraged.
I often had to remind myself why
I started the pros and cons and
tell myself that the work is worth the
results, David said. I knew that no
matter what happens I am going to
do this.
One thing that continues to keep
David moving forward is that he
likes to visualize where he wants to
be. His goal is to achieve 4 percent
body fat, to have nice abs and to
one day compete in a bodybuilding
competition. David also wants to
become a personal trainer and
certihed nutrition coach. This comes
from his desire to help people.
David currently works with mentally
and physically disabled children. He
Max Muscle helped me understand nutrition what
to eat and when to eat. This was the part that had
always been missing my entire life. David Calhoun, 22
WHAT PEOPLE
ARE SAYING...
Im really proud of him for
everything hes been able to
do. I know it has been hard for
him. He was emotional at times.
But, it was really cool to watch
everything happen. Every month
he would show me a muscle hes
never seen. I can tell this is what
he really wants to do. He is so
passionate about it.
Wife, Brittany Calhoun
I know how hard it is to do
what hes done. What he did was
more of a mental thing. He was
changing a lot on the inside. Now
he is much stronger and more
humble and an all around better
person.
Personal Trainer Alex Croteau
24 WWW.MAXMUSCLE.COM DECEMBER 2013
DAVID'S
WINNING
SUPPLEMENT
STACK
Max BCAA Watermelon
MaxPro Cinnamon Roll
Vit-Acell Citrus
Max ZMA
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Max Liqui-Carn
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I often had to
remind myself
why I started
the pros and cons
and tell myself
that the work is
worth the results.
I knew that no
matter what
happens I am
going to do this.
David Calhoun
said his transformation has had a
positive inhuence on the kids. He
now encourages them to eat healthy
and exercise, and shows them what
is possible if you're willing to work
hard. David plans to continue his own
htness goals while helping others
overcome obesity.
The effort is increasingly valuable to
Americans at this time, according to
Sean Greene, President of Nax Nuscle
Sports Nutrition. The NaxForm Life
Challenge and what Nax Nuscle
Sports Nutrition does for this nation
to educate Americans on proper and
healthy weight management could not
be any more signihcant than it is right
now," Sean said. ! believe that our
calling and our challenge is to reach
out into our communities one Nax
Nuscle store at a time and educate
and help our fellow Americans, people
like David Calhoun, who were once
lost and on a destructive path, to hnd
a new life." MS&F
2013 $25K MAXFORM
LIFE CHALLENGE CHAMPION
davidCALHOUN
Congratulations!
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David in January 2013
26 WWW.MAXMUSCLE.COM DECEMBER 2013
MAXWORKOUT "Y $AVID #ALHOUN s 0HOTOS BY *AMES0ATRICKCOM
Train Like A
CHAMPION
To win the 2013 MaxForm Life Challenge, I knew
I had my work cut out for me. I got my nutrition
dialed in thanks to my certied tness nutrition
coach at my local Max Muscle store. And I found
an incredible trainer who took me through some
brutal workouts, much how a football player would
train to be on top of his game. The exercises that I
did helped me lose fat, gain muscle and made me
stronger. My trainer would change sets as my skill
level and endurance increased. I started out doing
three sets with 10 reps per set (not maxing out but
pushing myself) going up in weight each set. Now
I am at 7 sets with 10 reps per set going up in
weight. The results have been amazing! Here is a
sample of some moves I used to help me become
Max Muscle's latest MaxForm Life Challenge
champion. I hope you like them as much as I do!
WARM UP/CARDIO
Before each workout, I usually do a
combination of drills such as burpees, battle
ropes, suicides and quick feet karaoke
for 30 minutes.
27 DECEMBER 2013 WWW.MAXMUSCLE.COM
DUMBBELL CURLS SUPERSET WITH DUMBBELL
OVERHEAD TRICEP EXTENSIONS
Curls: Stand with feet hip-width apart, dumbbells in each hand, palms facing
inward. Slowly exhale as you lift up the dumbbells (your elbows remaining
locked and stable at your sides) higher than 90-degrees. Slowly return to the
starting position. After completing your reps, start doing the tricep extensions.
One set of curls plus one set of extensions completes one total set.
Tricep Extensions: Stand with feet hip-width apart, arms raised up with
elbows bent at 90-degree angles, a dumbbell in your hands behind your head.
Keeping your elbows in place, exhale as you lift the dumbbell high overhead,
then return to starting position. Repeat for reps.
Notes: Start with 20-pound dumbbells for your rst set and work your way up
to 45 pounds. Do 10 curls and 10 extensions per set. Do three sets.
A
A
B
B
MACHINE CURLS
SUPERSET WITH ROPE
TRICEP PULLDOWNS
Curls: Sit at a curl machine, feet at
on the oor, arms extended forward,
hands gripping the handles, palms
facing up. Slowly exhale and curl the
handles up toward your chin. Return
to start and repeat for reps.
Tricep pulldowns: Stand with feet
hip-width apart, grasping the rope
in each hand. Exhale as you pull the
weight down in front of your body
and then out to the sides of your
thighs in one uid motion. Return and
repeat. Do 10 reps each; three sets
28 WWW.MAXMUSCLE.COM DECEMBER 2013
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EZ BAR CURL SUPERSET WITH BARBELL
LYING TRICEP EXTENSIONS ON BENCH
Curls: Stand with feet shoulder-width apart and slight knee
bend to relieve stress on your lower back. Grasp the EZ bar
with an underhand grip bar hanging straight down and
exhale as you curl the barbell up. Hold at the top, contracting
the biceps. Inhale as you return to start position. Repeat for 10
reps. Then move straight to lying tricep extensions.
