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Oracle Data Integration Developer Day

Keynote
The following is intended to outline our general product
direction. It is intended for information purposes only,
and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or
functionality, and should not be relied upon in making
purchasing decisions.
The development, release, and timing of any features or
2
The development, release, and timing of any features or
functionality described for Oracles products remains at
the sole discretion of Oracle.
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Program Agenda
Oracles Data Integration Strategy
Data Integration Solutions
Q&A
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Data Integration
Key Component of Oracle Fusion Middleware
Database
Middleware
Applications
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Infrastructure &
Management
Database
1. Do More with Less
2. Compete Globally 24X7
Design metadata-driven integration
Leverage skills & dictate patterns
Design metadata-driven integration
Leverage skills & dictate patterns
Ensure continuous uptime
Access data in real time
Ensure continuous uptime
Access data in real time
Business Drivers for Data Integration
Add Value to the Core Business Lines
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3. Use Data for Competitive
Advantage
4. Automate and Adapt
Business Processes
Ensure the quality of your data
Actively govern most valuable asset
Ensure the quality of your data
Actively govern most valuable asset
Expose data services for reuse
Orchestrate processes using SOA
Expose data services for reuse
Orchestrate processes using SOA
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SOA
Applications
Custom
Reporting
Packaged
Applications
Business
Intelligence
Analytics
Data
Federation
Data
Warehousing
Data Marts
Data Access
Data Silos
Data Hubs
Data
Migration
Data
Replication
Unifying Information in a Mixed Landscape
Maximize the Value from BI/DW, SOA, and Business Apps
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OLTP & ODS
Systems
Data
Warehouse, Data Mart
Oracle
PeopleSoft, Siebel, SAP
Custom Apps
Files
Excel
XML
Custom
Data Access
SQL
Java
Scripts
OLAP
High Cost of
Custom Coding
Lack of clean,
consistent data
Multiple standards,
disciplines
MDM
Applications
SOA
Platforms
Oracle
Applications
Business
Intelligence
Activity
Monitoring
Custom
Applications
Oracle GoldenGate
SOA Abstraction Layer
Service Bus Process Manager Data Services
Oracle Data Integrator Oracle Data Quality
Data Federation
Comprehensive Data Integration Solution
Comprehensive Approach to Data Integration
Complete, Integrated, Open Solution for the Enterprise
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Oracle GoldenGate
Log-based CDC
Bi-directional Replication
Real-time Data
Oracle Data Integrator
ELT/ETL
Data Transformation
Bulk Data Movement
OLTP
System
Flat Files Data Warehouse/
Data Mart
OLAP Cube
Web 2.0 Web and Event
Services, SOA
Storage
Data Verification
Oracle Data Quality
Data Profiling
Data Parsing
Data Cleansing
Data Lineage Match and Merge
The Right Information at the Right Time
DIS As Part of the Information Reference Architecture
Information Delivery and Action upon Consumption are pre-requisites
for successful Information Management
trustworthy, at the right time, scalable, secure
Architecture is the key
consolidate data, for security, manageability, performance and accuracy
adopt a pragmatic approach to moving towards this goal
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Copyright 2008, Oracle and / or its affiliates. All rights reserved.
Source:
Oracle Reference
Architecture for
Information
Management
Data Sources
Full range of heterogeneous data sources from
internal, trading partner and external sources
supported
Broadest possible data scope
Master Data / Customer Data Integration (CDI)
Transactional data
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Commercial-off-the-shelf (COTS) / ERP Applications
Local data such as Excel spreadsheets
Structured, semi-structured and unstructured data sources
Approach to extraction and Change Data Capture
(CDC) varies according to source capability, capacity
and compliance and access requirements
ETL/ELT
Where possible, database-centric ETL (ELT) is used to utilise the
power and scale of the target Oracle database to perform data
transformations (hence Extract, Load and then Transform - ELT).
Also supports intra-ETL process from Foundation to Access and
Performance Layer (e.g. to produce relational or multidimensional
embedded marts and specialised summaries/ cube MVs)
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ELT can be deployed where appropriate bulk actions on data,
utilising power of target DW. However, when complex
transformations are required, record-by-record transformations will
still be required (ETL).
