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referring to the analysis of the gendered structures and gendering practices of media images, media discourse and media practices. In the theoretical tradition of Luce Irigaray articulations and modalities of communication distinguish male and female discourse. If speaking is never neutral to resume Luce Irigaray, we think we believe that the issues related to the use of discourse and media genres in the feminine media are as important as the presence / absence of women in mainstream media, especially in the news. The findings are that men and women do not use language in a similar way therefore demonstrates that language is gendered. The feminist theorists assert that it would be possible to create new forms of female thought, transforming the structures of the traditional way of thinking, because it is not enough to change certain things in the horizon that defines human culture, but to change the horizon itself (Luce Irigaray, 1992: 36). Yet these changes of horizon include both the change in the message, change of media production and obviously change the public. Following Judith Butlers concept of performativity of sex and gender (1990, 1993), we need to go beyond the essentialist concepts of femininity and masculinity. Thus distinctions between male and female writing, talking or reading are seen as obsolete. How can we then analyse distinct concepts of writing, journalistic production, public forms of articulation? How do we conceptualize the relationship of gendered media practices, media images and social constructions of gender? Angela McRobbie (2009) refers to the term Postfeminism when critically discussing how originally feminist approaches to new gender relations have been instrumentally incorporated into popular culture. Thus we need to ask how to analyse the relationship of popular culture and changing gender orders. Both Francophone and Anglophone approaches and concepts discussed in the field of gender studies refer to distinct theoretical framework, but offer complex opportunities for bridging academic cultures. We thus are interested in theoretical and empirical work going beyond well-established concepts of explanation and interpretation. Analyses can be addressed (without excluding other possible approaches and angles) to: i) Gender / womens issues as topics of the mainstream media (such as the unemployment of women, female migration, female poverty, health etc.) and the journalistic treatment of these issues: scientific, sensationalist or trivialized in the print and online media; - the manner of articulating the iconic and verbal text in the case of the representation of different sexes in the same referential area (sportswomen fragmented and connoted in the mode of appearance: emotion, aestheticism and sportsmen in the mode of being: prize, victory; in the field of politics the gendered conceptualization of power and success, the representation of political bodies etc.) - the impact of the message on the public; ii) the thematic and organizational modes of discourse (narrative, argumentative, descriptive) in the "feminine" media (correlated or not to post-feminism, to backlash of feminism or to ordinary anti-feminism); - the hybridization of genres and types of discourse by intertextuality / intersemioticity/ plurimodality. iii) the gendered practices of and by digital media: modes of incorporation of media practices into professional habits and routines as well as into private lifeworlds; the use of digital media in protest cultures (e.g. FEMEN). The selected study corpus may be represented by all forms of media content including press, audiovisual media as well as online communication (electronic journals, personal blogs, professional blogs, etc.). Analyzing practices and discursive strategies of media in their constitutive relationship to gender structures in society we propose interdisciplinary reflections bringing together sociologists, political scientists, anthropologists, linguists and semioticians, researchers from information sciences, media and communication, interested gender images, actions and aspirations.
The field of gender studies has been a work in progress for more than forty years not only in Western countries, but also in non-European space. Gender studies develop complex theoretical perspectives, innovative methodologies evolved into practices (e.g. action research), and practices are used within and outside of academia. Our volume participates in the global movement of de-westernization of research and denaturalization of gender hierarchy building a new reflexivity with the ultimate goal of emancipation. The analysis in the context of situated knowledge located at the intersection of political, economic and social redistribution (absent from the public debate) and the policies of the specific claims of national or cultural minorities recognition could show how identity minorisation goes hand in hand with the socio-economic discrimination in inertia of gender roles produced by the institutions of socialization. As we are now in a century characterized by fast and furious developments in media products, technologies and institutions (K. Ross, 2009) it becomes essential to re-examine in a critical perspective the concepts of media representation, media discourse, media practice bridging media culture and academy. We especially aim at bringing together the Anglophone research as well as the Francophone research in the field. Important Deadlines February 15, 2014: submission of the proposal in the form of an abstract of 400-500 words. The proposal must include a list of recent references; March 30, 2014: acceptance of the proposal; July 15, 2014: full paper submission; September 30, 2014: full paper acceptance. Papers should be between 6,000-10,000 words in length. Papers can be submitted in English or French. The abstracts should be in English and French, max. 200-250 words followed by 5 keywords. Please provide the full names, affiliations, and e-mail addresses of all authors, indicating the contact author. Papers, and any queries, should be sent to: essachess@gmail.com Authors of the accepted papers will be notified by e-mail. The journal will be published in December 2014.
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