Tricep Extensions: Lie on your back on a bench. Using a
close grip and with arms extended, hold the barbell straight
up above your head. Inhale as you lower the bar by bending
at the elbows until your arms are perpendicular to the oor.
Exhale as you return to start, contracting the triceps hard at
the top of the movement. Repeat for 10 reps. Do three sets.
A
B
Look for more winning workouts as we feature one
workout per month showcasing some of Max Muscle's
Top 10 NaxForm Life Challenge hnalists.
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30 WWW.MAXMUSCLE.COM DECEMBER 2013
By Amy Schlinger
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STAYACTIVE
short
on time?
Try one of these four supercharged,
body-toning workouts.
Its normal to be short on time during
the holiday season. You tend to make
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like shopping, cooking, entertaining
and spending time visiting with family.
Sometimes your workouts dont make
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season. Here are four no-excuse workouts
you can do in less than 20 minutes in the
comfort of your own home.
High intensity interval training
(HIIT) involves workouts where you
perform at 100 percent effort for
a short time, followed by a short
and sometimes active recovery.
All out intensity efforts resulting
in shortness of breath require the
body to take in excess oxygen
post-exercise in order to recover,
says Eric Salvador, head instructor
at The Fhiiting Room studio in
New York City. This process,
commonly referred to as after
burn, boosts metabolism for hours
post-exercise. Get your burn on
with this HIIT workout. Repeat the
entire circuit twice.
Equipment Needed: Jump rope
Interval 1
s Jump rope for one minute (aim for
80-100 reps)
s Do 10 squat thrusts. How to do it:
Stand with your feet together, squat
down keeping your knees in line
with your ankles, place your hands
on the oor next to your feet. Jump
your feet backwards into a pushup
position. Then jump feet back in and
return to standing. Add intensity by
jumping after you stand up.
s Do 10 pushups. How to do it: Get
into plank position. Keeping your
elbows as close to your body as
possible, bend your elbows and
lower yourself down as close to the
ground as you can without touching
the ground. Push yourself back up.
Interval 2
s Jump rope for one minute (aim for
80-100 reps)
s Do 8 squat thrusts
s Do 8 pushups
Interval 3
s Jump rope for one minute (aim for
80-100 reps)
s 6 squat thrusts
s 6 pushups
Interval 4
s Jump rope for one minute (aim for
80-100 reps)
s Do 4 squat thrusts
s Do 4 pushups
Interval 5
s Jump rope for one minute (aim for
80-100 reps)
s Do 2 squat thrusts
s Do 2 pushups
HIIT WORKOUT
Workout #1
31 DECEMBER 2013 WWW.MAXMUSCLE.COM
Vinyasa yoga, also known as ow, builds heat and focuses on getting your
heart rate up. These poses not only awaken and open the front and back
of the body, says Karen Kassover, certied yoga instructor at Sports Club/
LA and Reebok Sports Club/NY in New York City, They also strengthen your
core, arms and legs, energize your spine and center your mind. Find your
calm during this busy time of year by trying this sequence from Kassover.
1. Start in chair pose utkatasana, feet together, knees slightly bent, arms extended at 45 degrees in
front of you, abs engaged and back straight. Hold for 8 deep breaths, working the lower body, thighs
and quads.
2. Fold forward into a standing forward bend, arms hanging forward head relaxed.
3. From here step (beginner) or jump (advanced) back into chatarunga, hands on the ground, legs fully
position. Jump your feet back up to your
hands. Stand up and jump as high as your
can. Return to starting position. Repeat for
20 seconds.
Tabata 2: Alternating Reverse Lunge
Targets: lower body, quads, glutes,
adductors, calves, hamstrings
How To Do It: Stand tall, arms at your sides,
and take a step backwards with your
right leg. Lower down to a squat, bending
both knees to 90 degrees. Keep right hip
directly in line with your right knee, heel
lifted and left knee directly over your
left ankle. Continue to lower until your
right knee almost touches the hoor. Using
your legs, raise back up to start position.
Repeat stepping back with the left leg.
Tabata 3: Speed Skaters
Targets: cardio
How To Do It: Stand with your feet hip-
width apart, arms at your sides. Hop as
far as you can to your right and land on
your right foot, sweeping your left leg
diagonally behind you, while swinging your
left arm across your body and right arm
behind your back. Jump to the left and
repeat on the opposite side.
Tabata 4: Caterpillar Crawl to
Pushup
Targets: upper body, core, shoulders,
chest, arms, legs
How To Do It: Begin standing with feet
together. Bend over all the way, touching
your hands to the ground. Walk your
hands forward until your body is in a
pushup position. Perform a pushup.
Walk your hands back towards your feet
and stand up.
Tabata 5: V-Ups
Targets: core, abs
How To Do It: Lie down on your back on
the hoor, legs extended straight, arms
straight back overhead. Keeping your
legs straight and feet together, lift your
legs into the air as you simultaneously
raise your arms and upper body off the
ground. Slowly return back to starting
position.
extended behind you, elbows bent close to your body, chest on the ground.
4. Inhale into upward dog, pushing hands into the ground to raise chest up and through as your extend your arms,
making sure to engage your legs and keep your core tight.
5. Exhale into downward dog, pushing back into your feet so they are at on the oor, butt in the air, arms and legs
fully extended, back straight and core engaged. Hold 5 breaths.
6. Step right foot forward into Warrior 1 (virabhadrasana I), right knee bent directly over right ankle, left leg straight
with toe pointing towards the left wall, arms reach up, and overhead, back arched to lift chest upward. Hold 8
breaths.
7. Open to Warrior 2 (virabharasana II), twisting your upper body to the left, right arm extended straightforward, left
arm extended towards the back wall. Hold for 8 breaths.