ETL/ELT can be batch (e.g. overnight), frequent (drip feed), or near
real time (via CDC ODI and GoldenGate)
Oracles Data Integration Strategy
Unique Advantage: Pervasive Data Integration
Complete Data Integration
Technology Platform
Complete
Heterogeneous and Optimized
for Standalone Sale
Open
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Integrated with Oracle
Technology Stack
Integrated
Strong Technical
Differentiation
Best of
Breed
SOA Suite SOA Suite
BPEL &
OSB
ODI Integrated
Other Apps (+more) Other Apps (+more)
Business Intelligence Business Intelligence
Enterprise Performance Management and Financials Enterprise Performance Management and Financials
Reduce TCO with Pre-Built Solutions
Lower-Cost Adoption of Data Integration Within Oracle Products
BAM & CEP
ODI
Embedded
BIEE Suite
ODI Integrated
BI Apps
ODI
Embedded
Pre-built
Content
Agile PLM
ODI
Embedded
Pre-built
Content
Retek
ODI
Embedded
Pre-built
Content
HFM
ODI
Embedded
Planning
ODI
Embedded
Spend
Analyzer
ODI
Embedded
MDM/DRM
ODI Integrated
Essbase
ODI Integrated
Governance
& Risk
ODI
Embedded
Siebel CRM
ID Mgmt ID Mgmt
Identity
Analytics
ODI
Embedded
Pre-built
Content
Pre-built
Content
ODI Integrated
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Oracle Fusion ERP Applications Oracle Fusion ERP Applications
Fusion MDM
ODI
Embedded
Pre-built
Content
Embedded Embedded Embedded
ODI Integrated ODI Integrated
Embedded
GoldenGate
Integrated
Fusion Pillar
Replication
OGG
Embedded
Pre-built
Content
Fusion HCM
ODI
Embedded
Pre-built
Content
Fusion AIA
ODI
Embedded
Pre-built
Content
Fusion CRM
ODI
Embedded
Pre-built
Content
Fusion
Financials
ODI
Embedded
Pre-built
Content
Fusion
Migration
ODI
Embedded
Pre-built
Content
Pre-built
Content
Pre-built
Content
Pre-built
Content
ODI Integrated
New
New New
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Program Agenda
Oracles Data Integration Strategy
Data Integration Solutions
Q&A
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Shortcuts
Enterprise Data Quality Integration
Smart Export and Import
Tracking Variables and Sequences
Global Knowledge Modules
Groovy Editor
Additional New Features
Oracle Data Integrator 11.1.1.6
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Oracle GoldenGate 11g Release 2
Conflict Detection and Resolution
Integrated Extract
Globalization
Security and Performance
Extensibility
Manageability and Monitoring
Heterogeneity
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Business Challenges
Demanding business community of partners, manufacturers,
and distributers put heavy demands on data loads for BI/DW
Fickle consumers with unpredictable buying patterns set new
requirements for instant access of pricing and merchandising
information
Oracle Solution
Oracle Data Integrator and Oracle
GoldenGate together provided a
Return on Investment
Batch windows nearly eliminated
Improved Profitability with Real-time BI/DW
Overstock.com
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GoldenGate together provided a
complete solution for integrating data
in real-time for the BI/DW
Allowed for thin middle tier with E-LT
Transformations ran directly on the
database platform
Small mini-batches throughout the
day
Low-latency data provides new
opportunities for real-time campaigns
Marketing and merchandising
improvements with scoring,
personalization, ranking
Improved Customer Service - now
ranked #2 in the nation for online
retailers
Upgraded Oracle Database without
business interruption
Oracle Solution
Zero downtime hardware and
Return on Investment
Decreased TCO by 80% with
Business Challenges
Handle growth and scale, while reducing TCO via platform
changes
Improve responsiveness to business opportunities
Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Standardize Infrastructure to Reduce Costs
Sabre
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Zero downtime hardware and
database migration for ATSE
Offloading looker queries to a set of
replicas with Oracle GoldenGate
Real-time data feeds to data
warehouse
Decreased TCO by 80% with
offloading looker activity to lower
cost replicas
Reduced complexity and achieved
single view of traveler
Lowered IT costs by migrating to
Oracle database from legacy systems
Lower TCO and reduce hardware
Shorten implementation, and lower development costs
Cut Costs and Shorten Time to Value
Reduce Risk
Benefits of Oracle Data Integration
Cut Costs, Reduce Risk, and Achieve Operational Excellence
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Improve your IT infrastructure without interrupting business operations
Eliminate risk associated with stale or bad quality data
Make better decisions based on accurate, timely information
Provide better service to customers with continuous operations
Achieve Operational Excellence
Follow us on:
Join the Data Integration Community
Discuss, Share, Learn
www.twitter.com/OracleDi
http://blogs.oracle.com/dataintegration
www.linkedin.comOracle Data Integration
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Oracle Data Integration: www.oracle.com/goto/odi
Oracle GoldenGate: www.oracle.com/goto/goldengate
Technical information and downloads:
www.oracle.com/technetwork/middleware/data-integration/
Data Integration Events: http://www.oracle.com/events
Visit to learn more:
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The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
22
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracles
products remains at the sole discretion of Oracle.
23