Going Green? Theres an agency for that.

GO GREEN

GoGreen Communications
PO Box 26052 Dartmouth, Nova Scotia, Canada B2W 6P3

info@IDLEFREEGuy.com

902-456-2550

GoGreen Communications INC.&

& Go Green. For Our Kids. We are the 'go green agency', dedicated to marketing the 'little green things' that add up. For our kids. Our Mission To inspire and transform the way we live our lives for the benefit of future generations. To practice and promote business for 'the triple bottom line': people, planet and profit. OUR MARKET - WHAT WE DO - AND WHY Based on eight years of R&D / feedback from across Canada and the U.S., we see an enormous demand for effective, authentic marketing / communications to 'go green' for future generations. Why we'll be successful: EMOTIONAL BUY-IN. 80% of us buy on 'emotion'. 20% of us buy on 'logic'. Hear the blog post. For example, there's little logic to spending $33 Billion IDLING when parked. Today's vehicles need little IDLE time. However, if we propose saving $33 Billion in emissions for 'our kids', we've found that 80% of us emotionally buy in. From stock car races to bus companies to car guys to schools, our branding and messaging has been embraced. And 'our kids' makes it stick. SEE THE LEADING SLIDESHARE. SEE OUR FAQ from 'IDLE-FREE for our kids'. !"!#$$%&'"(()%*+,-*"%.&/%+0&&102&3"4$(5$#&678&692:& ! "!

MARKET CONDITIONS THE GREEN ECONOMY, RACING AHEAD Climate change is accelerating ('It's Global Warming, Stupid' - BusinessWeek). Major brands, businesses, fleets, insurers, professional sports, health, education, and sustainability stakeholders in private and public institutions are actively building the green economy. They want to save $Billions in energy/resources, cut emissions and earn valuable 'green PR' for doing so. Corporate number crunchers know we live on a 'finite blue decimal point'. Today, we're 7 billion people. Within a generation we'll add 'two more Chinas' and our planet will have about 9 billion people. If we're having sustainability issues now, what will it be like in 20 years? It really is a numbers game, and global insurers know it. They're the big companies that underwrite global business risk and have a sober view of the 'climate crisis. "Fivefold increase in weather-related natural disasters in North America over the past three decades."

Google any major brand with the word 'sustainability.' Examples: Walmart, sustainability Google, sustainability Apple, sustainability Coca-Cola, sustainability Ford, sustainability GM, sustainability Toyota, sustainability

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'CAUSE-MARKETING' GROWTH Meanwhile, 'cause-marketing' (aka 'cause-branding' or 'social branding') is racing ahead too. Corporations are linking their brands to a social cause for the betterment of society. One of the top thought leaders in this area is Simon Manwaring (IDLE-FREE Guy met him at Experts Academy in San Jose, November, 2011). See WE FIRST and 'The No.1 Marketing Mistake: An Undefined Brand is Unshareable' Also see: 'Agents of Social Change' BusinessWeek. Corporations are looking for genuine stories and causes that align with their values, markets and customer expectations. Particularly on 'sustainability.' If a corporation fibs about 'going green', the risk of exposure and bad PR on social media is great. So, an agency of passionate, effective marketers with authentic green roots helping address obvious problems (climate change, air quality) is well positioned within this market dynamic.

GO GREEN

LOWEST HANGING FRUIT IN GO GREEN STORE: $33 BILLION IN IDLE-TIME Considered by many to be the lowest of the 'low hanging fruit' in the 'go green store', shutting your car or fleet off when parked is the equivalent to turning off the lights in your home. The collective savings across North America in light duty cars and trucks alone is astronomical and economical:

Ten minutes a day can save at least $33 Billion a year in fuel and millions of tons of emissions annually.
Cutting excess IDLE-time across North America is also one of the biggest social engineering challenges in the 'green store'.