8. Cartwheel hands to the oor and lower into chartangua.
9. Inhale into upward dog and exhale into downward dog. Hold 5 breaths.
10. Jump forward to the front of the mat and fold forward. Bend knees back into chair pose.
Repeat sequence 5 times from the beginning.
VINYASA YOGA
TABATA
PROTOCOL
Tabata is a particular form of high
intensity training that can help improve
not only aerobic systems but anaerobic
as well. And it can be done in four
minutes hat. Tabata is amazing
because in as little as four minutes you
can increase your aerobic capacity,
anaerobic capacity, vO2 max, resting
metabolic rate and burn more fat
than a traditional 60-minute aerobic
workout, says Caitlin McGowan, Group
Fitness Nanager at Equinox. As with
every tabata protocol, perform each
tabata below at maximum capacity for
20 seconds, then rest for 10 seconds.
Repeat each eight times for a total of
four minutes on each move.
Tabata 1: Burpee
Targets: full body, arms, chest, quads,
glutes, hamstrings
How To Do It: Get into a squat position.
Jump your feet back so youre in a plank
Workout #2
Workout #3
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32 WWW.MAXMUSCLE.COM DECEMBER 2013
BARRE WORKOUT
For those who want to lengthen their muscles, strengthen their
core and tone up overall, barre is for you. These workouts
combine ballet work with core conditioning focusing on both
alignment and balance. Beyond helping you channel your
inner ballerina, the barre is benecial when it comes to balance
and opposition, which will help you engage more deeply,
says Jill Dailey, ACSM, founder of the Dailey Method in San
Francisco. Its also a great component to improve exibility.
These elements come together to give you the long, lean
physique that many look for. Here is an at-home workout to try
created by Dailey that showcases moves from her method.
Spinal Extension
-Lie on the hoor, hands at your sides on your stomach
with your toenails, hipbones and palms of hands pressed
into the ground.
-Engaging your abs, slowly lift your chest off the ground
10 times, keeping hands and feet on the hoor.
-Layer on by lifting your chest, legs and arms as high as
possibly, and tap inner thighs towards the midline.
-Repeat for 25 reps.
Flat Back on the Floor
-Lay hat on your back on the hoor, knees bent so your
feet are on the hoor.
-Using your abs, press your low back into the hoor.
-Lift one leg at a time in the air over your hips, making
sure to keep your low ribs tight and low back on the hoor.
-Repeat for 10 to 20 reps with each leg.
Neutral Spine Plank
-Start on all fours, hands directly under your shoulders,
hngers spread wide, toes curled under.
-Focus on keeping a neutral spine as you pull in your
abdominal region and lift your knees half an inch off the
hoor.
-Repeat for 10 reps.
Seat Work on all Fours
-Start on all fours, hands directly under your shoulders,
hngers spread wide, toes curled under.
-Keep your chest open and tuck your pelvis forward to
lengthen out your low back.
-Reach your right leg up and straight out behind you,
rotating your hips down towards the hoor so your hips are
even.
-Keeping your left leg with toes curled under, abs engaged,
lift your left arm (opposite of leg lifted) straight out in front of
you.
-Pull both the arm and leg back in.
-Repeat for 10 reps on each side.
Lunge Thigh Work
-Start in a kneeling position facing and holding onto a stable
surface in front of you (counter top, chair, couch), arms fully
extended.
-Step your right leg forward so that your foot is directly
underneath your right knee and your left knee is underneath
your left hip.
-Keeping a neutral back, abs engaged, curl your left toes
under and left your back knee up just a few inches off the
ground.
-Return to start position.
-Repeat for 10 reps on each side. MS&F
Workout #4
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34 WWW.MAXMUSCLE.COM DECEMBER 2013
MAXCHAMP By David Calhoun, 2013 MaxForm Life Challenge Champion
I am honored to be the
winner of the 2013 MaxForm
Life Challenge. What an amazing
journey it has been so far, as my
life is now forever changed! Not
only has winning the MaxForm Life
Challenge helped me take control
of my life, but it has made me
realize that impossible is nothing
and that I never need to be afraid
to give something my all.
During my transformation, I
learned to eat clean (thanks to
Artie Quaranta at Max Muscle
Wilmington, NC), stay positive,
work hard and trust what my
personal trainer, Alex Croteau, was
telling me. This was no easy task
for me. I had to swallow my pride
and accept the fact that my way
of living was not working at all.
Once I learned to listen and stop
compromising, things began to
simply fall in to place. I had more
energy, I was happier than I have
ever been, I was making my wife
and family proud, and I felt like I
was on top of the world.
I have struggled with being
morbidly obese my entire life.
When I was in the 9th grade, I
weighed 289 pounds. I went to the
hospital for high blood pressure,
rapid weight gain (I put on 55
pounds in one year), irregular
heart beat and I was a borderline
diabetic. So my father got us a
gym membership and we worked
out every morning before school
(5 a.m. workouts were brutal).
I also took up boxing and mixed
martial arts at night. I worked out
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my father by my side every step
of the way. However, I had little
Impossible
is Nothing
Find 2013 MaxForm Life Challenge Champion, David Calhoun, and many others like him on MyMaxMuscle.com.
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to no understanding of diet and
nutrition; I would just eat like a
mad man during the day, cut
out sweets, soft drinks and
eat nothing after 7 p.m. I
somehow managed to get
down to 225 pounds. I was
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working out and within a
year I gained back all the
weight plus more.
It was after I got
married in June 2012
and saw the wedding
photos that I decided
to make a change that
would last forever. I
wanted to give my wife
what she so greatly
deserved and that was
not a husband with
health risks. So I went
to Cage Academy to start
boxing and losing weight
again. It was there I met
my personal trainer. I told
him my story and he trained
me for next to nothing two
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week. Not only did Alex go
far beyond any expectation I
could have dreamed of, but he
believed in me and thats all it
took.
