Professional Documents
Culture Documents
www.cambridge.org/elt/pro
Tasks
Read and analyse an authentic text on CSR Role-play a business meeting Write a business report, email or press release
Lead-in
Discuss these questions with a partner. 1. What is Corporate Social Responsibility (CSR)? What does it include? 2. What are the advantages for companies? For employees? For other people?
Reading
Read the article quickly. What advantages of CSR are mentioned?
Comprehension
Read the article again and answer these questions. 1. What does the writer mean by qualitative upside? What four examples are given? 2. What point is the writer making by referring to quantitative justification? 3. Why did some people think that firms would ditch their CSR? 4. How are 60% of companies languishing in blissful ignorance? 5. Who are the sharpest tools on the jobs market? What two things are they looking for?
Professional English Online Cambridge University Press 2009 www.cambridge.org/elt/pro
PHOTOCOPIABLE
Reading/Speaking
Discussion
Discuss these questions with a partner. 1. Do you think the surveys findings can be taken at face value, or do they need hard numbers to back them up? 2. Do you agree that 60% of companies are missing a trick? 3. Does CSR really make a difference for employees and potential employees?
Vocabulary A
Match the beginnings with the endings to make phrases connected with CSR. With a partner, discuss what the statements mean in practical terms and whether you agree with them. 1. Companies should do the a. responsible. 2. They should do b. sustainably. 3. Managers should consider our fellow c. right by the environment. 4. We should be more socially- d. credentials. 5. Companies need to boost their green e. conscience. 6. They should behave more f. right thing. 7. Companies need a social g. human beings.
Vocabulary B
Match these words and phrases with the explanations. 1. A downturn is a. you do it with little sympathy. b. a very conservative way of measuring a companys 2. The bottom line is financial health. 3. If you outperform sb, c. it is right/appropriate for you to do it. 4. Financial metrics are d. you do better than them. 5. Diluted earnings per share (diluted EPS) is e. you use it fully, with no waste. 6. If you do sth harshly f. a worsening of business activity. 7. If sth accrues g. tools for measuring and analysing financial data. 8. If it behoves you to do sth h. it grows by addition. 9. If you are up to the mark i. a companys overall profit or loss. 10. If you get the most out of sth j. you are good enough.
Role-play
Discussing a new CSR policy You are the directors of a medium-sized manufacturing company with around 100 employees, around half in production and half in administration and management. Your factory makes electrical equipment for industry. Your company is no worse than most in terms of its negative environmental and social impact. However, you have never seen it as a priority to try to make a positive impact. You are currently struggling to recruit talented engineers and management trainees. Hold a meeting to discuss these questions. 1. Do we need to implement a CSR policy? 2. What should such a policy involve? 3. How much would it cost to implement? 4. What would be the benefits (tangible and intangible)? 5. What can we do to make sure people are aware of our CSR policy?
Writing
Write one of the following based on your meeting. Use at least 10 words and phrases in italics from this lesson in your writing. A report of the meeting, summarising the issues discussed and conclusions reached; An email to all staff, setting out the new CSR policy and what it means for them; or A press release outlining your new CSR policy, with a view to improving your companys image.
Professional English Online Cambridge University Press 2009 www.cambridge.org/elt/pro
PHOTOCOPIABLE
Tasks
Read and analyse an authentic text on CSR Role-play a business meeting Write a business report, email or press release
the survey should have been supported by numbers to prove the benefits, rather than based solely on opinions. 3 Because it could be seen as a luxury to enjoy when there is spare money, but something to ditch (= abandon) when money is tight. 4 They are not aware of the advantages of CSR. 5 The best new graduates and potential employees. They are looking for firms with both a strong social conscience and strong commercial performance.
Lead-in (5 minutes)
Students discuss in pairs and then feed back to the class. Answers: CSR is the deliberate inclusion of public interest into corporate decision-making (see http://en.wikipedia. org/wiki/Corporate_social_responsibility). It includes businesses taking responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and members of the public. For advantages, see article.
Background note
Earnings per share (EPS) = A companys profits divided by the number of shares outstanding. Diluted EPS takes account of warrants, stock options, convertible preferred shares, etc. Diluted EPS is usually much lower than EPS. Source: http://www. investopedia.com/terms/d/dilutedeps.asp.
Role-play (15-20 minutes) Students work in groups of up to six to role-play the scenario. Set a time limit and choose a chairperson for each group before they start. Writing
Students choose one of the tasks to write as homework.
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