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Dozens of anti-idling campaigns and bylaws across North America have been around for 30+ years and remain largely ineffective (our opportunity). The public is often lulled into thinking the problem has gone away thanks to cleaner burning fuels and 'green car' technologies. The fact is that the 275 million existing light duty cars and trucks across North America will largely be around for some time (average age: 11 years). Most of them use conventional fuels, engines and ignitions. What's needed as soon as possible, in the face of accelerating climate change and worsening air quality is mass behaviourial change. A movement. So we're creating a marketing movement with our suite of products and services. Moms, kids, cyclists, pets, fleets, celebrities and community leaders all wearing and promoting a universal brand as the 'next smoke free'. What's truly exciting? Based on our research and market testing across Canada and the U.S., there's a strong desire for this approach (no politics, practical, positive with real kids and facts from car guys). The vast majority of North Americans are simply not thinking of the problem or still subscribe to old IDLE-myths. Great marketing, a great story, and emotional buy-in on this issue promises to be highly effective. ONE OF OUR GREATEST STRENGTHS: Positive nature and universal brand. Many campaigns continue to use negative terms and language ('anti-idling'), or are limited by their geographic name (IDLE-FREE Utah). These are significant limiters when being considered by large national corporations, and key differentiators in our favour. Imagine a 10,000 fleet shipping company across Canada and the U.S. as mobile billboards for 'IDLE-FREE for our kids.' !"!#$$%&'"(()%*+,-*"%.&/%+0&&102&3"4$(5$#&678&692:& ! %!

OUR KIDS AIR - AIR QUALITY CRISIS AS ASTHMA JUMPS FOURFOLD Our air is more toxic than ever from many sources including unchecked IDLEtime according to a landmark report from the United Nations, October 17, 2013. Meanwhile, asthma rates in children have jumped fourfold in North America with outdoor air quality and transportation as major factors. Asthma is the most common chronic disease afflicting North American children and "is a major cause of child hospitalization." IDLE-FREE INSPIRATION WORKS WONDERS - Cincinnati Children's Hospital Landmark Study A recently published study by The Cincinnati Children's Hospital made news (USA Today) for a very important reason: this type of research had never been done before. Researching and measuring the health benefits of IDLE-FREE education in an urban area (or any area for that matter) measured the actual health impacts of doing nothing vs doing something. Conducted by children's health care professionals, it's an important study to point to moving forward. See the study here. Dr. Patrick Ryan, Assistant Professor, UC Department of Paediatrics, led this important work and will be a guest interview on 'IDLE-FREE Guy's Toolbox' in the weeks ahead. OUR PETS - VALUABLE VIRAL MESSENGERS? We haven't done the market research yet (Q1 with support from academia), but we suspect that our pets are likely even more susceptible to illness from poor air quality than our kids. At tailpipe level on city streets, with ultra sensitive noses and nervous systems, man's best friend could be a valuable ally in building a viral clean air movement. !"!#$$%&'"(()%*+,-*"%.&/%+0&&102&3"4$(5$#&678&692:& ! &!

We see pet owners as champions for a mass IDLE-FREE movement for clean air in major cities across North America. It's a large and lucrative market: an estimated $53 Billion spent on pets in the U.S. alone in 2012. Anyone that owns a dog or a cat knows that the health and status of our pets can be as important as that of the kids. They're often full-fledged family members. CANADA'S LEADING IDLE-FREE CAMPAIGN - SPRINGBOARD FOR BUSINESS 'IDLE-FREE for our kids', our award-winning signature campaign, has built significant brand equity with experience and exposure across North America. Highlights to date include: co-branding by Mic Mac Mall, Ambassatours Gray Line, Allison Transmission, Motor Coach Industries, an 'IDLE-FREE Pace Car', support from Canada's #1 car guy - Al MacPhee (CADA Chair 2012), ongoing in-kind media from The Chronicle Herald, approved by 2010 Vancouver Olympics. The campaign is still connected to the only registered charity in Canada dedicated to reducing excess vehicle emissions.