I made some amazing friends
at Cage Academy who cheered
me on and helped push me.
Between my strong support group
at Cage Academy, my family, Artie
and my wife, Brittany, all cheering
me on, I knew I would never
go back to my old ways. I am a
new man and my life is forever
changed. Thank you for the
challenge Max Muscle. MS&F
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40 WWW.MAXMUSCLE.COM DECEMBER 2013
GUYPICKS By Abby Hoeffner
Chronicle Your
Adventures
Sure, you remember every second of your most recent exploits now.
But in a year, ve years even 10 years, will you recall exactly how it
felt to sweep down that double black diamond run? Will the memory
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that will help you chronicle and preserve your story.
Sketch It
Capture your journey the old fashioned way in a Renaissance
Paperblanks Sketchbook that will have you feeling like your ancestors long
ago, illustrating their stories for future generations. The blank, acid-free
sustainable pages are bound old world style with a secret treasure
pouch in the back cover. $22.95-$32.95 at BlueSkyPapers.com
Snap It
For those time when you
want a real camera, Fujilm
FinePix XP200 is a rugged
compact camera thats
waterproof to a depth of
15m, shockproof for drops
of up to 2m, freezeproof
to -10C and dust/sand
proof. It snaps high quality
pictures with its 16MP
CMOS sensor and you can
take wide angle or zoom-in
shots with the built-in 28-
140mm equivalent lens.
$249.95 at RitzCamera.com
Write it
A high-performance pen developed to write
in extreme environments, the Stainless Steel
Inka Pen has a pressurized ink cartridge to
ensure that it writes at any angle, altitude or
temperature even underwater. Made out of
high-strength aerospace-grade materials, the
Inka Pen performs from -30F to 300F.
$15.95 at TheWritingPenStore.com
Film It
The Liquid Image Summit Series HD is a snow goggle with an
integrated HD digital camerano mounting gear necessary! Its
perfect for hands-free videoing while skiing, boarding, sledding
or snowmobiling. Its also water resistant to withstand rain, sleet,
and snow or a brief, accidental submersion in water. $249.99 at
LiquidImageCo.com
Share It
Todays smartphones make sharing
adventures via social media channels
simple, but protecting these oft-fragile
devices may have you leaving them
at base camp. LifeProof, the company
who has set the standard for mobile
device protection, offers waterproof
and drop proof cases for iPhone,
iPad, iPod and Samsung Galaxy.
Accessories make it mountable to
capture action as you go. $129.99
and under at LifeProof.com
Remember It
Described as a time capsule of you,
the smartphone app Timehop data mines
your social media accounts and gives
you an update on what you posted each
day exactly a year ago or longer. So
next year, when youre sitting at work,
youll have a reminder of the fun you
were having 365 days ago. Free, search
Timehop in the App Store
If youre a serious athlete, then you know the value of a great
nights rest as quality sleep is key to recovery and better
performance. Max Muscle Sports Nutritions CNS Black (Central
Nervous System Blackout) can help. Created with the highest
quality GABA (Gamma-Aminobutyric Acid) available, CNS Black
not only works to enhance your bodys ability to slip into deeper
sleep, but also diminishes the effects of daily stress and eases
nervous tension. But this product is so much more than those
other GABA formulations on the market today. CNS Black
supports Growth Hormone and Insulin Growth Factor-1 (IGF-1)
Homeostasis, both essential for recovering from intense
workouts and for reducing body fat. CNS Black also contains
L-Arginine HCl (a nitric oxide precursor), L-Theanine (which
produces a calming effect and promotes alpha wave production in
the brain), Mucuna pruriens (Velvet Bean, a precursor to
dopamine), N-Acetyl-L-Tyrosine (NALT) and the tried-and-true
sleep agent, melatonin.
Combining the strongest active ingredients legally available, CNS
Black is your TOTAL answer for quality sleep, improved recovery
and better, stronger athletic performance. Wake up feeling
refreshed and ready for anything!
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
AVAILABLE EXCLUSIVELY AT:
Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
HOT PRODUCT FOR 2013!
42 WWW.MAXMUSCLE.COM DECEMBER 2013
HOLIDAY HUES
Tis the season to be merry and bright, so shine on with a manicure thats out of sight.
BEAUTYPICKS By Lisa Maiorana
Rudolph Approved
Give yourself an at-home mani/pedi
with the perfect shade of red. This
unique formula comes with a base
and top coat built right in for a clean
look that will have others thinking
you paid major bucks for.
$7.99 at Drugstores
Tree Topper
Mimic the North Star and brighten
up nails with a hint of gold. The
matte base has a luminous, sandy
nish for an ultra-glam effect.
$6.99 at Drugstores
Mistletoe Ready
Spruce up a matte shade by topping
it off with red sparkles, the perfect
complement to help you get in the
mood for holiday kisses.
$10 at OrlyBeauty.com
Make an Angel
Go outside and make a snow angel. But
rst, swipe on this polish by Nails Inc. The
delicate sparkles in each tube resemble a
snowake, and who doesnt love those?
$11 at Sephora.com
Get Jammin
Rockin around the Christmas tree is not
for the shy at heart. Pair your cool moves
with this dark green shade that's great for
layering over one-toned polishes or worn
alone. $15 at UrbanDecay.com
Minty Sweet
Polished digits in this minty shade will
have you jonesing for a candy cane. The
eco-friendly, water-based polish delivers
long-lasting wear and shine without the
need for a top coat.
$15 at Scotchnaturals.com
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
AVAILABLE EXCLUSIVELY AT:
Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
LipoRED is a targeted fat burner containing the most
powerful legal ingredients available in order to promote the
most efficient fat burning metabolism, elevate the bodys
thermogenic furnace, suppress appetite and provide intense
and extended energy. LipoRED was specifically designed to
attack deep fat stores through multiple pathways by stimulat-
ing both white and brown adipose tissues
. LipoRED is
targeted fat loss designed to help you quickly shred fat to
transform your body into peak physique. LipoRED is
available exclusively at Max Muscle Sports Nutrition.
A TARGETED
APPROACH TO
FAT BURNING
2013 GIFT GUIDE
Fashion Forward
Adorn your fashionista with the crafted lace-up wedge
booties by Shoemint. The rich texture of the suede
material and polished newspaper boy look will anchor any
outt shes wearing this holiday season. Available in wine,
black and olive green. $99 at ShoeMint.com
Fly Ride
Get your beach bum the Schwinn Debutante Cruiser.
The 3-speed bike comes with a cup holder and an
aluminum frame for a modern twist on a classic
style. $550 at SchwinnBikes.com
Beauty Lover
Mix and match brightly designed
surprise twists lled with your favorite
Origins products for the ultimate
stocking stuffers. Each twist, which
comes in a set of six and contains
a varied assortment of two sample
size beauty products. $47 at
Origins.com
Cardio Activist
Give your resolution starter the
ultimate tness watch by Polar.
The simple design shows improved
tness, heart rate and calories
burned so she can achieve her
goals quickly and in style.
$99 at Polarusa.com
Super Sweet
Get your scent connoisseur the new
fragrance by Kim Kardashian. A style
icon in her own right, Pure Honey is
for the girl on your list that awlessly
embodies sassy and sweet. $68 at
KardashianFragrance.com
By Lisa Maiorana
for her
Jingle Bells
Keep her warm during
the holidays in this festive
Anorak jacket by Nobis. This
high-quality, non-insulated
piece makes a bold fashion
statement. Front and back
pouch pockets offer extra
space for personal items and
side zip panels offer extra
ventilation. $395 at
Nobis.ca
Holiday Tresses
Get your mane dame the Age Premium gift set by
Kerastase. The trio of shampoo, elixir and mask
is proven to help rejuvenate and strengthen dry,
mature hair and scalp to add volume and resilience.
$95 at Kerastase.com
Hot Yogi
Get your Namaste wonder the Sol Dry-Grip mat by
Gaiam. The mat stays secure and slip-free while
absorbing moisture during a hot session. $69.98
at Gaiam.com
Gypsy Girl
If she loves changing up her look, shes going to enjoy
the multiple possibilities of this convertible scarf by
FER. This chic number can be worn traditionally or as a
shoulder wrap, cardigan or swimsuit cover-up. $65 at
FERConvertibleScarf.com
Tune in
For the girl who loves to listen
to music, you've got to go
with these headphones. The
20-hour rechargeable battery,
lighter, stronger and more
comfortable feel of the new
Studio Beats have her singing
out loud. Available in red,
black and white. $200 at
Beatsbydre.com
Old School
Flavor
Bring the joy of 70s pool
shredding back into his life
with this nostalgic board by
Kryptonics. The reissue of the
Krypstik provides the same
wide deck design and cutaway
rails that had his heart
pumping once and is sure
to do it again. $44.97
at Walmart stores
nationwide
Time Traveler
Through a handsome design,
the PRG-270 model by Casio
has a tough solar power, a
digital compass with 60 seconds
continuous measurement, 5 daily
alarms, power saving functions
and lots more for the guy who
goes everywhere, literally.
$180 at Casio.com
Action Minded
Prepare for capturing year-round events with this
versatile action camera by Vivitar. The DVR 787
HD camcorder comes with a waterproof case and
mounting device, perfect for those up close moments
of you riding the waves by day and your childs play
by night. $119 at Kohls.com
Trail Enthusiast
Whether hes walking around an amusement park or out on
his favorite hike, the durable material of the Urban backpack
by Justlive is ready to join him. The heavy-duty quality design
comes with all the bells and whistles for the ultimate life warrior
adventures. $69 Justlive.com
One and Only
Hes the ultimate guy in your eyes, so gift the Michael Jordan Legend by
Michael Jordan. The woodsy oriental scent is made up of aromatic lavender,
bergamot and anise to embody the modern masculine man. $50 at
select retailers nationwide
Sheer Brilliance
Round out his mega street swag
with vintage-style glasses by Oakley.
The classic look of these sunglasses
come with a linear top edge for a
retro cool vibe while maintaining
UV protection, glare reduction and
optimized peripheral vision. $120
at Oakley.com
for him
The Gamer
Bring all your live TV, movies,
games, music and apps together
in one simple, sleek system,
the Xbox One. Allowing you
to quickly switch from a game
to TV or music in a matter of
seconds, the Xbox One is the
only entertainment device you
will need. $499.99 at
Xbox.com
Wind Chaser
Get your dude the perfect light-
weight pull-over windbreaker by
Athletic Recon. This light-weight
fabric and cool contrasting
color panels come with
taped-hem and hood nishes,
the perfect combination of
style and comfort. $74 at
AthleticRecon.com
Pavement Rider
From a quick run to the local coffee shop to
an all-out marathon, your guy will love the
comfort and relaxed movement of the Glycerin
11 tennis shoe by Brooks Running. $150
at BrooksRunning.com
Winter Warm
If he loves riding the slopes, he'll
love the comfort of the Stanford
jacket by Nobis. This mid-weight,
windproof and waterproof
outershell and premium Canadian
origin white duck-down jacket
lled is sure to keep him warm all
season. $575 at Nobis.ca
Franchise Opportunities Available.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
ESSENTIAL OMEGA by MMSN is a unique
pharmaceutical grade blend of the essential
omega-3 and omega-6 fatty acids along with the
omega-9 fatty acid. The health benefits of these
fatty acids are numerous. With the delicious, zero
fishy taste, youll actually look forward to taking your
fish oil when you make the switch to ESSENTIAL
OMEGA. Start using it today and youll begin to burn
more fat, improve your cardiovascular system, improve
overall health and recover more efficiently after training.