OUR GO-TO MARKET STRATEGY: PARTNER WITH INDUSTRY LEADERS, LEVERAGE ASSETS AND BUILD BRAND We'll partner our award-winning PR, branding and marketing with industry leaders. It's the quickest way to leverage our expertise and build our brand and movement. OUR PRODUCTS AND SERVICES PR / Communications Marketing / branding Professional Speaking Motor Coaching (fleet training) Educational content Social software (smart phone apps) Branded apparel / swag

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We'll lead with a partnership on apparel. We're now is discussion with one of the leading regional apparel / marketing companies - Fundy Textile and Design. 'GoGreen Gear' (branded apparel, swag) is the quickest path to building our brand, reach and profits in the North American market. Here's why: Least complex, quickest tangible product to market (vs fleet training, smart phone app, childrens books) Apparel linked to $Billions in emissions savings emotional trigger for parents, pet owners, particularly in big cities with poor air E-commerce, social marketing can tap a market relatively quickly with minimal financial risk (managing inventory, etc) 1 or 2% parents and pet owners = hundreds of thousands of online consumers with disposable income Quickest ripple effect? IDLE-FREE toque on kids can be daily reminders for moms as well as a billboard to other moms (we want one!) Natural non-profit partners; imagine a corporate branded IDLE-FREE toque or key tag via kids hospitals across Canada / US Natural corporate partners; imagine a large car dealer selling/providing 1,000 co-branded toques, soccer jerseys worn by kids in its market Celebrity / community / corporate icons wearing GoGreen Gear create ripple effect

KIDS AT SCHOOL READY TO HELP WITH MARKET RESEARCH IDLE-FREE for our kids began at an Kingswood Elementary school in 2006, while formal research on the campaign began in the NSCC PR classroom 2005/2006. GoGreen has been invited to provide PR, market research projects for Q1 / 2014 to students at NSCC and possibly universities. Two of these projects will likely be GoGreen Gear for people and GoGreen Gear for pets.

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GoGreen Communications Inc. - OUR TEAM

CEO Ron Zima Hockey Dad, IDLE-FREE Guy, creator of Canada's Leading IDLE-FREE campaign. He's helped build and market successes from DownEast Communications to one of the most successful social campaigns at The Salvation Army. He's devised strategic partnerships leading to millions of dollars of new revenue in for-profit and not-for-profit, with 20 years in sales and marketing, preceded by 10 years in broadcast media at locations across Canada. Any successful 'sustainability' mission has to generate positive cash flow or it won't be sustainable. Ron's job is to build relationships and revenue, brand and reach, and complimentary lines of business for the 'go green agency'.

VP Operations David Heath David is a passionate steward of the planet hailing from the U.K. with twenty years as an energy efficiency, web and marketing professional. See David's profile on LinkedIn David's job will be to help build and roll out lines of business such as 'GoGreen Gear', an opportunity to mass market our cause with trademarked apparel across North America to key target markets. Imagine thousands of kids, moms and dads, cyclists, and pets as mobile billboards building a movement to go 'IDLE-FREE'.

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Reputation and Relationships GoGreen Communications has been researching and partnering for sustainability since 2006. Our growing list of business, community, media relationships: Halifax Regional School Board NS Department of Education Town of Kentville Town of Wolfville Best Toyota Hillcrest Volkswagen Colonial Honda Halifax Chrysler NS Automotive Sector Council C100 / The Bounce The Salvation Army City Mazda Clean Nova Scotia Dalhousie - Eco Efficiency Centre Dartmouth Kiwanis EastLink Ambassatours Gray Line 2010 Vancouver Winter Olympics National Tour Association United Motor Coach Association Motor Coach Industries (MCI) Allison Transmission MacPhee Ford MacPhee Chevrolet Ecology Action Centre Efficiency Nova Scotia Scotia Speedworld Kings-Edgehill School Wooden Monkey Aerobics First The Chronicle Herald Lung Association of NS CTV News Marketwired News 95.7 Metro News Mic Mac Mall Revolve !"!#$$%&'"(()%*+,-*"%.&& !

Peter Kohler Windows Stock Transportation Rotary Club of Halifax Green Nexxus - Million Acts of Green Fusion Print + Imaging Halifax / Dartmouth Natal Day Parade Doctors Nova Scotia I.W.K. Hospital Dr. Richard Goldbloom JIVE Photographic Canada Games Centre ! ! !

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