Available in 3 mouthwatering flavors: Lemon Twist, Peach
Mango Smoothie and Pia Colada.
essential omega.
ESSENTIAL FOR LIFE
Available Exclusively at:
47 DECEMBER 2013 WWW.MAXMUSCLE.COM
VITALNUTRITION By Corry Matthews, MS, IFBB Pro
UNDERSTANDING
MACROSsimply
So many of you are already thinking
that nutrition and fun really dont
belong in the same sentence, but
they can and do at Max Muscle Sports
Nutrition. I own two stores and I can
easily say the hrst thing most people
say when they meet me is Oh, well my
diet is horrible which isnt really the
truth - it just needs hne tuning.
I believe that most people are
extremely overwhelmed and frustrated
when it comes to nutrition and we
can understand why. Take your pick:
low fat, high carb; or is it high protein,
no carb; or maybe just juice? Yes,
that was the one that worked for Ms.
Celebrity.
!n real life, there is no one-size-hts-
all nutrition program. Your body truly
has a set blueprint for how many carbs,
proteins and fats you need. At Max
Muscle, we have taken steps to ensure
we offer cutting-edge information based
on science and fact (OK, we still have to
give you the science behind all of it, but
we explain it simply promise!).
Carbs, protein and fat ... Hmmm,
wouldn't it be nice if once and for all
there was an easy way to decide how
many you need? Lets get the basics
out of the way hrst. BROCCOL! - is it
a carb, protein or fat? Stumped? Well,
thats because broccoli is good for
you, so of course it couldnt be a carb,
right? And weve heard that protein is
good for us, so it must be that, right?
Broccoli is a carb! Simple.
Here we go: this is the basic
breakdown of three of the essential
macros needed by every human:
Carbohydrates they grow from
the ground, trees or plants think
grains, fruits and veggies!
Proteins (complete) they have a
face - beef, chicken, hsh, eggs.
Fats they either come from plants or
animals.
48 WWW.MAXMUSCLE.COM DECEMBER 2013
START YOUR PLAN HERE
At Max Muscle Sports Nutrition, we call ourselves the Authority on Sports Nutrition. That phrase
sounds nice, but what does it really mean? Simply put, each Max Muscle retail location strives
to be the premier resource for health and wellness in the communities we serve. In order to
achieve this lofty goal, Max Muscle Sports Nutrition is introducing Starting Line, our proprietary
three-pronged approach to client success.
Set a Goal
They say a journey of a thousand miles begins with a single step. No matter what your focus,
Nax Nuscle Sports Nutrition has the resources to get you there. Our NESTA Certihed Fitness
Nutrition Coaches (CFNCs) lead customers through a one-on-one consultation helping clients
determine their individual goals. Once completed, clients are provided a professional, leatherette
bound Max Nutrition Plan. This high quality client deliverable will serve as the clients wellness
bible throughout his/her program and beyond.
Make a Plan
Our brand new Starting Line consultation area is hlled with the technology and tools to aid in
your success. Yet, everything starts with a plan. Max Muscle Sports Nutrition has partnered with
leading nutrition management hrm Evolution Nutrition to provide our clients customized Nax
Nutrition Plans.
These professional meal plans, designed by registered dieticians, are customized for your
unique goals and requirements by our team of CFNCs. Each individual meal is planned out to
provide your body with the fuel it needs to succeed. From shopping lists to recipes to portion
guides, everything you need to lose weight or pack on more muscle is spelled out clearly and
professionally.
Get Results
Education is the foundation of our brand, and the results speak for themselves. Max Muscle
Sports Nutrition has partnered with Bio Space, a leading player in wellness technology, to provide
accurate and effective body composition analysis. Now you can gain access to the very same
technology used by the Mayo Clinic, Cedars-Sinai, the U.S. Navy Seals and more professional
NLB, NBA and NFL teams than could possibly be listed here. !n just moments, without any
painful pinching or embarrassing disrobing, clients are provided with extremely accurate body fat
percentage, segmental lean muscle analysis, hydration levels and much more. With an accuracy
comparable to that of $50,000 dollar DEXA scans, there is simply no better way to gauge your
progress as you reach for your goals.
Authority
Everyone is different. With Max Muscle Sports Nutrition, clients now have every resource
required to meet their unique goals. With the help of Max Muscle team members around the
country, clients are hnding their own special brand of success as they Set a Goal, Nake a Plan
and Get Results. What's your goal? What do you want to accomplish today? What's your hnish
line? With the brand new Max Muscle Starting Line, its easy to see why Max Muscle truly is the
Authority on Sports Nutrition.
In-Betweens these are the soy,
peanuts, quinoa, etc. Typically these
are classihed by what macro dominates
most example peanut butter is
about 6 grams of carbohydrates, 6
grams of protein and 16 grams of fat
so we consider it a fat!
And why do we need each of these?
What is their fundamental purpose?
CARBOHYDRATES they give us energy
for working out, for concentrating
at our job or in school; they provide
glucose to the central nervous system.
PROTEINS they form the basic building
blocks for the body: muscles, bones,
soft tissue
FATS important for providing energy
and cushioning for the body to prevent
injuries when we bump into something
or fall down
Understanding how these all go
together to build a nutrition plan
is where the science comes in. As
stated earlier every person's body is
different and will respond differently to
when and how much of these macros
are consumed, and the specihc times
that all of these are consumed at. The
body has needs.
Lets break down this information
into a little more detail. Bear with me,
this is important stuff and will help
you reach your goals! There are a few
simple rules we use at Max Muscle
when designing nutrition plans to help
clients get the best results.
Eat every 3-4 hours regardless if
you're hungry or not. This will keep
the body properly fed and hydrated
while keeping glucose levels steady.
Eat a protein every time you
have a carbohydrate. There is so
much talk about the glycemic index and
the proper number of this and that, and
it can really be as simple as keeping
things balanced by eating carbs with
proteins.
Avoid sugar! When choosing your
carbohydrates, pay attention to the
amount of sugar that is in your choice.
Too complicated? Make sure your carbs
contain hber. And more than 3 grams is
preferable.
If you count calories, know that
1 gram of carbohydrates has 4
calories same for protein; while 1
gram of fat has 9 calories. Our nutrition
plans make this part simple for you!
MS&F
By Kevin Odekirk
49 DECEMBER 2013 WWW.MAXMUSCLE.COM
Ingredients
1 Tbsp extra light olive oil
1 Tbsp minced garlic
1 tsp horseradish
2 Tbsp 100 percent pure honey
1 Tbsp lemon juice
1 Tbsp fresh lime juice
1 tsp crushed red pepper akes
1 lb. raw, peeled, deveined shrimp
tsp lime zest
tsp lemon zest
1 Tbsp fresh chopped parsley
Directions
In a medium sized frying pan, saut olive oil, garlic,
horseradish, honey, lemon and lime juices and red pepper
akes for 2 minutes, stirring. Add shrimp in a at layer cooking
for 4 minutes, then ip, sprinkle with zests and parsley and
continue cooking for 3 minutes without stirring. Toss the shrimp
then put on a bed of your favorite veggies or quinoa or both!
Ingredients
1 banana
1 cup unsweetened vanilla
almond milk
1 scoop banana MaxPro
protein powder
cup walnuts
Directions
Cut the banana into thirds,
place in a lidded container and
Spicy Citrus Shrimp
Banana Protein Ice Cream
Festive Fall Chicken Salad
Ingredients
2 boneless chicken breasts boiled in garlic and herbs and
chopped
zucchini sliced and chopped
2 boiled eggs chopped
1 cup reduced sugar craisins
cup chopped red onion
Dressing: cup plain greek yogurt mixed with 1 tsp truvia
and 2 tsp apple cider vinegar (mix dressing and set aside)
Directions
Boil chicken breasts in garlic and herbs for a couple hours.
Mix all these ingredients together and serve in a Josephs
mini ax whole grain pita. There are several substitutions for
this recipe: for example, use chopped grilled or blackened
chicken versus boiled. Use cucumber versus zucchini. Use
reduced fat mayo or miracle whip instead of greek dressing.
Ingredients
4 Tbsp curry powder
2 tsp crushed red pepper akes (you can
modify this to reduce heat)
tsp sea salt
1 cup water
1 Tbsp extra light olive oil
1 lb boneless turkey breast cutlets
6 baby bella mushrooms sliced thin
1 red bell pepper cut in to thin strips
cup chopped green onion
Directions
Mix curry powder, red pepper akes, sea salt
Spicy Curry Turkey
and water in a medium-large mixing bowl. Slice
the turkey cutlets into thin strips and add them to
the curry mix and make sure to coat well. Heat a
large skillet (that has a lid) with the olive oil and
pour in the turkey and curry marinade cooking
through approximately 10 minutes, stirring
to ensure even cooking. Turn heat to low and
evenly spread the sliced mushrooms across the
turkey, cover and let cook for 5 minutes. Remove
lid and evenly spread the bell peppers across the
mushrooms. Place the lid back on and let cook for
3 minutes. Remove lid and evenly spread the onion
over the bell pepper, place the lid back on and let
cook for 2 minutes. Serve over brown rice.
freeze. Once frozen, put 1 cup
almond milk in blender and add
the frozen banana pieces and
the protein powder and blend.
Once blended, add the walnuts
and just pulse a little to chop the
walnuts (just not too ne). Put
in freezer safe bowl, dust with
cinnamon and put in freezer just
to thicken the consistency a little.
Enjoy!
SOME EASY RECIPES* TO TRY!
*Recipes and photos courtesy of Stephanie Lewis-Vance, one of Max Muscle's 2013 Top 25 MaxForm Life Challenge contestants.
50 WWW.MAXMUSCLE.COM DECEMBER 2013
Ingredients
3 cups whole raw almonds
cup egg beaters
2 Tbsp Truvia baking blend
1 tsp cinnamon
1/8 tsp nutmeg
1/8 tsp ground cloves
1/8 tsp allspice
Directions
Preheat oven to 375 degrees. Mix the sugar and spices
together in a small bowl (you can also add cup dry oats to
this spice mixture). In small portions, dip the almonds in the egg
(to coat the most almonds at once, place the egg in a bowl
and have the almonds in a small colander that ts in that bowl
to drip back into the bowl), drip off excess and toss in the spice
mixture. Toss off excess spice and put the coated almonds on a
baking sheet that has been sprayed lightly with fat-free cooking
spray. Bake for 10-15 minutes (watch closely toward the end to
prevent burning). Allow to cool on the baking sheet, then store
in an air-tight container. One serving is approximately cup.
SPICED ALMONDS
Spiced Fruit Compote
Ingredients
1 cup fresh blueberries
6 fresh strawberries, chopped
1 pear, peeled, cored and chopped
1 Tbsp truvia
1 tsp cinnamon
tsp nutmeg
tsp allspice
tsp ground cloves
scoop Cinnamon Roll MaxPro protein
Directions
Put all the ingredients in a medium sauce pan stirring until
mixture starts to boil. Reduce ame to as low as possible
and allow to simmer a few minutes until mixture starts to
thicken. Stir occasionally just to make sure it isnt sticking
or burning. Remove from heat and allow to cool. Add a
half scoop of Cinnamon Roll MaxPro protein powder if
youd like. Spread over a slice of toasted P28 bread or
have on graham crackers. Use this in place of jelly!
Ingredients
1 cup dry oats
3 scoops Cinnamon Roll
MaxPro Protein
1 cup almond butter, plus
cup peanut butter
6 Tbsp honey
1 cup reduced-sugar dried
cranberries
Oatmeal Protein Balls
Directions
Mix all the ingredients
together and scoop into
golf-ball sized balls. Keep
in an air-tight container for
snacking. A couple is JUST
enough with a small glass of
unsweetened almond milk!
MORE EASY RECIPES* TO TRY!
*Recipes and photos courtesy of Stephanie Lewis-Vance, one of Max Muscle's 2013 Top 25 MaxForm Life Challenge contestants.
LIKE US FOR A CHANCE TO WIN FREE PRODUCT!
Creamy, smooth & delicious, Gourmet Pro
is specially formulated with a unique multi-
functional blend of nutrients to maximize your
daily needs. Packed with 40 grams of a
proprietary multi-source protein, Gourmet
Pro also contains an added 9 grams of
special healthy fats so you feel energized,
full and most importantly, satisfied.
Gourmet Pro is one of the best tasting,
supercharged, energy enhancing,
specialized proteins on the market.
We know it will help you get to the
next level in your fitness goals.
Available in Chocolate Caramel,
Chocolate Fudge Brownie and
Vanilla Caramel flavors!
Franchise Opportunities Available.
LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
pro quality. gourmet flavor
THE TASTE WILL BLOW YOU AWAY
52 WWW.MAXMUSCLE.COM DECEMBER 2013
Copyright Susan Irby, the Bikini Chef
14toLean.com
NO MATTER WHAT THE OCCASION...
Two weeks to look and feel your best!
After decades of working with some of the most famous
people on the planet, Gunnar has mastered the ar t of
the QUICK MAKEOVER, offering 14 to Lean as your
first-hand step into his Beverly Hills based private studio.
EASY-TO-FOLLOW, RAPID RESULTS, to get you where
you want to be quick!
This program is for people who have hit that
plateau or maybe dont know where to start or
have a specific deadline for an event; whether its a
PHOTO SHOOT, MOVIE SCENE, TRAINING
CAMP, WEDDING, SCHOOL REUNION...
whatever!
Gunnar Peterson, A-List Celebrity Trainer
For Wholesale Inquiries
call 1.800.447.4795
54 WWW.MAXMUSCLE.COM DECEMBER 2013
By Jennifer Lee CUTTINGEDGE
55 DECEMBER 2013 WWW.MAXMUSCLE.COM
CORE 4
KEY TO YOUR HEALTH
Max Muscle Sports Nutrition's foundation for health and tness starts
with the four vital supplements that make up the Core 4.
If youre a Max Muscle customer
already using the Core 4, weve got
good news for you. The best products
well, they just keep getting better
and better. This past year we expanded
our Core 4 line by introducing Vit-
Acell Energy and Essential Omega,
two products quickly becoming
staples in our customers lives. Max
Pro, Max Muscles best selling protein
supplement for more than 20 years,
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GlutaMatrix yes, its still the best
choice available for quick delivery and
absorption of glutamine by your body.
Our passion at Max Muscle is to
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each one of our customers. We are
committed to providing only the
best nutritional supplements, but
we dont stop there. We provide the
education necessary for our customers
to maximize their health with the
understanding of how and why to
use our nutrition supplements, hence
the Core 4. Would you like to meet
someone who has an unbreakable
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know a Max Muscle customer who
understands and follows the principles
of Max Muscles own Core 4 program.
The Core 4 is the basis for any
sound nutritional program. It includes
daily focus on vitamin and mineral
supplementation, essential fatty
acids, consuming the right type and
quantity of protein, and re-fueling
your muscles with glutamine, an
amino acid. The Core 4 will help to
balance your hormones, provide you
with energy, encourage healthy eating
habits, improve cardiovascular health,
optimize recovery and immunity and
ultimately provide a sense of well-
being and happiness.
Skeletal muscle mitochondrial dysfunction is associated with aging and diabetes, which
decreases respiratory capacity and increases reactive oxygen species. Alpha Lipoic Acid (ALA)
possesses anti-oxidative and anti-diabetic properties. For this study, researchers used aged
mice that were supplemented with or without ALA in their drinking water for 1 month. These
researchers found that ALA supplementation improved body composition, glucose tolerance
and energy expenditure in the aged mice and concluded that ALA improves skeletal muscle
energy metabolism in the aged mice possibly through enhancing AMPK-PGC-1alpha-mediated
mitochondrial biogenesis and function. Moreover, ALA increases lean mass loss possibly by
suppressing protein synthesis in the skeletal muscle by down-regulating the mTOR signaling
pathway. Thus, ALA may be a promising supplement for treatment of obesity and/or insulin
resistance in older patients. (Wang Y, Li X, Guo Y, et al. Metabolism. 2010;59:967-76).
MN Featured Product: Alpha Lipoic Acid 300mg
Magnesium Plays a Signicant
Role in Promoting Strength